167 Product Launch jobs in the United Kingdom
Senior Product Marketing Manager (Practical Law)
Job Viewed
Job Description
Senior Product Marketing Manager (Practical Law)
This is a rare opportunity for a motivated, energetic professional seeking to develop their career while driving product marketing for the Practical Law business.
The Senior Product Marketing Manager works to drive growth, identify and meet market needs, and tell the story of Practical Law for customers and colleagues. You'll be a key partner for both the product team and our segment sales teams, helping navigate a new course for Practical Law as a Generative AI product and a part of our bigger CoCounsel story.
About the Role
In this opportunity as a Senior Product Marketing Manager, you will:
- Operate with agility, learn fast, and manage multiple projects to drive business performance.
- Work in a fast-paced environment where collaboration skills, a strong ability to prioritize, and customer obsession are key to success.
- Work closely with customers, client-facing teams, and market research colleagues to gather market, customer and competitor intelligence, to improve growth, drive strategy and refine value proposition.
- Lead go-to-market across a range of product launches and enhancements in a range of geographies.
- Work closely with colleagues across Legal Product Marketing to deliver unified growth initiatives at the CoCounsel level.
- Deliver excellence in how we message and position Practical Law to customers, across both customer- and sales-facing assets, including content for channel calls, pitch decks, marketing collateral, webinars, and sales training content.
About You
You're a fit for the role of Senior Product Marketing Manager if your background includes:
- Excellent written and verbal comms skills.
- Confidence in leading multi-functional projects.
- 3+ years’ experience in Product Marketing or a related role.
- Strong understanding of legal customers.
- Experience in working with senior stakeholders.
- Demonstrated ability to thrive in ambiguity.
#LI-EH2
What’s in it For You?
Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
About Us
Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.
We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.
As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.
We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here .
Learn more on how to protect yourself from fraudulent job postings here .
More information about Thomson Reuters can be found on thomsonreuters.com.
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Sr Launch Manager - New Product Introduction
Posted 4 days ago
Job Viewed
Job Description
The Sr Launch Manager - New Product Introduction (NPI) is responsible for collaborating with engineering, program management, sourcing, manufacturing development labs, and rate production teams to identify and execute new product introduction plans that support post certification product quality, delivery, and cost targets for the business.
**Job Description**
**Roles and Responsibilities**
- Lead Supply Chain cross-functional teams in preparation for and progression through NPI Tollgates (TG), as well as Producibility and Production Readiness Reviews
- Collaborate with NPI Integrated Product Team peers to provide cost and schedule details (for the NPI program plan) of manufacturing process development, hardware/asset build(s), and manufacturing/sourcing readiness risk abatement actions
- Lead cross-functional teams to identify Supply Chain and strategic plans for new product proposals
- Manage Manufacturing Readiness Level (MRL) and facilitate Manufacturing Readiness Assessment (MRA), which includes driving maturation plan (if required)
- Organize and lead projects related to new product introductions, new equipment, lay-out, and optimization. Identify and help mitigate risks and deliver opportunities related to manufacturing
- Influence the development of strategy for the area of responsibility, including control of resources and policy formulation
- Interpret simple internal and external business challenges and recommend best practices to improve products, processes, cost, and/or services
- Offer new solutions to problems outside of set parameters and construct/provide recommendations
- Influence and lead functional teams or projects with minimal resource requirements, risk, and/or complexity requiring strong project management experience and expertise
- Travel 10% - 25% (non-local)
**Required Qualifications**
- Bachelor's degree from an accredited university or college (or a high school diploma / GED with significant experience in manufacturing engineering, process engineering, new product introduction, new manufacturing process management, and/or new facility introduction)
- Significant experience in aerospace manufacturing engineering, process engineering, new product introduction, new manufacturing process management, and/or new facility introduction
**Desired Characteristics**
- Master's degree in Engineering from an accredited university or college
- Experience with Manufacturing Readiness Level (MRL) process and/or NPI Tollgate processes
- Design for Manufacturing/Cost experience and management
- PMP Certification
- Working knowledge & application experience with APQP/PPAP
- Experience in risk abatement/contingency planning in a manufacturing environment
- Experience with electronic manufacturing processes
- Strong oral and written communication skills
- Strong interpersonal and leadership skills
- Demonstrated ability to analyze and resolve problems
- Demonstrated ability to lead programs / projects
- Ability to document, plan, market, and execute programs
- Established project management skills
**Flexible Working**
GE supports and encourages flexible working arrangements, where possible, and recognises the benefits to employees of having a positive work-life balance.
**Total Reward**
At GE Aerospace we understand the importance of Total Reward. Our flexible benefits plan, called FlexChoice, gives you freedom, choice and flexibility in the way you receive your benefits, as well as giving you the opportunity to make savings where possible.
As a new joiner to GE we are pleased to be able to offer you the following as default in your benefit fund, which you then can tailor to meet your individual needs;
+ Pension
+ Bonus
+ Life Assurance
+ Group income protection
+ Private medical cover
**Security Clearance**
Baseline Personnel Security Standard (BPSS) clearance is required and must be maintained for this role. Please note that in the event that BPSS clearance cannot be obtained, you may not be eligible for the role and/or any offer of employment may be withdrawn on grounds of national security. Please see the link below for further details regarding the requirements for BPSS clearance: BPSS ( to Work**
Applications from job seekers who require sponsorship to work in the UK are welcome and will be considered alongside all other applications. However, under the applicable UK immigration rules as may be in place from time to time, it may be that candidates who do not currently have the right to work in the UK may not be appointed to a post if a suitably qualified, experienced and skilled candidate who does not require sponsorship is available to take up the post. For further information please visit the UK Visas and Immigration website. ( Information**
**Relocation Assistance Provided:** No
GE Aerospace is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Product Marketing Executive
Posted 1 day ago
Job Viewed
Job Description
Product Marketing Executive - Okarno
At Okarno, we are looking for a Product Marketing Executive to join our marketing and portfolio team.
This role is to support our go-to-market strategies and to also ensure our portfolio aligns with target audiences across both B2B and B2C customer bases. This is a cross-functional role that is dealing with multiple departments such as; sales, product, customer services and supply chain.
This role is a full-time permanent position based out of our Ruddington office.
What we are looking for:
- You'll be a good collaborator and communicator, able to work across different teams and stakeholders
- Experienced in working in a product marketing role, or similar
- Experienced in creating and developing marketing assets such as product literature, images, videos and campaigns assets
- High-degree of commercial awareness
- Ability to work across multiple projects simultaneously and deliver multi-channel campaigns
What you will be doing:
- Owning a 12-month marketing plan, to ensure delivery against overall business and Saint-Gobain goals
- Lead and deliver multiple projects and launches to support business growth across portfolio of products
- Investing time to understand customers' needs and expectations whilst also being able to identify potential opportunities
- Develop communication strategies for the sector, products, customer groups and corporate plans
Are Okarno and Saint-Gobain inclusive employers?
Saint-Gobain is the worldwide leader in light and sustainable construction improving daily life through high-performance solutions. From wherever you are, let your unique personality and our values guide you every day to invent a more sustainable world.
We understand that a diverse workplace is not only a more enjoyable place to be, but also facilitates better decision making and innovation. So, whoever you are, and whichever Saint-Gobain business you join, you can be sure of a warm welcome with us.
And what about flexibility?
The world of work is changing. At Saint-Gobain, we're always open to new ways of working. Everyone has different needs and commitments. We'll happily discuss any need you might have for this role: flexible hours, job-sharing, part-time working, or anything else that matters to you. We can't promise to meet every request when we're recruiting. But we do promise to listen.
If you match our criteria, we will be in touch to discuss your experience and more about you as a person, we look forward to hearing from you!
Product Marketing Manager
Posted 2 days ago
Job Viewed
Job Description
Product Marketing Manager
Buckinghamshire/Hybrid
Our award-winning client is seeking a Product Marketing Manager to join their company on a permanent, full-time basis, your core role entails spearheading product marketing initiatives with a keen eye on operational efficiency. Your key duties include supervising the daily operations of the product marketing team to ensure the efficient implementation of marketing strategies.
Key responsibilities:
- The successful Product Marketing manager will lead product marketing initiatives with a focus on operational efficiency.
- Drive B2B marketing initiatives to boost membership, qualifications, and business goals.
- Enhance organizational visibility by articulating and promoting value and message in existing and new markets.
- Collaborate with key business areas to develop and execute marketing strategies.
- Oversee daily functions of the product marketing team and budget.
- Allocate resources strategically to ensure timely and well-organized campaigns.
- Provide comprehensive reporting to shape decisions that elevate the brand and foster long-term growth.
Key skills/requirements:
- B2B and B2B marketing experience.
- Extensive experience in integrated multi-channel campaigns, especially digital marketing.
- Strong analytical skills and budget management experience.
- Proven track record in team and line management.
- Proficient in digital media planning and CRM database utilization.
- Excellent communication, negotiation, and presentation skills.
- Effective in team management, coaching, and training
Company Benefits:
- 25 days holiday +
Product Marketing Specialist
Posted 2 days ago
Job Viewed
Job Description
Experienced Product Marketing Specialist required to join a leading global distributor of test & measurement products based in West Yorkshire.
The right candidate will come from an electronics, instrumentation, or engineering background and will be providing strategic guidance on content topics and formats, overseeing internal and external content writers and editing their work for accuracy, relevancy and quality.
The Product Marketing Specialist job based in West Yorkshire will be:
- Great at communicating and working with different teams.
- Always looking for ways to improve and bring new ideas, especially when creating community programs and content.
- Well-organised and able to manage several projects and deadlines at the same time.
- Experienced in reading and understanding technical documents to figure out what tools, parts, and setup are needed for testing products.
This role is offered on a flexible, remote-working basis. You will ideally currently reside in West Yorkshire.
This is an exciting opportunity to join a market leader with a strong growth agenda, supportive culture, and high staff retention, where you will have the autonomy and backing to deliver significant commercial impact.
To apply for the Product Marketing Specialist job please send your CV to (url removed) or for a confidential discussion contact Ricky Wilcocks on (phone number removed) or (phone number removed).
Product Marketing Executive
Posted 2 days ago
Job Viewed
Job Description
Product Marketing Executive
Milton Keynes Office based initially
25,000 - 35,000 depending on experience
Full-Time | Permanent
Are you from a marketing background or a recent business or marketing graduate with a strong interest in product development and strategic marketing ? We're recruiting for a Product Marketing Executive to join a forward-thinking business, supporting the development and launch of innovative technical products in the electronics manufacturing sector.
About the Role
This is a strategic, insight-driven role focused on the research/analytical side of marketing . You'll gather and interpret market intelligence to help shape product positioning, identify gaps in the market, and ensure all product messaging aligns with the brand's identity and value proposition.
Key Responsibilities
- Conduct market research to understand customer needs, trends, and competitor activity.
- Analyse data to identify opportunities and inform product development.
- Collaborate with product and marketing teams to shape go-to-market strategies.
- Ensure product messaging is consistent, compelling, and brand-aligned.
- Support the creation and updating of product literature and marketing collateral.
- Contribute to product launches and promotional campaigns.
What We're Looking For
- A genuine interest in electronics, manufacturing, or technical products.
- Strong analytical and communication skills.
- Must be inquisitive, hardworking and a quick learner.
- A degree in business, marketing, or a related field is ideal but not essential.
- Product Marketing experience desired but not essential.
- Ability to work collaboratively across teams.
- Organised and able to manage multiple projects.
- Proficiency in MS Office
B enefits
- 20 days annual leave (rising to 25 after 2 years)
- Clear progression path to Product Marketing Manager
- Free on-site parking & electric car charging
- Company pension scheme 5%
- Cycle to work and childcare salary sacrifice schemes
- Holiday buy/sell scheme (up to 5 days)
This is a brilliant opportunity for someone looking to build a career in product marketing within a supportive and innovative environment.
Please be aware this advert will remain open until the vacancy has been filled. Interviews will take place throughout this period, therefore we encourage you to apply early to avoid disappointment.
Tate is acting as an Employment Business in relation to this vacancy.
Tate is committed to promoting equal opportunities. To ensure that every candidate has the best experience with us, we encourage you to let us know if there are any adjustments we can make during the application or interview process. Your comfort and accessibility are our priority, and we are here to support you every step of the way. Additionally, we value and respect your individuality, and we invite you to share your preferred pronouns in your application.
Product Marketing Mananger
Posted 2 days ago
Job Viewed
Job Description
As Product Marketing Manager, you will be responsible for developing and leading a product category vision and planning, championing best in class category management against pre-agreed objectives that support the overall direction of the company. You will have ownership of product management and marketing for consumer business categories, from identifying the possible win, the formation of launch plans, product positioning, creation of engagement and relevant content, through to analysis competitor and category performance. This is fantastic opportunity for someone with a passion for product marketing, retail knowledge and a curious approach, to join a highly respected Banbury based organisation. This role is available on a full time, permanent basis.
As Product Marketing Manager, you will be responsible for:
- Developing data and insight led 1, 3 & 5 year category strategy plans, in line with wider business and specific category objectives. Measuring and reporting performance to senior management, both in the UK and Internationally
- Creating comprehensive launch plans for all new product launches in the UK, leading cross departmental teams to guarantee successful market entry
- Developing product and price positioning, lead statements, KSP's, features & benefits, and point of difference for all existing and new products
- Supporting the Product Management Coordination, tracking and analysing sales performance of selected product categories, using data such as Sales-in, EPOS, GFK, ATV & margin to make product, promotion and marketing recommendations
- Carrying out annual category reviews ahead of updating and presenting new strategy and plans to key internal stakeholders in a timely manner
- Working closely with the Online and Retail sales teams to understand market and retailer opportunities & challenges. Being proactive with recommendations based on research and/or analysis as well as category plans
- Managing the creation of all copy and content for Consumer categories and products. Liaising with the wider Marketing teams to ensure the assets created support the relevant channels, and overall product strategy
- Documenting, and making decisions / recommendations from extensive competitor research. Supporting the wider Product and Marketing team with desktop, field and product test analysis. Reporting findings and recommendations to wider business and internationally.
- Overseeing and managing all product information creation and data entry relating to owned categories, supporting colleagues in other departments with such information where required.
- Being a product and category champion, available to deliver presentations, training and insight to internal and external stakeholders where required
- Liaising closely with Head Office colleagues, particularly Product Management, providing relevant feedback and building relationships to influence wider company decisions
- Working closely with the logistics and stock control team to manage shipping, stock and forecast requirements in line with category plans
- Proactively attending retailer and internal meetings to influence and support category performance objectives
Skills / Experience required:
- Product and marketing experience within a fast-moving business
- Marketing or business qualification, desirable
- Experience of managing relationships with retailers or wholesalers
- Confident and strong communicator
- Planned and structured approach
- Methodical and adaptable character
- Driving licence essential (attending events, when required)
What's in it for you:
This is a great opportunity to join a well-respected local employer who offers not only an amazing culture and progression opportunities but also a very modern office with well-equipped facilities.
The salary for this position is confidential and will be discussed on application. You will receive 32 days' holiday (including 8
Product Marketing Executive
Posted 2 days ago
Job Viewed
Job Description
MP Recruitment is seeking a dedicated and proactive Product Marketing Executive to join our client’s dynamic manufacturing team based in Bicester, Oxfordshire. This vital role focuses on developing and executing holistic, multi-channel marketing campaigns designed to enhance customer awareness, knowledge, and understanding of the company’s products. The successful candidate will play a key part in guiding customers and potential customers through the AIDA funnel—awareness, interest, desire, and action—ultimately converting them into loyal advocates and repeat customers. The role also involves supporting sales teams and channel partners through strategic marketing initiatives, ensuring alignment with organisational goals and building strong relationships at every stage of the customer journey.
- Experience in digital marketing within a B2B or manufacturing environment li>Proficient understanding of developing and planning comprehensive marketing campaigns
- Ability to execute and optimise multi-channel marketing strategies
- Strong knowledge of customer journey mapping and campaign performance metrics
- Excellent communication and organisational skills
- Knowledge of marketing tools, platforms, and analytics
- Experience in creating engaging content and managing digital channels
- A proactive approach to moving prospects through the marketing funnel towards advocacy
The role offers a chance to utilise your digital marketing expertise in a collaborative environment, supporting growth and resilience within a thriving organisation. In addition to a competitive salary, you will benefit from a supportive team atmosphere, opportunities for professional development, and the chance to make a tangible impact on the company’s marketing strategy and customer engagement initiatives.
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Product & Marketing Assistant
Posted 2 days ago
Job Viewed
Job Description
Our client is seeking a Product & Marketing Assistant to join their team for a period of 12 months.
Within this role you'll work closely with technical & marketing to manage & maintain data relating to company products.
As a Product & Marketing Assistant you will contribute to compliance management, technical documentation, product literature, and marketing collateral, while also supporting cross-functional projects and product launches.
Key Responsibilities
- p>Update and manage internal databases and document control systems to ensure data integrity and compliance.
-
Support Technical and Product Management teams with product data updates, technical specifications, and documentation.
-
Collate and prepare technical information for internal and customer use.
-
Assist in the creation and update of product literature, marketing materials, and digital content.
-
Gather market intelligence and competitor data to support product strategy.
-
Work collaboratively across departments to ensure product data consistency across all systems and communications.
-
Support product launches, CRM updates, and internal communication of changes.
Knowledge, Skills & Experience
-
Recent graduate in Engineering, Business with a technical focus, or a related discipline.
-
Experience or familiarity with CRM or ERP systems (e.g., SAP, Syspro) preferred.
-
Knowledge of data integrity management principles, combining accuracy and consistency
This is a hybrid role which will require travel to the companies head office in Alfreton.
Product Marketing Executive
Posted 1 day ago
Job Viewed
Job Description
Product Marketing Executive - Okarno
At Okarno, we are looking for a Product Marketing Executive to join our marketing and portfolio team.
This role is to support our go-to-market strategies and to also ensure our portfolio aligns with target audiences across both B2B and B2C customer bases. This is a cross-functional role that is dealing with multiple departments such as; sales, product, customer services and supply chain.
This role is a full-time permanent position based out of our Ruddington office.
What we are looking for:
- You'll be a good collaborator and communicator, able to work across different teams and stakeholders
- Experienced in working in a product marketing role, or similar
- Experienced in creating and developing marketing assets such as product literature, images, videos and campaigns assets
- High-degree of commercial awareness
- Ability to work across multiple projects simultaneously and deliver multi-channel campaigns
What you will be doing:
- Owning a 12-month marketing plan, to ensure delivery against overall business and Saint-Gobain goals
- Lead and deliver multiple projects and launches to support business growth across portfolio of products
- Investing time to understand customers' needs and expectations whilst also being able to identify potential opportunities
- Develop communication strategies for the sector, products, customer groups and corporate plans
Are Okarno and Saint-Gobain inclusive employers?
Saint-Gobain is the worldwide leader in light and sustainable construction improving daily life through high-performance solutions. From wherever you are, let your unique personality and our values guide you every day to invent a more sustainable world.
We understand that a diverse workplace is not only a more enjoyable place to be, but also facilitates better decision making and innovation. So, whoever you are, and whichever Saint-Gobain business you join, you can be sure of a warm welcome with us.
And what about flexibility?
The world of work is changing. At Saint-Gobain, we're always open to new ways of working. Everyone has different needs and commitments. We'll happily discuss any need you might have for this role: flexible hours, job-sharing, part-time working, or anything else that matters to you. We can't promise to meet every request when we're recruiting. But we do promise to listen.
If you match our criteria, we will be in touch to discuss your experience and more about you as a person, we look forward to hearing from you!
Product Marketing Executive
Posted 2 days ago
Job Viewed
Job Description
Product Marketing Executive
Milton Keynes Office based initially
25,000 - 35,000 depending on experience
Full-Time | Permanent
Are you from a marketing background or a recent business or marketing graduate with a strong interest in product development and strategic marketing ? We're recruiting for a Product Marketing Executive to join a forward-thinking business, supporting the development and launch of innovative technical products in the electronics manufacturing sector.
About the Role
This is a strategic, insight-driven role focused on the research/analytical side of marketing . You'll gather and interpret market intelligence to help shape product positioning, identify gaps in the market, and ensure all product messaging aligns with the brand's identity and value proposition.
Key Responsibilities
- Conduct market research to understand customer needs, trends, and competitor activity.
- Analyse data to identify opportunities and inform product development.
- Collaborate with product and marketing teams to shape go-to-market strategies.
- Ensure product messaging is consistent, compelling, and brand-aligned.
- Support the creation and updating of product literature and marketing collateral.
- Contribute to product launches and promotional campaigns.
What We're Looking For
- A genuine interest in electronics, manufacturing, or technical products.
- Strong analytical and communication skills.
- Must be inquisitive, hardworking and a quick learner.
- A degree in business, marketing, or a related field is ideal but not essential.
- Product Marketing experience desired but not essential.
- Ability to work collaboratively across teams.
- Organised and able to manage multiple projects.
- Proficiency in MS Office
B enefits
- 20 days annual leave (rising to 25 after 2 years)
- Clear progression path to Product Marketing Manager
- Free on-site parking & electric car charging
- Company pension scheme 5%
- Cycle to work and childcare salary sacrifice schemes
- Holiday buy/sell scheme (up to 5 days)
This is a brilliant opportunity for someone looking to build a career in product marketing within a supportive and innovative environment.
Please be aware this advert will remain open until the vacancy has been filled. Interviews will take place throughout this period, therefore we encourage you to apply early to avoid disappointment.
Tate is acting as an Employment Business in relation to this vacancy.
Tate is committed to promoting equal opportunities. To ensure that every candidate has the best experience with us, we encourage you to let us know if there are any adjustments we can make during the application or interview process. Your comfort and accessibility are our priority, and we are here to support you every step of the way. Additionally, we value and respect your individuality, and we invite you to share your preferred pronouns in your application.