What Jobs are available in North Fambridge?

Department:  Academic/Bath Spa University partnership (BSU)

Location:  Birmingham (On-Site)

Salary: £51,000

Type of Contract:  Full-Time, Permanent (40 hours per week)

Our Vision:  Changing lives through education.

The role : We are currently seeking Lecturers to teach across a range of undergraduate levels as part of our BSc (Hons) Construction Management  programme.  Due to our delivery model, we require flexibility to teach during weekdays, evenings and at weekends.

Please note this role is not eligible for visa sponsorship.

What you'll be doing:  As a Lecturer in Construction Management at Global Banking School, you will deliver modules related to the principles and practices of construction management, including the legal, environmental and technological context of today’s construction industry. You will develop and deliver comprehensive course materials, undertake all aspects of learning, teaching and assessment of students and keep up to date with latest developments in your field and student support practices. 

Responsibilities include: 

• All aspects of planning, delivering, and assessing student work, ensuring that all learning outcomes are met
• Developing, updating, and improving course materials as appropriate
• Using a variety of learning and teaching methods/materials
• Actively engaging in staff development activities, peer observations, meetings and other administrative duties
• Understanding and keeping up to date with latest developments in your field and student support practices 
• Working towards a range of clearly defined objectives for student attendance, continuation, completion, satisfaction and student progression

About you: 

• You will hold a Master's degree in a relevant subject area (PhD desirable)
• You will have previous UK HE lecturing experience in the wider subject area
• You will be able to demonstrate extensive knowledge of relevant subject matter
• You will have experience supervising student work and providing support and feedback
• You will have experience of accurate reporting and ability to maintain thorough and organised student records
• You will be able to work under pressure, plan and prioritise own workload to meet tight deadlines
• You will have excellent communication, interpersonal and team-working skills
• You will be able to work with diverse groups of people

Desirable:

• You will hold a Postgraduate Certificate of Academic Practice or equivalent teaching qualification (or commitment to enrol on a teaching programme during the probationary period and complete within three years) or Fellowship of HEA (or international equivalent)
• You will have experience of design / development of academic or professional education programmes or equivalent

What we offer:  

• 25 days annual leave, plus 8 public holiday
• 1-day extra leave per year of service, up to a maximum of 5 days
• Workplace pension scheme
• Tuition reimbursement for career development courses
• Flexible Benefits: Cycle to Work, Workplace Nursery, Tech scheme and much more
• discounts platform, wellbeing centre and much more
• Reward and recognition programme
• £500 award employee referral scheme
• Discretionary annual performance bonus

“GBS has greatly supported my professional development by offering me a chance to teach diverse, non-traditional students and by sponsoring my FHEA application, which has been invaluable in consolidating my teaching practices.” 

— John Traichaisit, Consultant Lecturer

GBS is committed to equality, diversity and inclusion and providing a workplace free from discrimination or harassment. We welcome applications from all backgrounds and communities. We take our core values seriously and work hard to create an environment where everyone feels welcomed.

Department:  Academic/Bath Spa University (BSU), University of Suffolk (UoS), Canterbury Christ Church University (CCCU), Oxford Brooks University (OBU) and/or Pearson partnerships

Location:  Birmingham (On-Site)

Salary: £51,000

Type of Contract:  Full-Time, Permanent (40 hours per week)

Our Vision : Changing lives through education.

The role:  We are currently seeking full-time Study Skills Lecturers who will work  in close collaboration with subject lecturers to develop and teach study skills within the curriculum across a range of HE programmes from Foundation to Masters’ Level as part of our BSU, UoS and OBU partnerships. This includes for example, improving English language and numeracy, organisational and presentation skills, digital literacy and basic IT skills, reading, writing and higher order research skills. Due to our delivery model, we require flexibility to teach during weekdays, evenings and at weekends.

Please note this role is not eligible for visa sponsorship.

What you'll be doing:

• Designing/documenting bespoke courses, digital resources, workshop plans and individual schemes of work as required to develop study skills in the curricula
• Delivering/evaluating teaching and identifying areas for potential improvement to enhance the quality of teaching, learning and overall student experience in accordance with the GBS’s Learning and Teaching strategy
• Providing feedback on individual and class progress in their understanding of academic writing and other relevant study skills
• Providing tutorial consultations with students, constructive comments individual to each student's need, explaining where work fails to meet assessment criteria and suggesting ways to improve their work / working practices
• Recording details from these appointments for statistical, evaluation and quality purposes, and to refer students to other services as appropriate
• Effectively engaging with VLE and research resources and facilitate students’ learning by means of engagement with online resources and activities.
• Contributing to GBS quality assurance systems and processes

About You: 

• You will hold a Master's degree in relevant subject area (PhD desirable) 
• You will have previous UK HE lecturing experience in the wider subject area
• You will have successful track record of teaching adult learners from diverse backgrounds on HE programmes
• You will have proven experience of providing individual and group study skills support in response to identified learning needs
• You will be willing to lead a specific area of literacy development, such as reading, writing, critical thinking, numeracy, digital skills, research skills (quantitative or qualitative), project and dissertation support, peer-assisted learning;
• You will be able to demonstrate a high level of digital literacy and advanced communication skills

Desirable:

• Expertise in digital educational resources development, course design and curriculum development
• DELTA qualification
• A Postgraduate Certificate of Academic Practice or equivalent teaching qualification (or commitment to enrol on a teaching programme during the probationary period and complete within three years) or Fellowship of HEA (or international equivalent)

What we offer: 

• 25 days annual leave, plus 8 public holiday
• 1-day extra leave per year of service, up to a maximum of 5 days
• Workplace pension scheme
• Tuition reimbursement for career development courses
• Flexible Benefits: Cycle to Work, Workplace Nursery, Tech scheme and much more
• discounts platform, wellbeing centre and much more
• Reward and recognition programme
• £500 award employee referral scheme
• Discretionary annual performance bonus

“GBS has greatly supported my professional development by offering me a chance to teach diverse, non-traditional students and by sponsoring my FHEA application, which has been invaluable in consolidating my teaching practices.” 

— John Traichaisit, Consultant Lecturer

GBS is committed to equality, diversity and inclusion and providing a workplace free from discrimination or harassment. We welcome applications from all backgrounds and communities. We take our core values seriously and work hard to create an environment where everyone feels welcomed.

Department:  Academic/Bath Spa University partnership (BSU)

Location:  Birmingham (On-Site)

Salary: £51,000

Type of Contract:  Full-Time, Permanent (40 hours per week)

Our Vision:  Changing lives through education.

The role : We are currently seeking Lecturers to teach across a range of undergraduate levels as part of our BSc (Hons) Construction Management  programme.  Due to our delivery model, we require flexibility to teach during weekdays, evenings and at weekends.

Please note this role is not eligible for visa sponsorship.

What you'll be doing:  As a Lecturer in Construction Management at Global Banking School, you will deliver modules related to the principles and practices of construction management, including the legal, environmental and technological context of today’s construction industry. You will develop and deliver comprehensive course materials, undertake all aspects of learning, teaching and assessment of students and keep up to date with latest developments in your field and student support practices. 

Responsibilities include: 

• All aspects of planning, delivering, and assessing student work, ensuring that all learning outcomes are met
• Developing, updating, and improving course materials as appropriate
• Using a variety of learning and teaching methods/materials
• Actively engaging in staff development activities, peer observations, meetings and other administrative duties
• Understanding and keeping up to date with latest developments in your field and student support practices 
• Working towards a range of clearly defined objectives for student attendance, continuation, completion, satisfaction and student progression

About you: 

• You will hold a Master's degree in a relevant subject area (PhD desirable)
• You will have previous UK HE lecturing experience in the wider subject area
• You will be able to demonstrate extensive knowledge of relevant subject matter
• You will have experience supervising student work and providing support and feedback
• You will have experience of accurate reporting and ability to maintain thorough and organised student records
• You will be able to work under pressure, plan and prioritise own workload to meet tight deadlines
• You will have excellent communication, interpersonal and team-working skills
• You will be able to work with diverse groups of people

Desirable:

• You will hold a Postgraduate Certificate of Academic Practice or equivalent teaching qualification (or commitment to enrol on a teaching programme during the probationary period and complete within three years) or Fellowship of HEA (or international equivalent)
• You will have experience of design / development of academic or professional education programmes or equivalent

What we offer:  

• 25 days annual leave, plus 8 public holiday
• 1-day extra leave per year of service, up to a maximum of 5 days
• Workplace pension scheme
• Tuition reimbursement for career development courses
• Flexible Benefits: Cycle to Work, Workplace Nursery, Tech scheme and much more
• discounts platform, wellbeing centre and much more
• Reward and recognition programme
• £500 award employee referral scheme
• Discretionary annual performance bonus

“GBS has greatly supported my professional development by offering me a chance to teach diverse, non-traditional students and by sponsoring my FHEA application, which has been invaluable in consolidating my teaching practices.” 

— John Traichaisit, Consultant Lecturer

GBS is committed to equality, diversity and inclusion and providing a workplace free from discrimination or harassment. We welcome applications from all backgrounds and communities. We take our core values seriously and work hard to create an environment where everyone feels welcomed.

Department:  Academic/Bath Spa University partnership (BSU)

Location:  Birmingham (On-Site)

Salary: £51,000

Type of Contract:  Full-Time, Permanent (40 hours per week)

Our Vision:  Changing lives through education.

The role : We are currently seeking Lecturers to teach across a range of undergraduate levels as part of our BSc (Hons) Construction Management  programme.  Due to our delivery model, we require flexibility to teach during weekdays, evenings and at weekends.

Please note this role is not eligible for visa sponsorship.

What you'll be doing:  As a Lecturer in Construction Management at Global Banking School, you will deliver modules related to the principles and practices of construction management, including the legal, environmental and technological context of today’s construction industry. You will develop and deliver comprehensive course materials, undertake all aspects of learning, teaching and assessment of students and keep up to date with latest developments in your field and student support practices. 

Responsibilities include: 

• All aspects of planning, delivering, and assessing student work, ensuring that all learning outcomes are met
• Developing, updating, and improving course materials as appropriate
• Using a variety of learning and teaching methods/materials
• Actively engaging in staff development activities, peer observations, meetings and other administrative duties
• Understanding and keeping up to date with latest developments in your field and student support practices 
• Working towards a range of clearly defined objectives for student attendance, continuation, completion, satisfaction and student progression

About you: 

• You will hold a Master's degree in a relevant subject area (PhD desirable)
• You will have previous UK HE lecturing experience in the wider subject area
• You will be able to demonstrate extensive knowledge of relevant subject matter
• You will have experience supervising student work and providing support and feedback
• You will have experience of accurate reporting and ability to maintain thorough and organised student records
• You will be able to work under pressure, plan and prioritise own workload to meet tight deadlines
• You will have excellent communication, interpersonal and team-working skills
• You will be able to work with diverse groups of people

Desirable:

• You will hold a Postgraduate Certificate of Academic Practice or equivalent teaching qualification (or commitment to enrol on a teaching programme during the probationary period and complete within three years) or Fellowship of HEA (or international equivalent)
• You will have experience of design / development of academic or professional education programmes or equivalent

What we offer:  

• 25 days annual leave, plus 8 public holiday
• 1-day extra leave per year of service, up to a maximum of 5 days
• Workplace pension scheme
• Tuition reimbursement for career development courses
• Flexible Benefits: Cycle to Work, Workplace Nursery, Tech scheme and much more
• discounts platform, wellbeing centre and much more
• Reward and recognition programme
• £500 award employee referral scheme
• Discretionary annual performance bonus

“GBS has greatly supported my professional development by offering me a chance to teach diverse, non-traditional students and by sponsoring my FHEA application, which has been invaluable in consolidating my teaching practices.” 

— John Traichaisit, Consultant Lecturer

GBS is committed to equality, diversity and inclusion and providing a workplace free from discrimination or harassment. We welcome applications from all backgrounds and communities. We take our core values seriously and work hard to create an environment where everyone feels welcomed.

Department:  Academic/Bath Spa University partnership (BSU)

Location:  Birmingham (On-Site)

Salary: £51,000

Type of Contract:  Full-Time, Permanent (40 hours per week)

Our Vision:  Changing lives through education.

The role : We are currently seeking Lecturers to teach across a range of undergraduate levels as part of our BSc (Hons) Construction Management  programme. Due to our delivery model, we require flexibility to teach during weekdays, evenings and at weekends.

Please note this role is not eligible for visa sponsorship.

Do you have a background in teaching any of the following?

• Project management
• Resource management
• Strategic management
• Financial Management
• Health and safety management
• Environment and sustainability management
• Law or dispute resolution

What you'll be doing:  As a Lecturer in Management at Global Banking School, you will deliver management related modules in the above areas within the context of Construction Management. You will develop and deliver comprehensive course materials, undertake all aspects of learning, teaching and assessment of students and keep up to date with latest developments in your field and student support practices. 

Responsibilities include: 

• All aspects of planning, delivering, and assessing student work, ensuring that all learning outcomes are met
• Developing, updating, and improving course materials as appropriate
• Using a variety of learning and teaching methods/materials
• Actively engaging in staff development activities, peer observations, meetings and other administrative duties
• Understanding and keeping up to date with latest developments in your field and student support practices 
• Working towards a range of clearly defined objectives for student attendance, continuation, completion, satisfaction and student progression

About you:  

• You will hold a Master's degree in a relevant subject area (PhD desirable)
• You will have previous UK HE lecturing experience in the wider subject area
• You will be able to demonstrate extensive knowledge of relevant subject matter
• You will have experience supervising student work and providing support and feedback
• You will have experience of accurate reporting and ability to maintain thorough and organised student records
• You will be able to work under pressure, plan and prioritise own workload to meet tight deadlines
• You will have excellent communication, interpersonal and team-working skills
• You will be able to work with diverse groups of people

Desirable:

• You will hold a Postgraduate Certificate of Academic Practice or equivalent teaching qualification (or commitment to enrol on a teaching programme during the probationary period and complete within three years) or Fellowship of HEA (or international equivalent)
• You will have experience of design / development of academic or professional education programmes or equivalent

What we offer: 

• 25 days annual leave, plus 8 public holiday
• 1-day extra leave per year of service, up to a maximum of 5 days
• Workplace pension scheme
• Tuition reimbursement for career development courses
• Flexible Benefits: Cycle to Work, Workplace Nursery, Tech scheme and much more
• discounts platform, wellbeing centre and much more
• Reward and recognition programme
• £500 award employee referral scheme
• Discretionary annual performance bonus

“GBS has greatly supported my professional development by offering me a chance to teach diverse, non-traditional students and by sponsoring my FHEA application, which has been invaluable in consolidating my teaching practices.” 

— John Traichaisit, Consultant Lecturer

GBS is committed to equality, diversity and inclusion and providing a workplace free from discrimination or harassment. We welcome applications from all backgrounds and communities. We take our core values seriously and work hard to create an environment where everyone feels welcomed.

Department:  Academic/Bath Spa University partnership (BSU)

Location:  Birmingham (On-Site)

Salary: £51,000

Type of Contract:  Full-Time, Permanent (40 hours per week)

Our Vision:  Changing lives through education.

The role : We are currently seeking Lecturers to teach across a range of undergraduate levels as part of our BSc (Hons) Construction Management  programme. Due to our delivery model, we require flexibility to teach during weekdays, evenings and at weekends.

Please note this role is not eligible for visa sponsorship.

Do you have a background in teaching any of the following?

• Project management
• Resource management
• Strategic management
• Financial Management
• Health and safety management
• Environment and sustainability management
• Law or dispute resolution

What you'll be doing:  As a Lecturer in Management at Global Banking School, you will deliver management related modules in the above areas within the context of Construction Management. You will develop and deliver comprehensive course materials, undertake all aspects of learning, teaching and assessment of students and keep up to date with latest developments in your field and student support practices. 

Responsibilities include: 

• All aspects of planning, delivering, and assessing student work, ensuring that all learning outcomes are met
• Developing, updating, and improving course materials as appropriate
• Using a variety of learning and teaching methods/materials
• Actively engaging in staff development activities, peer observations, meetings and other administrative duties
• Understanding and keeping up to date with latest developments in your field and student support practices 
• Working towards a range of clearly defined objectives for student attendance, continuation, completion, satisfaction and student progression

About you:  

• You will hold a Master's degree in a relevant subject area (PhD desirable)
• You will have previous UK HE lecturing experience in the wider subject area
• You will be able to demonstrate extensive knowledge of relevant subject matter
• You will have experience supervising student work and providing support and feedback
• You will have experience of accurate reporting and ability to maintain thorough and organised student records
• You will be able to work under pressure, plan and prioritise own workload to meet tight deadlines
• You will have excellent communication, interpersonal and team-working skills
• You will be able to work with diverse groups of people

Desirable:

• You will hold a Postgraduate Certificate of Academic Practice or equivalent teaching qualification (or commitment to enrol on a teaching programme during the probationary period and complete within three years) or Fellowship of HEA (or international equivalent)
• You will have experience of design / development of academic or professional education programmes or equivalent

What we offer: 

• 25 days annual leave, plus 8 public holiday
• 1-day extra leave per year of service, up to a maximum of 5 days
• Workplace pension scheme
• Tuition reimbursement for career development courses
• Flexible Benefits: Cycle to Work, Workplace Nursery, Tech scheme and much more
• discounts platform, wellbeing centre and much more
• Reward and recognition programme
• £500 award employee referral scheme
• Discretionary annual performance bonus

“GBS has greatly supported my professional development by offering me a chance to teach diverse, non-traditional students and by sponsoring my FHEA application, which has been invaluable in consolidating my teaching practices.” 

— John Traichaisit, Consultant Lecturer

GBS is committed to equality, diversity and inclusion and providing a workplace free from discrimination or harassment. We welcome applications from all backgrounds and communities. We take our core values seriously and work hard to create an environment where everyone feels welcomed.

Department:  Academic/Oxford Brookes University partnership (OBU)

Location: Birmingham  - On site

Salary: £51,000

Type of Contract:  Part-Time, Permanent (40 hours per week) - (N.B. sponsorship is not offered for this role)

Our Vision:  Changing lives through education.

The Role:  We are currently seeking Lecturers to teach across a range of undergraduate levels as part of our BSc (Hons) Health, Wellbeing & Social Care  programme with our Oxford Brookes University partnership (OBU). Due to our delivery model, we require flexibility to teach during weekdays, evenings and at weekends.

What you'll be doing:  As a Lecturer in Health, Wellbeing & Social Care at Global Banking School, you will deliver management related modules in the above areas. You will develop and deliver comprehensive course materials, undertake all aspects of learning, teaching and assessment of students and keep up to date with latest developments in your field and student support practices. 

Responsibilities include: 

• All aspects of planning, delivering, and assessing student work, ensuring that all learning outcomes are met
• Developing, updating, and improving course materials as appropriate
• Using a variety of learning and teaching methods/materials
• Actively engaging in staff development activities, peer observations, meetings and other administrative duties
• Understanding and keeping up to date with latest developments in your field and student support practices 
• Working towards a range of clearly defined objectives for student attendance, continuation, completion, satisfaction and student progression

About you:  

• You will hold a Master's degree in a relevant subject area (PhD desirable)
• You will have previous UK HE lecturing experience in the wider subject area
• You will be able to demonstrate extensive knowledge of relevant subject matter
• You will have experience supervising student work and providing support and feedback
• You will have experience of accurate reporting and ability to maintain thorough and organised student records
• You will be able to work under pressure, plan and prioritise own workload to meet tight deadlines
• You will have excellent communication, interpersonal and team-working skills
• You will be able to work with diverse groups of people

Desirable:

• You will hold a Postgraduate Certificate of Academic Practice or equivalent teaching qualification (or commitment to enrol on a teaching programme during the probationary period and complete within three years) or Fellowship of HEA (or international equivalent)
• You will have experience of design / development of academic or professional education programmes or equivalent

What we offer: 

• 25 days annual leave, plus 8 public holiday
• 1-day extra leave per year of service, up to a maximum of 5 days
• Workplace pension scheme
• Tuition reimbursement for career development courses
• Flexible Benefits: Cycle to Work, Workplace Nursery, Tech scheme and much more
• discounts platform, wellbeing centre and much more
• Reward and recognition programme
• £500 award employee referral scheme
• Discretionary annual performance bonus

“GBS has greatly supported my professional development by offering me a chance to teach diverse, non-traditional students and by sponsoring my FHEA application, which has been invaluable in consolidating my teaching practices.” 

— John Traichaisit, Consultant Lecturer

GBS is committed to equality, diversity and inclusion and providing a workplace free from discrimination or harassment. We welcome applications from all backgrounds and communities. We take our core values seriously and work hard to create an environment where everyone feels welcomed.

Department:  Academic/Oxford Brookes University partnership (OBU)

Location: Birmingham  - On site

Salary: £51,000

Type of Contract:  Part-Time, Permanent (40 hours per week) - (N.B. sponsorship is not offered for this role)

Our Vision:  Changing lives through education.

The Role:  We are currently seeking Lecturers to teach across a range of undergraduate levels as part of our BSc (Hons) Health, Wellbeing & Social Care  programme with our Oxford Brookes University partnership (OBU). Due to our delivery model, we require flexibility to teach during weekdays, evenings and at weekends.

What you'll be doing:  As a Lecturer in Health, Wellbeing & Social Care at Global Banking School, you will deliver management related modules in the above areas. You will develop and deliver comprehensive course materials, undertake all aspects of learning, teaching and assessment of students and keep up to date with latest developments in your field and student support practices. 

Responsibilities include: 

• All aspects of planning, delivering, and assessing student work, ensuring that all learning outcomes are met
• Developing, updating, and improving course materials as appropriate
• Using a variety of learning and teaching methods/materials
• Actively engaging in staff development activities, peer observations, meetings and other administrative duties
• Understanding and keeping up to date with latest developments in your field and student support practices 
• Working towards a range of clearly defined objectives for student attendance, continuation, completion, satisfaction and student progression

About you:  

• You will hold a Master's degree in a relevant subject area (PhD desirable)
• You will have previous UK HE lecturing experience in the wider subject area
• You will be able to demonstrate extensive knowledge of relevant subject matter
• You will have experience supervising student work and providing support and feedback
• You will have experience of accurate reporting and ability to maintain thorough and organised student records
• You will be able to work under pressure, plan and prioritise own workload to meet tight deadlines
• You will have excellent communication, interpersonal and team-working skills
• You will be able to work with diverse groups of people

Desirable:

• You will hold a Postgraduate Certificate of Academic Practice or equivalent teaching qualification (or commitment to enrol on a teaching programme during the probationary period and complete within three years) or Fellowship of HEA (or international equivalent)
• You will have experience of design / development of academic or professional education programmes or equivalent

What we offer: 

• 25 days annual leave, plus 8 public holiday
• 1-day extra leave per year of service, up to a maximum of 5 days
• Workplace pension scheme
• Tuition reimbursement for career development courses
• Flexible Benefits: Cycle to Work, Workplace Nursery, Tech scheme and much more
• discounts platform, wellbeing centre and much more
• Reward and recognition programme
• £500 award employee referral scheme
• Discretionary annual performance bonus

“GBS has greatly supported my professional development by offering me a chance to teach diverse, non-traditional students and by sponsoring my FHEA application, which has been invaluable in consolidating my teaching practices.” 

— John Traichaisit, Consultant Lecturer

GBS is committed to equality, diversity and inclusion and providing a workplace free from discrimination or harassment. We welcome applications from all backgrounds and communities. We take our core values seriously and work hard to create an environment where everyone feels welcomed.

ROLE PURPOSE:

We are seeking a skilled and results-oriented Digital Marketing Manager to join our higher education company. As a Digital Marketing Manager, you will play a critical role in developing and executing strategic paid campaigns to promote our educational programs, drive student enrolment, and enhance our brand visibility. Your expertise in Google/Meta advertising and data analysis will contribute to the success of our digital marketing initiatives. This is an exciting opportunity to make a significant impact on our student recruitment efforts and overall business growth.

ROLE AND RESPONSIBILITIES:

1. Develop and implement PPC strategies for student recruitment : Create and execute comprehensive PPC campaigns that effectively target prospective students, promote our programs, and drive quality leads. Conduct market research, competitor analysis, and audience segmentation to identify opportunities and refine targeting strategies.
2. Manage PPC campaigns and budgets : Set up, monitor, and optimize PPC campaigns across various advertising platforms, including Google Ads, Bing Ads, and social media channels. Monitor budget allocations, bid strategies, and ad performance to maximize return on investment (ROI) and achieve enrolment targets.
3. Conduct keyword research and ad copywriting : Perform in-depth keyword research to identify relevant and high-converting keywords for our target audience. Develop compelling ad copy that aligns with our brand voice, highlights our unique value proposition, and encourages user engagement and conversions.
4. Monitor and analyse campaign performance : Regularly monitor campaign metrics, including click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS). Utilize analytics tools to gather insights and make data-driven decisions to optimize campaigns, improve performance, and increase student enrolment.
5. Implement landing page optimization strategies : Collaborate with the marketing and web development teams to create and enhance landing pages that align with PPC campaigns. Implement best practices for landing page design, user experience, and conversion rate optimization to improve lead quality and conversion rates.
6. Stay updated on industry trends and best practices : Continuously stay abreast of industry trends, emerging technologies, and best practices in PPC advertising, digital marketing, and higher education marketing. Leverage this knowledge to propose innovative strategies and drive ongoing improvements to our PPC campaigns.
7. Create and manage campaigns across Facebook and Instagram, with a strong focus on audience segmentation, lookalike modeling, retargeting, creative testing, and conversion tracking.
8. Audience Targeting : Build and manage advanced targeting strategies including custom audiences, lookalike audiences, interest-based targeting, and behavioural segmentation.
9. Ad Creative Management : Collaborate with design/content teams to develop compelling ad creatives (images, videos, carousels, reels) and test variations for performance.
10. Optimization & Scaling : Continuously monitor performance, adjust bids, budgets, and placements, and scale winning campaigns to maximize ROI.
11. Retargeting & Funnels : Create retargeting strategies to nurture leads through the funnel—from awareness to conversion.
12. Analytics & Reporting : Track KPIs including CTR, CPC, CPA, ROAS, and LTV. Provide weekly and monthly performance reports with actionable insights.
13. Compliance & Best Practices : Ensure all campaigns follow Meta’s advertising policies and stay updated with platform algorithm changes and emerging ad formats.

ESSENTIAL SKILLS AND EXPERIENCE:

• Excellent written and spoken communication skills. 
• Bachelor's degree in marketing, advertising, or a related field (preferred)
• Proven experience as paid marketing manager or in a similar role, preferably in the higher education industry
• Proficiency in Google Ads, Meta Ads, TikTok and LinkedIn ads
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent understanding of keyword research, ad copywriting, and campaign optimization techniques
• Familiarity with analytics tools such as Google Analytics and conversion tracking
• Ability to work effectively in a fast-paced, deadline-driven environment.
• Strong communication and collaboration skills, with the ability to work cross-functionally with marketing and web development teams.