116 Brand Development jobs in the United Kingdom

Future is the name behind market-leading brands and some of the world’s most popular media titles. We connect people to their passions through the high-quality content we create and the innovative technology we pioneer. 

We're looking for a Brand Marketing & Strategy Director to play a critical role in shaping the future of our leading media brands.

What you'll be doing.

Reporting to the Senior Marketing Director, you'll set the strategy to develop compelling and insight-driven brand propositions that deliver audience growth and engagement.

You'll be part of our marketing centre of excellence and will implement brand-building best practice across Future’s brands. You'll generate a deep understanding of our audiences and work cross-functionally to generate new brand strategies and ensure successful, measurable outcomes.

Experience that will put you ahead of the curve.

• Experience leading branding and brand strategy efforts for digital media brands
• Experience with media business models such as advertising, data, paid subscriptions
• Experience working with international brands and marketing teams 
• Line management experience

What's in it for you…

• Uncapped leave, because we trust you to manage your workload and time
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend and get rewarded when they join Future
• Wellbeing support with access to our Colleague Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan

… Plus more great perks based on your location

Internal job family level Editorial 3

The expected salary range for this role is up to £80,000

This is a Hybrid role from any of our UK offices (Bath, London or Cardiff), working three days from the office, two from home

Who are we…

We’re Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.

We’ve got ambitious plans that further build on our growth momentum and unlock new opportunities – and we’re looking for driven people who want to be a part of it!

Our Future, Our Responsibility - Inclusion and Diversity at Future

We have a voice and we’re going to use it. We promote diversity and inclusion not just in our recruitment processes, but everything we do. We’re an equal opportunity employer and we will continue to ensure our recruitment process is free of bias and our workplaces are inclusive, positive, free of discrimination and respecting of all backgrounds and beliefs. Our culture is underpinned by our values and employees - current and future - are treated with respect and fairness.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

Find out more about Our Future, Our Responsibility on our website.

Requirements

Benefits

Would you like to work for an established brand? Are you experienced in delivering successful luxury brand marketing campaigns?

If the answer is yes, then Hooray may have the role for you!

Hooray are delighted to have partnered with a longstanding client to manage the recruitment for a Brand Marketing Manager, to join their team on full-time, permanent basis!

Benefits:

• 25 days annual leave + bank holidays
• Complimentary spa day for work anniversary
• 30% off food and drink across the group
• Perkbox
• Employee Assistance Programme
• Discounts on overnight stays and spa days across the group
• Free onsite parking
• Free fruit, snacks and plenty of coffee
• Enhanced pension contribution

As a Brand Marketing Manager, you will:

• Lead the development and execution of the brand strategy across the group
• Implement and oversee the annual marketing strategy, refining strategies where appropriate
• Be the go to person for brand discussions, ensuring consistency across the group
• Lead a team of 3 (2 x Designers and a Marketing Executive) forming part of a wider team of 7
• Work closely with other department heads to ensure alignment with commercial performance
• Manage brand partnerships
• Conduct competitor & market analysis to enable proactive marketing decisions

To be successful as a Brand Marketing Manager, you will:

• Have a proven track record in brand management, ideally within the luxury or lifestyle sectors
• Be strong creatively and an excellent eye for brand identity and content
• Demonstrable experience of leading on strategic planning and hands on execution
• Have outstanding commercial awareness and an ability to align marketing with revenue goals
• Be skilled in content strategy, campaign management and PR

In return, my client are offering an annual salary of up to 55,000 per annum, depending on experience. Please note, this is a full-time permanent position.

If you are interested and have the relevant skills and experiences, please apply with an up to date copy of your CV and we promise to get back to you! As champions of diversity and inclusion in the workplace, Hooray commit to reviewing every application we receive with complete fairness and equality.

At Hooray, we are committed to creating an inclusive and accessible recruitment process. If you require any reasonable adjustments during the application or interview process, please let us know, and we'll be happy to accommodate your needs.

• Hooray is acting as an agency on behalf of the client for this position.
• Our purpose as a business is to pioneer ethical recruitment for a better working world.
• Hooray is proud to be a corporate member of the REC, the recruitment industry's leading professional body.
• DO YOU KNOW SOMEONE FOR THIS ROLE? EARN A 150 GIFT VOUCHER FOR ANY SUCCESSFUL REFERRAL! *T&C's APPLY!

IND1

Would you like to work for an established brand? Are you experienced in delivering successful luxury brand marketing campaigns?

If the answer is yes, then Hooray may have the role for you!

Hooray are delighted to have partnered with a longstanding client to manage the recruitment for a Brand Marketing Manager, to join their team on full-time, permanent basis!

Benefits:

• 25 days annual leave + bank holidays
• Complimentary spa day for work anniversary
• 30% off food and drink across the group
• Perkbox
• Employee Assistance Programme
• Discounts on overnight stays and spa days across the group
• Free onsite parking
• Free fruit, snacks and plenty of coffee
• Enhanced pension contribution

As a Brand Marketing Manager, you will:

• Lead the development and execution of the brand strategy across the group
• Implement and oversee the annual marketing strategy, refining strategies where appropriate
• Be the go to person for brand discussions, ensuring consistency across the group
• Lead a team of 3 (2 x Designers and a Marketing Executive) forming part of a wider team of 7
• Work closely with other department heads to ensure alignment with commercial performance
• Manage brand partnerships
• Conduct competitor & market analysis to enable proactive marketing decisions

To be successful as a Brand Marketing Manager, you will:

• Have a proven track record in brand management, ideally within the luxury or lifestyle sectors
• Be strong creatively and an excellent eye for brand identity and content
• Demonstrable experience of leading on strategic planning and hands on execution
• Have outstanding commercial awareness and an ability to align marketing with revenue goals
• Be skilled in content strategy, campaign management and PR

In return, my client are offering an annual salary of up to 55,000 per annum, depending on experience. Please note, this is a full-time permanent position.

If you are interested and have the relevant skills and experiences, please apply with an up to date copy of your CV and we promise to get back to you! As champions of diversity and inclusion in the workplace, Hooray commit to reviewing every application we receive with complete fairness and equality.

At Hooray, we are committed to creating an inclusive and accessible recruitment process. If you require any reasonable adjustments during the application or interview process, please let us know, and we'll be happy to accommodate your needs.

• Hooray is acting as an agency on behalf of the client for this position.
• Our purpose as a business is to pioneer ethical recruitment for a better working world.
• Hooray is proud to be a corporate member of the REC, the recruitment industry's leading professional body.
• DO YOU KNOW SOMEONE FOR THIS ROLE? EARN A 150 GIFT VOUCHER FOR ANY SUCCESSFUL REFERRAL! *T&C's APPLY!

IND1

Role:  Brand Marketing Director

Reports into:  CEO

Contract Type:  Full Time, working 7.5 hours per day, 5 days per week

Location:  Hybrid, working 3 days a week in our offices based in Old Street, London

About Us

Nothing is clearer to us than the belief that every woman should include strength training in her life to enhance both physical and mental well-being. It's about building strong bodies and even stronger minds, asserting their right to take up space in the gym, and allowing the spotlight to shine bright on their progress.

To us, strength training represents a determined, goal-oriented mindset and an unwavering work ethic. We don't wait for success; we create it through hard work and determination. When faced with challenges, we don't back down; instead, we break through barriers, recognising that true progress lies on the other side.

These are the pillars that form the foundation of Oner Active. We consistently challenge ourselves to create innovative and impactful products, so that you can perform better. With our range of products and innovative approach, we provide a wide variety of colours to ensure that all skin tones genuinely radiate in Oner.

Our Purpose and Mission

We are on a mission to unite and empower women to be the strongest version of themselves through strength training. We want to inspire women to take centre stage in the gym by promoting strength training, which underpins all movement and sport, as a healthy foundation in life. 

Our Benefits

• 25 days annual leave + bank holidays and work from anywhere up to 4 weeks a year
• 5% employer match salary sacrifice pension scheme
• Generous Oner Active discount plus regular office sample sales
• Free Evolve You subscription
• Private Healthcare with Vitality including optical and dental 
• Monthly wellness allowance and team workout classes
• Start-up culture - the chance to learn and make a real impact
• Great employee events like our Summer party, Christmas party and team away days
• Healthy office snacks and fruit (plus a chocolate cupboard for a sweet treat for the balance)
• Dog friendly office

About You

The Director of Brand Marketing will be the visionary leader shaping and driving the future of Oner Active’s brand. This role is responsible for defining the brand’s identity, evolving its presence, and creating an inspiring strategy to drive growth and cultural relevance. Working closely with our founder, Krissy Cela, and a talented team, the Brand Marketing Director will ensure that the brand continues to resonate with its core audience while thoughtfully expanding into new areas such as functional training, Hyrox,and beyond.

They will own the marketing calendar and establish a unified direction that brings campaigns, initiatives, and brand experiences to life. This is an extraordinary opportunity to craft a brand that not only leads in women’s activewear but also champions empowerment, performance, and authenticity.

You’ll be responsible for:

Brand Strategy & Vision:

• Define and evolve the overarching brand strategy, ensuring alignment with the company’s mission and business objectives.
• Identify opportunities for brand growth, including expanding into new areas of women’s performance, and ensure the brand remains culturally relevant and aspirational.
• Lead in protecting and continuously enhancing the value of the brand. Collaborate closely with the founder to align on the brand’s position and direction, leveraging her insights and influence as a cornerstone of the strategy.
• Set the vision for how the brand presents itself across all touchpoints, maintaining consistency and impact in visual identity, tone of voice, and storytelling.

Leadership & Team Development:

• Lead, inspire, and mentor a high-performing brand marketing team, fostering creativity, collaboration, and a commitment to excellence.
• Establish clear goals, accountability measures, and development opportunities for team members to grow within their roles.
• Ensure the brand’s values are embedded internally within the team, creating advocacy from within and aligning employee experience with brand ethos.

Budget Management:

• Own and manage brand marketing budgets, ensuring optimal allocation to drive impact while maintaining cost discipline and ROI focus.

Creative Direction & Execution:

• Serve as the visionary for brand, guiding the development of campaigns, content, and experiences that resonate with current and future audiences.
• Drive innovation in storytelling and brand activation, ensuring all creative output aligns with the brand’s identity and objectives.
• Work closely with cross-functional teams to deliver cohesive, high-impact campaigns that seamlessly span digital channels and in-person experiences. Every decision is made with careful consideration of product, marketing, growth, merchandising, and events to ensure strategic alignment.

Marketing Calendar & Campaign Ownership:

• Own and oversee the marketing calendar, setting the direction for all brand campaigns, product launches, and key moments. Give final approvals to call campaigns alongside the Creative Director. Give final approval to all campaigns alongside the Creative Director.
• Ensure campaigns are thoughtfully planned and executed, delivering measurable impact while staying true to the brand’s values.

Market & Cultural Expansion:

• Develop strategies to thoughtfully expand the brand into new performance areas, such as functional training and emerging fitness trends (e.g Hyrox).
• Monitor market trends, competitor activity, and cultural movements to identify opportunities for differentiation and growth, identifying were Oner stands within the market.

Performance & Impact Measurement:

• Establish brand standards and ensure global consistency in execution, continuously review across platforms and geographies to maintain quality and integrity 
• Define and track KPIs to measure the success of brand initiatives, ensuring alignment with broader business goals.
• Regularly analyse brand performance, using insights to refine strategies and optimise future efforts.

You’ll need to have:

• 12+ years of experience in brand marketing, creative leadership, or related fields, with a proven track record in direct-to-consumer or lifestyle industries.
• Strong strategic thinker with a history of successfully defining and evolving brand identities in competitive markets.
• Proven experience of successfully navigating and managing high-growth, scale-up environments
• Significant experience leading creative teams and delivering innovative, high-impact campaigns. 
• Exceptional storytelling skills, with an ability to craft narratives that resonate deeply with diverse audiences.
• Proven success expanding brands into new markets, channels, or cultural spaces.
• Strong leadership and team-building capabilities, with experience managing multidisciplinary teams.
• Amazing communicator, skilled at building trust and alignment with cross-functional teams, senior leadership and Creative Director.
• Passion for fitness, women’s empowerment, and community-driven brand building.

You’ll need to be:

• Visionary thinker with the ability to inspire teams and translate ideas into action.
• Creative and innovative, with a keen understanding of cultural trends and consumer behaviours.
• Strong growth mindset
• Collaborative leader who thrives in a fast-paced, entrepreneurial environment. Able to react fast, but calm.
• Data-informed decision-maker with strong analytical skills to evaluate brand performance.

Equality, Diversity, and Inclusion

At Oner Active it’s about embracing diversity and empowering every individual to reach their full potential. We are committed to creating an environment where everyone feels valued, supported, and able to thrive.

We welcome applications from all backgrounds and are dedicated to ensuring that everyone has equal access to opportunities during the recruitment process. If you require any reasonable adjustments or additional support, we encourage you to reach out to our Recruitment team — we’re here to support you every step of the way.

The Role