290 Advertising Strategist jobs in the United Kingdom

We are first and foremost a great team full of ambitious and proactive individuals whose goal is to

become the best professionals they can be and make Digital Silk a globally renowned digital agency.

Our quest for excellence has resulted in our company’s growth and continuous need for outstanding team members.

Digital Silk is seeking Brand Strategy Director to:

1. Be hands on with creating brand strategies and style guides for various B2B and B2C client projects.
2. Help lead the brand strategy team and the creative design teams by providing feedback and ensuring all deliverables are to high standards for clients
3. Develop, retain and grow a high-performing branding team characterized by creativity, strategic thinking, teamwork and operational efficiency.
4. Consistently deliver innovative and impactful brand solutions that grow brands online, generate results for clients and support Digital Silk’s reputation in the marketplace.

Digital Silk is built upon the principles of self-betterment, excellence, proactivity, and teamwork.

If you share our passion and values, and want to be challenged and thrive in your career, then you’ll fit right in.

Digital Silk offers competitive salaries , yearly growth opportunities AND company shares for all team members.

This is for a full-time, remote-work-at-home position as our headquarters are in the US. We do require team members to work 8am to 5pm EST (with breaks) as our clients are in the US.

What we offer at Digital Silk :

· A work culture focused on mutual success and continuous growth

· Competitive pay and scheduled yearly raises

· Shares in the company – share in profit upon company sale

· Challenging projects and opportunity to work with great team members

· Work-from-home opportunity

· 4 weeks paid time off

Brand Director Job Responsibilities:

1. Lead, mentor, and manage a team of brand strategists and brand designers, fostering collaboration, creativity, professional growth, and accountability within the agency’s organization.
2. Oversee the development of cutting-edge branding strategies, visual identities and brand guidelines. Ensure alignment with client objectives, trends and research and agency standards, to deliver creative with excellence.
3. Set the tone for team culture and collaborate closely with cross-functional teams (e.g., digital strategists, client partners, marketing, design, project management) to integrate the brand vision seamlessly into website messaging and design and marketing campaigns.
4. Utilize AI as a tool (not a solution) to streamline data research, work and process.
5. Support Business Development by actively participating in project scoping calls, developing creative recommendations and presenting proposals with enthusiasm.
6. Manage the full cycle of brand projects, from client briefing and ideation to execution and delivery, ensuring timely completion within established budgets.
7. Act as the senior team liaison for branding projects, overseeing the development of the team’s work, monitoring for quality and best practice, providing regular direction and maintaining client relationships effectively.
8. Monitor branding project timelines and budgets, ensuring timely delivery and resource optimization.

Branding Director Job Requirements:

1. Minimum 10 years of branding experience, including significant leadership roles within an agency or relevant industry such as consumer-packaged goods.
2. Ability to be hands on with creating strategies and brand design elements
3. Demonstrated experience leading and developing teams consisting of both brand strategists and designers. Specialization in marketing a plus.
4. Proven expertise in the full brand development processes, including strategy, positioning, research, creative development, and execution.
5. Exceptional understanding of digital branding landscapes and proficiency with digital marketing tools and platforms.
6. Excellent communication and presentation skills, with the ability to effectively engage diverse stakeholders and clients.
7. Team-first, solution-oriented mindset, able to quickly adapt in a changing business landscape.
8. Bachelor's degree in Marketing, Communications, Business, Graphic Design or related field; an advanced degree or relevant certifications preferred.

We are a growing digital agency and are seeking to make IMMEDIATE hires.

Recruitment steps:

· Apply via LinkedIn

· Receive short questionnaire

· Send back answers + CV

· Receive and complete a test

· Have an interview with our Hiring Manager

· Get introduced to our CEO

· Get feedback

We kindly ask for your CV and all correspondence to be in English.

• Develop and implement long-term brand strategies aligned with business objectives and market trends.
• Conduct in-depth market research and competitive analysis to identify growth opportunities and potential threats.
• Translate consumer insights into actionable brand plans and marketing campaigns.
• Oversee brand positioning, messaging, and visual identity across all touchpoints.
• Collaborate with marketing, sales, product development, and R&D teams to ensure consistent brand execution.
• Manage brand budgets and track the performance of brand initiatives against key metrics (KPIs).
• Lead the development of new product launches from a brand perspective.
• Identify and nurture strategic partnerships to enhance brand visibility and reach.
• Mentor and guide junior brand management team members.
• Present brand strategies and performance updates to senior leadership.

• Develop and implement comprehensive brand strategies that align with business objectives and enhance market position.
• Conduct in-depth market research, competitive analysis, and consumer insights to identify opportunities for brand growth and differentiation.
• Define brand positioning, value propositions, and key messaging pillars for all product lines.
• Oversee the creation and execution of integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and in-store promotions.
• Collaborate closely with product development, sales, and marketing teams to ensure brand consistency and effective go-to-market strategies.
• Manage the brand's visual identity, tone of voice, and overall aesthetic to ensure it is compelling and relevant.
• Monitor brand performance metrics, analyze campaign effectiveness, and provide strategic recommendations for optimization.
• Lead and mentor a team of brand managers and specialists, fostering a culture of creativity, collaboration, and excellence.
• Develop and manage the brand budget, ensuring efficient allocation of resources for maximum impact.
• Build and maintain strong relationships with external agencies, partners, and stakeholders.

• A Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.
• A minimum of 10 years of progressive experience in brand management, with a significant portion spent within the FMCG industry.
• Demonstrated success in developing and launching successful brands and integrated marketing campaigns.
• Strong understanding of market research methodologies, consumer behavior, and data analysis.
• Exceptional leadership, strategic thinking, and decision-making skills.
• Excellent communication, presentation, and interpersonal abilities, with the capacity to influence stakeholders at all levels.
• Proficiency in marketing analytics tools and digital marketing platforms.
• Creative mindset with a keen eye for design and brand aesthetics.
• Proven ability to manage budgets and drive ROI.
• Experience in managing and developing teams is essential.

• Develop and execute a comprehensive brand strategy aligned with overall business objectives.
• Conduct market research and competitive analysis to identify opportunities and threats.
• Define target audience segments and craft compelling brand positioning statements.
• Oversee the creation of all marketing materials, ensuring brand consistency and quality.
• Manage and nurture the brand's visual identity, tone of voice, and messaging guidelines.
• Lead integrated marketing campaigns across digital, social media, traditional advertising, and PR channels.
• Collaborate closely with product development, sales, and communications teams to ensure cohesive brand execution.
• Monitor brand performance metrics, including awareness, perception, and equity.
• Manage the marketing budget allocated for brand initiatives, ensuring efficient resource allocation and optimal ROI.
• Identify and cultivate strategic partnerships to enhance brand visibility and reach.
• Stay informed about industry trends and consumer insights to proactively adapt brand strategies.
• Mentor and lead a team of marketing professionals, fostering a collaborative and high-performing environment.

• Proven track record (5+ years) in brand management or senior marketing roles, preferably within the FMCG sector.
• Demonstrated success in developing and implementing successful brand strategies that have driven business growth.
• Strong understanding of market research, consumer insights, and competitive landscape analysis.
• Expertise in integrated marketing communications, including digital, social media, content marketing, and traditional advertising.
• Excellent leadership, communication, and stakeholder management skills.
• Experience managing marketing budgets and delivering results within financial constraints.
• Proficiency with marketing analytics tools and platforms.
• A strategic thinker with a creative and innovative approach to marketing challenges.
• Bachelor's degree in Marketing, Business Administration, or a related field; MBA or equivalent preferred.
• Ability to inspire and motivate a team to achieve ambitious goals.

• Develop, implement, and manage integrated brand strategies to build and strengthen brand equity and market presence.
• Conduct in-depth market research and competitor analysis to identify growth opportunities and evolving consumer trends.
• Define brand positioning, messaging, and key value propositions for various target audiences.
• Oversee the creation of compelling marketing campaigns across multiple channels, including digital, social media, content marketing, PR, and traditional advertising.
• Collaborate with product development, sales, and customer service teams to ensure consistent brand messaging and customer experience.
• Manage the marketing budget effectively, allocating resources to maximize ROI and achieve performance targets.
• Lead and mentor a team of marketing professionals, fostering a collaborative and high-performing environment.
• Monitor and analyze campaign performance, providing insights and recommendations for optimization.
• Develop and maintain strong relationships with external agencies, partners, and media outlets.
• Ensure brand consistency across all touchpoints and communications, upholding brand guidelines and standards.
• Stay abreast of the latest marketing trends, technologies, and best practices to drive continuous improvement.

• A Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.
• A minimum of 8 years of progressive experience in marketing, with a significant specialization in brand management and strategy.
• Proven success in developing and executing impactful brand campaigns that have driven measurable business results.
• Expertise in market research, consumer insights, and competitive analysis.
• Strong understanding of integrated marketing communications, including digital, social media, content, and PR.
• Excellent project management and organizational skills, with the ability to manage multiple priorities simultaneously.
• Exceptional leadership, communication, and interpersonal skills.
• Experience with marketing analytics tools and CRM systems.
• Creative thinking and problem-solving abilities.
• Ability to thrive in a collaborative, fast-paced environment.