131 Beverages jobs in the United Kingdom
Brand Manager - FMCG Beverages
Posted 3 days ago
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Job Description
As Brand Manager, you will be responsible for developing and executing comprehensive marketing plans that enhance brand awareness, drive consumer engagement, and achieve ambitious sales targets. You will work cross-functionally with sales, R&D, supply chain, and external agencies to ensure brand consistency and maximize market impact. The role involves a blend of strategic thinking, creative execution, and hands-on management of marketing initiatives.
Key responsibilities will include:
- Developing and implementing annual marketing plans, including strategic objectives, key performance indicators, and budget allocation for assigned brands.
- Conducting thorough market research, consumer insights analysis, and competitive landscape reviews to identify growth opportunities and inform brand strategy.
- Managing the brand's P&L, including forecasting, budgeting, and ensuring profitability targets are met.
- Overseeing the development and execution of integrated marketing campaigns across various channels (digital, social media, traditional advertising, point of sale).
- Collaborating with creative agencies to develop compelling brand messaging, advertising concepts, and promotional materials.
- Working closely with the sales team to ensure effective sales force execution and channel strategy.
- Managing product innovation pipeline, from concept generation through to launch, ensuring alignment with brand positioning and consumer needs.
- Monitoring brand performance, analysing sales data, market share, and campaign effectiveness, and making data-driven recommendations.
- Building and maintaining strong relationships with key stakeholders, both internal and external.
- Staying ahead of industry trends and identifying opportunities to innovate and differentiate the brand in a competitive market.
The ideal candidate will have a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 5 years of brand management experience, preferably within the FMCG beverages or wider FMCG sector. You should possess a strong understanding of marketing principles, consumer behaviour, and the UK retail landscape. Excellent analytical, strategic thinking, project management, and communication skills are essential. Experience managing agency relationships and working within a cross-functional team environment is crucial. This role is based in **Wolverhampton, West Midlands, UK**, and operates on a hybrid working model, allowing for a balance between office collaboration and remote work.
If you are a driven and creative marketer ready to take ownership of exciting brands, we want to hear from you.
Senior Brand Manager - FMCG Beverages
Posted 3 days ago
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Job Description
- Develop and execute annual brand plans and long-term brand strategies.
- Conduct market, consumer, and competitor analysis to identify growth opportunities.
- Drive product innovation pipeline from concept through to launch.
- Develop and manage integrated marketing communication campaigns across all channels.
- Manage brand budgets effectively, ensuring optimal ROI.
- Collaborate with sales teams to ensure effective sales force execution.
- Work with agencies (advertising, PR, digital) to develop and implement campaigns.
- Monitor brand performance metrics and provide regular reports.
- Ensure brand consistency across all touchpoints.
- Lead and inspire cross-functional teams to achieve brand objectives.
- Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
- Minimum 5 years of brand management experience in the FMCG sector.
- Proven track record of successful brand strategy development and execution.
- Strong understanding of marketing principles, including digital marketing and consumer insights.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Experience managing budgets and working with external agencies.
- Ability to work effectively in a hybrid environment.
Senior Brand Manager - FMCG Beverages
Posted 3 days ago
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Job Description
You will be responsible for developing and executing comprehensive brand strategies that drive growth, market share, and profitability. This includes market analysis, consumer insights, product innovation, campaign development, and P&L management. The ideal candidate will have a strong understanding of the beverage market and a proven ability to build and nurture successful consumer brands.
Responsibilities:
- Develop and implement long-term brand strategies and annual marketing plans for key beverage brands.
- Conduct market research and consumer insight analysis to identify opportunities and challenges.
- Manage the product innovation pipeline, from concept development to launch.
- Oversee the development and execution of integrated marketing campaigns across various channels (digital, ATL, BTL).
- Manage the brand's P&L, ensuring profitable growth and effective budget allocation.
- Collaborate with cross-functional teams, including Sales, R&D, Supply Chain, and Agencies.
- Monitor brand performance metrics and market trends, adjusting strategies as needed.
- Lead agency partners to ensure effective delivery of marketing objectives.
- Identify opportunities for brand positioning and messaging refinement.
- Mentor junior members of the marketing team.
- University degree in Marketing, Business, or a related field; MBA is a plus.
- Minimum of 5 years of experience in brand management within the FMCG industry, with a focus on beverages.
- Proven track record of successful brand strategy development and execution.
- Strong understanding of consumer insights, market dynamics, and competitive landscape.
- Experience in product development and launch management.
- Excellent analytical, strategic thinking, and P&L management skills.
- Strong project management and organizational abilities.
- Exceptional communication, presentation, and interpersonal skills.
- Experience working with external agencies.
- Demonstrated ability to lead and inspire cross-functional teams.
Senior Brand Manager - FMCG (Beverages)
Posted 3 days ago
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Category Manager - Beverages
Posted 2 days ago
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Category Manager - Beverages
Posted 3 days ago
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Job Description
- Developing and implementing comprehensive category strategies aligned with overall business objectives.
- Analyzing market trends, competitor activities, and consumer behavior to identify growth opportunities and threats within the beverage category.
- Managing supplier relationships, including negotiation of contracts, pricing, and promotional terms.
- Optimizing product assortment, pricing, and promotional plans to maximize sales and profitability.
- Collaborating with the sales and marketing teams to develop and execute effective go-to-market strategies.
- Monitoring category performance against KPIs and implementing corrective actions as needed.
- Presenting category reviews and strategic plans to senior management.
- Identifying new product opportunities and working with NPD teams to bring them to market.
- Ensuring effective inventory management and supply chain coordination for the category.
- Developing strong relationships with key retail partners (if applicable).
The successful candidate will have a Bachelor's degree in Business, Marketing, or a related field, with a minimum of 5 years of experience in category management, brand management, or buyer roles within the FMCG industry. A proven track record of successfully managing a complex category, driving growth, and achieving commercial objectives is essential. Strong analytical, negotiation, and strategic planning skills are required, along with excellent communication and presentation abilities. Experience with data analysis tools and a passion for the beverage market are highly desirable. This role offers a fantastic opportunity to shape a key category for a prominent FMCG company.
Category Manager - Beverages
Posted 3 days ago
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Job Description
You will be responsible for all aspects of category management, from assortment planning and promotional strategy to pricing and merchandising. Your key duties will involve analysing sales data and market insights to identify opportunities, developing compelling product propositions, and collaborating closely with marketing, sales, and supply chain teams to ensure successful execution. Building and nurturing strong relationships with key suppliers will be crucial for securing favourable terms and driving innovation within the beverage category. The ideal candidate will possess exceptional commercial acumen, strong analytical skills, and a passion for the FMCG industry.
Key Responsibilities:
- Develop and execute comprehensive category strategies to achieve sales, market share, and profitability targets.
- Conduct in-depth market and competitor analysis to identify emerging trends and opportunities.
- Manage the end-to-end product lifecycle, including new product introductions and range reviews.
- Optimise pricing and promotional strategies to maximise revenue and gross margin.
- Negotiate with suppliers to secure competitive pricing, optimal terms, and innovative product offerings.
- Collaborate with the sales team to effectively communicate category plans and drive retail execution.
- Work with the marketing team to develop and implement effective brand and promotional campaigns.
- Monitor category performance, providing regular reports and insights to senior management.
- Ensure effective inventory management and supply chain coordination for the category.
- Stay abreast of industry developments, consumer behaviour, and competitive activities within the beverage sector.
- Bachelor's degree in Business, Marketing, or a related field.
- Minimum of 4 years' experience in category management within the FMCG sector, with a focus on beverages or similar fast-moving product categories.
- Proven track record of developing and implementing successful category strategies that deliver commercial results.
- Strong analytical skills, with the ability to interpret complex data and translate it into actionable insights.
- Excellent negotiation and supplier management skills.
- Demonstrated ability to collaborate effectively with cross-functional teams.
- Strong presentation and communication skills.
- Proficiency in data analysis tools and MS Office Suite.
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Category Manager - Beverages
Posted 3 days ago
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Job Description
Key Responsibilities:
- Develop and implement comprehensive category strategies to drive sales volume, market share, and profitability.
- Analyse market trends, consumer behaviour, and competitor activities to identify growth opportunities.
- Manage the product lifecycle, including assortment planning, product innovation, and delisting.
- Negotiate with suppliers to secure favourable terms, pricing, and promotional support.
- Develop and execute effective in-store merchandising and promotional plans.
- Monitor category performance against key metrics (sales, margin, volume) and identify areas for improvement.
- Collaborate with marketing, sales, and operations teams to ensure alignment with overall business objectives.
- Manage the category budget and P&L effectively.
- Build strong relationships with internal stakeholders and external suppliers.
- Prepare detailed category reviews and presentations for senior management.
- Ensure product compliance and ethical sourcing practices.
- Stay abreast of industry developments and best practices in category management.
- Bachelor's degree in Business Administration, Marketing, or a related field.
- Proven experience in category management, brand management, or buyer roles within the FMCG industry.
- Strong understanding of retail dynamics and consumer goods markets.
- Excellent analytical and problem-solving skills, with the ability to interpret sales data and market insights.
- Proficiency in data analysis tools and MS Office Suite, particularly Excel.
- Strong negotiation and commercial acumen.
- Excellent communication, presentation, and interpersonal skills.
- Ability to develop and implement strategic plans.
- A results-oriented mindset with a passion for driving growth.
- Experience in the beverage category is highly advantageous.
Category Manager - Beverages
Posted 3 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and execute comprehensive category strategies that drive sales growth and market share for the beverage category.
- Conduct in-depth market analysis, including competitor activity, consumer insights, and category performance, to identify opportunities and threats.
- Manage the P&L for the beverage category, ensuring profitability and optimal investment across marketing, promotions, and NPD (New Product Development).
- Build and maintain strong, collaborative relationships with key retail partners, understanding their needs and aligning our offerings accordingly.
- Lead the New Product Development process for the beverage category, from ideation and concept development through to launch and post-launch analysis.
- Collaborate with cross-functional teams, including Sales, Marketing, Supply Chain, and Finance, to ensure seamless execution of category plans.
- Develop compelling category presentations and trade proposals for internal stakeholders and external customers.
- Monitor category performance against KPIs and implement corrective actions as needed.
- Stay abreast of emerging trends, innovations, and regulatory changes impacting the beverage market.
Qualifications:
- Proven experience as a Category Manager or similar role within the FMCG industry, with a specific focus on beverages.
- Demonstrable success in developing and implementing category strategies that have driven significant growth.
- Strong understanding of retail dynamics, category management principles, and shopper marketing.
- Excellent analytical and data interpretation skills, with proficiency in using sales data and market research tools.
- Exceptional commercial acumen and P&L management experience.
- Strong negotiation and relationship-building skills.
- Ability to work effectively in a fast-paced, dynamic environment.
- Bachelor's degree in Business, Marketing, or a related field is preferred.
- Flexibility to travel to retail partners and attend industry events as required.
This hybrid role offers a fantastic opportunity to shape the future of a significant category within a respected FMCG company. Join our team in Plymouth, Devon, UK and make a tangible impact on our market presence.
Category Manager - Beverages
Posted 3 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement comprehensive category strategies that align with overall business objectives and market trends.
- Analyze market data, consumer insights, and competitor activity to identify growth opportunities and potential threats.
- Manage the end-to-end product lifecycle for the beverage category, from product development and sourcing to launch and ongoing management.
- Build and maintain strong, collaborative relationships with key suppliers, negotiating terms, pricing, and promotional activities to maximize value.
- Develop and execute compelling promotional plans and in-store activities to drive sales and brand visibility.
- Monitor category performance against key metrics (sales, market share, profitability, ROI) and provide regular reports and insights to senior management.
- Collaborate closely with sales, marketing, supply chain, and finance teams to ensure seamless execution of category plans.
- Identify opportunities for product innovation and range rationalization within the category.
- Ensure optimal product availability and manage inventory levels to meet demand while minimizing waste.
- Stay abreast of emerging trends in the beverage industry, including health and wellness, sustainability, and new consumption occasions.
- Conduct regular pricing analysis and develop pricing strategies to ensure competitiveness and profitability.
- Present category plans, performance reviews, and strategic recommendations to internal stakeholders and external partners.
- Manage category budgets effectively, ensuring all initiatives are delivered within financial parameters.
- Uphold the company's brand values and commitment to quality.
- Mentor and guide junior members of the commercial team.
- Bachelor's degree in Business, Marketing, Economics, or a related field; MBA is a plus.
- Significant experience in a Category Management, Brand Management, or similar commercial role within the FMCG sector, with a focus on beverages.
- Demonstrable track record of successfully managing and growing a product category.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
- Proven negotiation and influencing skills with suppliers and internal stakeholders.
- Excellent understanding of P&L management, retail dynamics, and market research methodologies.
- Proficiency in data analysis tools (e.g., Nielsen, IRI) and MS Office Suite.
- Strong commercial acumen and strategic thinking capabilities.
- Excellent communication, presentation, and interpersonal skills.
- Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Experience in developing and launching new products is highly desirable.
- Familiarity with international markets and trends is a bonus.