271 Social Media Director jobs in London

• Develop, implement, and manage a comprehensive digital content strategy aligned with business objectives and target audience needs.
• Oversee the creation, curation, and distribution of high-quality, engaging content across multiple platforms, including website, social media, email, blogs, and video.
• Define content calendars, editorial guidelines, and brand voice standards for all digital communications.
• Lead and mentor a remote team of content creators, copywriters, editors, and social media specialists.
• Conduct in-depth audience research and analysis to inform content development and personalization strategies.
• Utilize SEO best practices to optimize content for search engines and drive organic traffic.
• Analyze content performance metrics (e.g., engagement rates, conversion rates, SEO rankings) and provide actionable insights for optimization.
• Collaborate closely with product marketing, demand generation, and sales teams to ensure content supports broader marketing campaigns and initiatives.
• Manage the content budget effectively, allocating resources to maximize ROI.
• Stay ahead of digital marketing trends, emerging technologies, and competitor activities to ensure our content remains innovative and relevant.
• Develop and manage relationships with external content agencies or freelancers as needed.
• Champion a data-driven approach to content marketing, using analytics to measure success and guide future strategy.
• Ensure all content adheres to brand guidelines and legal/compliance requirements.
• Foster a collaborative and productive remote work environment for the content team.

• Develop and implement a comprehensive content marketing strategy aligned with business objectives.
• Oversee the editorial calendar, planning and commissioning content across various formats (articles, videos, social media, podcasts).
• Manage and mentor a team of content creators, editors, and copywriters.
• Ensure the production of high-quality, engaging, and SEO-optimized content.
• Define and maintain brand voice, tone, and style guidelines.
• Analyze content performance metrics and provide actionable insights for optimization.
• Collaborate with marketing, PR, and product teams to integrate content strategies.
• Identify emerging trends and opportunities in content marketing and media.
• Oversee PR initiatives to enhance brand visibility and reputation.
• Manage content production budgets and resources effectively.

• Master's degree in Journalism, Marketing, Communications, or a related field.
• 8+ years of experience in content strategy, editorial management, or digital marketing.
• Proven track record of developing and executing successful content strategies.
• Strong understanding of SEO, SEM, social media marketing, and analytics tools (e.g., Google Analytics, SEMrush).
• Excellent editorial judgment, writing, and editing skills.
• Demonstrated experience in managing creative teams.
• Strong strategic thinking and analytical abilities.
• Exceptional communication and interpersonal skills.
• Experience in PR or corporate communications is a plus.
• Familiarity with content management systems (CMS).

Overview
We are seeking a strategic and results-oriented Social Media and Influencer Account Director to lead high-impact digital campaigns across our client portfolio. This role is social-first, requiring deep expertise in developing and executing end-to-end social media and influencer strategies - from concept through to delivery and performance analysis. The ideal candidate thrives in a fast-paced environment, brings strong client management experience, and is passionate about driving measurable results through content, partnerships, and data-driven decision-making. This role also involves leading cross-functional teams, managing influencer relationships, and providing actionable insights to optimize campaign effectiveness and exceed client expectations.

Responsibilities

• Lead the end-to-end execution of social media and influencer campaigns, ensuring seamless delivery across all phases-from strategy development to implementation and performance analysis.
• Serve as the primary senior point of contact for clients, managing relationships strategically and proactively to drive client satisfaction and growth.
• Develop and implement innovative, social-first strategies tailored to a diverse portfolio of clients across sectors including B2B, hospitality, F&B, consumer, corporate and more.
• Collaborate closely with internal teams and external influencers to deliver engaging, data-driven campaigns that meet client objectives.
• Utilize data and analytics to monitor campaign performance, generate actionable insights, and optimize results continuously.
• Delegate tasks effectively within the boutique agency team, ensuring quality and timely delivery while supporting a collaborative working environment.
• Bring agency-side experience and a strategic mindset to oversee multiple client accounts, balancing hands-on execution with high-level oversight.
• Maintain flexibility and adaptability to work onsite five days a week from our Marylebone office, contributing to a dynamic and fast-paced agency culture.

Requirements

• Proven experience in social media and influencer marketing, preferably agency-side, with a strong focus on social-first campaigns.
• Demonstrated ability to manage senior client relationships strategically as the main point of contact.
• Hands-on experience leading end-to-end execution of social and influencer campaigns.
• Data-driven mindset with confidence using analytics to inform decision-making and optimize campaign performance.
• Excellent communication and delegation skills; comfortable working within a small, collaborative team.
• Flexibility to work onsite full-time at our Marylebone office.
• Experience across a mix of sectors such as B2B, hospitality, F&B, consumer, or corporate is highly desirable.
• Can be an Account Director, Junior Account Director, or an experienced Senior Account Manager with strategic capabilities.

Job Type: Full-time

Work Location: In person

Director of Social Media, Europe | Location: London (Hybrid Working) | Salary: 90,000 - 110,000 + Car Allowance + Private Healthcare

Zachary Daniels Retail Recruitment are proud to be partnering with a global consumer electronics leader to recruit a Director of Social Media, Europe .

This is a rare opportunity to join one of the world's most innovative and fast-growing technology groups in a senior, pan-European leadership role . You'll take ownership of the social media strategy across multiple key markets, overseeing activity for a portfolio of well-known household brands.

With significant global investment, premium product ranges and major international sponsorships, this business is at the forefront of digital transformation and brand engagement.

The Role:

As Director of Social Media, Europe , you'll lead the development and delivery of a cohesive, multi-market social media strategy that drives brand awareness, engagement, and performance across Europe.

You'll work closely with local market teams and global marketing leaders to align content, campaigns, and sponsorship activations - ensuring consistent messaging while empowering local creativity.

This is a truly hands-on strategic leadership role for someone who thrives on delivering excellence at scale.

Key Responsibilities:

• Develop and execute a Europe-wide social media strategy supporting brand, product, and sponsorship campaigns
• Partner with local market teams to align content, tone, and timing across multiple European territories
• Lead the creation and localisation of high-quality social content, ensuring global consistency and local relevance
• Manage social media and creative agencies to deliver high-impact campaigns and actionable performance insights
• Define KPIs and oversee social reporting across awareness, engagement, and conversion
• Lead the amplification of major global sponsorships across social channels
• Stay at the forefront of emerging platforms, technologies, and trends
• Collaborate closely with senior marketing stakeholders to drive alignment and best practice across Europe
• Manage regional budgets, ensuring maximum efficiency and ROI
• Provide guidance on issues management and social media crisis response

About You:

We're looking for an established social or digital leader with the experience and credibility to influence at the highest level.

• 10+ years' experience in social media, digital marketing, or brand communications
• At least 5 years in a regional or European leadership role
• Proven success developing and delivering multi-market social strategies
• Strong experience in consumer electronics, tech, or FMCG environments
• Skilled in both organic and paid social strategy
• Confident leading agencies and cross-functional teams
• Analytical mindset, fluent in social performance and data tools
• Excellent communicator with the ability to engage senior stakeholders
• Fluent in English (additional European languages advantageous)
• Flexibility to travel within Europe (1 week a month spent outside UK)

Why Apply?

This is a career-defining role for a senior social media professional looking to make an impact at scale. You'll lead strategy across multiple European markets, shape global sponsorship activations, and play a pivotal role in elevating brand storytelling for one of the most exciting names in the industry.

If you're a strategic, creative and commercially minded leader ready for your next big challenge - we'd love to hear from you.

Apply today via Zachary Daniels Retail Recruitment to learn more.

BBBH34676

Why join frog?

Since June 2021, frog is part of Capgemini Invent. frog partners with customer-centric enterprises to drive sustainable growth, by building and orchestrating experiences at scale, while harnessing the power of data and technology.  We’re inventing the future of customer experiences by delivering market-defining business models, products, services, brand engagements and communications. 

Joining frog means you’ll be joining the “pond,” a global network of studios, each with a thriving in-person and vibrant virtual culture. frogs are curious, collaborative, and courageous, united by our passion for improving the human experience across our areas of expertise, while each bringing our unique and diverse skills and experiences to the table. We draw on our global reach and local knowledge to solve complex problems and create innovative, sustainable solutions that touch hearts and move markets. frogs prize humour, positivity, and community just as highly as performance and outcomes. Our culture is open, flexible, inclusive, and engaging. Working at frog means being empowered to meet the moment, and Make Your Mark on every project, in your studio, your community—and the world at large.

What you will be doing

We are seeking to grow our Customer Transformation consulting practice by hiring a dynamic Content Lifecycle & Strategy Senior Consultant. The individual we are looking for must have a sound understanding of Marketing Strategy and Activation, with specific experience in Content Lifecycle Management Solutions and a proven ability to shape and deliver innovative marketing related programmes of work.
You should have some of the following experience:   

•    Previous relevent experience, preferably in an agency/consultancy or Industry. 
•    Understanding of content lifecycle management, digital publishing, and omnichannel content delivery.
•    Understanding of digital content across its entire lifecycle—from creation and governance to distribution.
•    You must also have hands on experience in driving digital transformation more broadly, in areas such as building marketing strategies, designing future-fit marketing operations, and activating content, data & technology to deliver growth.
•    You will need to understand how to turn a set of business objectives, into capabilities and map those capabilities to solutions.

An overview of the role:

This role is an exciting blend of management consulting skills, mixed with Content Lifecycle Management specialism along with Marketing Strategy and Operations. 

•    You will engage with clients to understand how they can transform their Content Lifecycle Management and wider marketing practices to better influence changes in consumer behaviour through progressive ideas, creativity, and consumer insights.  
•    You will work with multi-disciplinary teams to design, develop and deploy marketing strategies & deliver quality consulting work that meets client commercial and strategic objectives.
•    You will help clients design, implement, and optimize content operations across digital platforms, ensuring seamless content delivery, governance, and performance.
•    You will stay current with industry trends in content management, headless CMS, DAM, Workflow, personalization, measurement/analytics and digital experience platforms.
•    You will have experience working in one of more of Consumer Products, Retail, Technology, Utilities, Telco, Public Sector, Financial Services.

What we look for

A good fit for this role will bring many of the skills, experience, and attributes below
•    Pragmatic problem-solver – Focuses on finding practical solutions and reducing complexity to drive results. 
•    Proactive and flexible – Adopts a hands-on approach to solving problems and adjusts to shifting priorities with ease.
•    Collaborative team player – Builds strong relationships and works effectively across diverse stakeholders.
•    Excellent interpersonal skills – Builds trust and fosters strong connections with colleagues, clients, and stakeholders.
•    Adaptable and agile – Thrives in dynamic environments and embraces modern, agile ways of working
It would be a bonus if you had:
•    Familiarity with CMS platforms (i.e. Adobe Experience Manager, Contentful, Wordpress, etc) and/or with DAM tools such as Adobe Assets, Bynder, etc, and/or with workflow tools such as Workfront, Monday.com, etc.
•    Familiarity with compliance and regulatory frameworks relevant to digital content.

We don’t just believe in inclusion, we actively go out to making it a working reality. Driven by our core values and Inclusive Futures for All campaign, we build environments where you can bring you whole self to work.

We aim to build an environment where employees can enjoy a positive work-life balance. We embed hybrid working in all that we do and make flexible working arrangements the day-to-day reality for our people. All UK employees are eligible to request flexible working arrangements.

Employee wellbeing is vitally important to us as an organisation. We see a healthy and happy workforce a critical component for us to achieve our organisational ambitions. To help support wellbeing we have trained ‘Mental Health Champions’ across each of our business areas. We have also invested in wellbeing apps such as Thrive and Peppy.

CSR

We’re also focused on using tech to have a positive social impact. So, we’re working to reduce our own carbon footprint and improve everyone’s access to a digital world. It’s something we’re really serious about.  In fact, we were even named as one of the world’s most ethical companies by the Ethisphere Institute for the 10th year.  When you join Capgemini, you’ll join a team that does the right thing.

Whilst you will have London, Manchester or Glasgow as an office base location, you must be fully flexible in terms of assignment location, as these roles may involve periods of time away from home at short notice.
We offer a remuneration package which includes flexible benefits options for you to choose to suit your own personal circumstances and a variable element dependent grade and on company and personal performance.

• Develop and implement a cutting-edge social media strategy aligned with business goals.
• Oversee all social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok, Pinterest).
• Create and curate engaging, high-quality content tailored for each platform.
• Manage and grow online communities, fostering positive engagement and brand loyalty.
• Develop and execute paid social media advertising campaigns to drive traffic and conversions.
• Monitor social media trends, competitor activities, and industry best practices.
• Analyze social media data and campaign performance, providing actionable insights and reports.
• Collaborate with internal teams (marketing, creative, product) to ensure brand consistency.
• Manage and mentor a team of social media professionals.
• Stay abreast of algorithm changes and new platform features.

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 5+ years of progressive experience in social media marketing and strategy, preferably in e-commerce.
• Demonstrated success in developing and executing impactful social media campaigns that drive business results.
• Expertise in various social media platforms, advertising tools, and analytics software.
• Strong understanding of SEO, content marketing, and their integration with social media.
• Excellent content creation and copywriting skills.
• Proven ability to manage budgets and measure ROI on social media initiatives.
• Experience leading and motivating a team.
• Analytical mindset with a data-driven approach to strategy development.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).

• Develop, implement, and manage a cutting-edge social media strategy aligned with overall marketing and business objectives.
• Oversee all social media channels (e.g., Instagram, TikTok, Facebook, Twitter, Pinterest, LinkedIn).
• Create compelling, on-brand content calendars and ensure consistent brand voice and messaging.
• Manage and mentor a remote team of social media managers and content creators.
• Plan and execute paid social media campaigns, optimizing for ROI and key performance indicators (KPIs).
• Monitor social media trends, competitor activities, and industry best practices.
• Analyze social media performance data, generate insightful reports, and provide recommendations for improvement.
• Engage with the online community, respond to comments and messages, and foster positive brand sentiment.
• Collaborate with content, PR, and e-commerce teams to ensure integrated marketing campaigns.
• Identify and build relationships with relevant influencers and brand advocates.
• Stay ahead of platform updates and algorithm changes, adapting strategies accordingly.
• Manage social media budget effectively.

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 6 years of experience in social media marketing, with at least 2 years in a leadership or strategic role.
• Proven success in developing and executing high-impact social media strategies for e-commerce brands.
• In-depth knowledge of major social media platforms, their algorithms, and advertising tools.
• Strong understanding of content marketing, SEO, and digital analytics.
• Experience with social media management tools (e.g., Hootsuite, Sprout Social, Buffer).
• Excellent written and verbal communication skills, with a keen eye for detail and creativity.
• Strong analytical skills and ability to interpret data to drive strategic decisions.
• Demonstrated leadership ability and experience managing remote teams.
• Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Experience with influencer marketing campaigns.
• Adaptable, proactive, and able to thrive in a fast-paced, remote environment.