Retail & Trade Marketing Manager -Tomorrow Investment Brands

Full Job Description

Who we are 

Tomorrow is a multi-service business accelerator for fashion brands. The Group helps brands to develop and achieve sustainable growth through a fully integrated service offering that includes consultancy, sales and distribution, brand and marketing services, content production, DTC, investment, product development, manufacturing, and operations.

Tomorrow is led by CEO Stefano Martinetto and Chief Revenue Officer Giancarlo Simiri, which they acquired in 2011, with a vision to champion and foster entrepreneurial creativity within the fashion industry. The Group now has a carefully curated portfolio of emerging and established talent, across premium and contemporary menswear, womenswear and accessories, each working with one or more of Tomorrow’s integrated services.

Tomorrow’s headquarter is in London with offices and showrooms across London, Paris, Milan, New York, Shanghai, Hong Kong, Dallas and Los Angeles / 6,500+ retail partners internationally.

We currently employ 250+ people across three continents. 

Pop up & Activation Project Management

• Manage designer projects globally and in the UK for retail, from inception to final account sign-off.
• Understand and meet the brand's expectations by effectively managing the project brief, ensuring timely delivery, staying within budget, and meeting required standards.
• Coordinate with production companies and global manufacturing partners to successfully deliver and complete the project.
• Drive sales to achieve sell-through and revenue targets.
• Strengthen connections with Tomorrow's retailers and brands.
• Handle installation derig and management.
• Develop relationships with shop floor staff and store management at retail partners.

Retail / Shop in Shops (SIS)

• Setting and implementing brand visual merchandising & customer experience standards.
• Ensure implementation, monitoring, and maintenance of brand retail standards and objectives.
• Collaborate with the Wholesale Director and Store Manager in managing SIS staff, including recruitment, planning, and meeting sales targets.
• Overviewing stock management logistics to ensure stock is available and delivered for in store activations.
• Foster relationships with store departments including Floor Managers and VM Managers, Buyers etc.
• Build relationships with retail partners both at shop floor level and with store management.
• According to the agreement, implement selling contests to incentivize staff.
• Collects and reports back pertinent in store information (qualitative & quantitative) and is responsible for recapping store visits and overall client experience.
• Working closely with in store staff for monthly trade reports detailing current performance of brands and key actions to improve sales, Feedback information relating to brand adjacencies, room trends, territory feedback etc.
• Responsible for hosting seasonal product training meetings for all major partners. Making these creative and engaging sessions to ensure that the existing sales staff are sensibilised and educated on the brand.
• Checking in on sell through performance with stockists internationally and being reactive to where support is needed.

Trade Marketing

• Collaborating with Wholesale Director and recommending trade marketing strategies to drive the brand’s growth.
• Working with key accounts to identify opportunities to push the brand, negotiating partnerships.
• Managing Trade Marketing budgets which have been approved and timelines.
• Assist the design of in-store marketing displays and optimising the “retail concept”.
• Working closely with key accounts and production companies to implement projects (pop-up, event, external actions…). Including supervising technical aspects & setting up of instore displays.
• Develop ongoing relationships across all departments internally working closely with Sales Managers, Finance, Production, Logistics and Creative teams.

New Business Development

• To create and develop the brand / client experience with the according brand guidelines.
• To make sure the clients are experiencing a unique way to approach the brand and point of sales.