Sales Operations Analyst
Job Details
Full Job Description
Sales Operations Analyst
Location - 3 days at HQ (Wilmslow), 2
days from home
Salary - Competitive
We are the Citation Group. We offer colleagues and clients an opportunity they will not gain at many other businesses. We are interested in growth, investment and service excellence. We have never and will never grow our business by cost-cutting or tying people up in bureaucracy. We don't do politics - we want people focused upon actions and delivery. We don't do micro-management - we empower, support and innovate. We are leaders, not empire builders and we love our business.
An exciting new role within The Citation Group, you will be supporting some of our most established business units and help to grow our client base through sales insights, process improvements and alignment between Marketing, Sales and Operations.
The role
You will
partner with our Commercial teams to provide actionable insights
throughout the sales funnel. Focus areas will be lead acquisition &
allocation, conversion and pipeline trends across our key sectors,
channels, and sales teams.
You will have one eye on the future,
share findings, and provide recommendations. Alongside working with
business units to implement CRM & performance improvements that will
help scale our sales operation.
You will work closely with our Heads of Sales and assist in setting sales targets, launching incentives and ensuring lead allocation maximises every opportunity and play to our strengths.
There will be opportunity to shape
the role, we don't stand still and we are always looking for new ways
to improve performance whether that's through insights, tech,
processes, or fresh ideas.
This role will take a holistic view of
the sales funnel and work across the Genesis Division to bring
actionable insights to the table and help us understand in real time
where our successes or weaknesses are so we can take action.
The key deliverables will be:
* Pipeline Trends - By
analysing and monitoring sales pipelines to identify trends and
patterns, your insights will help sales teams prioritise efforts,
allocate resources efficiently, and optimise the pipeline for maximum
conversion.
* Conversion & Velocity Metrics - You'll analyse
conversion rates and sales velocity metrics to assess the efficiency
and effectiveness of the sales process. By understanding conversion
metrics, you can help streamline workflows, refine sales strategies,
and ultimately drive revenue growth.
* Channel / Sector - You'll
evaluate sales performance across different channels and sectors to
understand where revenue is generated and where opportunities for
expansion exist. you can provide strategic insights to optimise sales
efforts, identify target markets, and allocate resources effectively
to maximize revenue generation.
* Opportunity Allocation - By
strategically assigning Business Development Managers based on
opportunities and sales objectives, you can maximize sales coverage,
drive customer acquisition, and support overall revenue growth.
*
Lead Quality - You'll evaluate lead quality metrics to assess the
effectiveness of lead generation efforts and the alignment between
marketing and sales activities.
* Tracking Initiatives ROI &
Capacity - This involves analysing the cost of various initiatives
against the revenue generated to assess their impact on the bottom
line. Additionally, you'll provide a capacity overview by analysing
sales team performance, workload distribution, and resource
utilization to ensure optimal efficiency and productivity.
*
Customer Journey - You will map and analyse the customer journey from
initial contact to post-sale support to identify opportunities for
improvement and enhancement.
About you
Salesforce, Tableau
and Excel are our tools of choice and experience in these areas is
preferred. You will help to create dashboards for our sales and
management teams to use on a day-to-day basis and work closely with
our data teams to automate key operational reports.
Salesforce
or CRM experience
Subscription Service or SAAS background
preferred
Sales trends analysis experience required
Experience
of working with customer-facing Sales teams
Naturally inquisitive
with a continuous improvement mindset
Why us?
Working for
Citation you will have access to 25 days holiday, plus your birthday
off work, gym membership discount, healthcare, childcare vouchers, the
opportunity to purchase up to 10 days annual leave, pension
contributions and more.
Hit Apply now to forward your CV.