4,223 Content Optimization jobs in the United Kingdom

Are you a commercially-minded marketer who thrives on developing and delivering targeted, solution-led content strategies? We're looking for a Strategic Content Marketing Manager to join our client's team in Telford, supporting the growth of specific market segments in close collaboration with sales teams. Paying up to £45k with a hybrid set up this is an excellent opportunity for Strategic Content Marketer to manage end to end projects. I am keen to speak to anyone from the following industry sectors - Food, Packaging, Water, Plastics, Pharma, Biotech, Coating, Semi-conductor and Solar. Knoweldge in these industries are key to success within the role. 

About the Role

This is a hands-on, end-to-end role focused on planning, executing, and analysing strategic marketing initiatives for defined target markets. Working alongside sales, you'll develop content that speaks directly to customer pain points and industry challenges - always solution-based, never product-first.

You'll be responsible for taking marketing campaigns from conception through to delivery and post-campaign analysis. This is not a highly creative or design-heavy role - it's about strategic messaging, market alignment, and business impact.

Key Responsibilities

• Conduct comprehensive research to understand target markets, customer pain points, and industry trends.
• Analyse competitors to identify opportunities for differentiation and market positioning.
• Identify innovative approaches and leverage industry trends.
• Develop UK-specific marketing strategies aligned with business objectives and global priorities.
• Create detailed campaign plans tailored to target markets, focused on brand awareness, lead generation and customer engagement.
• Produce high-quality, impactful marketing content, including articles, emails, white papers, case studies, webinars, trade show booth concepts, press releases, and social media posts.
• Proactively project manage campaigns to ensure they are executed on time and within budget.
• Monitor campaign performance and provide actionable insights to optimise future efforts.
• Work closely with global market coordinators, local sales teams, and marketing operations to ensure strategies and content align.
• Act as a bridge between local marketing needs and global marketing initiatives.
• Develop and leverage relations with relevant trade associations and industry groups to amplify content reach.
• Identify opportunities to attend or contribute content for association-led events, conferences, and webinars.

What We're Looking For

• Proven experience in a B2B marketing or content strategy role, preferably in a solutions-based environment.
• You will come from one of the following industries - Food, Packaging, Water, Plastics, Pharma, Biotech, Coating, Semi-conductor and Solar.
• Strong commercial awareness and a customer-first mindset.
• Excellent communication and copywriting skills, with a clear and concise tone.
• Ability to manage multiple projects and priorities simultaneously.
• Comfortable working independently but collaborative in nature - especially with sales and global teams.
• This is a stand alone role managing projects rather than a team.

What's on Offer

• A salary up to £45k per annum
• Hybrid working - 2 days in the office and 3 days at home. 
• Supportive and collaborative team environment
• Opportunities to work on high-impact campaigns in focused market areas
• Ongoing professional development and training
• 25 days holiday plus bank holidays
• Work wear allowance.
• Pension scheme
• EAP programme to support mental health
• Benefits programme via BHSF, financial support, high street vouchers and discounts.
• Flexible working hours between 8am - 5pm.

Location:

This role is based in Telford, offering a fantastic opportunity to work in a vibrant and accessible location.

Interested?:

If this Content Marketing Manager role sounds like the perfect fit for your skills and ambitions, don't wait! Apply now to join a company where your creativity and expertise will drive success and innovation.

Your CV will be forwarded to Jonathan Lee Recruitment, a leading engineering and manufacturing recruitment consultancy established in 1978. The services advertised by Jonathan Lee Recruitment are those of an Employment Agency.
In order for your CV to be processed effectively, please ensure your name, email address, phone number and location (post code OR town OR county, as a minimum) are included.

• Develop and implement data-informed content marketing strategies for a diverse range of clients.
• Conduct in-depth audience research and keyword analysis to identify content opportunities.
• Create and manage editorial calendars, ensuring timely delivery of high-quality content.
• Oversee the creation of various content formats, including blog posts, articles, website copy, social media updates, case studies, white papers, and video scripts.
• Collaborate with designers, videographers, and SEO specialists to ensure content is visually appealing and optimized for search engines.
• Analyze content performance metrics (e.g., traffic, engagement, conversions) and provide actionable insights for optimization.
• Stay up-to-date with the latest trends in content marketing, SEO, and digital media.
• Manage client relationships, presenting strategies and performance reports effectively.
• Ensure all content aligns with brand voice, style guidelines, and marketing objectives.
• Contribute to brainstorming sessions for new content ideas and campaign development.

• Develop and implement a comprehensive content marketing strategy aligned with client objectives and target audience.
• Create, edit, and proofread high-quality, engaging content across various formats, including blog posts, articles, website copy, social media updates, infographics, and video scripts.
• Conduct keyword research and implement SEO best practices to optimize content for search engines.
• Manage the editorial calendar and ensure timely delivery of all content assets.
• Oversee social media channels, developing content plans and engaging with online communities.
• Analyze content performance using web analytics tools (e.g., Google Analytics) and provide regular reports on key metrics.
• Collaborate with design, PR, and digital marketing teams to ensure content is visually appealing and effectively promoted.
• Stay up-to-date with the latest trends in content marketing, SEO, and digital media.
• Identify opportunities for content optimization and new content creation.
• Manage external content creators and freelancers as needed.
• Ensure all content adheres to brand guidelines and maintains a consistent tone of voice.

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Proven experience (typically 3-5 years) as a Content Marketing Manager, Content Strategist, or similar role.
• Demonstrable success in developing and executing content marketing strategies that drive measurable results.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Strong understanding of SEO principles and keyword research tools.
• Experience with social media management platforms and best practices.
• Proficiency in content management systems (CMS) like WordPress.
• Familiarity with web analytics tools (e.g., Google Analytics).
• Strong project management and organizational skills.
• Ability to work independently and collaboratively in a remote team environment.
• Creativity and a passion for storytelling.

• Develop and implement a content marketing strategy aligned with business objectives and target audience needs.
• Create, edit, and proofread high-quality content, including blog posts, articles, website copy, social media updates, and email newsletters.
• Manage the editorial calendar, ensuring timely publication of content across all channels.
• Conduct keyword research and apply SEO best practices to optimise content for search engines.
• Collaborate with designers and other marketing team members to create visually appealing and engaging content assets.
• Monitor content performance using analytics tools, providing insights and recommendations for improvement.
• Stay abreast of industry trends and best practices in content marketing and digital media.
• Manage and grow the company's social media presence, engaging with followers and fostering community.
• Develop and manage email marketing campaigns to nurture leads and build customer relationships.
• Contribute to the overall marketing strategy and collaborate with cross-functional teams.

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Proven experience (3+ years) in content marketing or digital marketing roles.
• Excellent writing, editing, and proofreading skills, with a strong portfolio of published work.
• Solid understanding of SEO principles and keyword research.
• Experience with content management systems (CMS) like WordPress.
• Proficiency in social media management tools and strategies.
• Familiarity with email marketing platforms and automation.
• Strong analytical skills with experience in using analytics tools (e.g., Google Analytics).
• Ability to work independently and collaboratively in a hybrid work environment.
• Creative thinking and a passion for storytelling.

• Develop and execute content marketing strategies aligned with business goals.
• Create high-quality, engaging content for various channels (blogs, websites, social media, email, etc.).
• Conduct thorough research on industry-related topics and keywords.
• Write and edit blog posts, articles, whitepapers, case studies, and website copy.
• Collaborate with SEO specialists to optimize content for search engines.
• Work with designers to produce visually appealing content assets.
• Analyze content performance metrics and report on key insights.
• Manage content calendars and ensure timely delivery of all content.
• Stay abreast of content marketing trends and best practices.
• Maintain brand consistency and voice across all content.

• Bachelor's degree in Marketing, English, Journalism, Communications, or a related field.
• Proven experience in content marketing or a similar role.
• Exceptional writing, editing, and proofreading skills.
• Strong understanding of SEO principles and keyword research.
• Proficiency with content management systems (e.g., WordPress).
• Experience with analytics tools (e.g., Google Analytics).
• Ability to conduct research and synthesize information effectively.
• Excellent organizational and time management skills.
• Ability to work independently and collaboratively in a remote setting.
• Creative thinking and a passion for storytelling.

• Develop and manage a content calendar aligned with marketing goals and audience needs.
• Create high-quality, compelling content across various formats, including blog posts, articles, social media updates, website copy, email newsletters, and video scripts.
• Optimize content for search engines (SEO) to increase organic visibility and traffic.
• Collaborate with design and multimedia teams to produce visually appealing content.
• Promote content across multiple channels, including social media, email marketing, and paid advertising.
• Analyze content performance using analytics tools and report on key metrics such as engagement, reach, and conversions.
• Stay up-to-date with content marketing trends, best practices, and emerging platforms.
• Identify opportunities to repurpose existing content for new campaigns and audiences.
• Manage relationships with freelance writers and external content creators as needed.
• Contribute to the overall brand voice and messaging consistency across all content.

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Proven experience (3+ years) in content creation and content marketing.
• Excellent writing, editing, and proofreading skills with a strong command of grammar and style.
• Demonstrated ability to create engaging and persuasive content for diverse audiences.
• Solid understanding of SEO principles and best practices.
• Experience with content management systems (CMS) and social media management tools.
• Proficiency in analytics tools (e.g., Google Analytics) to measure content performance.
• Creative mindset with a passion for storytelling and digital communication.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Self-motivated and able to thrive in a remote work environment, demonstrating excellent time management and communication.