14 jobs in amicable

amicable is seeking a Growth & Performance Manager to drive the growth engine of their divorce, separation, and new relationship services. You will lead the performance marketing strategy, executing across all paid channels to deliver on ambitious commercial targets.

Your responsibilities will include end-to-end performance management, leveraging data and automation, ensuring effective collaboration with cross-functional teams, and transforming media activity into strategic commercial outcomes.

About Us

Our mission is to transform the way people end relationships in a kinder and better way, and to help couples avoid the emotional and financial turmoil of traditional solicitor approaches. As pioneers of working with couples, we’ve shaped the landscape of no‑fault divorce and helped thousands untie the knot amicably. Our innovative, tech‑enabled digital approach to divorce, separation, and coparenting continues to help thousands of couples separate in a better, more positive way.

We are proud to be part of the Octopus Group. Our values bring purpose to life: Kind to everyone we encounter, we embrace Trust & Professionalism, with a quest for Customer Focus that drives us to be more pioneering.

We’re launching a new business line, NewRelationships , expanding amicable’s work beyond separation to support people at more stages of their relationships. Products we are exploring include cohabitation agreements, prenuptial agreements and living‑together planning sessions, alongside other services that help couples plan their relationships more thoughtfully.

As Growth Lead , you will play a key role in building and scaling the customer acquisition engine for the New Relationships product line. Reporting to the Commercial Director, you will be responsible for identifying high‑impact channels, creating the messaging, content and campaigns that generate new customers while meeting commercial goals.

• Build the acquisition strategy for a brand‑new audience and category.
• Identify, test and scale the channels that drive high‑quality leads and conversions.
• Run hands‑on performance marketing across paid and organic channels, including Google and Meta.
• Build awareness in an emerging category while driving measurable, commercially efficient growth.
• Develop messaging and creative content that resonate with our target audience.
• Design and run fast experiments to test audiences, channels and positioning.
• Optimise the full funnel, from awareness to lead to conversion and post‑sale, working closely with product and sales teams.
• Monitor performance metrics such as CAC, conversion rates and LTV, and use them to guide decision‑making.
• Use data and tools, including HubSpot, to analyse funnel performance, manage campaigns and improve conversion.
• Collaborate cross‑functionally to refine the offer, improve messaging and enhance the customer journey.

• Experience in a start‑up or early‑stage environment, building acquisition strategies and channels from scratch.
• Hands‑on experience building and managing high‑performing paid and organic campaigns across Google, Meta and other social platforms.
• Strong experience building full‑funnel campaigns from awareness and consideration, through to conversion and post‑sale optimisation.
• Experience designing structured experiments to test audiences, messaging and channels and iterating quickly to drive demand and conversion.
• Experience creating clear, compelling messaging to build market understanding and generate demand in low‑awareness or emerging categories.
• Strong commercial fluency and experience working with CAC, LTV and conversion metrics.
• Hands‑on, adaptable, entrepreneurial approach. Proven test‑and‑learn experience, moving at pace with limited structure.
• Experience using CRM and marketing automation tools such as HubSpot.

• Joining a mission‑driven, high‑growth company where impact, innovation, and collaboration are at the heart of everything we do.
• Private Health Insurance.
• Group Life Assurance.
• Employee Assistance Programme.
• 28 days holiday plus bank holidays per annum.
• Electric Vehicle Scheme.
• Cycle to Work Scheme.

We respect and value people’s differences and believe that our teams are at their best when their members feel safe to bring their whole self to work. We are committed to creating an inclusive experience as well as equal opportunities for growth and development for all.

amicable is seeking a Growth & Performance Manager to drive performance marketing and scale growth for our divorce and separation services. This hybrid role entails owning the multi-channel performance strategy and leveraging data and creative approaches to achieve commercial growth.

The ideal candidate will have strong experience in paid media management across platforms like Google Ads and Meta, a proven track record of meeting revenue targets, and the ability to communicate performance insights clearly.

About Us

Our mission is to transform the way people end relationships in a kinder and better way, and to help couples avoid the emotional and financial turmoil of traditional solicitor approaches. As pioneers of working with couples, we’ve shaped the landscape of no‑fault divorce and helped thousands untie the knot, amicably.

We are growing, and our innovative, tech‑enabled, digital approach to divorce, separation and coparenting continues to help thousands of couples separate in a better, more positive way. Our process frees people to focus on the emotional challenges while also reducing the cost to themselves and to society.

Amicable promotes a collaborative culture and is rapidly growing to meet demand and legislative change.

Our values bring our purpose to life and make what we do and how we do it unique: we are Kind to everyone we encounter, we embrace Trust & Professionalism, with a quest for Customer Focus that drives us to be more Pioneering.

We are proud to be part of the Octopus Group.

We are looking for individuals with a background in counselling, coaching, mediation, divorce law, negotiation or conflict resolution to mediate and establish a solution to our customers’ divorce issues they might find hard to solve amicably.

You will be trained to specifically handle the psychological, legal and process aspects of our customers’ divorce. You may give legal or financial information, advice on children arrangements or emotional support to make the divorce process as kind as possible. You will follow the amicable divorce process and keep the couple in collaborative discourse, avoiding court proceedings and ensuring the divorce, financial and children agreements are made within the time and meeting schedule.

This is a fantastic opportunity to join a rapidly growing business that focuses on creating positive futures for its customers. We are fostering an inclusive and supportive culture and are focused on outputs rather than hours spent at a desk.

• Help customers settle their divorce using the amicable process and without court proceedings,
• Establish an atmosphere of honesty and cooperation, communicate with amicable’s tone of voice (simple, concise, layman’s terms, warmth and ‘can‑do’),
• Identify and respect both people’s goals where applicable,
• Be available and responsive to customers and establish clear boundaries about your availability and communication methods,
• Complete amicable documentation accurately to ensure accurate information is collected for filing court documents,
• Support customers to negotiate with each other, provide emotional guidance and support,
• Take advice calls with potential customers and proactively manage them to become customers,
• Liaise with amicable’s service providers to ensure a seamless service to our customers.

• Experience of working in family law and particularly in divorce and financial remedy in England and Wales,
• Experience in counselling, coaching, mediation, divorce law, negotiation or alternative dispute resolution,
• Ability to inspire confidence, mediate and lead the divorce process,
• Confidence to confront difficult subjects, resistant behaviour and handling the different dynamics in relationships,
• Gravitas to manage meetings and be neutral,
• Emotional resilience and the ability for self‑care,
• Facilitation skills to run effective meeting,
• Confidence to confront difficult subjects and disruptive or resistant behaviour,
• Organisational skills to project manage the divorce process,
• Sufficient IT competence to be an effective digital communicator,
• Good verbal and written communication skills,
• Attention to detail,
• Self‑motivation, ability to plan, manage and take accountability for your own workload.

• Salary: Full time: £50,000 - £60,000 per annum depending on skills, experience and qualifications
• Sales bonus - based on initial advice calls with potential customers
• Private Health Insurance
• Group Life Assurance
• Flexible working schedule - you will have to be available for team meetings each week and to liaise with internal colleagues during core working hours, otherwise it's a flexible schedule
• Employee Assistance Programme
• 28 days holiday plus bank holidays per annum
• Electric Vehicle SchemeCycle to Work Scheme

We respect and value people’s differences and believe that our teams are at their best when their members feel safe to bring their whole self to work. We are committed to creating an inclusive experience as well as equal opportunities for growth and development for all.