62 Marketing Strategy jobs in the United Kingdom

Future is the name behind market-leading brands and some of the world’s most popular media titles. We connect people to their passions through the high-quality content we create and the innovative technology we pioneer. 

We're looking for a Brand Marketing & Strategy Director to play a critical role in shaping the future of our leading media brands.

What you'll be doing.

Reporting to the Senior Marketing Director, you'll set the strategy to develop compelling and insight-driven brand propositions that deliver audience growth and engagement.

You'll be part of our marketing centre of excellence and will implement brand-building best practice across Future’s brands. You'll generate a deep understanding of our audiences and work cross-functionally to generate new brand strategies and ensure successful, measurable outcomes.

Experience that will put you ahead of the curve.

• Experience leading branding and brand strategy efforts for digital media brands
• Experience with media business models such as advertising, data, paid subscriptions
• Experience working with international brands and marketing teams 
• Line management experience

What's in it for you…

• Uncapped leave, because we trust you to manage your workload and time
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend and get rewarded when they join Future
• Wellbeing support with access to our Colleague Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan

… Plus more great perks based on your location

Internal job family level Editorial 3

The expected salary range for this role is up to £80,000

This is a Hybrid role from any of our UK offices (Bath, London or Cardiff), working three days from the office, two from home

Who are we…

We’re Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.

We’ve got ambitious plans that further build on our growth momentum and unlock new opportunities – and we’re looking for driven people who want to be a part of it!

Our Future, Our Responsibility - Inclusion and Diversity at Future

We have a voice and we’re going to use it. We promote diversity and inclusion not just in our recruitment processes, but everything we do. We’re an equal opportunity employer and we will continue to ensure our recruitment process is free of bias and our workplaces are inclusive, positive, free of discrimination and respecting of all backgrounds and beliefs. Our culture is underpinned by our values and employees - current and future - are treated with respect and fairness.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

Find out more about Our Future, Our Responsibility on our website.

Requirements

Benefits

• Develop and implement overarching digital marketing strategies aligned with business objectives.
• Manage and optimize all digital marketing channels, including SEO, SEM, social media, email, and display advertising.
• Oversee content creation and distribution strategies to engage target audiences.
• Analyze campaign performance data using tools like Google Analytics, Adobe Analytics, and other relevant platforms.
• Identify key performance indicators (KPIs) and track progress towards marketing goals.
• Manage digital marketing budgets and allocate resources effectively.
• Lead and mentor a team of digital marketing specialists.
• Conduct market research and competitor analysis to identify new opportunities.
• Collaborate with cross-functional teams to ensure integrated marketing efforts.
• Stay updated on the latest digital marketing trends, tools, and best practices.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 7+ years of experience in digital marketing, with a proven track record in strategy development and execution.
• Expertise across various digital marketing channels (SEO, SEM, PPC, Social Media, Email Marketing, Content Marketing).
• Proficiency with marketing automation platforms and CRM systems.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics, Adobe Analytics).
• Demonstrated experience in managing digital marketing budgets and reporting on ROI.
• Excellent leadership, communication, and interpersonal skills.
• Ability to work independently and manage multiple projects in a remote setting.
• Creative thinking and problem-solving abilities.
• Experience in B2B or B2C marketing environments.

• Developing and implementing a holistic digital marketing strategy aligned with business goals.
• Managing and optimizing all paid digital advertising campaigns (Google Ads, Social Media Ads).
• Leading SEO strategy to improve organic search visibility and traffic.
• Overseeing social media presence and community management across various platforms.
• Developing and executing engaging content marketing plans.
• Managing email marketing campaigns and lead nurturing programs.
• Analyzing campaign performance, generating reports, and providing actionable insights.
• Staying ahead of digital marketing trends, tools, and best practices.
• Collaborating with internal teams (sales, product) to ensure cohesive marketing efforts.
• Managing the digital marketing budget effectively.

• Develop and implement a holistic digital marketing strategy that aligns with overall business objectives and drives customer acquisition, retention, and revenue growth.
• Oversee all digital marketing campaigns, from planning and execution to analysis and optimisation, ensuring maximum ROI.
• Manage and mentor the digital marketing team, providing strategic guidance, professional development, and performance feedback.
• Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
• Define key performance indicators (KPIs) and track campaign performance, providing regular reports and actionable insights to senior management.
• Manage the digital marketing budget effectively, allocating resources to maximise impact.
• Collaborate with cross-functional teams, including product development, sales, and customer service, to ensure a cohesive brand experience.
• Stay abreast of the latest digital marketing tools, technologies, and best practices, and champion their adoption.
• Develop and execute strategies to enhance brand awareness, online reputation, and customer engagement.
• Drive innovation in digital marketing approaches, exploring new channels and tactics to reach target audiences.

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• A minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a leadership role.
• Demonstrated success in developing and executing data-driven digital marketing strategies that have achieved significant business growth.
• Expertise in a wide range of digital marketing disciplines, including SEO, SEM, social media marketing, content marketing, email marketing, and analytics.
• Strong leadership, team management, and communication skills.
• Proficiency in marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, HubSpot, Salesforce Marketing Cloud).
• Ability to think strategically and translate business goals into effective digital marketing plans.
• A creative mindset with a strong understanding of brand building and customer journey mapping.
• Excellent analytical and problem-solving skills.

• Develop and implement a holistic digital marketing strategy aligned with business objectives, encompassing SEO, SEM, content marketing, social media marketing, email marketing, and paid advertising.
• Lead and manage the digital marketing team, fostering a high-performance culture and driving individual development.
• Oversee the creation and execution of engaging and effective digital campaigns across various platforms.
• Analyze market trends, competitor activities, and customer insights to identify new opportunities and optimize strategies.
• Define key performance indicators (KPIs) for digital marketing efforts and track performance against targets using analytics tools.
• Manage the digital marketing budget, ensuring efficient allocation of resources and maximum ROI.
• Collaborate with cross-functional teams, including sales, product development, and creative services, to ensure a consistent brand message and integrated marketing approach.
• Stay abreast of the latest digital marketing technologies, tools, and best practices.
• Drive continuous improvement in digital marketing performance through A/B testing, data analysis, and optimization initiatives.
• Report on digital marketing performance to senior leadership, providing actionable insights and strategic recommendations.