487 jobs in Frasers Group

Frasers Group in St Albans is looking for a Sales Assistant to provide excellent service and assist customers in finding the right products. Responsibilities include greeting customers, maintaining shop floor standards, processing transactions, and promoting sales opportunities.

This role offers a competitive hourly rate, flexibility in working hours, a staff discount, and opportunities for career progression within a supportive team environment.

Sports Direct is the UK's No.1 sports retailer, with an unbeatable range of sportswear, footwear, and equipment at prices that keep customers coming back. With 600+ stores and still growing, we're part of the Frasers Group: a bold, ambitious business known for shaking up the industry and creating real opportunities at every level. If you've got energy, drive, and a love for retail done at pace, you'll fit right in.

This is retail with momentum. As a Sales Assistant at Sports Direct, you're on the front line of one of the UK's busiest store networks, helping customers find what they need, keeping the floor sharp, and powering the team through every trading day. No two shifts look the same, and that's exactly the point.

• Competitive hourly rate that rewards what you put in
• Flexible working to fit around your life
• Staff discount across the full Frasers Group family of brands
• Career progression in a fast-growing retail business that promotes from within
• A fun, fast-paced atmosphere with a team that has your back

• Greet customers, answer questions, and help them find the right product.
• Deliver brilliant service at every touchpoint, from the door to the till.
• Keep the shop floor tidy, well-stocked, and visually on point.
• Replenish shelves and rails so the floor is always ready for the next customer.
• Process transactions quickly and accurately.
• Promote current offers and spot smart upsell opportunities.
• Work as one team to hit daily sales and service goals.

• A confident, friendly, positive attitude.
• Retail or customer service experience is a bonus, but not essential. We'll back you to learn.
• Motivation to deliver results and take real pride in your work.
• Flexibility and reliability, especially through peak trade.
• A team-player mentality that thrives when the pace picks up.
• Strong communication skills and a customer-first mindset.

• Think Without Limits : Move fast, take bold action, and bring the team with you.
• Own It and Back Yourself : Take responsibility, master the basics, and drive results.
• Be Relevant : Stay connected to our people, our partners, and the planet.

Frasers Group is seeking a Sales Assistant for Sports Direct in Winchester. As a Sales Assistant, you will be at the forefront of retail, engaging with customers and ensuring they find what they need. From delivering outstanding service to maintaining an organized store, you'll play a crucial role in driving sales.

The ideal candidate is motivated, flexible, and enjoys working in a fast-paced team atmosphere. Enjoy competitive pay, staff discounts, and opportunities for career progression.

Sports Direct is the UK's No.1 sports retailer, with an unbeatable range of sportswear, footwear, and equipment at prices that keep customers coming back. With 600+ stores and still growing, we're part of the Frasers Group: a bold, ambitious business known for shaking up the industry and creating real opportunities at every level. If you've got energy, drive, and a love for retail done at pace, you'll fit right in.

This is retail with momentum. As a Sales Assistant at Sports Direct, you're on the front line of one of the UK's busiest store networks, helping customers find what they need, keeping the floor sharp, and powering the team through every trading day. No two shifts look the same, and that's exactly the point.

• Competitive hourly rate that rewards what you put in
• Flexible working to fit around your life
• Staff discount across the full Frasers Group family of brands
• Career progression in a fast-growing retail business that promotes from within
• A fun, fast-paced atmosphere with a team that has your back

• Greet customers, answer questions, and help them find the right product.
• Deliver brilliant service at every touchpoint, from the door to the till.
• Keep the shop floor tidy, well-stocked, and visually on point.
• Replenish shelves and rails so the floor is always ready for the next customer.
• Process transactions quickly and accurately.
• Promote current offers and spot smart upsell opportunities.
• Work as one team to hit daily sales and service goals.

• A confident, friendly, positive attitude.
• Retail or customer service experience is a bonus, but not essential. We'll back you to learn.
• Motivation to deliver results and take real pride in your work.
• Flexibility and reliability, especially through peak trade.
• A team-player mentality that thrives when the pace picks up.
• Strong communication skills and a customer-first mindset.

• Think Without Limits : Move fast, take bold action, and bring the team with you.
• Own It and Back Yourself : Take responsibility, master the basics, and drive results.
• Be Relevant : Stay connected to our people, our partners, and the planet.

Sports Direct is the UK's No.1 sports retailer, with an unbeatable range of sportswear, footwear, and equipment at prices that keep customers coming back. With 600+ stores and still growing, we're part of the Frasers Group: a bold, ambitious business known for shaking up the industry and creating real opportunities at every level. If you've got energy, drive, and a love for retail done at pace, you'll fit right in.

This is retail with momentum. As a Sales Assistant at Sports Direct, you're on the front line of one of the UK's busiest store networks, helping customers find what they need, keeping the floor sharp, and powering the team through every trading day. No two shifts look the same, and that's exactly the point.

• Competitive hourly rate that rewards what you put in
• Flexible working to fit around your life
• Staff discount across the full Frasers Group family of brands
• Career progression in a fast-growing retail business that promotes from within
• A fun, fast-paced atmosphere with a team that has your back

• Greet customers, answer questions, and help them find the right product.
• Deliver brilliant service at every touchpoint, from the door to the till.
• Keep the shop floor tidy, well‑stocked, and visually on point.
• Replenish shelves and rails so the floor is always ready for the next customer.
• Process transactions quickly and accurately.
• Promote current offers and spot smart upsell opportunities.
• Work as one team to hit daily sales and service goals.

• Retail or customer service experience is a bonus, but not essential. We'll back you to learn.
• Motivation to deliver results and take real pride in your work.
• Flexibility and reliability, especially through peak trade.
• A team‑player mentality that thrives when the pace picks up.
• Strong communication skills and a customer‑first mindset.

Our values shape every shift, every conversation, and every decision:

• Think Without Limits : Move fast, take bold action, and bring the team with you.
• Own It and Back Yourself : Take responsibility, master the basics, and drive results.
• Be Relevant : Stay connected to our people, our partners, and the planet.

At Sports Direct , part of the Frasers Group , we don’t just offer jobs, we offer opportunities. Whether you're looking to kick-start your career in retail or earn some extra cash on a flexible schedule, there's a role to suit you. With over 600 stores across the UK and Europe and ambitious plans for growth, we’re changing the game in retail.

Why Join Us?

• Up to £13.50 per hour* + sales commission
• Flexible Working Hours to suit your lifestyle
• Monthly Group Rewards & Recognition
• Uniform Discount and 20% Off across all Frasers Group brands
• Discounted Gym Membership
• Opportunities for Career Development, including National Qualifications and internal training
• Be Part of a Fast-Paced, Supportive Team environment

*rate dependent on age and location

As a Casual Sales Assistant , you’ll bring energy, enthusiasm, and customer focus to every shift. From helping customers with product selections to maintaining the look and feel of the store, you’ll contribute to a first-class shopping experience all while gaining valuable skills and building your confidence in a fun, fast-moving retail environment.

• Engage with every customer to deliver outstanding service
• Use your product knowledge to offer tailored recommendations
• Drive sales to help exceed store targets
• Help maintain store standards through stock presentation and replenishment
• Support visual merchandising standards that reflect the Sports Direct brand

Operations

• Assist with deliveries and stock processing
• Ensure pricing is up-to-date and accurate
• Support stock counts and inventory accuracy

• Customer-focused with a passion for retail
• Friendly, confident, and a strong communicator
• Adaptable with a flexible work ethic
• Driven to achieve goals and contribute to team success
• Proud to represent the Sports Direct brand and values
• You may be required to work weekends, evenings, and holidays

Your Development

From your first day, you’ll receive full in-store induction training. As you grow, you’ll have access to industry-recognised qualifications and development opportunities through our internal Team Leader Programmes and more.

At Sports Direct, we live by our core values:

• Think Without Limits – Move fast, take bold action, and bring the team along with you.
• Own It and Back Yourself – Take responsibility for your role, master the basics, and drive results.
• Be Relevant – Stay connected to our people, our partners, and the planet.

Due to high interest in these roles, we may close the vacancy early. To avoid missing out, we recommend submitting your application as soon as possible.

Apply now and be part of a winning team at Sports Direct where passion meets performance.

Launched in 1999 in Salcombe, Devon, Jack Wills is a destination for all things Fabulously British. Our history and culture always continues to inspire us, looking to the country’s great sporting and countryside pursuits for inspiration. We take pride in using the finest quality materials, techniques and designs to deliver a distinctive connection between the old and the new. From Oxford to Hong Kong, we’re flying the Jack Wills flag online and in over 80 stores worldwide, making this an exciting time to join our growing team .

OUR VALUES

Integrity : Principled, purposeful, open, honest, transparent, respectful, humble, sincere, authentic

To continue our growth and expansion we now require a truly exceptional, driven and proven Casual Sales Assistant

Key Contribution Areas

• To greet customer with a sincere and warm welcome and ensure they are aware you are there to help
• Ask open questions to find out customers needs
• To recommend, select and locate the correct merchandise for the customers needs
• To receive and process cash and card transactions
• Be fully updated on product knowledge
• Maintain a customer friendly and customer focused environment at all times.

Skills and Knowledge

• Able to work effectively within a team environment

Think without limits - Think fast, fearlessly, and take the team with you.

Own it and back yourself - Own the basics, own your role and own the results.

Be relevant - Relevantto our people, our partners and the planet.

We are looking for perspective new staff who are able to work a variety of shifts, covering both weekday and weekend vacancies throughout the summer and onwards towards the busy Christmas period at the end of the year.

This role has no guaranteed hours of work, hours of work can therefore vary from week to week and, as a result, there may be weeks when no hours of work are offered.