4,814 Beauty Marketing jobs in the United Kingdom

• Develop and implement comprehensive digital marketing strategies to drive brand growth and customer acquisition.
• Manage and optimize paid advertising campaigns across platforms like Google Ads, Meta, and TikTok.
• Oversee Search Engine Optimization (SEO) efforts to improve organic search visibility.
• Develop and execute engaging email marketing campaigns and nurture sequences.
• Create and manage content marketing initiatives, including blog posts, social media content, and website copy.
• Identify and manage relationships with key influencers and brand ambassadors.
• Analyze campaign performance data, generate insights, and provide regular reports on key metrics (ROI, CPA, LTV).
• Collaborate with the e-commerce team to optimize website conversion rates.
• Stay current with the latest digital marketing trends, tools, and best practices, particularly within the beauty and wellness sector.
• Manage the digital marketing budget effectively and ensure optimal allocation of resources.
• Contribute to brand strategy and messaging across all digital touchpoints.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a significant focus on performance marketing and brand building.
• Proven experience in managing successful paid media campaigns (PPC, social ads).
• Strong understanding of SEO principles and content marketing strategies.
• Experience with email marketing platforms (e.g., Klaviyo, Mailchimp) and marketing automation.
• Demonstrated success in driving measurable results and ROI in digital marketing.
• Excellent analytical skills and proficiency with web analytics tools (e.g., Google Analytics).
• Strong understanding of the beauty and wellness market and consumer behaviour.
• Exceptional written and verbal communication skills, with creative flair.
• Ability to work independently, manage multiple projects, and thrive in a remote team environment.
• Experience with influencer marketing is a plus.

Digital Marketing Manager – Beauty & Fragrance

Victoria, London | Hybrid | Global company

Are you experienced within digital marketing with a love for beauty and fragrance?

This is your chance to a growing company and take the lead in shaping their digital presence worldwide! Looking for a Digital Marketing Manager who loves bringing fresh ideas to life and knows how to deliver high impact campaigns that excite, engage and convert.

You’ll report to the Global Head of Marketing, collaborate with cross-functional teams, and manage a Social Media Executive to deliver high-impact, innovative campaigns.

Key Responsibilities

• Lead the creation and execution of multi-channel campaigns, including Paid Social, Organic Social, Email, PPC, SEO, SMS, and Display.
• Take hands-on ownership of Meta Ads, Google Ads and TikTok Ads campaigns, ensuring strong performance against KPIs.
• Manage the digital marketing budget, optimising spend to deliver excellent ROAS and efficiency.
• Plan and oversee the digital campaign calendar, including new product launches.
• Develop engaging content for social, email, and web, with a focus on audience growth and engagement.
• Spot opportunities to enhance consumer engagement and deliver brand-building activations.
• Beneficial to have experience with Amazon and TikTok campaigns or managing an Amazon / TikTok agency 
• Ensure consistent brand messaging and creative across all channels.
• Support product launches, PR activations, and sampling strategies to strengthen brand awareness.
• Manage and mentor the Social Media Executive, setting clear goals and supporting development.
• Collaborate with internal teams (sales, design) and external partners (influencers, agencies) to maximise results.
• Monitor campaign performance through tools such as Google Analytics and Meta & TikTok Ads Manager.
• Provide actionable insights, analyse ROI, and build strong business cases for new initiatives.

Skills & Experience

• 5+ years in brand management or digital marketing, ideally within beauty, lifestyle, or consumer goods.
• Degree in Marketing, Business, Communications, or similar.
• Strong hands-on experience with Meta Ads Manager, Google Ads, and email platforms (e.g. Klaviyo).
• Knowledge of TikTok Shop and Amazon Seller Central is an advantage.
• Strong commercial acumen with experience managing budgets and analysing performance.
• Excellent communication, leadership, and project management skills.
• Creative mindset with an eye for brand-building and innovation.
• Genuine passion for beauty and fragrance.

About You

• Creative, enthusiastic, and self-motivated.
• Results-driven with strong attention to detail.
• Thrives in a fast-paced, evolving environment.
• Adaptable, open to new challenges, and eager to grow.
• Collaborative team player with a flexible approach.

If you’re passionate about beauty, excited by digital, and ready to help elevate global brands, we’d love to hear from you!

Digital Marketing Manager – Beauty & Fragrance

Victoria, London | Hybrid | Global company

Are you experienced within digital marketing with a love for beauty and fragrance?

This is your chance to a growing company and take the lead in shaping their digital presence worldwide! Looking for a Digital Marketing Manager who loves bringing fresh ideas to life and knows how to deliver high impact campaigns that excite, engage and convert.

You’ll report to the Global Head of Marketing, collaborate with cross-functional teams, and manage a Social Media Executive to deliver high-impact, innovative campaigns.

Key Responsibilities

• Lead the creation and execution of multi-channel campaigns, including Paid Social, Organic Social, Email, PPC, SEO, SMS, and Display.
• Take hands-on ownership of Meta Ads, Google Ads and TikTok Ads campaigns, ensuring strong performance against KPIs.
• Manage the digital marketing budget, optimising spend to deliver excellent ROAS and efficiency.
• Plan and oversee the digital campaign calendar, including new product launches.
• Develop engaging content for social, email, and web, with a focus on audience growth and engagement.
• Spot opportunities to enhance consumer engagement and deliver brand-building activations.
• Beneficial to have experience with Amazon and TikTok campaigns or managing an Amazon / TikTok agency 
• Ensure consistent brand messaging and creative across all channels.
• Support product launches, PR activations, and sampling strategies to strengthen brand awareness.
• Manage and mentor the Social Media Executive, setting clear goals and supporting development.
• Collaborate with internal teams (sales, design) and external partners (influencers, agencies) to maximise results.
• Monitor campaign performance through tools such as Google Analytics and Meta & TikTok Ads Manager.
• Provide actionable insights, analyse ROI, and build strong business cases for new initiatives.

Skills & Experience

• 5+ years in brand management or digital marketing, ideally within beauty, lifestyle, or consumer goods.
• Degree in Marketing, Business, Communications, or similar.
• Strong hands-on experience with Meta Ads Manager, Google Ads, and email platforms (e.g. Klaviyo).
• Knowledge of TikTok Shop and Amazon Seller Central is an advantage.
• Strong commercial acumen with experience managing budgets and analysing performance.
• Excellent communication, leadership, and project management skills.
• Creative mindset with an eye for brand-building and innovation.
• Genuine passion for beauty and fragrance.

About You

• Creative, enthusiastic, and self-motivated.
• Results-driven with strong attention to detail.
• Thrives in a fast-paced, evolving environment.
• Adaptable, open to new challenges, and eager to grow.
• Collaborative team player with a flexible approach.

If you’re passionate about beauty, excited by digital, and ready to help elevate global brands, we’d love to hear from you!

• Develop and implement comprehensive digital marketing strategies aligned with business objectives and target audience insights.
• Oversee all digital marketing channels, including SEO, SEM, social media marketing, content marketing, email marketing, affiliate marketing, and paid advertising (PPC/social ads).
• Manage and optimize digital advertising budgets to ensure maximum ROI and efficient spend.
• Analyze campaign performance using digital analytics tools (e.g., Google Analytics, Adobe Analytics) and provide regular reports with actionable insights and recommendations.
• Identify emerging trends and technologies in digital marketing and assess their potential application.
• Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performing remote work environment.
• Collaborate with content creators to develop engaging and relevant marketing materials.
• Manage the company's online presence and brand reputation across various digital platforms.
• Conduct market research and competitor analysis to identify opportunities and threats.
• Stay up-to-date with algorithm changes and best practices for all digital marketing platforms.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 7 years of experience in digital marketing, with a proven track record of developing and executing successful online strategies.
• Demonstrated expertise in SEO, SEM, social media management, content marketing, email marketing automation, and paid media.
• Proficiency with digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, HubSpot, Mailchimp, SEMrush).
• Strong analytical skills with the ability to interpret complex data and translate it into strategic decisions.
• Excellent leadership, communication, and project management skills, with experience managing remote teams.
• Creative thinker with a passion for innovation and driving measurable results.
• Ability to work independently, manage multiple priorities, and meet deadlines in a fast-paced, remote setting.
• Experience with A/B testing and conversion rate optimization (CRO).
• Portfolio of successful digital marketing campaigns is a plus.

• Develop and execute a holistic digital marketing strategy aligned with overall business objectives.
• Oversee and manage all digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.
• Define key performance indicators (KPIs) for all digital marketing campaigns and track progress against goals.
• Analyze market trends, competitor activities, and customer insights to identify new opportunities and optimize strategies.
• Manage the digital marketing budget effectively, ensuring maximum ROI.
• Lead, mentor, and develop the digital marketing team, fostering a collaborative and high-performance culture.
• Collaborate with other departments, including sales, product development, and creative teams, to ensure integrated marketing efforts.
• Stay at the forefront of digital marketing best practices, emerging technologies, and platform updates.
• Oversee the creation and distribution of engaging content across various digital platforms.
• Manage relationships with external agencies and vendors as required.

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; Master’s degree preferred.
• Minimum of 7-10 years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role.
• Demonstrated success in developing and executing data-driven digital marketing strategies that have delivered measurable results.
• Expertise across all major digital marketing channels and analytics platforms (e.g., Google Analytics, Google Ads, social media advertising platforms, email marketing software).
• Strong understanding of SEO principles, content marketing, and conversion rate optimization (CRO).
• Excellent leadership, team management, and communication skills.
• Proven ability to manage budgets and optimize marketing spend.
• Strategic thinker with strong analytical and problem-solving capabilities.
• Experience in a hybrid working environment, demonstrating effective collaboration across distributed teams.

• Develop and execute innovative digital marketing strategies aligned with business goals.
• Oversee and manage all digital marketing channels, including SEO, SEM, social media, email, and content marketing.
• Set key performance indicators (KPIs) and regularly analyze campaign performance.
• Manage the digital marketing budget effectively.
• Lead, mentor, and develop a team of digital marketing professionals.
• Conduct market research and competitor analysis to identify new opportunities.
• Collaborate with cross-functional teams to ensure integrated marketing efforts.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Optimize website user experience and conversion rates.

• Develop and implement comprehensive digital marketing strategies aligned with business objectives, including SEO, SEM, content marketing, social media marketing, email marketing, and affiliate marketing.
• Manage and optimize the company's website and social media profiles to maximize reach and engagement.
• Plan and oversee digital advertising campaigns across platforms like Google Ads, Facebook, Instagram, and LinkedIn, ensuring effective budget allocation and ROI.
• Create compelling and relevant content strategies to attract and retain target audiences.
• Analyze market trends, competitor activities, and customer insights to identify new opportunities and threats.
• Utilize analytics tools (e.g., Google Analytics) to track, measure, and report on the performance of all digital marketing campaigns, providing actionable insights and recommendations.
• Manage and mentor junior marketing team members (if applicable in a remote setting).
• Collaborate with internal teams, including sales, product development, and creative services, to ensure cohesive brand messaging and campaign execution.
• Stay up-to-date with the latest digital marketing tools, trends, and best practices, experimenting with new channels and technologies.
• Drive continuous improvement in digital marketing performance through A/B testing and data-driven decision-making.

• Bachelor's degree in Marketing, Digital Communications, Business, or a related field. Master's degree is a plus.
• Minimum of 7 years of experience in digital marketing, with a strong focus on strategy development and execution.
• Proven expertise in SEO, SEM, content marketing, social media management, email marketing, and paid advertising.
• Demonstrated success in developing and executing campaigns that have driven significant lead generation and revenue growth.
• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
• Advanced analytical skills with the ability to interpret complex data and translate it into strategic insights.
• Excellent written and verbal communication skills.
• Strong understanding of user experience (UX) principles and conversion rate optimization (CRO).
• Ability to thrive in a fast-paced, remote work environment and manage multiple projects simultaneously.