375 Growth Marketing jobs in the United Kingdom

Are you a data-obsessed, commercially savvy marketer who thrives on turning strategy into results?

Ready to take the reins of a high-impact growth engine in a scaling SaaS company

We're on the hunt for a Growth Marketing Lead who's not just an expert in funnels and fluent in HubSpot—but who lives and breathes performance.

You'll be the driving force behind our inbound lead generation, website optimis.

WHJS1_UKTJ

Board Intelligence is a technology and advisory firm that supercharges boards with the science of board effectiveness. We build better businesses and benefit society.  

Through a suite of AI-powered software tools, evaluation frameworks, and advisory services that distil twenty years of boardroom experience, we improve the efficiency of board processes and the effectiveness of boards.  

We work with over 70,000 leaders and 3,000 organisations across the world, with clients across the Fortune 500, FTSE 100, and OMX 30. In 2024 we received substantial backing from K1 Investment Management – the leading B2B Enterprise SaaS investors. We are at the beginning of significant growth, and we’re looking for superb talent to join us on this journey.  

As we grow, we’re fiercely protective of our culture and values. Many of us, including our founders, have families and other priorities, so we know the value of a supportive company.  

The team is diverse and friendly. We value fun: most days you’ll find a social event or learning opportunity to get involved with, including company socials, away days, philanthropic activities and lunch & learns.

Our Mission

We unleash the potential of organisations through the science of board effectiveness, building better businesses and benefiting society. Reporting directly to our CMO, we’re looking for a Director of Growth Marketing to build a global growth and demand gen engine, design and implement the strategy, and establish the structure and shape of the function to achieve the velocity we need to achieve our goals. 

The Role

The role will suit a strategic, experienced, hands-on operator who has a track record of success and who thrives in fast-paced environments. 

You will work closely with leadership across the organisation and be part of our Senior Leadership Team. 

Main Responsibilities 

• Setting up a growth and digital demand gen engine that delivers scalable, predictable, high-quality leads, pipeline, and revenue.  

• Driving market research, customer segmentation, and competitive analysis to inform the development of tailored marketing campaigns and strategies that deliver pipeline. 

• Owning the end-to-end planning, development, execution and optimisation of multi-channel marketing campaigns focused on lead generation, customer acquisition, and retention, and of targeted ABM campaigns to engage, nurture and convert target accounts in key geographies. 

• Collaborating with our Head of Content to align the editorial calendar with the campaign strategy, to develop and distribute engaging content that resonates with target audiences. 

• Collaborating with our CRO and Sales Team to align strategies, goals and roles to ensure seamless lead handoff and high conversion rates. 

• Collaborating with our CCO and Customer Team on customer marketing to improve onboarding, retention, cross sell, advocacy and referrals. 

• Collaborating with our Product Team to align our campaign strategies with product releases. 

• Setting KPIs, and measuring, reporting and optimising campaign and channel performance to improve ROI and conversion rates. 

• Owning, managing, and optimising our marketing stack to improve reporting, cross-team alignment and insights. 

• Leading, managing and building out a high performing team, and managing external agencies. 

Requirements

Required Skills and Experience 

• Significant experience in a B2B SaaS growth and digital marketing and demand gen with a track record of excellent execution and achieving targets. 

• Experience of global marketing strategies and optimising messaging and approaches based on geographies and local nuances. 

• Commercial nous and business flair to design and roll out a digital marketing playbook that intelligently and thoughtfully complements our existing relationship-led, consultative-style approach to marketing and sales. 

• A background in digital marketing across performance, email, SEO, GEO, PPC and social website, and a solid grounding in other channels in order to develop multi-channel integrated campaigns. 

• Excellent problem solving and analytical skills, with an eye for detail, and the ability to analyse multiple data sets and pull out the ‘so what?’ to drive decision making. 

• The ability to design and execute campaigns and strategies, and then pivot to hands-on execution. 
• Skilled project manager and leader, with experience of hiring, managing, and developing others. 

• Experience working with Sales Teams, working in true lockstep. 

• A good understanding of the mar-tech stack (excellent knowledge of HubSpot a bonus), with the ability and mindset to help us further develop the way we use tooling and automation to achieve our goals 

• International experience would be ideal

Benefits

• Private Pension Scheme 
• BUPA Health and Dental insurance (including access to the My BUPA app) 
• Group life insurance: 4x annual salary 
• 26 holiday days per calendar year in addition to Bank Holidays 
• Cycle to work scheme 
• Employee Assistance Program including Bereavement and Probate Helpline 
• AIG Smart Health virtual GP app/wellness platform for employees and dependants, including partner/spouse 
• Eyecare and Flu Jab vouchers 
• Enhanced Parental Leave 

We are hiring at IDGateway for a Growth Marketing Manager to join our growing team in Farnborough!  

IDGateway is looking for a hands-on Growth Marketing Manager, who will play a pivotal role in driving the growth and success of the company. We’re particularly interested in candidates with a solid background in B2B SaaS Marketing. Candidates with experience from an agency are also encouraged to apply.  

This position requires a strategic and data-driven marketer with a comprehensive understanding of various growth marketing channels, a creative mindset, and a passion for staying ahead of industry trends.  

The purpose of the role is to grow the business through customer acquisition and the proliferation of brand advocacy. Specifically, our mission is to drive up the number of employers using our software platforms, increasing subscriber numbers. As a boutique technology business, our primary channels for communication are digital, so we are looking for a SaaS marketing specialist with proven skills in customer acquisition, using SEO, PPC, inbound marketing, social media and other innovative methods for the marketing of web or app-based services.  

This is a very hands-on role, which will require the post-holder to deliver the full spectrum of marketing activity, from working with the Directors at a strategic level to driving all operational activity (e.g. budget management, data gathering and reporting, content creation and managing our digital channels day-to-day). The role demands a data-driven, highly creative and ambitious person who sets big goals for themselves and others - and takes personal responsibility for the execution of their ideas.  

You will be degree-qualified and will have academic or professional qualifications in a marketing or similar discipline, Furthermore, it is likely you will have at least 3 years’ experience in a marketing leadership role (including managing others) and will, during that time, have repeatedly proven your skills. 

Here is a little window into our company: IDGateway provides SaaS software solutions which help employers background-check their new employees and keep their workplaces safe from “insider threats”. We operate in a dynamic market whereby the changing security landscape results in changing customer needs – and the need for innovation in our platforms to stay ahead. IDGateway was acquired by Valsoft and now operates under the Aspire Software portfolio. Aspire Software, the operational arm of Valsoft Corp, operates and manages Valsoft’s global portfolio of wholly owned software companies, providing mission-critical solutions across multiple verticals. By implementing industry best practices, Aspire delivers a time-sensitive integration process, and the operation of a decentralized model has allowed it to become a hub for creating rapid growth by reinvesting in its portfolio. 

The successful candidates can be based anywhere within commutable distance of our office in Farnborough, working in a hybrid work model!    

What your day will look like :   

Develop and Execute Growth Strategies:  

• Collaborate with cross-functional teams to implement comprehensive growth strategies aligned with the company objectives 
• Develop and execute strategies to open the funnel and drive quality leads 
• Implement tactics to expand our reach and engage the target audience 
• Have a thorough and working knowledge of SEO, SEM, social media, and content marketing 

Delivery:   

• Being a talented wordsmith, able to create vibrant content and provide copy for blogs, articles and tactical marketing campaigns as and when required 
• Establishing social media followings and building brand advocacy 
• Maintaining and evolving product websites 

Digital Marketing:  

• Experience with marketing automation platforms, HubSpot preferred 
• Ability to analyse campaign performance and adjust strategies to maximise ROI 
• Monitor KPIs to adapt where necessary to ensure marketing strategies are delivered 
• Provide regular reports to leadership with a thorough understanding of performance and areas to improve 

Conversion Optimization:  

• Ensure a seamless and compelling user experience is delivered through optimization of various marketing funnel touchpoints 
• Collaborate with the design and content teams to provide inputs in creating high-performance landing pages and collateral 

Steer the Marketing Function:  

• Be able to own our marketing function. This is a role for someone who can own and steer the marketing function in consultation with the business without the need for continuous guidance and direction 
• We have an opening for a Growth Marketing Manager to join IDGateway, leading one other junior marketeer

About You :   

• At least a Bachelor’s degree in Digital Marketing or a similar related discipline is essential
• 8+ years Digital Marketing experience, 2+ years experience in Marketing to an International Audience , 2+ years Marketing dept leadership experience
• Ideally, 3+ years SaaS Software Marketing experience  
• Extensive experience with Hubspot, LinkedIn and other martech tools  
• Proven experience and knowledge of rapid client acquisition in a go-to-market / new product  
• Strong interest in developing and mentoring others 
• Ability to roll up sleeves and make things happen on a limited budget 
• Team player 
• Great attention to detail and planning skills 
• Strong work ethic, organised and focused 
• Exceptional communication skillset  
• Fluent in English, both written and verbal, is essential   
• Legally authorized to work in the UK    

For further information about IDGateway , you can visit our website at  

We thank all applicants for their interest; however, only those candidates selected for an interview will be contacted.   

About us

Over the last 18 years, we have helped over a million satisfied customers move and manage their money. Our award-winning product portfolio allows our customers to make low-cost multi-currency payments across various payment products. From travel money to transfers, currency hedging, to expense management, we are focused on a single goal of making it easy for our customers to manage and move their money.

As a business, we are committed to delivering value to our customers through the combination of advanced payments technology and personal expert service. We’re doing this by hiring exceptional people and are now looking for a Director of Growth Marketing to join our team.

Within our offices in London, Chester, Los Angeles and Europe, Equals comprises of three business lines and brands - Equals Money, FairFX and CardOneMoney. You will join a very close-knit, talented and supportive team from various backgrounds who believe that bringing different perspectives together helps us understand our customers' needs. United, by one thing, making money management straightforward and cost-effective for our customers.

About the role

As we enter an exciting new phase of growth we are looking for a Director of Growth Marketing to lead and evolve our digital acquisition, demand generation, and performance marketing engine across our suite of financial products. This role will lead a team of 8 across performance, ABM, affiliates, digital channels, events and website optimisation. You will be responsible for developing and executing high-impact campaigns that drive qualified lead generation, accelerate pipeline velocity, and increase our market share across B2B and B2B2X segments. Working closely with Sales, Sales Operations, and the wider commercial organisation, this role will be instrumental in shaping how we grow, measure success, and scale in both existing and new markets.

About you

You are a commercially-minded, data-driven marketer with a deep understanding of how to drive predictable growth through performance and demand generation. You bring a test-and-learn mindset and thrive on uncovering what works, scaling success, and pivoting fast. You have experience leading multi-functional marketing teams and enjoy working in cross-functional environments, especially alongside Sales and Revenue Operations. You’re as comfortable in a campaign brainstorm as you are building a reporting dashboard, balancing creativity with performance metrics. A natural leader, you empower your team, take accountability for results, and operate with strategic vision and hands-on delivery. You care about the customer journey, the quality of leads passed to Sales, and the levers that move the revenue dial.

Responsibilities

Own and execute the growth marketing strategy across key products (Banking, Cards, International Payments, Embedded Finance, and Enterprise Solutions), supporting four brands (Equals Money, Railsr, Card One Money, and FairFX), with an emphasis on B2B & B2B2X, customer acquisition and retention.

Lead a high-performing team of eight specialists spanning performance marketing, demand generation, ABM, websites, digital affiliates, and events, and be responsible for:

● Driving scalable, data-driven campaigns that deliver high-quality leads and improve the conversion funnel from awareness to activation

● Ownership and optimisation of all paid acquisition channels (Search, Display, Social, Programmatic, Affiliates) with a focus on ROI and CAC efficiency

● Development and execution of ABM and targeted demand generation strategies, in partnership with Sales, Sales Ops, and Product

● Performance management and optimisation of website experiences and landing pages to drive traffic, improve user engagement, and increase conversion

● Growing and activating our digital affiliate network, creating strategies to increase qualified lead volume via trusted partner channels

● Leading the strategic direction and calendar for industry events, trade shows, and in-person activations aligned to business growth targets

● Working closely with Sales, Product, and Commercial stakeholders to align messaging, content, and campaign cadence with pipeline and revenue goals

● Championing a continuous test-and-learn approach across all channels to improve messaging, creative performance, and lead-to-opportunity conversion

● Collaborating with Sales Ops and our Head of Product Marketing to build integrated multi-touch campaigns that nurture and convert high-fit prospects

● Managing budget ownership and allocation across all channels, with regular reporting on performance to the SVP Revenue Operations and Executive team

● Partnering with Marketing Design and Content to produce effective campaign assets, sales enablement material, and brand-consistent visuals

● Ensuring full compliance with GDPR and other marketing regulations in all outreach and data usage

Accountabilities

● Improvement in campaign ROI, lead volume, and conversion rates across all growth marketing channels

● Increase in sales pipeline value directly attributed to marketing-driven campaigns (sourced and influenced)

● Accurate forecasting and reporting of campaign performance, including CAC, CLTV, ROAS, and attribution modelling

● Enhanced cohesion between marketing and commercial teams through aligned planning, tooling, and reporting

● Continued development and leadership of a high-performing marketing team, with clear career progression and accountability

● Uplift in website traffic quality and lead-to-MQL rate through continuous funnel optimisation and A/B testing

Essential Skills

● At least 5 years of experience in a growth marketing or demand generation leadership role, ideally within B2B or B2B2X fintech or financial services

● Proven track record of building and scaling high-performing marketing teams with a culture of experimentation and performance accountability

● Deep understanding of the full digital marketing mix including paid media, SEO, CRO, ABM, and affiliate marketing

● Strong analytical mindset and experience with performance marketing metrics, attribution, and marketing automation platforms

● Experience owning website strategy and performance, ideally in collaboration with internal design and external development resources

● History of collaborating cross-functionally with Sales, Product, and Revenue Operations to drive commercial results

● Demonstrated success delivering multi-channel growth campaigns that have contributed directly to pipeline and revenue goals

● A role model for our values:

○ Make it happen

○ Succeed together

○ Be the customer

○ Go beyond

Desirable Skills

● Prior experience managing marketing performance within HubSpot, Salesforce, or similar CRM and marketing automation platforms

● Familiarity with performance analytics tools such as GA4, Looker, Segment, and attribution tools like Dreamdata or Triple Whale

● Experience working in regulated or compliance-sensitive environments, especially in fintech or financial services

● Knowledge of affiliate network development and partner marketing models

● Experience working closely with product marketing or leading product-led growth initiatives

Our investment in you

We welcome people into the Equals Group and desire to grow and develop our talented teams.

We believe in teamwork and celebrating our successes. We strive to embrace our values. We want to put you in the driving seat of your career and achieve your full potential through growth opportunities and developmental support.

When you join the Equals Group, we aim to help you to get more out of your career. We will also offer you the following benefits;

Benefits

● A competitive salary benchmarked against a peer group.

● 25 days holiday per year + your birthday off

● Opportunities for progression, development and learning new skills. £250 towards the cost of learning & development.

● Free onsite Nuffield Health gym & pool (London) and discounted gym membership elsewhere

● Interbank currency rates on travel money and international transfers.

● Bupa Private Healthcare and Mental Health Services

● Free Eye Test and £50 up to the cost of glasses

● EAP Service

● Life Assurance Policy - x3 annual salary

● Contributory pension scheme

● Cycle to Work Scheme

● Season Ticket Loans

● Enhanced Parental Policies

● Complimentary tea, coffee, soft drinks and fruit

● We operate a hybrid working arrangement where possible

Working Arrangements

Where possible, we offer the opportunity to work flexibly and the opportunity to balance some remote working with time in the office collaborating, taking part in events and developing the social connections that make working with us rewarding.

Equals Group strives to create a workplace where we can all be ourselves. We believe in inclusion, equality and the power of diversity, so you'll be encouraged to bring your unique perspectives and experiences, and help us understand what you need to do your best work.

M-Files  is the leading document management platform for knowledge work automation. With the M-Files platform, knowledge workers can find information faster, work smarter, and achieve more. M-Files features an innovative metadata-driven architecture, embedded workflow engine, and advanced artificial intelligence. This enables customers to eliminate information chaos, improve process efficiency, and automate security and compliance. We help knowledge workers to work smarter. Read more at: 

Summary of the role

We are looking for a Growth Marketing Manager  to lead our marketing efforts in the UK and Ireland (UKI) - a key region for M-Files’ continued growth in Europe.

This role is ideal for someone with 5+ years of experience in B2B field or growth marketing who thrives on building pipeline, understands the full buyer journey, and is passionate about delivering measurable impact. You’ll be responsible for generating high-quality leads across all intent levels - from inbound to outbound - and for selecting and executing the right mix of activities that deliver ROI.

You’ll work closely with sales, SDRs, and partners to drive pipeline through integrated campaigns, ABM, digital programs, and events - both M-Files-hosted and third-party trade shows. You’ll also be expected to analyze campaign performance and pipeline data, identify quick wins, and make strategic decisions based on what’s working.

This is a hybrid role, with flexibility to work remotely and occasional travel for internal meetings, events, and customer-facing activities. You’ll report to the Senior Manager, Growth Marketing – Europe.

What you will be doing

• Own and execute the UKI marketing plan to drive awareness, engagement, and pipeline
• Design and run integrated, multi-touch campaigns that generate high-quality leads across the intent spectrum (high-, low-, and no-intent)
• Partner closely with SDRs to support outbound prospecting, helping generate pipeline from no-intent leads through targeted messaging, content, and campaign flows
• Plan and manage a mix of M-Files-hosted events and industry trade shows, with a strong focus on ROI and pipeline contribution
• Drive joint marketing activities with partners, including co-branded campaigns, events, and content
• Collaborate with the digital marketing team to amplify campaigns through paid and organic channels
• Continuously analyze campaign performance, lead quality, and pipeline sources to identify what’s working and where to optimize
• Proactively recommend and test new tactics to drive quick wins and long-term growth
• Forecast, report, and communicate marketing impact to sales and marketing leadership
• Share best practices and collaborate with peers across the European Growth Marketing team and beyond
• Manage the UKI marketing budget and ensure efficient use of resources

Requirements

What we are looking for

• 5+ years of B2B marketing experience, ideally in a SaaS or tech environment
• Proven success in field marketing or growth marketing roles
• Strong understanding of full-funnel marketing and how to generate and convert leads at all intent levels
• Experience supporting SDRs and sales teams with outbound prospecting strategies
• Highly analytical and data-driven, with the ability to interpret pipeline data and campaign performance to guide decisions
• Strategic thinker with a hands-on approach - you can plan, execute, and optimize
• Excellent communication, project management, and organizational skills
• Experience with tools like HubSpot, Salesforce, and PowerBI is a plus
• Native-level English fluency

Benefits

Join M-Files and help industry leaders transform the way they manage information and drive business success!

What we offer

• A collaborative, high-performing team with a strong sense of purpose
• Market-leading technology and a product that’s changing how people work
• Flexibility to support work/life balance
• Opportunities for career growth in a fast-scaling company
• Private health care cover
• Annual leave based on UK policy
• Recruitment referral program
• Winning Together bonus
• Years of service awards
   

Does this sound exciting to you?
Please send us your application together with your CV and salary request as soon as possible, but not later than August 31st, 2025. 

The position will be filled as soon as we find the right candidate, and we are reviewing applications on an ongoing basis.

Please note that we do not accept applications sent via email. All applications should be submitted through job boards like LinkedIn or our career portal. Due to the high volume of applications, we will not be able to respond to all LinkedIn InMails.

Applicants must already hold valid residency and work authorization in the UK.
We are not sponsoring relocation for this role and will only consider applicants based in the United Kingdom.

• Develop and implement comprehensive digital marketing strategies to drive qualified traffic and sales for our e-commerce platform.
• Manage and optimise paid advertising campaigns across channels such as Google Ads, social media (Facebook, Instagram, TikTok), and affiliate networks.
• Oversee Search Engine Optimization (SEO) efforts to improve organic search rankings and visibility.
• Develop and execute email marketing campaigns to nurture leads, drive repeat purchases, and build customer loyalty.
• Utilise social media platforms to engage with our audience, build brand awareness, and drive traffic to the website.
• Analyse campaign performance data using tools like Google Analytics and provide regular reports with actionable insights and recommendations.
• Identify and test new growth opportunities, including emerging channels and marketing technologies.
• Collaborate with the content and creative teams to develop compelling marketing assets.
• Manage the e-commerce marketing budget effectively, ensuring optimal ROI.
• Stay abreast of the latest trends and best practices in e-commerce, digital marketing, and social media.
• Contribute to the overall e-commerce strategy and roadmap.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with a significant focus on e-commerce growth.
• Proven track record of successfully managing paid media campaigns (PPC, Social Ads) and achieving conversion goals.
• Strong understanding of SEO principles and best practices.
• Experience with email marketing platforms (e.g., Mailchimp, Klaviyo) and CRM systems.
• Proficiency in Google Analytics and other web analytics tools.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Strong understanding of social media marketing and community management.
• Exceptional written and verbal communication skills.
• Ability to work independently, manage multiple projects, and thrive in a fully remote environment.
• Experience with A/B testing and conversion rate optimisation (CRO) is highly desirable.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in e-commerce marketing, with a focus on growth and performance marketing.
• Proven success in managing and optimising paid social media campaigns (Facebook, Instagram, TikTok).
• Strong experience with SEM (Google Ads) and SEO strategies.
• Proficiency in email marketing platforms and automation.
• Expertise in Google Analytics and other web analytics tools.
• Demonstrated ability in A/B testing and conversion rate optimisation.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Strong understanding of customer segmentation and CRM principles.
• Experience with affiliate marketing programs is a plus.