1,389 Ads Specialist jobs in the United Kingdom

Senior Meta Ads Specialist - Gambling & Comparison Sites
Location: Remote (occasional travel if required)
Contract Type: Full-time / FTC Contract / Freelance
Salary: £50-55k
 
We are working exclusively with a leading performance marketing business in the online gambling and iGaming sector to recruit a Senior Meta Ads Specialist. This is a unique opportunity to take ownership of high-value campaigns in a competitive, fast-moving vertical where every click counts.

This role will suit a hands-on, results-driven performance marketer with a proven track record in Meta Ads campaign optimisation, compliance management, and scaling strategies - particularly within the gambling and comparison site niches.
The Opportunity
You'll lead the full campaign lifecycle - from deep-dive audits to high-level strategy, from creative direction to ROI-driven optimisation. You'll also act as a key advisor on compliance, split testing, and audience targeting to ensure every penny spent delivers maximum impact.
Key Responsibilities
- Audit and analyse existing Meta Ads campaigns, accounts, and creatives to identify growth opportunities.
- Design and implement strategies to improve CPA, ROAS, and FTD acquisition volumes.
- Build, optimise, and scale paid social campaigns across Facebook, Instagram, and Meta placements.
- Develop and run structured split-testing frameworks for creatives, targeting, placements, and landing pages.
- Ensure all ads and messaging meet Meta gambling compliance and ASA guidelines.
- Translate campaign data into actionable insights to guide future optimisation.
What We're Looking For
- 4+ years' experience managing high-budget Meta Ads campaigns.
- Proven track record in gambling, sports betting, or iGaming advertising.
- Experience in comparison site marketing.
- Advanced knowledge of Meta gambling ad policies, campaign scaling, and A/B testing.
- Strong analytical skills and budget management expertise.
Desirable Extras
- Multi-GEO campaign experience.
- CRM retargeting and remarketing expertise.
- Experience with affiliate marketing, CPA models, and conversion funnel optimisation.
Why Apply?
- Work remotely with occasional travel.
- Competitive salary/day rate.
- Lead both strategy and hands-on delivery in a high-growth environment.
Keywords
Meta Ads, Facebook Ads, Instagram Ads, gambling marketing, iGaming, sports betting, comparison sites, paid social, PPC, FTD acquisition, CPA model, gambling ad compliance, ROAS optimisation, campaign scaling, split testing, digital marketing, remote marketing jobs, performance marketing, affiliate marketing

Senior Meta Ads Specialist - Gambling & Comparison Sites
Location: Remote (occasional travel if required)
Contract Type: Full-time / FTC Contract / Freelance
Salary: £50-55k
 
We are working exclusively with a leading performance marketing business in the online gambling and iGaming sector to recruit a Senior Meta Ads Specialist. This is a unique opportunity to take ownership of high-value campaigns in a competitive, fast-moving vertical where every click counts.

This role will suit a hands-on, results-driven performance marketer with a proven track record in Meta Ads campaign optimisation, compliance management, and scaling strategies - particularly within the gambling and comparison site niches.
The Opportunity
You'll lead the full campaign lifecycle - from deep-dive audits to high-level strategy, from creative direction to ROI-driven optimisation. You'll also act as a key advisor on compliance, split testing, and audience targeting to ensure every penny spent delivers maximum impact.
Key Responsibilities
- Audit and analyse existing Meta Ads campaigns, accounts, and creatives to identify growth opportunities.
- Design and implement strategies to improve CPA, ROAS, and FTD acquisition volumes.
- Build, optimise, and scale paid social campaigns across Facebook, Instagram, and Meta placements.
- Develop and run structured split-testing frameworks for creatives, targeting, placements, and landing pages.
- Ensure all ads and messaging meet Meta gambling compliance and ASA guidelines.
- Translate campaign data into actionable insights to guide future optimisation.
What We're Looking For
- 4+ years' experience managing high-budget Meta Ads campaigns.
- Proven track record in gambling, sports betting, or iGaming advertising.
- Experience in comparison site marketing.
- Advanced knowledge of Meta gambling ad policies, campaign scaling, and A/B testing.
- Strong analytical skills and budget management expertise.
Desirable Extras
- Multi-GEO campaign experience.
- CRM retargeting and remarketing expertise.
- Experience with affiliate marketing, CPA models, and conversion funnel optimisation.
Why Apply?
- Work remotely with occasional travel.
- Competitive salary/day rate.
- Lead both strategy and hands-on delivery in a high-growth environment.
Keywords
Meta Ads, Facebook Ads, Instagram Ads, gambling marketing, iGaming, sports betting, comparison sites, paid social, PPC, FTD acquisition, CPA model, gambling ad compliance, ROAS optimisation, campaign scaling, split testing, digital marketing, remote marketing jobs, performance marketing, affiliate marketing

Role:  Marketing Campaigns Manager 

Location:  Newcastle or Sheffield - hybrid

Salary:  £32,874 - £37,874 (DOE)

Contract: Full time, Perm

Working hours:  Monday to Thursday: 8:30am – 5:00pm, Friday: 8:30am – 4:30pm 

Benefits:  

• 30 days annual leave + birthday off
• Free parking onsite
• Enhanced parental leave
• Life assurance
• EAP and online/digital GP
• Wellbeing support services
• Professional development
• Fantastic supportive culture

The Edwin Group is a growing collective of education companies working together to positively impact the lives of young people. We support schools and multi-academy trusts across the UK by offering high-quality temporary and permanent staffing, expert HR and leadership services, staff wellbeing training, character education and active learning programmes, and automated safer recruitment solutions – all designed to help schools recruit, retain and empower the best people. 

We’re proud to be recognised as a Sunday Times Best Place to Work for the third year in a row – a reflection of our strong values, supportive culture and commitment to employee wellbeing. 

The role:

We’re looking for a creative and results-driven Marketing Campaigns Manager to join our Marketing team on a permanent basis. In this key role, your primary focus will be leading integrated marketing campaigns for our recruitment brands – Vision for Education, ABC Teachers and Smart Teachers – to attract teaching and support staff and generate school leads, while also supporting wider campaign activity across the Group. 

Responsibilities:

• Plan, execute and evaluate integrated marketing campaigns using a mix of digital methods, including email, content, SEO, PPC and social media. 

• Use audience segmentation and profiling to tailor messaging and channels for key target groups. 

• Write clear, engaging, audience-led content for digital channels and collaborate with our in-house Design team to develop creative assets. 

• Maintain a central campaign asset library on the company intranet and communicate campaign plans to branches. 

• Manage campaigns in HubSpot – including email marketing, landing pages, workflows and marketing automation tools. 

• Run and optimise PPC campaigns across Google Search, Facebook/Instagram/TikTok ads and other suitable channels. 

• Track campaign performance using Google Ads, HubSpot, Salesforce, Google Tag Manager and Looker Studio, and adjust strategies based on insights. 

• Report on campaign performance against KPIs, providing insights and recommendations for improvement.

Requirements and skills

• Degree in Marketing, Communications or a related field (or equivalent professional qualification). 

• Significant experience in planning, delivering and evaluating successful marketing campaigns within a large organisation. 

• Strong copywriting, editing and proofing skills. 

• Proven success managing Google Ads (Search & Display), Meta Ads (Facebook/Instagram) and TikTok Ads. 

• Hands-on experience with HubSpot, email automation and social media management tools. 

• Strong analytical mindset with knowledge of Google Analytics, Google Tag Manager, Looker Studio, Facebook Insights, Twitter/X Analytics and SEO best practices. 

• Creative flair, attention to detail and the ability to manage multiple projects simultaneously. 

 
Desirable 

• CIM qualification in Marketing or Digital Marketing. 

• Canva, Adobe Creative Suite (Photoshop, InDesign, Illustrator) experience. 

 Click 'apply now' to be part of our exciting journey!

 Process:

• Screening Process - Our screening process is designed to assess candidates in a fair way. This gives you an opportunity to share your skill, experience and passion.
• Phone Call with the Talent Team - You will share a call with our Talent Acquisition team who will answer any questions you have about the role, our business and any next steps.
• 1st Interview - This first stage will involve meeting your potential manager and team members.
• Final Stage Interview - The final interview involves meeting a Senior Stakeholder in the business.

The Edwin Group do not discriminate on the grounds of age, gender, race, colour, religion, disability or sexual orientation, and we welcome applications from all sections of the community.

#internaledwin

Role:  Marketing Campaigns Manager 

Location:  Newcastle or Sheffield - hybrid

Salary:  £32,874 - £37,874 (DOE)

Contract: Full time, Perm

Working hours:  Monday to Thursday: 8:30am – 5:00pm, Friday: 8:30am – 4:30pm 

Benefits:  

• 30 days annual leave + birthday off
• Free parking onsite
• Enhanced parental leave
• Life assurance
• EAP and online/digital GP
• Wellbeing support services
• Professional development
• Fantastic supportive culture

The Edwin Group is a growing collective of education companies working together to positively impact the lives of young people. We support schools and multi-academy trusts across the UK by offering high-quality temporary and permanent staffing, expert HR and leadership services, staff wellbeing training, character education and active learning programmes, and automated safer recruitment solutions – all designed to help schools recruit, retain and empower the best people. 

We’re proud to be recognised as a Sunday Times Best Place to Work for the third year in a row – a reflection of our strong values, supportive culture and commitment to employee wellbeing. 

The role:

We’re looking for a creative and results-driven Marketing Campaigns Manager to join our Marketing team on a permanent basis. In this key role, your primary focus will be leading integrated marketing campaigns for our recruitment brands – Vision for Education, ABC Teachers and Smart Teachers – to attract teaching and support staff and generate school leads, while also supporting wider campaign activity across the Group. 

Responsibilities:

• Plan, execute and evaluate integrated marketing campaigns using a mix of digital methods, including email, content, SEO, PPC and social media. 

• Use audience segmentation and profiling to tailor messaging and channels for key target groups. 

• Write clear, engaging, audience-led content for digital channels and collaborate with our in-house Design team to develop creative assets. 

• Maintain a central campaign asset library on the company intranet and communicate campaign plans to branches. 

• Manage campaigns in HubSpot – including email marketing, landing pages, workflows and marketing automation tools. 

• Run and optimise PPC campaigns across Google Search, Facebook/Instagram/TikTok ads and other suitable channels. 

• Track campaign performance using Google Ads, HubSpot, Salesforce, Google Tag Manager and Looker Studio, and adjust strategies based on insights. 

• Report on campaign performance against KPIs, providing insights and recommendations for improvement.

Requirements and skills

• Degree in Marketing, Communications or a related field (or equivalent professional qualification). 

• Significant experience in planning, delivering and evaluating successful marketing campaigns within a large organisation. 

• Strong copywriting, editing and proofing skills. 

• Proven success managing Google Ads (Search & Display), Meta Ads (Facebook/Instagram) and TikTok Ads. 

• Hands-on experience with HubSpot, email automation and social media management tools. 

• Strong analytical mindset with knowledge of Google Analytics, Google Tag Manager, Looker Studio, Facebook Insights, Twitter/X Analytics and SEO best practices. 

• Creative flair, attention to detail and the ability to manage multiple projects simultaneously. 

 
Desirable 

• CIM qualification in Marketing or Digital Marketing. 

• Canva, Adobe Creative Suite (Photoshop, InDesign, Illustrator) experience. 

 Click 'apply now' to be part of our exciting journey!

 Process:

• Screening Process - Our screening process is designed to assess candidates in a fair way. This gives you an opportunity to share your skill, experience and passion.
• Phone Call with the Talent Team - You will share a call with our Talent Acquisition team who will answer any questions you have about the role, our business and any next steps.
• 1st Interview - This first stage will involve meeting your potential manager and team members.
• Final Stage Interview - The final interview involves meeting a Senior Stakeholder in the business.

The Edwin Group do not discriminate on the grounds of age, gender, race, colour, religion, disability or sexual orientation, and we welcome applications from all sections of the community.

#internaledwin

• Define and drive the creative strategy across all client projects, ensuring alignment with client objectives and brand guidelines.
• Lead, mentor, and inspire a multidisciplinary creative team, fostering a collaborative and innovative work environment.
• Oversee the conceptualization and execution of creative concepts for integrated marketing campaigns, including digital, social media, video, print, and experiential.
• Present creative ideas and strategies compellingly to clients, effectively articulating the vision and rationale behind the work.
• Ensure the highest standards of creative output, from initial concept to final delivery, maintaining brand consistency and quality.
• Collaborate closely with account management, strategy, and production teams to ensure seamless project execution.
• Stay ahead of industry trends, emerging technologies, and best practices in creative marketing and digital media.
• Manage creative resources and budgets effectively, ensuring projects are delivered on time and within scope.
• Contribute to new business pitches, developing innovative creative solutions to win new clients.
• Champion a culture of creativity, experimentation, and continuous learning within the agency.

• Extensive experience in a creative leadership role within an agency or in-house marketing department, with a strong focus on digital.
• A stunning portfolio showcasing a wide range of successful integrated marketing campaigns, demonstrating conceptual strength and executional excellence.
• Proven ability to lead, inspire, and manage creative teams.
• Exceptional understanding of branding, design principles, and digital marketing channels.
• Strong presentation and communication skills, with the ability to influence stakeholders at all levels.
• Experience in client-facing roles, building strong relationships and trust.
• Proficiency with creative software suites (e.g., Adobe Creative Cloud) is beneficial but not essential.
• A passion for innovative ideas and a keen eye for detail.
• Bachelor's degree in a relevant field (e.g., Graphic Design, Marketing, Communications) or equivalent professional experience.

• Lead the creative development of digital marketing campaigns.
• Develop innovative concepts and strategies for client projects.
• Manage and mentor a team of creative professionals (designers, copywriters).
• Oversee the creation of visual assets, content, and campaign materials.
• Present creative ideas and strategies to clients effectively.
• Ensure brand consistency and high creative standards across all deliverables.
• Collaborate with account management and strategy teams.
• Manage project timelines and resources for creative deliverables.
• Stay abreast of emerging trends in digital marketing and creative design.
• Foster a culture of innovation and collaboration within the creative department.

About us

Our fostering team look after some of our most vulnerable residents. We know that keeping our children and young people close to supportive family and friends helps them thrive. For most that means staying in Oxfordshire. 

Our wonderful foster carers are at the heart of making this happen. But in order to continue to support our children, we need more foster carers.

About the role

You'll be working in the marketing and campaigns team. You'll be surrounded by marketing and creative specialists helping you develop your professional skills and deliver great results. You'll also work closely with colleagues in the fostering team to make sure you fully understand their needs. 

This role will lead on results-driven recruitment activity as well as support the team's work on retention.

You'll connect and engage prospective foster carers and ensure existing foster carers receive the communications support they deserve.

An important aspect of your work will be in storytelling. You'll educate, inspire and inform Oxfordshire about what it means to become a foster carer. With your help residents will understand how foster carers change lives every day. Your marketing communications will help them make an informed decision about whether becoming a foster carer is the right choice for them. 

About you

If you’re an experienced, passionate marketing communications specialist, love a challenge, can think on your feet and plan ahead, then we want to hear from you.

We’re looking for someone with excellent communication skills and lots of experience in managing multi-channel marketing campaigns.

Evidenced experience in digital, print and events marketing is essential. Direct experience in recruitment marketing or fostering is a definite advantage.

You will have enthusiasm, be a creative thinker and have great interpersonal skills to work effectively with people across the team and the wider organisation. You’ll need to be organised, with the planning skills to manage a range of projects on time and to consistent quality. You’ll also be excited by the use of data to drive decisions and influence conversations.

Rewards and benefits

It really is true that every single job role here contributes to bettering the lives of the people in our county - we want to do this for our employees too. We are proud of our strong flexible working culture, including the opportunity for flexibility on working hours and the use of technology to support agile working. We offer some of the best learning and development opportunities to support your ongoing development. 

We have a generous holiday allowance which rises as you remain in employment with us up to 32 days, as well as giving you the option to buy additional holiday. You will also have access to a Local Government Pension Scheme with employer contributions of up to 19.9% of your salary; a range of local and national retail discounts; and a host of enhanced family friendly policies including carers leave and paid time off for volunteering. 

Please note, the salary indicated is reflective of the full time equivalent for this position. This role is a 22 hour a week contract.

We encourage early application as we may begin interviewing earlier than the closing date if we receive high quality applications.

Our commitment to:

Equality, Diversity and Inclusion

At Oxfordshire County Council we are proud of our diverse workforce. Everyone is accepted for who they are, regardless of age, disability, gender identity, marital status, race, faith or belief, sexual orientation, socioeconomic background, or on maternity or family leave. We have a number of staff network groups which provide peer support, education and safe spaces for all.

Our commitment to:

Guaranteed Interview Schemes

As a Disability Confident employer, we guarantee an interview for disabled applicants who meet the essential criteria for the job. We also guarantee interviews to care leavers who have completed further education and who meet the essential criteria for the job. For those leaving care without any further education, we guarantee an interview for our apprenticeships. We are also committed to helping and supporting those transitioning from HM Armed Forces to civilian life and guarantee an interview for those demonstrating the essential criteria for the role, within three years of leaving the service.

Our commitment to:

Safeguarding

Oxfordshire County Council are committed to safeguarding and promoting the welfare of children, young people and adults. We expect all employees, workers and volunteers to share this commitment. We will ensure that all our recruitment and selection practices reflect these commitments.

Our commitment to:

Flexible Working

We are open to discussions about flexible working, which can include flexi-time, part time working, job sharing, nine-day fortnights and annualised hours, depending on the requirements of the role and the service.

Follow us on Social Media

Stay up-to-date with the latest news and featured jobs from Oxfordshire County Council by following us on LinkedIn, Facebook, Twitter and Instagram.

If you encounter any issues with the application system, please contact us at:

Location: London Bridge
Job Type: Full time
Contract Type: Fixed Term Contract Mat Cover 12 months
Salary: £30,000 - £32,000

About In Kind Direct

For nearly 30 years, In Kind Direct has been at the forefront of product redistribution in the UK, ensuring that no one misses out on lifes essentials. Founded by HM The King, we partner with leading brands and retailers.

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