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At Theory, we create clothes that matter, that empower and improve the way we live through exceptional fit, fabric, and style. In 1997, Theory was founded in New York on the simple idea that stretch fabrics in tailored clothing could change how we dress and live.

Two decades later, we continue to perfect our offering of elevated wardrobe essentials for the ambitious, urban man and woman. From sourcing materials from the best mills in the world, to the innovation and craftsmanship at our atelier in New York’s Meatpacking District, the integrity of our process is just as important as our final product.

In 2004, Theory was acquired by Fast Retailing, spurring international expansion of the brand. Operating 440 stores worldwide, today Theory is a New York brand with a global mindset. Our customers dream big, achieve goals, and aim for perfection. So do we, and so do our clothes.

The Sales Assistant builds a following of loyal customers, acting as a consultant as opposed to a clerk. This means that in addition to following up with customers promptly and appropriately, the Sales Assistant works to establish a rapport that allows them to determine all of their customers’ needs in order to present the appropriate product to meet those needs.

• Understand key company and personal KPI’s actively seeking to exceed or meet them.
• Proactively build company and product knowledge to demonstrate understanding to the customer.
• After closing a sale, monitor all details including shipping, alterations (if applicable) and special requests to ensure customer satisfaction.
• Continuously enhance sales techniques to drive sales.
• Comply with all sales related policies and procedures.
• Take ownership of your role and work to support the store team to achieve goals.
• Maintain a keen interest in the fashion industry and market trends.
• Undertake daily tasks as required by the store management team.

• Continuously strive to provide the highest level of customer service.
• Handle customer enquiries quickly and efficiently and elevate to management where appropriate.
• Build and maintain client book.
• Ensure that all new clients information is captured correctly in the POS system.
• Resolve all client problems and complaints quickly and effectively, ensuring client satisfaction.

• Keep selling floor and product neat, organised and stocked.
• Assist in the maintenance of all inventory in the stockroom and on the selling floor.
• Assist in all areas of stock, shipping, receiving protocol/policies and all shipping/ receiving related paperwork.
• Comply with all Point-of-Sale policies and procedures.
• Properly execute all relevant register functions.
• Adhere to work schedule, inclusive of time and attendance.
• Participate in all relevant training and development seminars, programs and meetings as directed by store management.
• Help monitor store security through vigilant customer service and consistent application of store changing room procedures and tagging.
• Adhere to all internal audit processes and procedures.

• Experience of working in a similar position for a premium or luxury brand.
• Experience of developing customer rapport to drive sales.
• Dynamic interpersonal and communications skills both verbal and written.
• Proactive, able to motivate one’s self to meet company expectations.
• Exceptional time management skills.
• Demonstrable relationship building skills, able to collaborate and motivate peers.
• KPI focused, experience of driving sales to meet or exceed commercial targets.
• Resilient with demonstrable experience of displaying positivity when faced with challenges.
• Self‑motivated with a drive to succeed.
• Positive and solutions driven attitude.
• Excellent attention to detail.

We regret that due to the high volume of applications we are unable to acknowledge every application. Please bear in mind that if you are selected for an interview, we will contact you within the next 14 days. However, if we think that your skills and qualifications may be suitable for other similar positions, we may hold your details on our database and contact you in the future.

Theory is an inclusive employer, and we welcome applications from all profiles, regardless of age, race, gender, sexual orientation, disabilities or background.

We take data protection very seriously and understand the importance of protecting your privacy and Personal Information. For the recruitment process, you can find the applicable privacy policy on our site:

• Entry level

• Full-time

• Retail Apparel and Fashion

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At Theory, we create clothes that matter that empower and improve the way we live through exceptional fit, fabric, and style. In 1997, Theory was founded in New York on the simple idea that stretch fabrics in tailored clothing could change how we dress and live. Two decades later, we continue to perfect our offering of elevated wardrobe essentials for the ambitious, urban man and woman. From sourcing materials from the best mills in the world to the innovation and craftsmanship at our atelier in New York's Meatpacking District, the integrity of our process is just as important as our final product.

In 2004, Theory was acquired by Fast Retailing, spurring the international expansion of the brand. Operating 440 stores worldwide today, Theory is a New York brand with a global mindset. Our customers dream big, achieve goals, and aim for perfection. So do we, and so do our clothes.

As part of the UK/EU eCommerce team, you will be responsible for building and executing our email marketing campaigns, as well as ensuring best in class representation of the Theory Brand on our ecommerce business across UK and EU.

You will need to be a proactive person, energized by autonomous working and constant learning & development. You will need to be a people person; you’ll need the emotional intelligence it takes to work with a wide variety of people and solve problems that arise both independently and as a team.

• CRM Support in executing our Email Marketing strategy, from copy creation to design and management of translations.
• Plan, create and send emails communication, ensuring content is accurate + scheduling is optimal, based on best-performing send-time and to segmented audience.
• Review, improve and manage customer journeys through our CRM software.
• Analyse emails performance on a weekly and monthly basis, looking at key metrics such as OR, CTR and CVR, to provide meaningful insights and recommendations for improving conversion and retaining active subscribers.
• Be the point of contact with the Global CRM team based in NY, requesting training, support for data, and ad hoc analysis to help manage and grow local data base.
• Support the Digital Marketing team in devising, actioning and analysing lead generation activity across the website, events and paid social. Upload paid social leads on a weekly basis and work to achieve automation.
• Maintain, build and update BAU emails with up-to-date campaigns, and analyse performance and contribution to business for weekly trade meetings.
• Conduct emails A/B tests and feedback on the outcomes with strategic recommendation.

• Collaborate with the ecommerce Trading team in maintaining key online components in alignment with the content calendar forUK/EU.
• Conduct daily site-walks to ensure content, products, customer journey and UX are presented as they should be, with a focus on alignment with the planned trading and content activity.
• Create site bug reports using Jira so the developers can troubleshoot any issues.
• Collaborate with the Customer Service team to maintain relevant site information.
• Create SEO content pages to help fuel growth in non-brand keyword rankings.
• Optimize meta descriptions, title tags, category copy and other on-page ranking signals to improve the website’s organic visibility.

• Support the customer care & Retail teams with our omnichannel projects expansion.
• Support, where needed, the completion of presentations and reports for the ecommerce team, pulling data from SFCC and Teamworks.

Theory in the UK/EU ecommerce team is seeking an email marketing and content specialist to build and run our campaigns across UK and EU markets. You will manage CRM-driven communications, optimise send times, and collaborate with NY-based Global CRM for local data insights.

You will work autonomously, contribute to content updates, site UX alignment, and support SEO initiatives while coordinating with merchandising and customer service teams. Strong analytical skills are essential.

At Theory, we create clothes that matter that empower and improve the way we live through exceptional fit, fabric, and style. In 1997, Theory was founded in New York on the simple idea that stretch fabrics in tailored clothing could change how we dress and live. Two decades later, we continue to perfect our offering of elevated wardrobe essentials for the ambitious, urban man and woman. From sourcing materials from the best mills in the world to the innovation and craftsmanship at our atelier in New York's Meatpacking District, the integrity of our process is just as important as our final product.

In 2004, Theory was acquired by Fast Retailing, spurring the international expansion of the brand. Operating 440 stores worldwide today, Theory is a New York brand with a global mindset. Our customers dream big, achieve goals, and aim for perfection. So do we, and so do our clothes.

The Sales Assistant builds a following of loyal customers, acting as a consultant as opposed to a clerk. This means that in addition to following up with customers promptly and appropriately, the Sales Assistant works to establish a rapport that allows them to determine all of their customers’ needs in order to present the appropriate product to meet those needs.

• Understand key company and personal KPI’s actively seeking to exceed or meet them.
• Proactively build company and product knowledge to demonstrate understanding to the customer.
• After closing a sale, monitor all details including shipping, alterations (if applicable) and special requests to ensure customer satisfaction.
• Continuously enhance sales techniques to drive sales.
• Comply with all sales related policies and procedures.
• Take ownership of your role and work to support the store team to achieve goals.
• Maintain a keen interest in the fashion industry and market trends.
• Undertake daily tasks as required by the store management team.

• Continuously strive to provide the highest level of customer service.
• Handle customer enquiries quickly and efficiently and elevate to management where appropriate.
• Build and maintain client book
• Ensure that all new clients information is captured correctly in the POS system.
• Resolve all client problems and complaints quickly and effectively, ensuring client satisfaction.

• Keep selling floor and product neat, organised and stocked.
• Assist in the maintenance of all inventory in the stockroom and on the selling floor.
• Assist in all areas of stock, shipping, receiving protocol/policies and all shipping/ receiving related paperwork.
• Comply with all Point-of-Sale policies and procedures.
• Properly execute all relevant register functions.
• Adhere to work schedule, inclusive of time and attendance.
• Participate in all relevant training and development seminars, programs and meetings as directed by store management.
• Help monitor store security through vigilant customer service and consistent application of store changing room procedures and tagging.
• Adhere to all internal audit processes and procedures.

• Experience of working in a similar position for a premium or luxury brand.
• Experience of developing customer rapport to drive sales.
• Dynamic interpersonal and communications skills both verbal and written.
• Proactive, able to motivate one’s self to meet company expectations.
• Exceptional time management skills.
• Demonstrable relationship building skills, able to collaborate and motivate peers.
• KPI focused, experience of driving sales to meet or exceed commercial targets.
• Resilient with demonstrable experience of displaying positivity when faced with challenges.
• Self-motivated with a drive to succeed.
• Positive and solutions driven attitude.
• Excellent attention to detail.

Theory is an inclusive employer, and we welcome applications from all profiles, regardless of age, race, gender, sexual orientation, disabilities or background.

Theory is seeking a Sales Assistant in Greater London. The role involves building a loyal customer base, exceeding KPIs, and actively working to enhance customer service. Candidates should have experience in premium or luxury retail, dynamic interpersonal skills, and the ability to be self-motivated.

Our inclusive environment welcomes all applicants, providing a platform for relationship-building within a passionate team dedicated to exceptional fit and style.

The role

The Sales Assistant builds a following of loyal customers, acting as a consultant as opposed to a clerk. This means that in addition to following up with customers promptly and appropriately, the Sales Assistant works to establish a rapport that allows them to determine all of their customers’ needs in order to present the appropriate product to meet those needs.

• Understand key company and personal KPIs actively seeking to exceed or meet them.
• Proactively build company and product knowledge to demonstrate understanding to the customer.
• After closing a sale, monitor all details including shipping, alterations (if applicable) and special requests to ensure customer satisfaction.
• Continuously enhance sales techniques to drive sales.
• Comply with all sales related policies and procedures.
• Take ownership of your role and work to support the store team to achieve goals.
• Maintain a keen interest in the fashion industry and market trends.
• Undertake daily tasks as required by the store management team.

• Continuously strive to provide the highest level of customer service.
• Handle customer enquiries quickly and efficiently and escalation to management where appropriate.
• Build and maintain client book.
• Ensure that all new clients information is captured correctly in the POS system.
• Resolve all client problems and complaints quickly and effectively, ensuring client satisfaction.

• Keep selling floor and product neat, organised and stocked.
• Assist in the maintenance of all inventory in the stockroom and on the selling floor.
• Assist in all areas of stock, shipping, receiving protocol/policies and all shipping/ receiving related paperwork.
• Comply with all Point-of-Sale policies and procedures.
• Properly execute all relevant register functions.
• Adhere to work schedule, inclusive of time and attendance.
• Participate in all relevant training and development seminars, programs and meetings as directed by store management.
• Help monitor store security through vigilant customer service and consistent application of store changing room procedures and tagging.
• Adhere to all internal audit processes and procedures.

• Experience of working in a similar position for a premium or luxury brand.
• Experience of developing customer rapport to drive sales.
• Dynamic interpersonal and communications skills both verbal and written.
• Proactive, able to motivate one’s self to meet company expectations.
• Exceptional time management skills.
• Demonstrable relationship building skills, able to collaborate and motivate peers.
• KPI focused, experience of driving sales to meet or exceed commercial targets.
• Resilient with demonstrable experience of displaying positivity when faced with challenges.
• Self‑motivated with a drive to succeed.
• Positive and solutions driven attitude.
• Excellent attention to detail.

Theory is an inclusive employer, and we welcome applications from all profiles, regardless of age, race, gender, sexual orientation, disabilities or background.