Senior Marketing Executive UK & Ireland (3533)

Fernox operates as a subsidiary business of MacDermid Enthone Industrial Solutions, a global diversified producer of high technology specialty products and a provider of technical services.  MacDermid Enthone Industrial Solutions a business unit of Element Solutions Inc (NYSE: ESI). Element Solutions Inc is a leading specialty chemicals company whose businesses supply a broad range of solutions that enhance the products people use every day.

Fernox is a leading manufacturer of water treatment chemical products, central heating system filters, plumbing consumables and diagnostic testing services. Fernox has pioneered the development of energy efficient products both for traditional and renewable technology in domestic and commercial applications. The business is committed to a progressive Research and Development programme and has invested in an extensive in-house R&D team of scientists a based in the UK, US and India. Its operating headquarters are located in Woking, UK with manufacturing facilities in the UK and Europe and offices in France, Germany, Italy, Belgium, Netherlands, Hungary, People’s Republic of China and the US, with plans to expand further into Eastern Europe and Asia.

We strive to embody the five “Elements of our Culture,” our “5Cs”: Challenge, Commit, Collaborate, Choose and Care. These core values are the foundation of our organization which our employees embrace in their interactions with customers, colleagues and other stakeholders to drive financial performance and create a rewarding work environment.

This role is to assist and report to the Senior Global Marketing Manager in the development and implementation of the Fernox Brand marketing strategy and product launch plans with responsibility for the designated markets of UK and Ireland. Covering all areas of the marketing mix, the focus of this role is to expand and strengthen the MEIS brand in these key territories. The challenge is to align the marketing activity with the requirements of the geographical business area and product focus with specific attention to the cultural, educational, and business requirements of the target markets. This role will also have responsibility for the development of Fernox packaging in respect of the company’s environmental and sustainability objectives. To position the brand at the forefront of packaging innovation within the HVAC industry.

• Contribute to the development and execution of the strategic marketing plan for the growth and development of the Fernox business in the designated markets.
• Define and implement integrated marketing strategy, inclusive of digital tactics and marketing activities for all identified countries
• Coordinate the design and production of Fernox on and offline product collateral and technical data sheets, POS material and display graphics, inclusive of photography, video and presentation materials to serve target markets, ensuring brand identity, compliance with regulations and legislation are met
• Coordinate the content, design, translations, and development of marketing communications collateral. 
• Assist in the design and management of packaging projects
• Liaise with external agencies, designers, photographers, and suppliers to ensure timescales, budgets and briefs are met and delivered.
• Maintain Marketing Basecamp data and processes, purchase requisition documentation and invoicing.
• Support the external sales team on channel support and sales promotions through the OEM, distributor and merchant network.
• Liaise with Sales Country Managers, Product Management, Technical, Operations, and Production regarding packaging, H&S, PDS updates and other amends to the Fernox product range as necessary.
• Manage usage of digital and e-mail marketing including social media campaigns to ensure engagement with all target Fernox customer databases.
• Assist in managing key projects
• Feedback information to ensure the website content communicates effectively the Fernox brand messaging & guidelines.
• Review & analyze campaign and general marketing metrics to optimize performance.

• Effective communicator- both internally and externally as the role is expected to work independently on projects and will be a focal point for tactical marketing activity in the designated geographical areas of responsibility.
• Creative and pragmatic marketeer who is a capable of thinking outside of the box in delivering brand and marketing messages to objectives set.
• Enthusiastic and energetic approach with the ability to multi- task and work on several projects simultaneously.
• Strong marketing skills and experience of a busy, global marketing department with a willingness to learn industry specific knowledge.
• To judge the most effective way to resolve and overcome design issues with the development and branding of product collateral across all marketing channels on and off -line.
• Business processes - proactively work to develop and support business processes that add value to the Fernox business.
• To plan and manage multiple projects simultaneously and liaise with colleagues within MEIS marketing and sales teams, third parties and stakeholders as appropriate.

• To be degree educated or of degree calibre, preferably with a business, marketing, or design qualification.
• A minimum of five years of experience in product or brand marketing.
• Visual and creative flair is prerequisite.
• Experience and interest in digital marketing and social media communication channels
• Knowledge of print production.
• A high standard of numeracy and literacy.
• Well organised, with an excellent attention to detail.
• Good working knowledge of MS Office
• Proficient in desk top publishing or design packages such as In-design and Photoshop an advantage. To be willing to train on new software packages as appropriate.
• Excellent communicator: written and verbal and to able to be customer facing, as necessary.
• Commitment – a self-starter with a desire to take ownership of projects and work through to conclusion.
• To report to the Senior Global Marketing Manager but to be a team member working collegiately with colleagues across the global MEIS marketing team.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.