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Head of Digital Marketing & Growth Strategy
Posted 2 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement a holistic digital marketing strategy aligned with overall business objectives.
- Manage and optimise all paid advertising campaigns (Google Ads, social media ads) to maximise ROI.
- Drive organic growth through advanced SEO techniques and compelling content marketing initiatives.
- Oversee social media strategy, community management, and engagement across all relevant platforms.
- Design and execute effective email marketing campaigns for customer retention and lead nurturing.
- Identify and cultivate strategic partnerships and affiliate relationships.
- Analyse marketing data and performance metrics, providing actionable insights and regular reports to senior management.
- Lead, mentor, and develop a talented team of digital marketing specialists.
- Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
- Stay ahead of industry trends, emerging technologies, and competitor activities to maintain a competitive edge.
- Collaborate with product, sales, and customer service teams to ensure a consistent brand message and customer experience.
- Champion innovation in digital marketing, experimenting with new channels and tactics.
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 8 years of experience in digital marketing, with at least 3 years in a leadership role.
- Demonstrable success in developing and executing data-driven digital marketing strategies that have significantly increased revenue and customer base.
- Expertise in SEO, SEM, PPC, content marketing, social media marketing, email automation, and analytics platforms (e.g., Google Analytics, SEMrush, HubSpot).
- Strong understanding of e-commerce best practices and customer journey optimisation.
- Proven ability to manage budgets and P&Ls effectively.
- Excellent leadership, communication, and presentation skills.
- Strategic thinker with a strong analytical mindset and a passion for measurable results.
- Experience working with CRM systems and marketing automation tools.
- A proactive and results-oriented approach, with a keen eye for detail.
Growth Strategy Manager
Posted 601 days ago
Job Viewed
Job Description
Businesses need swift access to finance to seize opportunities or address cash flow challenges. Banks still take weeks or months to approve them, if at all. With iwoca, businesses can secure the necessary funding within minutes of signing up, around the clock, every day of the year. This not only positively impacts business owners but also contributes to the well-being of their communities and the broader economy.
At iwoca, our mission is to facilitate the seamless flow of finance, extending its reach to one million small businesses. Since launch in 2012, we’ve developed a cutting-edge technology platform, positioning ourselves as a leading fintech in Europe. Our efforts have been recognized through numerous industry awards, and we’ve successfully made billions in funding available to over 100,000 businesses.
We work hard to make iwoca a place where everyone feels welcome, where you can confidently be yourself. We understand that diversity isn't an optional add-on, it's the core ingredient of what makes us great.
Requirements
As a Growth Strategy Manager, you will:
- Work within the Marketing team to solve problems, such as:-
- How can we get the right product to the right customers, at the right time? How should we adapt our product to help deploy more capital to small businesses responsibly?
- What is the best approach to convert leads in our marketing database?
- How do we develop our internal analytics tools to help us understand how valuable customers should be at different parts of the funnel?
- What is the best pricing strategy for our direct customers?
- What should our next big bet be?
- How much should we invest in marketing to specific verticals?
- You will be responsible for identifying opportunities to optimize and fine tune how we engage with customers, both those who sign up but drop out of the funnel pre-loan
- You will leverage funnel, cohort, repayment, etc. data to identify funnel improvement and customer retention initiatives.
- Take responsibility for implementing and leading tests and rolling out success tests. You work closely with the Marketing Tech and Performance teams, as well as the wider business including Ops, Tech & Analytics, Lending Propositions and Risk in the process .
- Understand strategic developments across the business and determine how they will impact marketing, and how marketing will need to adapt in order to support future strategies and help those strategies to be successful
In this role, you’ll work closely with our Chief Marketing Officer and have significant exposure to senior management, as well as stakeholders from across the business (including Tech & Analytics, Product, Ops & Lending Propositions).
Requirements
What we're looking for:-
- Experience in a top-tier strategy consulting or banking firm, or a high growth business.
- A natural curiosity to spot, break down and resolve problems using primary and secondary research to drive data-driven insights in an imperfect world (ie when you never have all the data you’d like, exactly as you’d like it)
- Proven ability in design and delivery of projects that have clear business impact and require management of multiple stakeholders
- Driven, hard-working and uncompromising in delivering high quality work in tight timelines
- Pragmatic with ability to figure out how to test hypotheses and learn about small businesses quickly and cheaply before launching larger campaigns or projects
Benefits
We put a lot of effort into making iwoca a brilliant place to work:
- Offices in London, Leeds and Frankfurt
- Events and clubs, like bingo, comedy nights, yoga classes, football…
- Two company retreats a year, we’ve been to France, Italy, Spain and further afield
- Plenty of drinks and snacks in our offices
Our benefits:
- Medical insurance from Vitality, including discounted gym membership
- 25 days’ holiday and an extra day off for your birthday
- Instant access to emotional and mental health support with our partner, Spill
- Share options
- Generous maternity leave and shared parental leave
- A nursery tax benefit scheme to help you save money
- Paid volunteering time to support your chosen charity
- Extra leave if you want to travel or study
- One-month fully paid sabbatical after 4 years
- Cycle-to-work scheme and electric car scheme
And to make sure we all keep learning, we offer:
- An L&D budget for everyone, including a book budget
- Company-wide talks with internal and external speakers
- Access to learning platforms like Treehouse if you want to learn to code
E-commerce Marketing Manager - Growth Strategy
Posted 4 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement data-driven e-commerce marketing strategies.
- Manage and optimize paid advertising campaigns (PPC, Social Ads).
- Oversee SEO/SEM initiatives to improve organic visibility.
- Develop and execute email marketing and automation campaigns.
- Manage social media marketing and community engagement.
- Drive website traffic, conversions, and customer acquisition.
- Analyze marketing performance using tools like Google Analytics.
- Identify and implement A/B testing for website optimization.
- Collaborate with product and web development teams.
- Manage the marketing budget and report on ROI.
Required Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- 5+ years of experience in e-commerce marketing or digital marketing.
- Proven success in driving online sales and customer acquisition.
- Expertise in SEO/SEM, PPC, email marketing, and social media.
- Proficiency with e-commerce platforms (e.g., Shopify, Magento).
- Strong analytical skills and experience with Google Analytics.
- Excellent communication, leadership, and project management skills.
- Experience with A/B testing and conversion rate optimization.
- Familiarity with CRM and marketing automation tools.
E-commerce Marketing Manager - Growth & Strategy
Posted 6 days ago
Job Viewed
Job Description
Key responsibilities include managing the e-commerce website's marketing aspects, optimizing product listings, and overseeing content creation to improve search engine rankings and user experience. You will manage the social media presence, developing engaging content and community management strategies to build brand loyalty and drive traffic. Developing and executing targeted email marketing campaigns, including segmentation, automation, and A/B testing, will be crucial for customer retention and sales growth. You will also manage paid advertising budgets across platforms like Google Ads and social media advertising, continuously monitoring performance and optimizing campaigns for ROI. Analyzing website traffic, sales data, and marketing campaign performance using tools like Google Analytics is essential for identifying trends and informing future strategies.
The ideal candidate will possess significant experience in e-commerce marketing, with a proven track record of successfully growing online sales and customer bases. Strong expertise in SEO, SEM, social media marketing, and email marketing is required. You should be proficient in using e-commerce platforms, CMS, CRM systems, and digital analytics tools. Excellent analytical skills, creative thinking, and a data-driven approach to decision-making are essential. Strong project management and communication skills are also necessary for collaborating with internal teams and external agencies. This fully remote role offers the flexibility to work from anywhere within the UK, contributing to an innovative online business. The role is based in Southampton, Hampshire, UK , but is conducted entirely remotely.
Senior Digital Marketing Manager - Growth Strategy
Posted 7 days ago
Job Viewed
Job Description
As a Senior Digital Marketing Manager, you will be responsible for developing and executing comprehensive digital marketing campaigns across multiple channels to achieve client objectives, including lead generation, brand awareness, and customer acquisition. You will lead a team of marketing specialists and work closely with clients to understand their business needs and deliver exceptional results.
Key Responsibilities:
- Develop and implement innovative digital marketing strategies across SEO, SEM, social media, email marketing, content marketing, and affiliate marketing.
- Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads) to maximize ROI.
- Oversee the creation and execution of engaging content marketing initiatives.
- Drive organic growth through advanced SEO strategies and technical optimizations.
- Develop and manage email marketing campaigns, including automation and segmentation.
- Analyze campaign performance using tools like Google Analytics, and provide data-driven insights and recommendations.
- Lead and mentor a team of digital marketing specialists, fostering a culture of continuous learning and high performance.
- Manage client relationships, ensuring satisfaction and identifying opportunities for growth.
- Stay abreast of the latest digital marketing trends, tools, and best practices.
- Develop and manage marketing budgets effectively.
- Prepare and present regular performance reports to clients and internal stakeholders.
- Collaborate with creative and development teams to ensure cohesive campaign execution.
The ideal candidate will hold a Bachelor's degree in Marketing, Business, or a related field, with a minimum of 7 years of experience in digital marketing, including proven success in managing integrated campaigns and driving significant business growth. Expertise in SEO, SEM, social media marketing, content strategy, and email marketing is essential. Strong analytical skills and proficiency with marketing analytics platforms (e.g., Google Analytics, Adobe Analytics) are required. Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems is highly desirable. Excellent leadership, communication, and client management skills are a must. You will be contributing to exciting projects for a wide range of clients, collaborating remotely with a talented team based near Plymouth, Devon, UK .
E-commerce Manager (Growth & Strategy)
Posted 2 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement a clear e-commerce strategy to achieve revenue and growth targets.
- Oversee all aspects of the online store, including product listings, merchandising, and website optimisation.
- Develop and execute online promotional campaigns and sales initiatives.
- Manage and optimise digital marketing channels (SEO, SEM, social media, email marketing) to drive traffic and conversions.
- Analyse e-commerce data, including sales, traffic, conversion rates, and customer behaviour, to identify trends and opportunities.
- Enhance the online customer journey and user experience to improve satisfaction and retention.
- Manage the e-commerce budget and forecast sales performance.
- Collaborate with marketing, operations, and IT teams to ensure efficient order fulfillment and customer service.
- Stay abreast of the latest e-commerce trends, technologies, and best practices.
- Identify and implement strategies to increase average order value (AOV) and customer lifetime value (CLV).
- Manage relationships with e-commerce platform providers and third-party vendors.
- Lead and mentor the e-commerce team to foster a high-performance culture.
- Proven experience in e-commerce management, with a track record of driving online sales growth.
- In-depth knowledge of e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
- Strong understanding of digital marketing principles and analytics tools (e.g., Google Analytics).
- Experience with online merchandising, pricing, and promotional strategies.
- Excellent analytical and problem-solving skills, with a data-driven approach.
- Strong leadership, communication, and interpersonal skills.
- Ability to manage multiple projects simultaneously and work effectively in a remote environment.
- Experience with A/B testing and conversion rate optimisation (CRO).
- Familiarity with social media marketing and content strategy for e-commerce.
- Bachelor's degree in Business, Marketing, or a related field, or equivalent practical experience.
Head of E-commerce Growth & Strategy
Posted today
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Job Description
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Senior E-commerce Manager - Growth Strategy
Posted 6 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement the overall e-commerce strategy to drive revenue growth.
- Manage and optimize the company's e-commerce website and online store.
- Oversee digital marketing campaigns, including SEO, SEM, email marketing, and social media advertising.
- Analyze e-commerce data, including website traffic, conversion rates, and customer behavior, to identify trends and opportunities.
- Develop and execute merchandising strategies to maximize sales and profitability.
- Manage the online customer experience, ensuring a user-friendly and engaging journey.
- Collaborate with the product development team on new product launches and online exclusives.
- Stay informed about industry trends, competitor activities, and emerging e-commerce technologies.
- Manage the e-commerce budget and performance against KPIs.
- Mentor and guide a team of e-commerce specialists.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- 5+ years of experience in e-commerce management, with a focus on growth and strategy.
- Proven track record of successfully increasing online sales and conversion rates.
- Expertise in e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
- Strong knowledge of digital marketing channels and analytics tools (e.g., Google Analytics, Meta Ads Manager).
- Excellent analytical, problem-solving, and strategic thinking skills.
- Proficiency in A/B testing and conversion rate optimization (CRO) techniques.
- Strong understanding of SEO, SEM, and social media marketing.
- Excellent communication, leadership, and project management skills.
- Ability to thrive in a fast-paced, remote work environment.
Growth Manager
Posted 2 days ago
Job Viewed
Job Description
About the Company
Step into the vibrant world of Wonderskin, a beauty brand that's truly redefining industry standards through relentless innovation and cutting-edge technology. We're not just creating cosmetics; we're developing high-performance, long-wear solutions that empower individuals and seamlessly integrate into their lives. With our online sales reaching over £10M+ million per month, it's clear our disruptive products are resonating globally. If you're passionate about being at the forefront of beauty breakthroughs and contributing to a brand celebrated for its rapid growth and forward-thinking approach, you'll find an exciting challenge here.
At Wonderskin, we've built a passionate and loyal community around our game-changing products, like our viral Wonder Blading technology, which contributed to over 700 million collective views across social media. Our focus is always on the customer, creating beauty solutions that deliver real results and make a genuine difference in their daily routines. This customer-first approach, combined with a network of over 10,000 live affiliate relationships, fuels our significant reach and impact in the market.
This is a unique opportunity to join a dynamic and rapidly expanding company that offers an energetic and fast-paced environment. Wonderskin is on an explosive trajectory. We're constantly evolving, expanding into new categories, and seeking ambitious individuals eager to make a significant impact within a business experiencing such remarkable momentum. If you're ready to contribute your talents, be part of a supportive team, and help shape the future of effortless, high-performance beauty on a grand scale, then we can't wait to hear from you.
About the Role
We're looking for a Growth Manager who can own our full-funnel performance marketing strategy for a high growth start up. You'll be responsible for both acquiring customers through paid media channels and optimising our conversion funnel to maximise ROI. This is a fast-paced, hands-on role perfect for someone who loves data-driven marketing and wants to make a real impact on business growth.
Key Responsibilities:
Paid Media Management
- Plan, execute and optimise campaigns across Meta, TikTok, Google Ads, and other relevant channels
- Manage monthly ad spend of £(X) with clear ROAS targets
- Conduct audience research, competitor analysis, and market testing
- Create compelling ad copy and brief creative assets
- A/B test ad creatives, audiences, and campaign structures Conversion Rate Optimisation
- Analyse user journey and identify conversion bottlenecks
- Design and execute A/B and multivariate tests on landing pages, checkout flows, and key conversion points
- Implement conversion tracking and attribution across all channels
- Work with e-commerce, design & dev teams to implement winning test variations
- Monitor and report on conversion metrics, user experience improvements
Strategy & Analysis
- Develop comprehensive performance marketing strategies aligned with business goals
- Build detailed reporting dashboards and provide weekly/monthly performance insights
- Calculate and track customer lifetime value, acquisition costs, and attribution models
- Collaborate with sales/product teams to align marketing funnel with business objectives
- Stay current with platform updates, industry trends, and best practices
About You
- 5-6 years in performance marketing, growth marketing, or digital marketing
- Proven track record managing six-digit monthly ad spend across multiple channels
- Hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads, and other platforms
- Strong background in conversion rate optimisation and A/B testing
- Experience with attribution and analytics tools (TripleWhale, Google Analytics)
- Understanding of attribution models and customer journey mapping
Skills & Attributes
- Excellent project management and organisational abilities
- Creative thinking for campaign concepts and testing hypotheses
- Strong communication skills for cross-functional collaboration
- Self-motivated with ability to work independently
- Comfortable in a fast-paced, results-oriented environment
- Data-driven mindset with strong analytical skills
Nice to Have
- Knowledge of SQL or other data analysis tools
- Previous experience in CPG, Beauty, Wellness or high-performance brands
- Understanding of email marketing and automation
- Experience with affiliate or influencer marketing
- Experience with testing tools (Optimizely, VWO, etc.)
We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.
The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.
Growth Manager
Posted 2 days ago
Job Viewed
Job Description
About the Company
Step into the vibrant world of Wonderskin, a beauty brand that's truly redefining industry standards through relentless innovation and cutting-edge technology. We're not just creating cosmetics; we're developing high-performance, long-wear solutions that empower individuals and seamlessly integrate into their lives. With our online sales reaching over £10M+ million per month, it's clear our disruptive products are resonating globally. If you're passionate about being at the forefront of beauty breakthroughs and contributing to a brand celebrated for its rapid growth and forward-thinking approach, you'll find an exciting challenge here.
At Wonderskin, we've built a passionate and loyal community around our game-changing products, like our viral Wonder Blading technology, which contributed to over 700 million collective views across social media. Our focus is always on the customer, creating beauty solutions that deliver real results and make a genuine difference in their daily routines. This customer-first approach, combined with a network of over 10,000 live affiliate relationships, fuels our significant reach and impact in the market.
This is a unique opportunity to join a dynamic and rapidly expanding company that offers an energetic and fast-paced environment. Wonderskin is on an explosive trajectory. We're constantly evolving, expanding into new categories, and seeking ambitious individuals eager to make a significant impact within a business experiencing such remarkable momentum. If you're ready to contribute your talents, be part of a supportive team, and help shape the future of effortless, high-performance beauty on a grand scale, then we can't wait to hear from you.
About the Role
We're looking for a Growth Manager who can own our full-funnel performance marketing strategy for a high growth start up. You'll be responsible for both acquiring customers through paid media channels and optimising our conversion funnel to maximise ROI. This is a fast-paced, hands-on role perfect for someone who loves data-driven marketing and wants to make a real impact on business growth.
Key Responsibilities:
Paid Media Management
- Plan, execute and optimise campaigns across Meta, TikTok, Google Ads, and other relevant channels
- Manage monthly ad spend of £(X) with clear ROAS targets
- Conduct audience research, competitor analysis, and market testing
- Create compelling ad copy and brief creative assets
- A/B test ad creatives, audiences, and campaign structures Conversion Rate Optimisation
- Analyse user journey and identify conversion bottlenecks
- Design and execute A/B and multivariate tests on landing pages, checkout flows, and key conversion points
- Implement conversion tracking and attribution across all channels
- Work with e-commerce, design & dev teams to implement winning test variations
- Monitor and report on conversion metrics, user experience improvements
Strategy & Analysis
- Develop comprehensive performance marketing strategies aligned with business goals
- Build detailed reporting dashboards and provide weekly/monthly performance insights
- Calculate and track customer lifetime value, acquisition costs, and attribution models
- Collaborate with sales/product teams to align marketing funnel with business objectives
- Stay current with platform updates, industry trends, and best practices
About You
- 5-6 years in performance marketing, growth marketing, or digital marketing
- Proven track record managing six-digit monthly ad spend across multiple channels
- Hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads, and other platforms
- Strong background in conversion rate optimisation and A/B testing
- Experience with attribution and analytics tools (TripleWhale, Google Analytics)
- Understanding of attribution models and customer journey mapping
Skills & Attributes
- Excellent project management and organisational abilities
- Creative thinking for campaign concepts and testing hypotheses
- Strong communication skills for cross-functional collaboration
- Self-motivated with ability to work independently
- Comfortable in a fast-paced, results-oriented environment
- Data-driven mindset with strong analytical skills
Nice to Have
- Knowledge of SQL or other data analysis tools
- Previous experience in CPG, Beauty, Wellness or high-performance brands
- Understanding of email marketing and automation
- Experience with affiliate or influencer marketing
- Experience with testing tools (Optimizely, VWO, etc.)
We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.
The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.