Senior Manager, eCommerce (Amazon) (31008)

About the Role

We're looking for an eCommerce Senior Manager to join our growing activation team embedded into EMEA agency in London. If you’re passionate about driving ecommerce growth for a portfolio of global brands – this is the role for you.

The role is combined role across both activation & Strategy. Your focus will be to drive the client’s Amazon and Retail Media performance in Europe. You will lead a team to deliver strong activation performance and also drive Amazon and eCommerce through, strategy, creative thinking and challenging senior stakeholders to deliver eCommerce excellence.

In the role you will work with local agency teams to devise award-winning platform campaigns that leverage all aspects of Amazon’s ads ecosystem to build brands and grow sales. You will define the right mix of media channels & tactics on Amazon, across Sponsored Ads/Search, DSP Display, Video, Twitch, Live & Off-Amazon media. You will be comfortable working on Amazon, beyond media, in areas including portfolio strategy, retail readiness, content, SEO and measurement & analytics.

Key Responsibilities

• Amazon
  • You will know Amazon’s Advertising ecosystem inside and out and have a passion for all things Amazon, retail media and eCommerce.
• Strategy & Planning
  • Advise clients on optimal strategies to maximise business growth on Amazon with a focus on media & advertising, connected to Amazon retail fundamentals
  • Identify new opportunities for growth and efficiencies within Amazon and develop and drive plans that capitalise on these opportunities (incl. advising on leverage of tools & technology)
  • Lead the eCommerce Media strategy for leading FMCG clients across biddable platforms from Amazon to eGrocery platforms leveraging Criteo, CitrusAd, or other retail media platforms.
  • Collaborate with other agency teams where relevant to ensure Amazon media strategies connect with wider Retail Media and Communications Plans for brands
  • Drive best in class practices and optimization strategies across digital touchpoints, ensuring clients are at the forefront of testing to deliver on performance goals and working with client leads to advise on areas of improvement.
  • Work closely with the client’s local agency teams to develop holistic strategies against ATL media and with wider eCommerce teams to manage stock / pricing / retail health and be able to flex campaigns accordingly.
  • Uncover client commercial objectives, and actively participate in long range strategic planning across both media planning and buying in order to meet & exceed those commercial goals.
  • Be able to analyse multiple data sources confidently and accurately, highlight the most relevant KPIs for each client, draw key insights and write commentary within the context.
• Ecommerce Activation
  • Help Clients to plan and develop retail media budgets and KPIs and then help to manage the team to build campaigns execute on the agreed objectives.
  • Drive best in class practices and optimization strategies across digital touchpoints, ensuring clients are at the forefront of testing to deliver on performance goals and working with client leads to advise on areas of improvement.
  • Provide recommendations to improve sales & margin, through effective retail & marketing planning.
  • Identify opportunities based on deep data analysis using Media Platforms (Criteo, CitrusAd, etc.), Amazon tools (Pacvue/Skai), or other external sources (Profitero, Nielsen, GfK, etc.) Stakeholder Management Skills • You will be in a regional role driving growth within local markets – so eagerness to partner across multiple local markets & regional clients should be a superpower.
  • Lead quarterly reviews and devise test & learn roadmaps
• Client Management:
  • Effectively and confidently communicate with clients and internal teams, delivering eCommerce analysis, insight, and strategy coherently to an audience with a broad eCommerce understanding.
• Team Management

  About you

• Ecommerce activation experience through Criteo, Amazon Advertising Platform (AMS, AMG and DSP), CitrusAD and / or other retail players
• Strong eCommerce experience, ideally including paid search (PPC / Search Engine Marketing), and DSP or programmatic activation, retailer eCommerce activation / performance display at either a digital agency or client-side and experience with team management.
• Demonstrate implementation of multi-channel media strategies, advising on the right balance between Amazon search, DSP and other media tactics, in orchestration with organic and retail tactics (portfolio, content, etc.) to maximise sales
• Strong presentation skills
• Stakeholder management skills
• Enjoy educating clients about all things eCommerce and how optimising search can drive eCommerce efforts
• Good negotiating skills paired with ability to dive deep into performance reporting. Good to have:
• Knowledge & experience of performance analysis, forecasting & creating high level & in depth reports
• Experience working with & advising on the implementation of tagging & tracking
• Additional language skills would be desirable but not essential (French/ Spanish/German/Italian)

• Ambitious, driven and passionate about all things eCommerce, with an excellent comprehension of how search serves as the backbone of online purchases

About OMD EMEA

At OMD EMEA you will experience a place of work unparalleled with any other; to do the best work in your career. With half of our employees originating from outside the UK, you will join a truly connected culture which celebrates difference and embraces diversity. This is a huge organisation, albeit one with a small agency feel. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefit from a plethora of career opportunities and training. Undeniably, this is an agency with a grounded sense of belonging and community, one which is social and emotionally-aware. Everything you achieve and learn at OMD EMEA will be exciting and rich in value – everyday will be a new challenge that needs solving!

At OMD, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.