4,910 Beauty Marketing jobs in the United Kingdom

Who are IDHL?

At IDHL, we're more than a digital agency, we're a strategic partner to ambitious brands, helping them accelerate growth in the digital economy.

Our expertise is delivered through three core divisions: Performance, Web & eCommerce, and Intelligence – all working closely together to create impact across channels.

We're also home to Fostr, a Shopify Plus agency for luxury and lifestyle brands, and The MTM Agency, specialists in integrated marketing and audience engagement.

What connects it all is our focus on outcomes, not just outputs. We back each other, take pride in what we do, and make sure the way we work works for everyone.

The Digital Marketing Executive plays a key role in delivering high-performing digital campaigns by combining technical expertise with content collaboration. This role owns and optimises marketing platforms, supports campaign tracking and reporting, and supports publishing of digital content including landing pages and blogs. It bridges the gap between data, tech, and storytelling to ensure seamless execution across digital channels.

The ideal candidate will be detail-oriented, data-driven, and collaborative, with skills in marketing automation, website management, and digital content delivery.

Main Accountabilities

• Own and optimise HubSpot marketing automation (emails, workflows, segmentation)
• Create and publish landing pages and blogs in collaboration with content colleagues
• Coordinate and brief website developments (ticket creation, testing, QA)
• Campaign administration in Salesforce and HubSpot
• Run regular performance reporting and dashboards (Salesforce, GA4, HubSpot)
• Support Marketing and Commercial teams on campaign execution
• Audit and improve tracking setup and data accuracy, collaborating with Business Intelligence colleagues
• Collaborate with Head of Marketing on MarTech stack efficiency
• Identify and share ideas to improve performance and efficiency across our channels and technology stack

Core Knowledge & Skills

Essential

• Experience with marketing automation and workflows (preferably HubSpot)
• Strong understanding of campaign tracking and analytics
• Proficiency in reporting, data and analytics
• Ability to manage technical briefs and QA processes
• Detail-oriented and data-driven mindset

Desirable

• Experience in agency, B2B or technical environments
• Familiarity with Salesforce and CMS platforms
• Experience in digital optimisation and lead tracking
• Experience briefing developers and managing a backlog

Outline of Typical Goals & OKR's for the role

• Deliver monthly digital performance reports by the 5th working day of each month
• Launch a refreshed email marketing strategy by Qx
• Reduce email bounce rate by 15% through improved segmentation by Qx
• Publish a minimum of 4 SEO optimised landing pages or blogs per month

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Oversee and manage all digital marketing channels, including SEO, SEM, social media marketing, email marketing, and affiliate marketing.
• Conduct market research, competitor analysis, and customer segmentation to identify growth opportunities.
• Develop and manage the digital marketing budget, ensuring efficient allocation of resources.
• Create and manage compelling content strategies across various platforms.
• Monitor, analyze, and report on key digital marketing metrics (e.g., website traffic, conversion rates, ROI).
• Utilize data analytics tools (e.g., Google Analytics, SEMrush) to derive insights and optimize campaigns.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with internal teams (e.g., sales, design, product) to ensure consistent brand messaging and integrated campaigns.
• Manage relationships with external agencies and vendors as needed.
• Lead and mentor junior digital marketing team members.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 7 years of experience in digital marketing, with at least 3 years in a strategic leadership role.
• Proven experience in developing and executing successful digital marketing campaigns across multiple channels.
• Expertise in SEO, SEM (Google Ads, Bing Ads), social media marketing, content marketing, and email marketing automation.
• Strong analytical skills and proficiency with digital analytics platforms (e.g., Google Analytics).
• Excellent understanding of website analytics, CRM, and marketing automation tools.
• Exceptional written and verbal communication skills.
• Strong project management and organizational abilities.
• Ability to work independently and manage multiple priorities in a remote setting.
• Experience in the specific industry of our client is a plus.

• Develop and execute overarching digital marketing strategies aligned with company goals, including SEO, SEM, content marketing, social media marketing, email marketing, and affiliate marketing.
• Oversee the planning and execution of integrated digital campaigns across various platforms to drive website traffic, user acquisition, and conversion rates.
• Manage and optimise the company's online presence, including website content, social media profiles, and search engine rankings.
• Conduct market research and competitor analysis to identify trends, opportunities, and best practices.
• Define key performance indicators (KPIs) for digital marketing efforts and track campaign performance using analytics tools (e.g., Google Analytics, SEMrush).
• Generate regular reports on campaign effectiveness, providing insights and recommendations for improvement to senior management.
• Manage the digital marketing budget effectively, allocating resources to maximise ROI.
• Collaborate with the content and creative teams to develop engaging and relevant marketing collateral.
• Stay abreast of the latest digital marketing trends, technologies, and platform updates, and recommend adoption of new strategies and tools.
• Lead, mentor, and develop a team of digital marketing specialists.
• Engage in A/B testing and other optimisation techniques to continuously improve campaign performance.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 7 years of progressive experience in digital marketing, with a strong track record of developing and executing successful strategies.
• Proven expertise in SEO, SEM (PPC advertising), social media marketing, content marketing, and email marketing automation.
• Proficiency with digital analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms (e.g., HubSpot, Marketo).
• Experience in managing online advertising campaigns and budget allocation.
• Strong understanding of website management and UX/UI principles.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional leadership, team management, and communication skills.
• Ability to thrive in a fast-paced, hybrid work environment.
• Experience in the technology or SaaS sector is a significant advantage.

• Develop and implement comprehensive digital marketing strategies aligned with business objectives and target audience insights.
• Oversee all digital marketing channels, including SEO, SEM, social media marketing, content marketing, email marketing, affiliate marketing, and paid advertising (PPC/social ads).
• Manage and optimize digital advertising budgets to ensure maximum ROI and efficient spend.
• Analyze campaign performance using digital analytics tools (e.g., Google Analytics, Adobe Analytics) and provide regular reports with actionable insights and recommendations.
• Identify emerging trends and technologies in digital marketing and assess their potential application.
• Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performing remote work environment.
• Collaborate with content creators to develop engaging and relevant marketing materials.
• Manage the company's online presence and brand reputation across various digital platforms.
• Conduct market research and competitor analysis to identify opportunities and threats.
• Stay up-to-date with algorithm changes and best practices for all digital marketing platforms.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 7 years of experience in digital marketing, with a proven track record of developing and executing successful online strategies.
• Demonstrated expertise in SEO, SEM, social media management, content marketing, email marketing automation, and paid media.
• Proficiency with digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, HubSpot, Mailchimp, SEMrush).
• Strong analytical skills with the ability to interpret complex data and translate it into strategic decisions.
• Excellent leadership, communication, and project management skills, with experience managing remote teams.
• Creative thinker with a passion for innovation and driving measurable results.
• Ability to work independently, manage multiple priorities, and meet deadlines in a fast-paced, remote setting.
• Experience with A/B testing and conversion rate optimization (CRO).
• Portfolio of successful digital marketing campaigns is a plus.

• Develop and execute a holistic digital marketing strategy aligned with overall business objectives.
• Oversee and manage all digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.
• Define key performance indicators (KPIs) for all digital marketing campaigns and track progress against goals.
• Analyze market trends, competitor activities, and customer insights to identify new opportunities and optimize strategies.
• Manage the digital marketing budget effectively, ensuring maximum ROI.
• Lead, mentor, and develop the digital marketing team, fostering a collaborative and high-performance culture.
• Collaborate with other departments, including sales, product development, and creative teams, to ensure integrated marketing efforts.
• Stay at the forefront of digital marketing best practices, emerging technologies, and platform updates.
• Oversee the creation and distribution of engaging content across various digital platforms.
• Manage relationships with external agencies and vendors as required.

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; Master’s degree preferred.
• Minimum of 7-10 years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role.
• Demonstrated success in developing and executing data-driven digital marketing strategies that have delivered measurable results.
• Expertise across all major digital marketing channels and analytics platforms (e.g., Google Analytics, Google Ads, social media advertising platforms, email marketing software).
• Strong understanding of SEO principles, content marketing, and conversion rate optimization (CRO).
• Excellent leadership, team management, and communication skills.
• Proven ability to manage budgets and optimize marketing spend.
• Strategic thinker with strong analytical and problem-solving capabilities.
• Experience in a hybrid working environment, demonstrating effective collaboration across distributed teams.

• Develop and execute innovative digital marketing strategies aligned with business goals.
• Oversee and manage all digital marketing channels, including SEO, SEM, social media, email, and content marketing.
• Set key performance indicators (KPIs) and regularly analyze campaign performance.
• Manage the digital marketing budget effectively.
• Lead, mentor, and develop a team of digital marketing professionals.
• Conduct market research and competitor analysis to identify new opportunities.
• Collaborate with cross-functional teams to ensure integrated marketing efforts.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Optimize website user experience and conversion rates.