23 Brand Identities jobs in the United Kingdom
Brand Strategy Lead (FMCG)
NE1 0BX Newcastle upon Tyne, North East
£60000 Annually
WhatJobs
Posted 11 days ago
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Job Description
Our client, a rapidly growing and innovative leader in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a highly strategic and creative Brand Strategy Lead to spearhead brand development initiatives. This pivotal role will be instrumental in shaping the future of our client's product portfolio and driving market share growth. As this is a fully remote position, you will collaborate with a talented, geographically dispersed team and have the flexibility to work from your chosen location. You will play a key role in defining brand narratives, identifying new market opportunities, and ensuring consistent brand messaging across all consumer touchpoints, contributing significantly to our client's success in the dynamic **Newcastle upon Tyne, Tyne and Wear, UK** market and beyond.
Key Responsibilities:
Key Responsibilities:
- Develop and execute comprehensive brand strategies that align with business objectives and resonate with target consumers.
- Conduct in-depth market research and competitive analysis to identify emerging trends and opportunities.
- Define brand positioning, value propositions, and key messaging pillars.
- Lead the development of integrated marketing campaigns across digital, social, traditional, and experiential channels.
- Collaborate closely with product development, sales, and creative teams to ensure brand consistency and effective product launches.
- Manage brand budgets and performance metrics, optimizing spend for maximum ROI.
- Oversee brand asset creation and ensure adherence to brand guidelines.
- Analyze brand performance and consumer insights to inform strategic decisions and future initiatives.
- Mentor and guide junior brand managers and marketing team members.
- Stay ahead of industry innovations and consumer behaviour shifts within the FMCG landscape.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 7 years of experience in brand management or marketing within the FMCG industry.
- Proven success in developing and implementing impactful brand strategies that have driven significant market growth.
- Strong analytical skills with the ability to interpret market data and consumer insights.
- Excellent strategic thinking, creative problem-solving, and project management abilities.
- Exceptional communication, presentation, and influencing skills.
- Experience working with cross-functional teams in a collaborative environment.
- Proficiency in digital marketing tools and platforms is essential.
- Demonstrated ability to manage budgets and deliver results in a fast-paced environment.
- A passion for consumer brands and understanding what drives consumer behaviour.
This advertiser has chosen not to accept applicants from your region.
0
Senior Communications Manager - Brand Strategy
S1 1GU Sheffield, Yorkshire and the Humber
£58000 Annually
WhatJobs
Posted 1 day ago
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Job Description
Sheffield, South Yorkshire, UK
Our client, a dynamic media and marketing group, is seeking a strategic and creative Senior Communications Manager to enhance its brand presence and public relations efforts in Sheffield, South Yorkshire, UK . This role will be instrumental in developing and executing comprehensive communication strategies, managing media relations, and crafting compelling narratives to elevate the company's brand across all platforms. You will lead a team and work closely with marketing, sales, and product development.
Key Responsibilities:
Qualifications:
This hybrid role offers a fantastic opportunity to shape the brand narrative of a growing organisation. You will enjoy a collaborative work environment and the chance to make a significant impact. Our client offers a competitive salary and benefits package.
Our client, a dynamic media and marketing group, is seeking a strategic and creative Senior Communications Manager to enhance its brand presence and public relations efforts in Sheffield, South Yorkshire, UK . This role will be instrumental in developing and executing comprehensive communication strategies, managing media relations, and crafting compelling narratives to elevate the company's brand across all platforms. You will lead a team and work closely with marketing, sales, and product development.
Key Responsibilities:
- Develop and implement integrated communications and PR strategies to support business objectives.
- Manage all media relations, build strong relationships with journalists and influencers.
- Craft press releases, articles, speeches, and other communication materials.
- Oversee social media channels, ensuring consistent brand messaging and engagement.
- Manage crisis communications and develop response plans.
- Organise press conferences, events, and media briefings.
- Monitor media coverage and public perception, providing regular reports and analysis.
- Collaborate with internal teams to ensure alignment of communication efforts with marketing campaigns.
- Develop and manage the communications budget.
- Mentor and guide junior members of the communications team.
- Measure and report on the effectiveness of communication campaigns.
Qualifications:
- Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field.
- Minimum of 5 years of experience in communications or PR, preferably within the media or marketing sector.
- Proven track record of developing and executing successful communication strategies.
- Excellent written and verbal communication skills, with a talent for storytelling.
- Strong media relations experience and a good network of contacts.
- Proficiency in social media management tools and analytics.
- Experience in crisis communications management.
- Strong organisational and project management skills.
- Ability to work effectively in a fast-paced environment and manage multiple priorities.
- Experience in managing a team is highly desirable.
This hybrid role offers a fantastic opportunity to shape the brand narrative of a growing organisation. You will enjoy a collaborative work environment and the chance to make a significant impact. Our client offers a competitive salary and benefits package.
This advertiser has chosen not to accept applicants from your region.
1
Senior Communications Manager - Brand Strategy
NR1 1HG Norwich, Eastern
£55000 Annually
WhatJobs
Posted 1 day ago
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Job Description
Our client, a dynamic and growing media organization, is seeking an experienced Senior Communications Manager to lead their brand strategy and public relations efforts. This is a fully remote position, offering a unique opportunity to shape compelling narratives and manage the company's external image from anywhere. You will be responsible for developing and implementing comprehensive communication strategies, managing media relations, creating engaging content, and overseeing the organization's social media presence.
Key responsibilities include crafting press releases, media advisories, and pitch materials; building and maintaining relationships with journalists, influencers, and key media outlets; developing and executing integrated communication campaigns across multiple channels; managing crisis communications; and monitoring media coverage and brand sentiment. You will also be involved in advising senior leadership on communication strategies and ensuring consistent brand messaging. The ideal candidate will have a proven ability to develop creative and impactful communication plans that align with business objectives.
Exceptional writing, editing, and storytelling skills are essential, along with a strong understanding of the media landscape and digital communication tools. Experience with social media management platforms, SEO, and content marketing is highly desirable. This is a remote-first role, requiring excellent organizational, time management, and interpersonal skills to effectively collaborate with a dispersed team and external partners. A Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field, coupled with a minimum of 6 years of relevant experience in media relations, corporate communications, or agency PR, is required. If you are a strategic thinker with a passion for building brands and telling compelling stories, this remote role offers an exciting opportunity.
Key responsibilities include crafting press releases, media advisories, and pitch materials; building and maintaining relationships with journalists, influencers, and key media outlets; developing and executing integrated communication campaigns across multiple channels; managing crisis communications; and monitoring media coverage and brand sentiment. You will also be involved in advising senior leadership on communication strategies and ensuring consistent brand messaging. The ideal candidate will have a proven ability to develop creative and impactful communication plans that align with business objectives.
Exceptional writing, editing, and storytelling skills are essential, along with a strong understanding of the media landscape and digital communication tools. Experience with social media management platforms, SEO, and content marketing is highly desirable. This is a remote-first role, requiring excellent organizational, time management, and interpersonal skills to effectively collaborate with a dispersed team and external partners. A Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field, coupled with a minimum of 6 years of relevant experience in media relations, corporate communications, or agency PR, is required. If you are a strategic thinker with a passion for building brands and telling compelling stories, this remote role offers an exciting opportunity.
This advertiser has chosen not to accept applicants from your region.
2
Head of FMCG Brand Strategy
NE1 4XJ Newcastle upon Tyne, North East
£80000 Annually
WhatJobs
Posted 1 day ago
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Job Description
Our client, a rapidly growing player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and strategic Head of Brand Strategy to lead their brand initiatives. This is a fully remote position, enabling you to shape impactful brand direction from anywhere in the UK. You will be responsible for developing and executing innovative brand strategies that drive market share, consumer engagement, and revenue growth.
Responsibilities:
Qualifications:
This is a unique opportunity for a seasoned brand strategist to lead from a remote location and significantly impact the success of a dynamic FMCG company.
Responsibilities:
- Develop and implement comprehensive brand strategies across the FMCG portfolio, aligning with overall business objectives.
- Conduct thorough market research, consumer insights analysis, and competitive landscape reviews to identify growth opportunities.
- Define brand positioning, messaging, and visual identity for new and existing products.
- Lead the creation and execution of integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and in-store promotions.
- Collaborate closely with product development, sales, and marketing teams to ensure cohesive brand experiences.
- Manage brand budgets and allocate resources effectively to maximize ROI.
- Monitor brand performance, track key metrics, and provide regular reports on brand health and campaign effectiveness.
- Identify and leverage emerging trends and technologies to enhance brand visibility and consumer engagement.
- Develop and mentor a high-performing brand team.
- Ensure consistent brand application across all touchpoints and communications.
- Drive innovation in brand storytelling and consumer activation.
Qualifications:
- A Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- A minimum of 8-10 years of experience in brand management, preferably within the FMCG industry.
- Proven track record of developing and executing successful brand strategies that have driven significant growth.
- Deep understanding of consumer insights, market trends, and competitive analysis.
- Expertise in developing and managing integrated marketing campaigns.
- Strong analytical skills and experience with marketing analytics tools.
- Excellent leadership, communication, and presentation skills.
- Demonstrated ability to manage budgets and P&Ls effectively.
- Experience working in a remote team environment and managing remote collaboration.
- Creativity and a passion for building strong, resonant brands.
This is a unique opportunity for a seasoned brand strategist to lead from a remote location and significantly impact the success of a dynamic FMCG company.
This advertiser has chosen not to accept applicants from your region.
3
Senior Creative Director (Brand Strategy)
AB10 1 Aberdeen, Scotland
£70000 Annually
WhatJobs
Posted 1 day ago
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Job Description
Our client, a renowned creative agency, is seeking a visionary Senior Creative Director with a strong background in brand strategy to lead their talented team in Aberdeen, Scotland, UK . This is a critical on-site leadership role, essential for driving creative excellence, mentoring junior staff, and fostering innovation within the agency. You will be responsible for conceptualising and developing compelling brand strategies and creative campaigns for a diverse range of clients, ensuring they resonate with target audiences and achieve business objectives.
Key Responsibilities:
Key Responsibilities:
- Lead the development of innovative and effective brand strategies and creative concepts for clients across various industries.
- Oversee the execution of creative projects from initial concept to final delivery, ensuring high-quality standards are maintained.
- Mentor, guide, and inspire a team of designers, copywriters, and other creative professionals.
- Collaborate closely with
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4
Remote FMCG Brand Strategy Manager
G1 1AA Glasgow, Scotland
£50000 Annually
WhatJobs
Posted 1 day ago
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Job Description
Join a dynamic and rapidly growing Fast-Moving Consumer Goods (FMCG) company as a Remote FMCG Brand Strategy Manager. This fully remote position allows you to shape the future of iconic brands from the comfort of your home. You will be instrumental in developing and executing innovative brand strategies that drive market share, consumer engagement, and revenue growth. Your responsibilities will include conducting in-depth market research, analyzing consumer trends, and identifying opportunities for brand positioning and product development. You will work closely with cross-functional teams, including marketing, sales, product development, and R&D, to ensure brand consistency and effective campaign execution across all channels. Key tasks involve managing brand budgets, developing go-to-market plans, and measuring the success of brand initiatives through key performance indicators (KPIs). The ideal candidate will have a proven track record in brand management within the FMCG sector, with a strong understanding of consumer behavior, marketing principles, and digital strategies. Excellent analytical, strategic thinking, and communication skills are essential for success in this role. You should be adept at leveraging data to inform decisions and possess a creative flair for developing compelling brand narratives. A Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 6 years of relevant brand management experience, is required. An MBA or postgraduate marketing qualification would be a significant advantage. If you're a strategic thinker passionate about building powerful consumer brands, this remote opportunity is for you.
This advertiser has chosen not to accept applicants from your region.
5
Head of Marketing, Brand Strategy
CF10 1NN Cardiff, Wales
£75000 Annually
WhatJobs
Posted 2 days ago
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Job Description
Our client, a well-established firm seeking to expand its market reach, is looking for an experienced and visionary Head of Marketing to lead its brand strategy and execution. This key leadership role, based in Cardiff, Wales, UK , offers a hybrid working arrangement, allowing for a balance between office collaboration and remote flexibility.
As the Head of Marketing, you will be responsible for developing and implementing comprehensive marketing strategies that enhance brand awareness, drive customer acquisition, and foster long-term customer loyalty. You will oversee all marketing channels, including digital, content, social media, PR, and traditional advertising, ensuring a cohesive and impactful brand message across all touchpoints. This role requires a strategic thinker with a strong understanding of market dynamics and consumer behaviour.
Key Responsibilities:
As the Head of Marketing, you will be responsible for developing and implementing comprehensive marketing strategies that enhance brand awareness, drive customer acquisition, and foster long-term customer loyalty. You will oversee all marketing channels, including digital, content, social media, PR, and traditional advertising, ensuring a cohesive and impactful brand message across all touchpoints. This role requires a strategic thinker with a strong understanding of market dynamics and consumer behaviour.
Key Responsibilities:
- Develop and execute an integrated marketing strategy aligned with business objectives.
- Lead the development and management of the company's brand identity and messaging.
- Oversee all digital marketing activities, including SEO, SEM, social media, email marketing, and content marketing.
- Manage the marketing budget effectively, allocating resources to maximise ROI.
- Conduct market research and competitor analysis to identify opportunities and threats.
- Develop and implement campaigns to drive customer acquisition and retention.
- Manage public relations and corporate communications efforts.
- Lead, mentor, and develop the marketing team.
- Measure and report on the performance of marketing campaigns and initiatives.
- Collaborate with sales, product development, and other departments to ensure alignment.
- A Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is a plus.
- Minimum of 8 years of progressive marketing experience, with at least 3 years in a leadership role.
- Proven success in developing and executing successful brand strategies and integrated marketing campaigns.
- Strong understanding of digital marketing channels and analytics.
- Excellent leadership, communication, and interpersonal skills.
- Demonstrated ability to manage budgets and teams effectively.
- Experience in market research, competitor analysis, and strategic planning.
- Creative and analytical thinker with a data-driven approach to decision-making.
- Experience in a hybrid working environment is beneficial.
This advertiser has chosen not to accept applicants from your region.
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6
Head of Brand Strategy - FMCG
SW1A 0AA London, London
£85000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly growing player in the Fast-Moving Consumer Goods (FMCG) sector, is searching for an experienced and visionary Head of Brand Strategy to lead their brand development initiatives from their hub in London, England, UK . This role operates on a hybrid model, blending impactful in-office collaboration with flexible remote working days. You will be responsible for defining and executing overarching brand strategies that drive consumer engagement, market share growth, and brand equity across our client's diverse portfolio. This involves conducting in-depth market analysis, identifying consumer insights, and translating them into actionable brand plans, including product positioning, communication strategies, and go-to-market initiatives. You will oversee brand marketing campaigns, manage advertising agencies, and collaborate closely with sales, product development, and innovation teams. The ideal candidate will hold a Master's degree in Marketing, Business Administration, or a related field, with a minimum of 10 years of progressive experience in brand management within the FMCG industry. A proven track record of successfully launching and growing consumer brands, coupled with exceptional analytical, strategic thinking, and leadership skills, is essential. Experience with digital marketing, social media strategy, and data-driven decision-making is highly valued. You must possess outstanding presentation and communication abilities to articulate brand vision and strategy to stakeholders at all levels. This is a pivotal role offering the chance to shape the future of well-known consumer brands.
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7
Head of FMCG Brand Strategy
OX1 2AA Oxford, South East
£85000 Annually
WhatJobs
Posted 11 days ago
Job Viewed
Job Description
Our client is looking for a visionary Head of FMCG Brand Strategy to lead the development and execution of groundbreaking brand initiatives. This is a fully remote position, offering a unique opportunity to shape the future of their fast-moving consumer goods portfolio from anywhere in the UK. You will be responsible for defining brand positioning, driving market growth, and ensuring consistent brand messaging across all consumer touchpoints.
The Head of FMCG Brand Strategy will analyze market trends, consumer insights, and competitive landscapes to identify opportunities for brand expansion and differentiation. You will work closely with marketing, sales, product development, and agency partners to craft compelling brand narratives, launch new products, and manage integrated marketing campaigns. The role requires a strategic thinker with a proven ability to build and elevate strong consumer brands.
Key responsibilities:
The Head of FMCG Brand Strategy will analyze market trends, consumer insights, and competitive landscapes to identify opportunities for brand expansion and differentiation. You will work closely with marketing, sales, product development, and agency partners to craft compelling brand narratives, launch new products, and manage integrated marketing campaigns. The role requires a strategic thinker with a proven ability to build and elevate strong consumer brands.
Key responsibilities:
- Develop and implement comprehensive brand strategies to drive market share and consumer engagement.
- Conduct in-depth market research, consumer analysis, and competitive benchmarking.
- Define brand positioning, value propositions, and key messaging.
- Lead the development of integrated marketing plans and campaigns across all channels.
- Oversee product launch strategies and lifecycle management.
- Collaborate with product development teams to ensure brand alignment.
- Manage brand budgets and track performance against KPIs.
- Build and mentor a high-performing brand team.
- Act as a brand ambassador, ensuring consistency and excellence in all brand communications.
- Identify and capitalize on emerging trends and opportunities in the FMCG sector.
This advertiser has chosen not to accept applicants from your region.
8
Head of FMCG Brand Strategy (Remote)
BN1 2AA East Sussex, South East
£75000 Annually
WhatJobs
Posted 10 days ago
Job Viewed
Job Description
Our client, a rapidly expanding and innovative player in the Fast-Moving Consumer Goods (FMCG) sector, is searching for a visionary Head of FMCG Brand Strategy to lead their brand development initiatives from a remote capacity. This critical role will oversee the strategic direction and execution of brand marketing campaigns, aiming to elevate brand awareness, market share, and consumer loyalty across diverse product lines. You will be responsible for crafting and implementing comprehensive brand strategies that resonate with target audiences and drive significant commercial growth. The ideal candidate will possess a deep understanding of consumer behavior, market trends, and the competitive landscape within the FMCG industry. Your expertise will guide product positioning, messaging, and go-to-market strategies. Key responsibilities include leading brand planning cycles, managing marketing budgets, analyzing campaign performance, and identifying new growth opportunities. You will collaborate closely with sales, product development, and digital marketing teams to ensure integrated and effective brand activation. The successful candidate will have a proven track record of success in brand management or marketing leadership within the FMCG sector, with at least 8-10 years of progressive experience. A Bachelor's degree in Marketing, Business Administration, or a related field is required; an MBA is a plus. Exceptional strategic thinking, analytical skills, creativity, and strong leadership qualities are essential. You should be adept at managing complex projects, interpreting market data, and inspiring teams to achieve ambitious goals. This role is fully remote, providing flexibility while demanding a high level of proactivity and results-orientation. If you are a strategic marketing leader passionate about building iconic FMCG brands and seeking a challenging remote opportunity, we encourage you to submit your application.
This advertiser has chosen not to accept applicants from your region.
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