5 jobs in Capital Economics

Capital Economics is seeking a commercially accountable Head of Demand Generation to lead new logo acquisition across its macroeconomic subscriptions, consulting and advisory businesses.

The role owns the end-to-end acquisition engine spanning inbound demand generation, campaign orchestration, digital evaluation journeys and sales-led acquisition programmes. Working closely with Sales leadership, the successful candidate will be accountable for pipeline growth, conversion performance and new logo revenue contribution.

The position sits at the centre of Capital Economics' GTM transformation programme and operates as a commercially integrated acquisition leadership role connecting Marketing, Sales, Product and the global Economist team.

The role will work closely with the Digital Acquisition & Conversion Manager, who will own digital journey optimisation, web conversion, analytics, behavioural routing and conversion tooling infrastructure.

• Own the new logo acquisition strategy across inbound, digital, events and sales-supported programmes.
• Deliver measurable pipeline growth, conversion improvement and new customer acquisition outcomes.
• Build scalable acquisition motions designed to improve conversion efficiency and pipeline velocity.
• Partner closely with Sales leadership on campaign priorities, territories, segments and conversion activity.

• Coordinate economist, editorial and sales activity into commercially aligned GTM campaigns.
• Develop targeted acquisition programmes including competitor displacement, win-back, consulting activation and new segment growth.
• Lead inbound demand generation across all channels leveraging content, webinars, events, search, email, paid acquisition and digital channels.

• Own commercial performance across evaluation journeys including trials, gated access and onboarding entry pathways.
• Work closely with the Digital Acquisition & Conversion Manager to improve CTA architecture, landing journeys, behavioural routing and conversion performance.
• Partner with Lifecycle Marketing and Customer Experience teams to ensure smooth progression from evaluation into onboarding and expansion.
• Retain accountability for acquisition-stage commercial outcomes and new logo conversion performance.

• Define KPI frameworks across acquisition, evaluation, conversion and pipeline progression.
• Improve attribution, reporting, routing and funnel visibility alongside RevOps Analytics teams.
• Introduce structured testing, optimisation and campaign performance management across the acquisition funnel.

• 5+ years in B2B demand generation, growth marketing or commercial GTM leadership roles.
• Strong experience working alongside sales teams and complex buying journeys.
• Commercially minded, highly data-driven and comfortable operating across strategy and execution.
• Experience within subscription / SaaS , research, data, financial information or professional services environments desirable.

• Increased new logo wins and ARR growth contribution.
• Growth in qualified pipeline volume, velocity and conversion.
• Improved evaluation-to-revenue conversion performance.
• Increased contribution of marketing-originated and marketing-supported ARR.
• Faster progression of high-intent opportunities through the funnel.
• Improved commercial visibility, routing and sales efficiency

Capital Economics is evolving toward a more integrated demand-to-revenue operating model combining outbound sales, inbound acquisition, digital evaluation and lifecycle expansion.

The Head of Demand Generation will play a central role in converting existing economist authority, audience engagement and market demand into scalable commercial growth.

At Capital Economics, we are striving to create a diverse workforce and inclusive environment, which we believe are critical to help us make better decisions for the company, our employees, and our clients. A diverse and inclusive workplace makes for more innovative, engaged, and empowered employees, from whom business strength can be derived. This is particularly important in macroeconomic research, which relies on a diversity of views and opinions to be relevant and insightful.

Capital Economics is committed to equality, inclusion, and diversity. We encourage applications from all candidates regardless of ethnicity, religion or belief, gender, sexual orientation, age, disability, or gender identity. If you need reasonable adjustments to be made to the application process to ensure you are not at a disadvantage to other candidates, please include this in your cover letter. This is applicable if you have a disability or if you are neurodiverse/hold neurodiverse traits.

• Good annual leave (25 days plus your birthday)
• Salary sacrifice pension scheme
• Life assurance
• 24-hour online GP
• Health Assured (Employee Assistance Programme)
• Hybrid working
• Training & development
• Good additional maternity and paternity policies
• Bike to work scheme
• Thriving social committee

The Editorial Manager works closely with a global team of economists to ensure the firm's research is communicated to clients and prospects in the most compelling and effective formats. The role is responsible for maximising the commercial impact of the firm's intellectual property by increasing audience engagement, trial generation, client retention and brand authority.

The successful candidate will lead the development and delivery of thought leadership across newsletters, podcasts, online briefings, live events, social media and the website. They will identify the most important insights emerging from the firm's research, determine how best to position them for different audiences and channels, and work closely with sales and marketing teams to maximise the impact of the firm's content.

This is a highly visible role at the centre of the firm's content function, helping to strengthen its reputation for independent economic analysis while supporting client engagement and business growth.

• Lead the planning, development and delivery of thought leadership across multiple channels, ensuring that content supports the firm's commercial and marketing objectives.
• Develop audience‑specific editorial strategies for institutional investors, corporates, policymakers, and the media, tailoring content formats and messaging to maximise engagement.
• Work closely with economists to identify the most relevant and timely insights emerging from the firm's research.
• Adapt and repurpose the firm's research into a range of content formats for clients and prospects, determining how it should be packaged, positioned and distributed across newsletters, podcasts, online briefings, live events, social media, marketing campaigns and the website.
• Edit and publish the firm's flagship weekly note written by the Chief Economist.
• Write, edit and publish newsletters that amplify the firm's key research and economic views for clients and prospective clients.
• Conceive, host and produce podcasts that communicate the firm's research in an engaging and accessible way.
• Lead the programme of client online briefings (‘Drop‑Ins'), working with economists to develop timely and compelling content, maintaining a full events calendar, coordinating promotion with Marketing, and hosting and moderating sessions.
• Work closely with sales and marketing teams to ensure content supports commercial priorities and marketing campaigns.
• Monitor audience engagement and content performance, using insights to improve content and distribution.
• Lead the adoption of AI‑assisted editorial workflows to improve research discovery, summarisation, content production and personalisation while maintaining editorial quality.

• Significant experience in editorial, publishing, content or communications, ideally within economics, finance or business information.
• Outstanding writing and editing skills, with the ability to communicate complex ideas clearly, accurately and concisely.
• Experience developing and managing content across multiple channels, including newsletters, podcasts, websites and social media.
• Strong editorial judgement, with the ability to identify the most compelling insights from specialist research and determine how best to present them across different formats and channels.
• Commercial awareness and an understanding of how editorial content supports client engagement, audience growth and business development.
• Excellent organisational and project management skills, with the ability to manage multiple priorities and deadlines.
• Experience working closely with economists or other specialist authors.
• Experience applying AI tools to improve editorial workflows, research discovery, content production and audience engagement.
• The ability to understand and communicate complex economic and market developments to a range of audiences.

• Good annual leave (25 days plus your birthday)
• Salary sacrifice pension scheme
• Life assurance
• 24‑hour online GP
• Health Assured (Employee Assistance Programme)
• Hybrid working
• Training & development
• Good additional maternity and paternity policies
• Bike to work scheme
• Thriving social committee

Capital Economics is seeking an Editorial Manager to lead thought leadership across newsletters, podcasts, online briefings, live events, social media and the website. You will identify key insights from our research and shape how they are presented to diverse audiences to maximise engagement and commercial impact.

You will work closely with economists, sales and marketing to deliver timely, accessible content that supports client engagement, audience growth and business development across

Capital Economics is seeking a commercially accountable Head of Demand Generation to lead new logo acquisition across its macroeconomic subscriptions, consulting and advisory businesses. The role owns the end-to-end acquisition engine spanning inbound demand generation, campaign orchestration, digital evaluation journeys and sales-led acquisition programmes.

Working closely with Sales leadership, the successful candidate will be accountable for pipeline growth, conversion performance and new