36 Performance Marketing Planner jobs in the United Kingdom

Performance Marketing Planner

London, London ABL Recruitment

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Job Description

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Performance Marketing Planner (Paid Media)



Location: London

Hybrid

Contract: 5 months

Daily Rate: £322.56 – £358.40 per day

Start: 11 August 2025



We’re looking for a Performance Marketing Planner to join a leading global organisation's workforce marketing team supporting high-volume hiring through strategic and data-led paid media campaigns.



This is a fantastic opportunity for a skilled media strategist to own tactical budget planning, optimise campaign performance, and help attract talent at scale for one of the largest and most operationally complex businesses in the world.



If you're passionate about performance marketing, thrive in fast-paced environments, and want to be part of an agile, collaborative team this could be your next move.



Key Responsibilities

* Analyse media trends and platform behaviours to shape weekly campaign strategies
* Build and optimise paid media plans across job boards, search, and social platforms
* Monitor campaign performance and make real-time adjustments to budget and placements
* Drive efficiency and reach through smart, data-informed media buying
* Collaborate closely with media teams, campaign managers, and analysts
* Contribute to the development of automated processes and in-house planning capabilities



Why You’ll Love This Role

You’ll be joining a forward-thinking, data-driven marketing function that:

* Supports talent attraction at exceptional scale
* Operates with a strong test-and-learn culture
* Uses cutting-edge tools and performance automation
* Encourages curiosity, innovation, and continuous improvement
* Offers exposure to experienced marketing professionals and large-scale operations



What We’re Looking For

Must-have:

* 2–5 years of hands-on experience in digital media planning
* Strong analytical and data interpretation skills
* Proactive, organised, and clear communicator
* Confident working in structured, fast-moving corporate environments

Nice-to-have:

* 4+ years' experience with media mix modelling or job board media
* Familiarity with KPIs such as CPA and fill rate
* Additional language skills (e.g., German, Japanese)

#J-18808-Ljbffr
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Manager, Marketing Strategy & Planning

American Express Global Business Travel

Posted 5 days ago

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Amex GBT is a place where colleagues find inspiration in travel as a force for good and - through their work - can make an impact on our industry. We're here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued.
**Please note that this is a** **6** **month** **temporary** **role** **.**
We're looking to add an established marketing professional to join our Global Marketing team. If you love travel, connecting, collaborating, and providing an outstanding customer experience, you could fit in well.
We are looking for someone strategic and detail-oriented to join our Marketing Strategy & Planning team. As the Manager, Marketing Strategy & Planning you will work closely with the Director of Marketing Strategy & Planning and cross-functional teams to drive forward critical projects of strategic importance to the marketing team and wider commercial organization.
You will be the key point-person for managing project timelines, partner engagement, and ensuring projects are executed on time and within scope, working with the marketing team and cross functional collaborators. Key responsibilities include implementing and maintaining operational frameworks and planning processes that drive success on key initiatives.
**What** **You'll** **Do:**
+ Develop a comprehensive project management strategy in partnership with the Director of Marketing Strategy and Planning
+ Oversee project management of key initiatives and interdependent workstreams
+ Collaborate with and project manage a team of marketing professionals to achieve organizational goals
+ Collaborate with cross-functional teams to ensure alignment across key projects
+ Develop and maintain relationships with key collaborators and partners
+ Create and trackproject management timelines, holding workstream owners accountable to deliverables and deadlines
+ Run cross-functional marketing workstream status calls
+ Provide critical updates to collaborators including the Marketing Leadership and commercial teams
**Key Stakeholders and Relationships**
+ Marketing leadership team
+ Various marketing team leaders, including but not limited to brand, marketing communications, events, performance marketing, customer marketing, growth ops & intelligence, commercial enablement, and internal comms
+ Transition Management Office and other workstream leads
+ Commercial teams
+ Procurement and Finance
+ General Counsel and Compliance
**What** **We're** **Looking For:**
+ Significant marketing experience delivering marketing transformationand/or long-term marketing initiatives and projects.
+ Ability to simultaneously handling multiple short and long-term marketing projects from inception to completion
+ Exceptional organizational and project management skills with strong attention to detail
+ Proactive, strategic thinker with a commercial focus, and a hands-on approach
+ Strong experience working in the B2B space, preferably in marketing strategy and/or operations.
+ Open-mindedness, excited to try new tactics, and perseverance to see projects to completion.
+ Able to lead and operate effectively through periods of significant change.
+ Proven experiencedelivering results in a highly commercial environment.
+ International experience working with remote teams and time zones isa plus.
+ Experience with Smartsheet or similar project management tools.
As a leading global travel management company, we are uniquely positioned to champion and influence inclusive, accessible, and safe travel for all. Our diverse workforce, reflective of our client base, is our key to success. Please note that this is a 6 month temporary role.
**Location**
United Kingdom
**The #TeamGBT Experience**
Work and life: Find your happy medium at Amex GBT.
+ **Flexible benefits** are tailored to each country and start the day you do. These include health and welfare insurance plans, retirement programs, parental leave, adoption assistance, and wellbeing resources to support you and your immediate family.
+ **Travel perks:** get a choice of deals each week from major travel providers on everything from flights to hotels to cruises and car rentals.
+ **Develop the skills you want** when the time is right for you, with access to over 20,000 courses on our learning platform, leadership courses, and new job openings available to internal candidates first.
+ **We strive to champion Inclusion** in every aspect of our business at Amex GBT. You can connect with colleagues through our global INclusion Groups, centered around common identities or initiatives, to discuss challenges, obstacles, achievements, and drive company awareness and action.
+ And much more!
All applicants will receive equal consideration for employment without regard to age, sex, gender (and characteristics related to sex and gender), pregnancy (and related medical conditions), race, color, citizenship, religion, disability, or any other class or characteristic protected by law.
Click Here ( for Additional Disclosures in Accordance with the LA County Fair Chance Ordinance.
Furthermore, we are committed to providing reasonable accommodation to qualified individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the hiring process. For details regarding how we protect your data, please consult the Amex GBT Recruitment Privacy Statement ( .
**What if I don't meet every requirement?** If you're passionate about our mission and believe you'd be a phenomenal addition to our team, don't worry about "checking every box;" please apply anyway. You may be exactly the person we're looking for!
Click Here to Learn More (
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Head of Marketing Strategy

BN1 1AE East Sussex, South East £70000 Annually WhatJobs

Posted 1 day ago

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full-time
Our client is seeking an experienced and visionary Head of Marketing Strategy to lead their marketing initiatives from their offices in Brighton, East Sussex, UK . This senior leadership role will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer acquisition, and revenue growth. You will oversee all aspects of marketing, including digital marketing, content creation, public relations, market research, and campaign management. The ideal candidate will have a proven track record of success in developing and implementing data-driven marketing plans that deliver measurable results. You will lead a talented marketing team, fostering a collaborative and innovative environment. Key responsibilities include identifying market trends, analyzing competitor activities, and defining target audiences to craft compelling marketing messages. You will manage the marketing budget, ensuring optimal allocation of resources to achieve strategic objectives. Strong analytical skills are required to track campaign performance, derive insights, and make informed adjustments to optimize ROI. This role requires exceptional leadership qualities, strategic thinking, and a deep understanding of the modern marketing landscape, including SEO, SEM, social media, and content marketing. You will be expected to present marketing plans and performance reports to executive leadership, demonstrating a clear vision for the company's brand positioning and market penetration. Collaboration with sales, product development, and other departments will be crucial to ensure cohesive go-to-market strategies. This is an exciting opportunity to shape the future of our client's brand and make a significant impact.

Key Responsibilities:
  • Develop and implement integrated marketing strategies across multiple channels.
  • Lead and mentor the marketing team, fostering professional growth and performance.
  • Conduct market research and competitive analysis to identify opportunities and threats.
  • Oversee the creation of engaging marketing content and campaigns.
  • Manage the marketing budget and resource allocation effectively.
  • Analyze marketing data and KPIs to measure success and inform strategy.
  • Drive brand awareness, customer engagement, and lead generation initiatives.
  • Collaborate with sales and product teams for aligned go-to-market strategies.
  • Stay abreast of emerging marketing trends and technologies.
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Brand Marketing & Strategy Director

Bath, South West £53000 - £80000 annum Future Publishing

Posted 300 days ago

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Permanent

Future is the name behind market-leading brands and some of the world’s most popular media titles. We connect people to their passions through the high-quality content we create and the innovative technology we pioneer. 

We're looking for a Brand Marketing & Strategy Director to play a critical role in shaping the future of our leading media brands.

What you'll be doing.

Reporting to the Senior Marketing Director, you'll set the strategy to develop compelling and insight-driven brand propositions that deliver audience growth and engagement.

You'll be part of our marketing centre of excellence and will implement brand-building best practice across Future’s brands. You'll generate a deep understanding of our audiences and work cross-functionally to generate new brand strategies and ensure successful, measurable outcomes.

Experience that will put you ahead of the curve.

  • Experience leading branding and brand strategy efforts for digital media brands
  • Experience with media business models such as advertising, data, paid subscriptions
  • Experience working with international brands and marketing teams 
  • Line management experience

What's in it for you…

  • Uncapped leave, because we trust you to manage your workload and time
  • When we hit our targets, enjoy a share of our profits with a bonus
  • Refer a friend and get rewarded when they join Future
  • Wellbeing support with access to our Colleague Assistant Programmes
  • Opportunity to purchase shares in Future, with our Share Incentive Plan

… Plus more great perks based on your location

Internal job family level Editorial 3

The expected salary range for this role is up to £80,000

This is a Hybrid role from any of our UK offices (Bath, London or Cardiff), working three days from the office, two from home

Who are we…

We’re Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.

We’ve got ambitious plans that further build on our growth momentum and unlock new opportunities – and we’re looking for driven people who want to be a part of it!

Our Future, Our Responsibility - Inclusion and Diversity at Future

We have a voice and we’re going to use it. We promote diversity and inclusion not just in our recruitment processes, but everything we do. We’re an equal opportunity employer and we will continue to ensure our recruitment process is free of bias and our workplaces are inclusive, positive, free of discrimination and respecting of all backgrounds and beliefs. Our culture is underpinned by our values and employees - current and future - are treated with respect and fairness.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

Find out more about Our Future, Our Responsibility on our website.

Requirements

Benefits

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Director of Global Marketing Strategy

BT1 5GS Belfast, Northern Ireland £90000 Annually WhatJobs

Posted today

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full-time
Our client is seeking a strategic and globally-minded Director of Global Marketing Strategy to lead marketing efforts for their international portfolio. This is a fully remote position, offering the opportunity to shape brand perception and drive market penetration across diverse territories from your base near Belfast, Northern Ireland, UK . You will be responsible for developing and executing comprehensive global marketing strategies that align with the company’s overarching business objectives. This includes overseeing market research, brand positioning, go-to-market planning, and campaign execution across all relevant channels, including digital, traditional, and experiential marketing. A key focus will be on understanding and adapting strategies to unique regional market dynamics and consumer behaviors. The Director will manage a global team of marketing professionals, fostering collaboration and ensuring high performance standards. You will be responsible for setting marketing budgets, allocating resources effectively, and measuring the ROI of all marketing initiatives. Strong analytical skills are essential for tracking key performance indicators (KPIs), identifying market trends, and optimizing marketing strategies for maximum impact. Collaboration with sales, product development, and regional teams is crucial for cohesive and successful campaign implementation. The ideal candidate will possess an MBA or a Master's degree in Marketing or a related field, with a minimum of 10 years of progressive experience in global marketing leadership roles. Proven success in developing and implementing effective global marketing strategies, leading international teams, and managing significant marketing budgets is a must. Exceptional strategic thinking, leadership, and communication skills are paramount. Experience with diverse international markets and cultural nuances is highly desirable. We are looking for a dynamic and innovative leader who can inspire teams, drive brand growth, and deliver measurable business results in a remote, global environment. The ability to work autonomously and manage a distributed team effectively is critical for success in this role.
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Remote Digital Marketing Strategy Director

SO14 0EF Southampton, South East £75000 Annually WhatJobs

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full-time
Our client is searching for a strategic and data-driven Remote Digital Marketing Strategy Director to lead and innovate their online presence. This fully remote position empowers you to craft and execute cutting-edge digital marketing campaigns that drive significant growth and brand engagement. You will be responsible for developing comprehensive digital marketing strategies encompassing SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising. Your role will involve setting clear objectives, defining target audiences, and allocating budgets effectively to maximize ROI. The ideal candidate will possess extensive experience in digital marketing leadership, with a proven track record of success in scaling online businesses. Strong analytical skills are crucial for monitoring campaign performance, interpreting data, and making data-informed optimizations. You will manage a team of digital marketing specialists, providing guidance and fostering a culture of continuous improvement. Excellent communication and presentation skills are essential for reporting on campaign results to senior management and stakeholders. Proficiency in marketing automation platforms, analytics tools (e.g., Google Analytics), and various digital advertising platforms is required. You will also be tasked with identifying new market opportunities and emerging digital trends to keep our client at the forefront of the industry. This is a unique opportunity to shape the digital future of a forward-thinking company from a remote setting. You should possess a deep understanding of customer acquisition and retention strategies. Experience in A/B testing and conversion rate optimization is highly valued. Join our client and lead the charge in building impactful digital experiences that resonate with audiences worldwide.
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Head of Digital Marketing Strategy

NG1 3BR Nottingham, East Midlands £80000 Annually WhatJobs

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full-time
Our client is seeking an innovative and results-driven Head of Digital Marketing Strategy to lead their online presence and growth initiatives. This is a fully remote role, providing the flexibility to work from any location. You will be responsible for conceptualising, developing, and executing comprehensive digital marketing strategies across all relevant platforms, including SEO, SEM, social media, content marketing, email marketing, and affiliate marketing. The ideal candidate will have a deep understanding of the digital landscape, a proven ability to drive measurable results, and a passion for leveraging emerging technologies to reach and engage target audiences. You will lead a team of talented digital marketers, fostering a culture of creativity, data-driven decision-making, and continuous improvement.

Key Responsibilities:
  • Develop and implement a holistic digital marketing strategy that aligns with overall business objectives and drives customer acquisition, retention, and revenue growth.
  • Oversee all digital marketing campaigns, from planning and execution to analysis and optimisation, ensuring maximum ROI.
  • Manage and mentor the digital marketing team, providing strategic guidance, professional development, and performance feedback.
  • Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
  • Define key performance indicators (KPIs) and track campaign performance, providing regular reports and actionable insights to senior management.
  • Manage the digital marketing budget effectively, allocating resources to maximise impact.
  • Collaborate with cross-functional teams, including product development, sales, and customer service, to ensure a cohesive brand experience.
  • Stay abreast of the latest digital marketing tools, technologies, and best practices, and champion their adoption.
  • Develop and execute strategies to enhance brand awareness, online reputation, and customer engagement.
  • Drive innovation in digital marketing approaches, exploring new channels and tactics to reach target audiences.

Requirements:
  • Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
  • A minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a leadership role.
  • Demonstrated success in developing and executing data-driven digital marketing strategies that have achieved significant business growth.
  • Expertise in a wide range of digital marketing disciplines, including SEO, SEM, social media marketing, content marketing, email marketing, and analytics.
  • Strong leadership, team management, and communication skills.
  • Proficiency in marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, HubSpot, Salesforce Marketing Cloud).
  • Ability to think strategically and translate business goals into effective digital marketing plans.
  • A creative mindset with a strong understanding of brand building and customer journey mapping.
  • Excellent analytical and problem-solving skills.
The role is based in Nottingham, Nottinghamshire, UK and is fully remote.
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Head of Digital Marketing Strategy

M1 1RN Manchester, North West £75000 Annually WhatJobs

Posted 1 day ago

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full-time
Our client is a rapidly growing company seeking an experienced and visionary Head of Digital Marketing Strategy to lead their online presence and growth initiatives. This is a critical, fully remote leadership role responsible for developing and executing comprehensive digital marketing strategies across all online channels. You will drive brand awareness, customer acquisition, engagement, and retention through innovative and data-driven marketing campaigns. This is an exceptional opportunity to shape the digital future of a forward-thinking organization from anywhere in the UK.

Key Responsibilities:
  • Develop and implement a holistic digital marketing strategy aligned with business objectives, encompassing SEO, SEM, content marketing, social media marketing, email marketing, and paid advertising.
  • Lead and manage the digital marketing team, fostering a high-performance culture and driving individual development.
  • Oversee the creation and execution of engaging and effective digital campaigns across various platforms.
  • Analyze market trends, competitor activities, and customer insights to identify new opportunities and optimize strategies.
  • Define key performance indicators (KPIs) for digital marketing efforts and track performance against targets using analytics tools.
  • Manage the digital marketing budget, ensuring efficient allocation of resources and maximum ROI.
  • Collaborate with cross-functional teams, including sales, product development, and creative services, to ensure a consistent brand message and integrated marketing approach.
  • Stay abreast of the latest digital marketing technologies, tools, and best practices.
  • Drive continuous improvement in digital marketing performance through A/B testing, data analysis, and optimization initiatives.
  • Report on digital marketing performance to senior leadership, providing actionable insights and strategic recommendations.

The ideal candidate will possess a Bachelor's or Master's degree in Marketing, Business Administration, or a related field. A minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role, is required. Proven success in developing and executing comprehensive digital marketing strategies that have driven significant business growth is essential. Strong expertise in SEO, SEM, content marketing, social media, email marketing, and digital analytics platforms (e.g., Google Analytics, Adobe Analytics) is mandatory. Excellent leadership, team management, and communication skills are crucial for guiding a remote team and collaborating with stakeholders. The ability to think strategically, analyze data, and translate insights into actionable marketing plans is paramount. This fully remote role requires excellent self-management and communication skills, with opportunities for virtual collaboration with teams based in Manchester .
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Head of Digital Marketing Strategy

RG1 1AA Reading, South East £80000 Annually WhatJobs

Posted 2 days ago

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full-time
Our client is seeking an experienced and visionary Head of Digital Marketing Strategy to lead their marketing efforts in a fully remote capacity. This senior role is responsible for crafting and executing a comprehensive digital marketing strategy that aligns with the company's overall business goals. You will oversee all digital channels, drive brand awareness, generate qualified leads, and optimize customer acquisition and retention through innovative digital campaigns. This is a strategic leadership position requiring a deep understanding of the evolving digital landscape.

Key Responsibilities:
  • Developing and implementing a holistic digital marketing strategy across all channels, including SEO, SEM, content marketing, social media, email marketing, and paid advertising.
  • Leading and mentoring a team of digital marketing professionals, fostering a culture of innovation and high performance.
  • Setting clear objectives, KPIs, and budgets for all digital marketing activities.
  • Analyzing market trends, competitor activities, and customer insights to identify new opportunities and threats.
  • Overseeing the creation and execution of compelling content marketing campaigns to drive engagement and thought leadership.
  • Managing the company's online reputation and social media presence.
  • Optimizing website performance and user experience to improve conversion rates.
  • Leveraging data analytics and reporting tools to measure the effectiveness of campaigns and inform strategic decisions.
  • Staying abreast of the latest digital marketing technologies, platforms, and best practices.
  • Collaborating with sales, product, and customer success teams to ensure a cohesive customer journey and marketing-sales alignment.

The ideal candidate will have a Bachelor's or Master's degree in Marketing, Business, Communications, or a related field, with a minimum of 10 years of progressive experience in digital marketing, including significant experience in a leadership role. Proven success in developing and executing successful digital marketing strategies that have driven measurable business growth is essential. Expertise across a wide range of digital marketing disciplines, including advanced SEO/SEM, programmatic advertising, marketing automation, and CRM systems, is required. Strong analytical skills, a data-driven approach to decision-making, and proficiency with marketing analytics platforms (e.g., Google Analytics, Adobe Analytics) are crucial. Excellent leadership, communication, and stakeholder management skills are vital for success in this remote leadership role. You must be a strategic thinker with the ability to inspire and guide a team, working effectively in a fully remote environment. This position offers the flexibility to work from any location within the UK.
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Head of Digital Marketing Strategy

G2 8YN Glasgow, Scotland £90000 Annually WhatJobs

Posted 3 days ago

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full-time
Our client is looking for an innovative and results-driven Head of Digital Marketing Strategy to lead their global marketing efforts from a remote-first perspective. This senior role is crucial for shaping and executing cutting-edge digital marketing campaigns designed to enhance brand visibility, drive customer acquisition, and foster long-term customer loyalty. You will be responsible for developing a comprehensive digital marketing roadmap, encompassing SEO, SEM, content marketing, social media engagement, email marketing, and paid advertising strategies.

Your core responsibilities will include overseeing the implementation of multi-channel marketing campaigns, analyzing performance metrics, and optimizing strategies for maximum ROI. You will manage a team of digital marketing specialists, providing guidance, mentorship, and fostering a collaborative environment. Staying abreast of the latest digital marketing trends, tools, and best practices will be key to your success. You will also collaborate closely with product development, sales, and customer service teams to ensure cohesive brand messaging and customer experience.

The ideal candidate will have a Bachelor's degree in Marketing, Business Administration, or a related field, with a Master's degree being a strong asset. A proven track record of at least 8-10 years in digital marketing, with significant experience in strategic planning and campaign management, is essential. Demonstrable success in leading and growing digital marketing functions, including managing significant marketing budgets, is required. Exceptional analytical skills, proficiency in marketing analytics platforms (e.g., Google Analytics, Adobe Analytics), and a deep understanding of CRM systems are vital. Strong leadership qualities, excellent communication and interpersonal skills, and the ability to thrive in a remote, fast-paced environment are paramount. This is a fully remote position offering a competitive compensation package and the opportunity to make a significant impact on a growing organization.
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Head of Digital Marketing Strategy

MK7 7DB Milton Keynes, South East £80000 Annually WhatJobs

Posted 3 days ago

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full-time
Our client, a trailblazing e-commerce platform, is searching for a visionary Head of Digital Marketing Strategy to spearhead their online growth initiatives. This is a fully remote position, offering the ultimate flexibility for a seasoned marketing leader. You will be responsible for developing and executing comprehensive digital marketing strategies to drive customer acquisition, engagement, and retention across all online channels. Your remit will include overseeing search engine optimization (SEO), paid advertising (PPC), social media marketing, content marketing, email marketing, and affiliate marketing. The ideal candidate will possess a deep understanding of the digital marketing ecosystem, with a proven track record of achieving measurable results and demonstrating a strong ROI. Exceptional analytical skills are required to interpret data, identify trends, and optimize campaign performance. You will lead and mentor a team of digital marketing specialists, fostering a culture of innovation and continuous improvement. Key responsibilities involve setting strategic marketing goals, managing budgets, and collaborating closely with product, sales, and customer service teams to ensure alignment. Proficiency in marketing automation tools, analytics platforms (e.g., Google Analytics), and CRM systems is essential. We are looking for a data-driven, creative, and results-oriented individual with a passion for leveraging digital channels to build powerful brands and drive business success. This is an unparalleled opportunity to shape the digital presence of a rapidly evolving company from the comfort of your home. Your strategic insights will be critical to our client's market leadership and future expansion.
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