Qualitative Research Manager / Associate Director

Job Description

Due to large growth in our work with the biggest names in technology and social media, we’re looking for someone ready to make the next step in their career – leading valuable projects, growing people and further expanding and innovating our work for clients.

This key role will draw on a mix of people-management, commercial and qualitative research skills. You’ll be responsible for the direct (and indirect) management and growth of people; for the quality and consistency of project delivery within your team; and for growing business through partnerships with clients and sector specialists throughout the organisation.

You will also help in the running of the qualitative team as a whole – helping the Senior Qualitative Team in devising and implementing cutting edge qual techniques; assisting in the implementation of tools and processes to build team capacity; and representing the qualitative team as a whole to internal stakeholders and at external events and conferences.

What will I be delivering?

• You will lead and manage some of our largest projects, building great relationships with clients and giving them the research expertise they need
• You will be a subject expert and a go to internal and external resource for advice, guidance and knowledge on qualitative methodology
• Create and grow strong and close working with internal commercial teams and quantitative sector units
• Work with the senior team to develop client accounts / key sectors  
• Write proposals and develop new business opportunities, establish meaningful relationships with your existing client base
• Develop, propose and deliver innovative qualitative solutions to grow our clients based on your detailed understanding of methods and analytics
• Manage, mentor and lead researchers, nurturing them to progress in their careers
• Act as the project director for a variety of qualitative research projects, with a particular focus on commercial sectors from across the YouGov portfolio 
• A true storyteller, you will bring the qual research to life, providing detailed insight and tying this into quantitative results, where applicable
• Ensure client satisfaction through ensuring accuracy and consistency of all Qualitative research projects
• Present our data at conferences, custom team meetings and client debriefs both in person, and via online communication and through written reports

What do I need to bring with me?

• A track record of high-quality qualitative research methodology, design and delivery
• A strong background in market research, ideally including some of the following sectors: Social & Digital media; Telecoms (DMT); Financial Services; Consumer; Retail
• Excellent track record of hitting personal and team targets
• Managing, developing and/or mentoring others

Technical skills and qualifications

• Ability to find creative and innovative solutions for complex and varied problems
• Excellent client focus and handling skills
• Ability to deliver results, meet deadlines and manage time effectively
• Outstanding attention to detail
• Excellent written, oral and electronic communication skills

Behavioural competencies

• Excellent people-management skills, with a passion for developing others
• An inclusive, open and collaborative mentality
• Strong initiative, negotiation and influencing skills
• Self-motivated, able to manage own time and that of others
• Entrepreneurial spirit and self-starter mentality
• Impartiality and adaptability