4 jobs in Blue Pelican Consulting Limited

Blue Pelican Consulting Limited in the West Midlands is seeking a Coronial / Inquest Lawyer for a remote, 6-month contract. You will manage coronial work and advocacy in collaboration with the NHS Trust's Legal Services Team, delivering timely advice and advocacy in coronial proceedings.

UK-qualified Solicitor, Barrister, or Legal Executive with relevant coronial experience is required. The position offers a remote arrangement and a competitive annual equivalent of £85,000 for six months,

Blue Pelican Consulting Limited is seeking a Head of CRM located in Hertfordshire. This hybrid role involves leading a team of CRM specialists, overseeing impactful CRM strategies, and engaging with customers through multiple channels such as email, SMS, and WhatsApp.

With a salary range of £90,000 to £100,000 and up to a 30% bonus, the position emphasizes a digital-first approach with automation central to CRM activities, ensuring effective customer engagement and maximizing lifetime value.

Salary: £100,000 - 100,000 per year

• We need experience defining a roadmap and strategy for a sophisticated consumer-facing CRM programme for a product or service.
• We need a strong understanding of what makes a great digital-first CRM programme and the martech that enables it, including tools such as Jaquard, Moveable Ink, and Liquid.
• We ideally need experience working with a telemarketing team and providing them with effective marketing toolkits to convert leads into appointments and bookings.
• We need proven experience in the lead-to-acquisition side of CRM programmes.
• We need a solid understanding of email marketing, including best-in-class automation and personalisation.
• We need a data-centric mindset with a strong understanding of how to use data effectively in CRM strategy and operational delivery.
• We need experience defining and implementing performance checks and measures.
• We need experience defining a test-and-learn strategy for customer journeys, campaign optimisation, and channel optimisation.

• We will lead a team of 7 CRM specialists and a small telemarketing team supporting the high-value purchase product category.
• We will oversee a large-scale, multi-faceted CRM programme that has a significant impact on our revenue results.
• We will define and own the CRM strategy across prospect engagement, nurture, conversion, purchase, and re-engagement.
• We will work across multiple customer journeys, including high-ticket purchase, lifecycle marketing, and in-life customer engagement.
• We will decide the most effective channels, frequency, testing approach, and optimisation tactics across email, SMS, and WhatsApp.
• We will identify moments of truth and opportunities to reinforce customer interest in real time.
• We will use customer data to target the right offer at the right time and increase lifetime value.
• We will work closely with the telemarketing team to understand objections and create toolkits to support conversion.
• We will provide strategic leadership and guidance to the team.
• We will act as the face of the business unit with the wider business.

• CRM
• Support
• Liquid
• Marketing

We are hiring for a Head of CRM in Hertfordshire, working in a hybrid setup with three days in the office each week. This is a digital-first environment where automation is central, and the role offers the opportunity to shape a dynamic, revenue-driving CRM programme using our Bloomreach platform. You will inherit a solid team of 7 CRM specialists plus a small telemarketing team, and you will help drive strategy across email, SMS, and WhatsApp to improve conversion, retention, and customer lifetime value. The role offers a salary of £90,000 to £100,000 plus up to 30% bonus and benefits.