YouTube Creator, Content

Full Job Description

About:

SailGP is the world’s most exciting racing on-water. The annual, global championship – established in 2018 and now in its fourth season – features national teams battling in short, intense races at iconic stadium-style venues across the globe.

The high-tech, high-speed action features the sailing's best athletes racing in identical hydrofoiling F50 catamarans, flying at speeds approaching 100 km/h who compete for the sport's top prize money, with US$4.3 million at stake over the season.

SailGP also races for a better future, championing a world powered by nature. In 2020, SailGP set a new standard as the first climate positive sports and entertainment property and began delivering actions and innovations that advance the global adoption of clean energy.

Underpinning the organization’s purpose-driven agenda is a diversification of the league, with the goal of immediately progressing gender and racial equity and inclusivity.

SailGP is a global organisation with defined values that shape the culture of its diverse team: deliver quality, break boundaries, make an impact, stand together and strike a balance.

Summary:

A creative storyteller and dynamic team player, our YouTube Creator will be responsible for producing content, platform optimization and managing video content across SailGP’s YouTube channel. They will help produce content with SailGP’s Broadcast, Digital, Social and Editorial teams and will decide how to best distribute across YouTube to help achieve our content objectives.

Key responsibilities:

• Collaborate with content stakeholders and cross-functional teams to:
• Plan, create and post content for SailGP channel on weekdays, evenings and weekends – collaborating with the social team on the content calendar and day-to-day publishing of content on YouTube.
• Collaborate with paid media team to create strategy around optimizing YouTube content for optimal performance.
• Develop process for scheduling the upload of YouTube content – set the weekly and monthly schedules for videos across YouTube.
• Work with the social team to identify and collaborate with content creators on SailGP channels.
• Dedicate time towards YouTube channel optimization, including analyzing metrics, implementing platform best practices, and refining strategies to maximize engagement and reach on the SailGP channel.
• Utilize emerging social trends to create engaging content for SailGP audiences.
• Provide editorial guidance and exercise strong editorial judgment during the production process for all videos, including potentially sensitive material.
• Additional responsibilities as assigned.

Education and Experience:

• This is an experienced role, the candidate must demonstrate extensive experience working in Social Media (specifically YouTube) Marketing, or Sports.
• Prior experience creating compelling and engaging digital video content;
• Prior experience in sports/news/new-media content industry
• Experience with and knowledge of leading and emerging social media platforms;
• Bachelor’s Degree or equivalent experience

Required Skills:

• An outstanding creative with advanced expertise in Adobe Premiere Pro or Final Cut Pro and Adobe Creative Suite (e.g. Photoshop, Illustrator, Lightroom, After Effects, Media Encoder, etc.)
• Proven ability to generate new ideas and translate them into high-quality, engaging content through creativity and powerful storytelling;
• Ability to be proactive, with experience in prioritizing multiple projects and situations as they arise in a dynamic, fast paced organization;
• Exhibits sound judgment throughout the content process to ensure content is aligned with the League’s brand and values;
• First-rate team player, with culture and team building abilities;
• Strong organizational and communication skills (i.e. budgeting time and prioritizing workload, accuracy and attention to detail in all tasks).
• High level of commitment to quality work product and organizational ethics, integrity and compliance;
• Proficient with Microsoft Office Suite, Google & Smartsheet applications.
• Strong interpersonal skills and the ability to effectively communicate, both verbally and in writing
• Demonstrated decision making and problem-solving skills
• Detail-oriented with the ability to multi-task and meet deadlines with minimal supervision

Desired Skills:

• Prior corporate experience or prior experience managing a brand on YouTube
• Proficiency in both long form and short-form video content, specifically for YouTube and YouTube Shorts.
• Experience in and a working knowledge of television/video production workflows
• Experience building audience, increasing visibility and in-depth understanding of YouTube algorithm
• Passion for and experience in social media marketing, with strong understanding of trends and standard methodologies
• Experience creating short-form video for platforms including Facebook, YouTube and, Instagram

Location:

London, United Kingdom

Office based with some weekend work required during events.

SailGP is proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity, equity and inclusion.