17 Accountants jobs in the United Kingdom
Marketing Lead, Accountants

Posted 4 days ago
Job Viewed
Job Description
Job Description:
Are you a results-driven marketing leader with a passion for performance, innovation, and growth?
We're looking for a dynamic Senior Marketing Lead to take ownership of the UKI Accountants NCA (New Customer Acquisition) and Groundgame strategy, setting the vision, driving revenue performance, and leading a high-performing team focused on measurable impact.
In this pivotal role, you will shape and deliver the full-funnel marketing plan across all channels, overseeing execution in partnership with UKIA digital and campaign hubs. You'll be the marketing voice in regional leadership conversations and the bridge between strategy, execution, and performance optimisation.
With full accountability for delivering marketing outcomes against ambitious growth targets, you'll play a key role in customer acquisition, campaign innovation, commercial planning, and cross-functional collaboration with Sales, Product Marketing, and Routes-to-Revenue.
Location - Hybrid, 3 days per week out of our London, Manchester, Newcastle or Winnersh office.
Key Responsibilities:
- Lead the UKI NCA Accountants marketing strategy, ensuring alignment with the Small BU growth targets and business priorities across SBCA, SBCP, Sage 50, SFA, Go Proposal, AutoEntry, and Futrli.
- Own and deliver the annual strategic and demand plan across all channels, working in lockstep with the wider organisation through budget cycles, roadmap launches, and market opportunities.
- Drive performance and accountability across metrics including ARR, trials, SQOs, MQLs, CPA, and LTV:CAC.
- Act as the primary lead between BU and UKIA digital & campaign hubs, building and optimising campaign plans in collaboration with regional and global teams.
- Own the performance reporting and trading cadence, presenting weekly, monthly, and quarterly performance updates to senior leadership with actionable insights.
- Leverage data, testing, and analytics to inform and continuously improve campaign efficiency and return on investment.
- Manage and track a multi-million-pound marketing budget, ensuring resources are deployed effectively to meet business objectives.
- Lead, coach and inspire a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability.
What we're looking for:
- Proven experience in a senior marketing leadership role, ideally within a fast-paced, sales-driven environment.
- Strong commercial focus with a deep understanding of performance KPIs and customer acquisition strategies.
- Knowledge of B2B and B2C marketing, including both digital and field marketing, with experience across ecommerce and assisted sales funnels.
- A collaborative leader, able to influence across matrix teams and drive results through others.
- Excellent communication skills - comfortable presenting to and influencing at senior levels.
- Confident working across multiple stakeholders, priorities, and workstreams with resilience and adaptability.
#LI-SW1
Function:
Performance Marketing
Country:
United Kingdom
Office Location:
London;Newcastle;;Winnersh
Work Place type:
Hybrid
Advert
Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.
Our colleagues are the best of the best. It's why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
Learn more about working at Sage:sage.com/en-gb/company/careers/working-at-sage/
Watch a video about our culture:youtube.com/watch?v=qIoiCpZH-QE
We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out
Learn more about DEI at Sage:sage.com/en-gb/company/careers/diversity-equity-and-inclusion/
Equal Employment Opportunity (EEO)
Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.
In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.
Marketing Lead, Accountants

Posted 4 days ago
Job Viewed
Job Description
Job Description:
Are you a results-driven marketing leader with a passion for performance, innovation, and growth?
We're looking for a dynamic Senior Marketing Lead to take ownership of the UKI Accountants NCA (New Customer Acquisition) and Groundgame strategy, setting the vision, driving revenue performance, and leading a high-performing team focused on measurable impact.
In this pivotal role, you will shape and deliver the full-funnel marketing plan across all channels, overseeing execution in partnership with UKIA digital and campaign hubs. You'll be the marketing voice in regional leadership conversations and the bridge between strategy, execution, and performance optimisation.
With full accountability for delivering marketing outcomes against ambitious growth targets, you'll play a key role in customer acquisition, campaign innovation, commercial planning, and cross-functional collaboration with Sales, Product Marketing, and Routes-to-Revenue.
Location - Hybrid, 3 days per week out of our London, Manchester, Newcastle or Winnersh office.
Key Responsibilities:
- Lead the UKI NCA Accountants marketing strategy, ensuring alignment with the Small BU growth targets and business priorities across SBCA, SBCP, Sage 50, SFA, Go Proposal, AutoEntry, and Futrli.
- Own and deliver the annual strategic and demand plan across all channels, working in lockstep with the wider organisation through budget cycles, roadmap launches, and market opportunities.
- Drive performance and accountability across metrics including ARR, trials, SQOs, MQLs, CPA, and LTV:CAC.
- Act as the primary lead between BU and UKIA digital & campaign hubs, building and optimising campaign plans in collaboration with regional and global teams.
- Own the performance reporting and trading cadence, presenting weekly, monthly, and quarterly performance updates to senior leadership with actionable insights.
- Leverage data, testing, and analytics to inform and continuously improve campaign efficiency and return on investment.
- Manage and track a multi-million-pound marketing budget, ensuring resources are deployed effectively to meet business objectives.
- Lead, coach and inspire a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability.
What we're looking for:
- Proven experience in a senior marketing leadership role, ideally within a fast-paced, sales-driven environment.
- Strong commercial focus with a deep understanding of performance KPIs and customer acquisition strategies.
- Knowledge of B2B and B2C marketing, including both digital and field marketing, with experience across ecommerce and assisted sales funnels.
- A collaborative leader, able to influence across matrix teams and drive results through others.
- Excellent communication skills - comfortable presenting to and influencing at senior levels.
- Confident working across multiple stakeholders, priorities, and workstreams with resilience and adaptability.
#LI-SW1
Function:
Performance Marketing
Country:
United Kingdom
Office Location:
London;Newcastle;;Winnersh
Work Place type:
Hybrid
Advert
Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.
Our colleagues are the best of the best. It's why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
Learn more about working at Sage:sage.com/en-gb/company/careers/working-at-sage/
Watch a video about our culture:youtube.com/watch?v=qIoiCpZH-QE
We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out
Learn more about DEI at Sage:sage.com/en-gb/company/careers/diversity-equity-and-inclusion/
Equal Employment Opportunity (EEO)
Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.
In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.
Marketing Lead, Accountants

Posted 4 days ago
Job Viewed
Job Description
Job Description:
Are you a results-driven marketing leader with a passion for performance, innovation, and growth?
We're looking for a dynamic Senior Marketing Lead to take ownership of the UKI Accountants NCA (New Customer Acquisition) and Groundgame strategy, setting the vision, driving revenue performance, and leading a high-performing team focused on measurable impact.
In this pivotal role, you will shape and deliver the full-funnel marketing plan across all channels, overseeing execution in partnership with UKIA digital and campaign hubs. You'll be the marketing voice in regional leadership conversations and the bridge between strategy, execution, and performance optimisation.
With full accountability for delivering marketing outcomes against ambitious growth targets, you'll play a key role in customer acquisition, campaign innovation, commercial planning, and cross-functional collaboration with Sales, Product Marketing, and Routes-to-Revenue.
Location - Hybrid, 3 days per week out of our London, Manchester, Newcastle or Winnersh office.
Key Responsibilities:
- Lead the UKI NCA Accountants marketing strategy, ensuring alignment with the Small BU growth targets and business priorities across SBCA, SBCP, Sage 50, SFA, Go Proposal, AutoEntry, and Futrli.
- Own and deliver the annual strategic and demand plan across all channels, working in lockstep with the wider organisation through budget cycles, roadmap launches, and market opportunities.
- Drive performance and accountability across metrics including ARR, trials, SQOs, MQLs, CPA, and LTV:CAC.
- Act as the primary lead between BU and UKIA digital & campaign hubs, building and optimising campaign plans in collaboration with regional and global teams.
- Own the performance reporting and trading cadence, presenting weekly, monthly, and quarterly performance updates to senior leadership with actionable insights.
- Leverage data, testing, and analytics to inform and continuously improve campaign efficiency and return on investment.
- Manage and track a multi-million-pound marketing budget, ensuring resources are deployed effectively to meet business objectives.
- Lead, coach and inspire a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability.
What we're looking for:
- Proven experience in a senior marketing leadership role, ideally within a fast-paced, sales-driven environment.
- Strong commercial focus with a deep understanding of performance KPIs and customer acquisition strategies.
- Knowledge of B2B and B2C marketing, including both digital and field marketing, with experience across ecommerce and assisted sales funnels.
- A collaborative leader, able to influence across matrix teams and drive results through others.
- Excellent communication skills - comfortable presenting to and influencing at senior levels.
- Confident working across multiple stakeholders, priorities, and workstreams with resilience and adaptability.
#LI-SW1
Function:
Performance Marketing
Country:
United Kingdom
Office Location:
London;Newcastle;;Winnersh
Work Place type:
Hybrid
Advert
Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.
Our colleagues are the best of the best. It's why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
Learn more about working at Sage:sage.com/en-gb/company/careers/working-at-sage/
Watch a video about our culture:youtube.com/watch?v=qIoiCpZH-QE
We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out
Learn more about DEI at Sage:sage.com/en-gb/company/careers/diversity-equity-and-inclusion/
Equal Employment Opportunity (EEO)
Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.
In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.
Marketing Lead, Accountants

Posted 4 days ago
Job Viewed
Job Description
Job Description:
Are you a results-driven marketing leader with a passion for performance, innovation, and growth?
We're looking for a dynamic Senior Marketing Lead to take ownership of the UKI Accountants NCA (New Customer Acquisition) and Groundgame strategy, setting the vision, driving revenue performance, and leading a high-performing team focused on measurable impact.
In this pivotal role, you will shape and deliver the full-funnel marketing plan across all channels, overseeing execution in partnership with UKIA digital and campaign hubs. You'll be the marketing voice in regional leadership conversations and the bridge between strategy, execution, and performance optimisation.
With full accountability for delivering marketing outcomes against ambitious growth targets, you'll play a key role in customer acquisition, campaign innovation, commercial planning, and cross-functional collaboration with Sales, Product Marketing, and Routes-to-Revenue.
Location - Hybrid, 3 days per week out of our London, Manchester, Newcastle or Winnersh office.
Key Responsibilities:
- Lead the UKI NCA Accountants marketing strategy, ensuring alignment with the Small BU growth targets and business priorities across SBCA, SBCP, Sage 50, SFA, Go Proposal, AutoEntry, and Futrli.
- Own and deliver the annual strategic and demand plan across all channels, working in lockstep with the wider organisation through budget cycles, roadmap launches, and market opportunities.
- Drive performance and accountability across metrics including ARR, trials, SQOs, MQLs, CPA, and LTV:CAC.
- Act as the primary lead between BU and UKIA digital & campaign hubs, building and optimising campaign plans in collaboration with regional and global teams.
- Own the performance reporting and trading cadence, presenting weekly, monthly, and quarterly performance updates to senior leadership with actionable insights.
- Leverage data, testing, and analytics to inform and continuously improve campaign efficiency and return on investment.
- Manage and track a multi-million-pound marketing budget, ensuring resources are deployed effectively to meet business objectives.
- Lead, coach and inspire a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability.
What we're looking for:
- Proven experience in a senior marketing leadership role, ideally within a fast-paced, sales-driven environment.
- Strong commercial focus with a deep understanding of performance KPIs and customer acquisition strategies.
- Knowledge of B2B and B2C marketing, including both digital and field marketing, with experience across ecommerce and assisted sales funnels.
- A collaborative leader, able to influence across matrix teams and drive results through others.
- Excellent communication skills - comfortable presenting to and influencing at senior levels.
- Confident working across multiple stakeholders, priorities, and workstreams with resilience and adaptability.
#LI-SW1
Function:
Performance Marketing
Country:
United Kingdom
Office Location:
London;Newcastle;;Winnersh
Work Place type:
Hybrid
Advert
Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.
Our colleagues are the best of the best. It's why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
Learn more about working at Sage:sage.com/en-gb/company/careers/working-at-sage/
Watch a video about our culture:youtube.com/watch?v=qIoiCpZH-QE
We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out
Learn more about DEI at Sage:sage.com/en-gb/company/careers/diversity-equity-and-inclusion/
Equal Employment Opportunity (EEO)
Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.
In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.
Performance Marketing Lead, Accountants

Posted 1 day ago
Job Viewed
Job Description
Job Description:
This role will be responsible for leading and optimising the UKI Accountants NCA & Groundgame marketing plan and team, setting and delivering against the targets and revenue plans in region (driving engagement, customer/client acquisition and revenue growth). Marketing Lead for the UKI planning process for accountants. Lead on trading interlock with sales & performance in region - driving performance & optimisation. This role will oversee the development and execution of data driven, ROI-focused campaigns, ensuring alignment with business objectives. Manage a high performing team, driving innovation in campaign strategies while continuously analysing performance metrics to achieve exception results across all channels. Drive collaboration, prioritisation and execution through the UKIA digital & campaign hubs.
Location - Hybrid, 3 days per week out of our London, Manchester, Newcastle or Winnersh office.
Key Responsibilities:
- Marketing Lead & Cross functional Collaboration for UKI NCA Accountants interlocking with UKI Small leadership team - accountable for delivering against regional targets.
- Strategy Development & plan ownership (strategic & demand plan) for UKI NCA Accountants across all channels - develop and lead the performance through lockstep with RTR organisation through the Annual budget planning process & ongoing trading / roadmap launches, seasonal opportunities etc.
- Accountable for NCA (new practices, new clients) marketing for to and through accountants covering all products: SBCA, SBCP, Sage 50, SFA, Go Proposal, AutoEntry, Futrli.
- Accountability for all NCA & Groundgame marketing performance and contribution to BU in region (units, ARR, trials, SQOs, MQLs, CPAs, LTV:CAC) covering all practice personas (including larger practices) and leveraging MTD to drive volume.
- Primary lead for BU to interlock with UKIA digital & campaign hubs to construct plan, prioritise, execute & optimise performance.
- Performance Analysis and reporting: Regularly lead and report on performance using KPIs such as conversion rates, ROI and CAC etc - working in hand with hubs. Provide detailed reports and actionable insights to senior leadership and stakeholders. Own trading process through weekly performance calls, hub interlocks & primary lead within the regional sales trading calls laddering up to the WBR, MBR processes.
- Data-Driven Decisions: leverage analytics, testing and performance data to make informed decisions and implement strategies to improve acquisition costs and overall campaign effectiveness.
- Budget Management: Oversee allocation and management of budget ensuring spend optimised and aligned. To business objectives. Track, report and adjust as needed to ensure maximum ROI. Accountability for £m marketing budget.
- Team Leadership & development: Lead and manage a high-performing team.
- Lockstep with IC, RTR and PMM to ensure requirements for BU in region are met and tight collaboration on priorities.
Skills, know-how and experience:
- Experience in a marketing management role.
- Results driven with strong commercial acumen and focus on KPIs / performance.
- Experience in fast paced / sales led organisation.
- Strong understanding of both ecommerce trading & assisted funnels. Understanding of working with B2B, B2C and channel marketing advantage.
- Proven experience in digital & field marketing.
- Sound leadership skills to inspire and motivate your team.
- Exceptional communication to negotiate and influence at senior level.
- Ability to work in a matrix environment and multi team approach - influencing across teams to get to right outcome including through the new UKIA hubs & regional structures.
- Resilience and strong accountability.
#LI-SW1
Function:
Performance Marketing
Country:
United Kingdom
Office Location:
London;;Newcastle;Winnersh
Work Place type:
Hybrid
Advert
Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.
Our colleagues are the best of the best. It's why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
Learn more about working at Sage:sage.com/en-gb/company/careers/working-at-sage/
Watch a video about our culture:youtube.com/watch?v=qIoiCpZH-QE
We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out
Learn more about DEI at Sage:sage.com/en-gb/company/careers/diversity-equity-and-inclusion/
Equal Employment Opportunity (EEO)
Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.
In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.
Performance Marketing Lead, Accountants

Posted 1 day ago
Job Viewed
Job Description
Job Description:
This role will be responsible for leading and optimising the UKI Accountants NCA & Groundgame marketing plan and team, setting and delivering against the targets and revenue plans in region (driving engagement, customer/client acquisition and revenue growth). Marketing Lead for the UKI planning process for accountants. Lead on trading interlock with sales & performance in region - driving performance & optimisation. This role will oversee the development and execution of data driven, ROI-focused campaigns, ensuring alignment with business objectives. Manage a high performing team, driving innovation in campaign strategies while continuously analysing performance metrics to achieve exception results across all channels. Drive collaboration, prioritisation and execution through the UKIA digital & campaign hubs.
Location - Hybrid, 3 days per week out of our London, Manchester, Newcastle or Winnersh office.
Key Responsibilities:
- Marketing Lead & Cross functional Collaboration for UKI NCA Accountants interlocking with UKI Small leadership team - accountable for delivering against regional targets.
- Strategy Development & plan ownership (strategic & demand plan) for UKI NCA Accountants across all channels - develop and lead the performance through lockstep with RTR organisation through the Annual budget planning process & ongoing trading / roadmap launches, seasonal opportunities etc.
- Accountable for NCA (new practices, new clients) marketing for to and through accountants covering all products: SBCA, SBCP, Sage 50, SFA, Go Proposal, AutoEntry, Futrli.
- Accountability for all NCA & Groundgame marketing performance and contribution to BU in region (units, ARR, trials, SQOs, MQLs, CPAs, LTV:CAC) covering all practice personas (including larger practices) and leveraging MTD to drive volume.
- Primary lead for BU to interlock with UKIA digital & campaign hubs to construct plan, prioritise, execute & optimise performance.
- Performance Analysis and reporting: Regularly lead and report on performance using KPIs such as conversion rates, ROI and CAC etc - working in hand with hubs. Provide detailed reports and actionable insights to senior leadership and stakeholders. Own trading process through weekly performance calls, hub interlocks & primary lead within the regional sales trading calls laddering up to the WBR, MBR processes.
- Data-Driven Decisions: leverage analytics, testing and performance data to make informed decisions and implement strategies to improve acquisition costs and overall campaign effectiveness.
- Budget Management: Oversee allocation and management of budget ensuring spend optimised and aligned. To business objectives. Track, report and adjust as needed to ensure maximum ROI. Accountability for £m marketing budget.
- Team Leadership & development: Lead and manage a high-performing team.
- Lockstep with IC, RTR and PMM to ensure requirements for BU in region are met and tight collaboration on priorities.
Skills, know-how and experience:
- Experience in a marketing management role.
- Results driven with strong commercial acumen and focus on KPIs / performance.
- Experience in fast paced / sales led organisation.
- Strong understanding of both ecommerce trading & assisted funnels. Understanding of working with B2B, B2C and channel marketing advantage.
- Proven experience in digital & field marketing.
- Sound leadership skills to inspire and motivate your team.
- Exceptional communication to negotiate and influence at senior level.
- Ability to work in a matrix environment and multi team approach - influencing across teams to get to right outcome including through the new UKIA hubs & regional structures.
- Resilience and strong accountability.
#LI-SW1
Function:
Performance Marketing
Country:
United Kingdom
Office Location:
London;;Newcastle;Winnersh
Work Place type:
Hybrid
Advert
Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.
Our colleagues are the best of the best. It's why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
Learn more about working at Sage:sage.com/en-gb/company/careers/working-at-sage/
Watch a video about our culture:youtube.com/watch?v=qIoiCpZH-QE
We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out
Learn more about DEI at Sage:sage.com/en-gb/company/careers/diversity-equity-and-inclusion/
Equal Employment Opportunity (EEO)
Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.
In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.
Performance Marketing Lead, Accountants

Posted 1 day ago
Job Viewed
Job Description
Job Description:
This role will be responsible for leading and optimising the UKI Accountants NCA & Groundgame marketing plan and team, setting and delivering against the targets and revenue plans in region (driving engagement, customer/client acquisition and revenue growth). Marketing Lead for the UKI planning process for accountants. Lead on trading interlock with sales & performance in region - driving performance & optimisation. This role will oversee the development and execution of data driven, ROI-focused campaigns, ensuring alignment with business objectives. Manage a high performing team, driving innovation in campaign strategies while continuously analysing performance metrics to achieve exception results across all channels. Drive collaboration, prioritisation and execution through the UKIA digital & campaign hubs.
Location - Hybrid, 3 days per week out of our London, Manchester, Newcastle or Winnersh office.
Key Responsibilities:
- Marketing Lead & Cross functional Collaboration for UKI NCA Accountants interlocking with UKI Small leadership team - accountable for delivering against regional targets.
- Strategy Development & plan ownership (strategic & demand plan) for UKI NCA Accountants across all channels - develop and lead the performance through lockstep with RTR organisation through the Annual budget planning process & ongoing trading / roadmap launches, seasonal opportunities etc.
- Accountable for NCA (new practices, new clients) marketing for to and through accountants covering all products: SBCA, SBCP, Sage 50, SFA, Go Proposal, AutoEntry, Futrli.
- Accountability for all NCA & Groundgame marketing performance and contribution to BU in region (units, ARR, trials, SQOs, MQLs, CPAs, LTV:CAC) covering all practice personas (including larger practices) and leveraging MTD to drive volume.
- Primary lead for BU to interlock with UKIA digital & campaign hubs to construct plan, prioritise, execute & optimise performance.
- Performance Analysis and reporting: Regularly lead and report on performance using KPIs such as conversion rates, ROI and CAC etc - working in hand with hubs. Provide detailed reports and actionable insights to senior leadership and stakeholders. Own trading process through weekly performance calls, hub interlocks & primary lead within the regional sales trading calls laddering up to the WBR, MBR processes.
- Data-Driven Decisions: leverage analytics, testing and performance data to make informed decisions and implement strategies to improve acquisition costs and overall campaign effectiveness.
- Budget Management: Oversee allocation and management of budget ensuring spend optimised and aligned. To business objectives. Track, report and adjust as needed to ensure maximum ROI. Accountability for £m marketing budget.
- Team Leadership & development: Lead and manage a high-performing team.
- Lockstep with IC, RTR and PMM to ensure requirements for BU in region are met and tight collaboration on priorities.
Skills, know-how and experience:
- Experience in a marketing management role.
- Results driven with strong commercial acumen and focus on KPIs / performance.
- Experience in fast paced / sales led organisation.
- Strong understanding of both ecommerce trading & assisted funnels. Understanding of working with B2B, B2C and channel marketing advantage.
- Proven experience in digital & field marketing.
- Sound leadership skills to inspire and motivate your team.
- Exceptional communication to negotiate and influence at senior level.
- Ability to work in a matrix environment and multi team approach - influencing across teams to get to right outcome including through the new UKIA hubs & regional structures.
- Resilience and strong accountability.
#LI-SW1
Function:
Performance Marketing
Country:
United Kingdom
Office Location:
London;;Newcastle;Winnersh
Work Place type:
Hybrid
Advert
Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.
Our colleagues are the best of the best. It's why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
Learn more about working at Sage:sage.com/en-gb/company/careers/working-at-sage/
Watch a video about our culture:youtube.com/watch?v=qIoiCpZH-QE
We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out
Learn more about DEI at Sage:sage.com/en-gb/company/careers/diversity-equity-and-inclusion/
Equal Employment Opportunity (EEO)
Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.
In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.
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Performance Marketing Lead, Accountants
Posted 1 day ago
Job Viewed
Job Description
Job Description:
This role will be responsible for leading and optimising the UKI Accountants NCA & Groundgame marketing plan and team, setting and delivering against the targets and revenue plans in region (driving engagement, customer/client acquisition and revenue growth). Marketing Lead for the UKI planning process for accountants. Lead on trading interlock with sales & performance in region - driving performance & optimisation. This role will oversee the development and execution of data driven, ROI-focused campaigns, ensuring alignment with business objectives. Manage a high performing team, driving innovation in campaign strategies while continuously analysing performance metrics to achieve exception results across all channels. Drive collaboration, prioritisation and execution through the UKIA digital & campaign hubs.
Location - Hybrid, 3 days per week out of our London, Manchester, Newcastle or Winnersh office.
Key Responsibilities:
- Marketing Lead & Cross functional Collaboration for UKI NCA Accountants interlocking with UKI Small leadership team - accountable for delivering against regional targets.
- Strategy Development & plan ownership (strategic & demand plan) for UKI NCA Accountants across all channels - develop and lead the performance through lockstep with RTR organisation through the Annual budget planning process & ongoing trading / roadmap launches, seasonal opportunities etc.
- Accountable for NCA (new practices, new clients) marketing for to and through accountants covering all products: SBCA, SBCP, Sage 50, SFA, Go Proposal, AutoEntry, Futrli.
- Accountability for all NCA & Groundgame marketing performance and contribution to BU in region (units, ARR, trials, SQOs, MQLs, CPAs, LTV:CAC) covering all practice personas (including larger practices) and leveraging MTD to drive volume.
- Primary lead for BU to interlock with UKIA digital & campaign hubs to construct plan, prioritise, execute & optimise performance.
- Performance Analysis and reporting: Regularly lead and report on performance using KPIs such as conversion rates, ROI and CAC etc - working in hand with hubs. Provide detailed reports and actionable insights to senior leadership and stakeholders. Own trading process through weekly performance calls, hub interlocks & primary lead within the regional sales trading calls laddering up to the WBR, MBR processes.
- Data-Driven Decisions: leverage analytics, testing and performance data to make informed decisions and implement strategies to improve acquisition costs and overall campaign effectiveness.
- Budget Management: Oversee allocation and management of budget ensuring spend optimised and aligned. To business objectives. Track, report and adjust as needed to ensure maximum ROI. Accountability for £m marketing budget.
- Team Leadership & development: Lead and manage a high-performing team.
- Lockstep with IC, RTR and PMM to ensure requirements for BU in region are met and tight collaboration on priorities.
Skills, know-how and experience:
- Experience in a marketing management role.
- Results driven with strong commercial acumen and focus on KPIs / performance.
- Experience in fast paced / sales led organisation.
- Strong understanding of both ecommerce trading & assisted funnels. Understanding of working with B2B, B2C and channel marketing advantage.
- Proven experience in digital & field marketing.
- Sound leadership skills to inspire and motivate your team.
- Exceptional communication to negotiate and influence at senior level.
- Ability to work in a matrix environment and multi team approach - influencing across teams to get to right outcome including through the new UKIA hubs & regional structures.
- Resilience and strong accountability.
#LI-SW1
Function:
Performance Marketing
Country:
United Kingdom
Office Location:
London;;Newcastle;Winnersh
Work Place type:
Hybrid
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