Head of Brand Strategy

SW1A 0AA London, London £90000 Annually WhatJobs

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full-time
Our client, a prominent FMCG company, is seeking a visionary and strategic Head of Brand Strategy to lead brand development and market positioning initiatives from their central London office. This senior leadership role is responsible for crafting and executing comprehensive brand strategies that drive consumer engagement, market share, and long-term brand equity. You will oversee all aspects of brand management, including brand identity development, marketing communications, product positioning, and consumer insights. Key responsibilities include conducting in-depth market and competitive analysis, identifying growth opportunities, and developing innovative brand campaigns. The Head of Brand Strategy will work closely with marketing, sales, R&D, and product development teams to ensure a cohesive and compelling brand narrative across all touchpoints. The ideal candidate will possess a strong background in brand management within the FMCG sector, with a proven track record of successfully launching and growing iconic brands. Exceptional strategic thinking, analytical skills, and creative vision are essential. You must be adept at translating consumer insights into actionable brand strategies and possess excellent leadership, communication, and stakeholder management skills. Proficiency in market research tools and a deep understanding of marketing principles are required. This is an exciting opportunity to shape the future of influential brands in a dynamic industry. We are looking for a passionate and results-oriented leader who can inspire teams and drive brand success. The London office provides a collaborative environment where innovation and strategic thinking are encouraged. Your expertise will be critical in navigating competitive markets and ensuring our brands resonate powerfully with target audiences. You will be responsible for fostering a strong brand culture throughout the organisation and championing consumer-centricity in all strategic decisions. The ability to manage complex brand portfolios and to adapt strategies to evolving market trends will be key to your effectiveness. Join us to leave your indelible mark on the brands consumers love.
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Head of Remote Brand Strategy & Digital Marketing

SW1A 0AA London, London £85000 Annually WhatJobs

Posted 6 days ago

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full-time
Our client, a rapidly growing force in the FMCG sector, is seeking an innovative and results-oriented Head of Remote Brand Strategy & Digital Marketing. This is a fully remote position, enabling you to lead brand initiatives and digital campaigns from anywhere. You will be responsible for developing and executing comprehensive brand strategies that drive consumer engagement, market share, and revenue growth across our diverse product portfolio. This role demands a deep understanding of brand management, digital marketing channels, consumer insights, and data analytics. You will lead a remote team of marketing professionals, fostering collaboration and ensuring the consistent delivery of compelling brand narratives across all touchpoints.

Key Responsibilities:
  • Develop and implement overarching brand strategies that align with company objectives and resonate with target audiences.
  • Oversee the creation and execution of integrated digital marketing campaigns across various channels, including social media, SEO/SEM, content marketing, email marketing, and paid advertising.
  • Drive brand positioning, messaging, and visual identity to ensure consistency and impact across all platforms.
  • Conduct market research and consumer analysis to identify emerging trends, competitive threats, and growth opportunities.
  • Manage the marketing budget effectively, optimizing spend for maximum ROI.
  • Lead, mentor, and develop a high-performing remote marketing team.
  • Collaborate with product development, sales, and customer service teams to ensure cohesive brand experience.
  • Define key performance indicators (KPIs) and track campaign performance, providing regular reports and actionable insights to senior management.
  • Foster a data-driven marketing culture, utilizing analytics to inform strategy and decision-making.
  • Stay abreast of the latest digital marketing tools, technologies, and best practices.
Qualifications:
  • Master's degree in Marketing, Business Administration, or a related field.
  • 10+ years of progressive experience in brand management and digital marketing, preferably within the FMCG industry.
  • Proven track record of developing and executing successful brand strategies and multi-channel marketing campaigns.
  • Extensive experience with digital marketing platforms, analytics tools (e.g., Google Analytics, Adobe Analytics), and marketing automation software.
  • Strong understanding of consumer behaviour and market dynamics in the FMCG sector.
  • Exceptional leadership, strategic thinking, and analytical skills.
  • Outstanding communication, presentation, and interpersonal abilities.
  • Experience managing remote teams and fostering collaboration in a virtual environment.
  • Creative flair and a passion for building strong brands.
This remote leadership role is an exceptional opportunity to shape the future of leading consumer brands.
This advertiser has chosen not to accept applicants from your region.

Senior Director, Head of Brand Strategy - Luxury Fashion

SW1A 0AA London, London £90000 Annually WhatJobs

Posted 6 days ago

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Job Description

full-time
Our client, a globally recognized luxury fashion house, is seeking a strategic and visionary Senior Director to lead its Brand Strategy division. This position is fully remote, offering a unique opportunity to drive the brand's identity and market positioning from anywhere. You will be responsible for developing and executing comprehensive brand strategies that enhance brand equity, cultivate desire, and drive commercial success across all markets and channels. This role requires a deep understanding of the luxury consumer, market trends, and the ability to translate brand vision into actionable plans that resonate with a sophisticated global audience.

Key Responsibilities:
  • Develop and implement a long-term brand strategy that defines the brand's unique positioning, value proposition, and key messaging.
  • Oversee all aspects of brand identity, ensuring consistency across all touchpoints, including marketing, communications, retail, and digital platforms.
  • Conduct in-depth market research and competitor analysis to identify emerging trends, opportunities, and threats.
  • Lead the development of compelling brand campaigns and initiatives that effectively communicate the brand's narrative and heritage.
  • Collaborate closely with creative, marketing, product development, and retail teams to ensure brand integrity and alignment.
  • Manage the brand's reputation and public perception, proactively addressing any challenges.
  • Define key performance indicators (KPIs) for brand health and campaign effectiveness, and regularly report on progress.
  • Oversee the brand's digital presence and strategy, ensuring a cohesive and engaging online experience.
  • Develop and manage the brand marketing budget effectively.
  • Mentor and lead a high-performing brand strategy team, fostering a culture of innovation and excellence within a remote working environment.
Qualifications and Experience:
  • Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.
  • 10+ years of progressive experience in brand management, marketing, or strategy, with a significant focus on the luxury sector (fashion, beauty, lifestyle).
  • Proven track record of developing and executing successful global brand strategies that have driven significant business growth.
  • Deep understanding of the luxury consumer mindset, market dynamics, and competitive landscape.
  • Exceptional strategic thinking, analytical, and problem-solving skills.
  • Strong leadership and team management capabilities, with experience leading remote teams.
  • Outstanding communication, presentation, and interpersonal skills, with the ability to influence senior stakeholders.
  • Creative vision and a keen eye for aesthetics and brand storytelling.
  • Experience with digital marketing, social media strategy, and brand building in the online space.
  • Demonstrated ability to thrive in a fully remote work setting and manage complex projects autonomously.
This is a career-defining opportunity for a seasoned brand leader to shape the future of one of the world's most iconic luxury brands, working entirely remotely. Join our client's esteemed team, contributing from anywhere, for a role based in London, England, UK , but fully remote.
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Director, Brand Creative Strategy, CNBC

London, London NBC Universal

Posted 3 days ago

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Job Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
OVERVIEW
As EMEA Brand & Creative Strategy Director, you will have a critical leadership role in supporting the success of CNBC International by working with Sales to drive revenue growth through commercial innovation with our advertising partners.
You will develop compelling multi-platform content proposals, whether working with senior CNBC International editorial stakeholders, or our commercial content studio.
You will find new ways for brands to achieve impact beyond advertising, through events, podcasts, newsletters and more.
Above all, you will work with Sales teams in EMEA, the US and APAC to create fully-developed, client-facing proposals that tell a compelling story about why advertisers should choose CNBC, and what they can achieve with us.
You will champion creative excellence and original thinking and work closely with senior CNBC editorial stakeholders and the wider commercial teams including product, events, data and the content studio to help bring the vision to life.
KEY RESPONSIBILITIES
+ Strategic Leadership: Working with the Snr Director, Brand and Creative Strategy, set and execute the vision and strategic direction for the EMEA/US Brand & Creative Strategy unit, ensuring a forward-thinking, innovative approach to client solutions.
+ Team Management: Together with the Snr Director, lead and develop a high-performing team of strategists and creatives, overseeing multiple workstreams across branded content, digital campaigns, and integrated marketing initiatives. Set clear priorities, coach for growth, and ensure delivery against strategic objectives and timelines.
+ Process Optimization: Continuously review and improve team workflows, systems, and processes to maximize creativity, efficiency, and client impact.
+ Cross-Functional Collaboration: Act as the key liaison between sales, editorial and content teams, driving alignment on best practices, cost estimates, workflow, and seamless execution of integrated campaigns.
+ Commercial Focus: Drive pitch-to-deal conversion rates, repeat business, and ensure the strategic rationale behind each proposal strengthens CNBC's commercial positioning and success.
+ Deal/Proposal Health: Work with peers, stakeholders, sales leads to ensure accurate budgeting and revenue vs cost planning for all proposals.
+ Market Intelligence: Stay on top of trends in digital advertising, content marketing, B2B events, and technological innovations to evolve client pitch strategies. In addition, maintain deep knowledge of:
+ Business news, CNBC's coverage, and key regional newsmakers
+ CNBC's programming and editorial calendar across platforms
+ Media regulations across global markets (Ofcom/IMDA)
+ Competitor activity, client movements, and industry shifts
SKILLS AND EXPERIENCE AND REQUIREMENTS
+ Expertise in multiplatform content and storytelling solutions for global brands, including native advertising/branded content
+ Proven EMEA client, RFP and campaign solution experience
+ Strong understanding of digital marketing, with track record of packaging strategic brand solutions
+ In-depth knowledge of latest trends in marketing, particularly digital and B2B events
+ Excellent, innovative and persuasive, written, verbal and visual communication skills
+ A collaborative, 'can do' approach that encourages co-operation between internal departments and helps to enhance CNBC's client relationships
+ Experience of stakeholder as well as staff management
+ Creativity and a passion for innovative problem solving
+ An ability to multi-task and thrive in a high-pressured environment.
+ Willingness to travel as required and to work flexible hours when necessary
+ Ability to work in the UK
The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company.
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to
Although you'll be hired as an NBCU employee, your employment and the responsibilities associated with this job likely will transition to Versant in the future. By joining at this pivotal time, you'll be a part of this exciting company as it takes shape.
This advertiser has chosen not to accept applicants from your region.

Remote FMCG Brand Manager - Innovation & Strategy

WC2N 5DU London, London £65000 Annually WhatJobs

Posted 5 days ago

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Job Description

full-time
Our client, a dynamic and innovative player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and creative Remote Brand Manager to drive brand growth and innovation. This is a fully remote position, offering flexibility and the opportunity to influence brand direction from anywhere.

You will be responsible for developing and executing comprehensive brand strategies, identifying new market opportunities, and leading product innovation initiatives. This includes managing brand P&Ls, overseeing marketing campaigns, collaborating with cross-functional teams (R&D, Sales, Supply Chain), and ensuring consistent brand positioning across all touchpoints. The ideal candidate possesses a deep understanding of the FMCG market, strong analytical skills, and a passion for building impactful brands.

Key Responsibilities:
  • Develop and implement integrated brand strategies to drive market share, volume, and profitability.
  • Lead the innovation pipeline, from concept generation and consumer insight gathering to product development and launch.
  • Manage brand budgets, P&Ls, and forecasting, ensuring financial targets are met.
  • Develop and execute compelling marketing and communication plans across digital and traditional channels.
  • Conduct market analysis, competitor benchmarking, and consumer research to identify growth opportunities and unmet needs.
  • Collaborate closely with R&D, sales, supply chain, and agency partners to ensure seamless execution of brand initiatives.
  • Monitor brand performance and key metrics, providing regular reports and actionable insights.
  • Ensure consistent brand messaging and visual identity across all consumer touchpoints.
  • Stay abreast of FMCG industry trends, consumer behavior shifts, and competitive landscape.
  • Mentor and inspire internal and external stakeholders to champion the brand vision.
Required Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
  • Minimum of 5 years of experience in brand management within the FMCG industry.
  • Proven track record of successfully launching new products and driving brand growth.
  • Strong understanding of consumer insights, market research, and competitive analysis.
  • Experience in managing marketing budgets and P&Ls.
  • Proficiency with digital marketing strategies and social media engagement.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Exceptional communication, presentation, and interpersonal skills.
  • Ability to work independently, manage multiple projects, and thrive in a remote work environment.
  • Demonstrated leadership capabilities and experience managing cross-functional teams.
This is an exceptional opportunity for a seasoned FMCG marketer to shape the future of exciting brands and drive significant growth, all while enjoying the flexibility of a fully remote role, based ideally within commutable distance to London, England, UK for occasional strategic meetings.
This advertiser has chosen not to accept applicants from your region.

Brand Management Summer Internship 2026

Weybridge, South East Procter & Gamble

Posted 10 days ago

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Job Location
BROOKLANDS GO
Job Description
Ready to fuel the success of globally renowned brands like Gillette, Pampers, Head & Shoulders and Oral-B that millions of consumers can't live without? Ever dreamt of a career where you are fully supported by world-class training and development to progress to leadership? Want to work for a company consistently recognised as one of the UK's leading graduate employers?
Then apply for a summer internship in Brand Management at Procter & Gamble (P&G)! From Day 1, you will develop your brand management mastery, working with some of the world's most well-known brands. You will receive coaching and mentoring from the best in the business and a tailored development programme on building brands that improve consumers' lives.
We're looking for analytical thinking, strategic envisioning, creative curiosity, and a passion to lead. Did you know that many of the world's marketing pros and CEOs started as a Brand Manager at P&G? We remain at the cutting edge of marketing with consumer behaviour at the heart of everything. We constantly find new ways to engage more people and develop campaigns that drive category growth and delight consumers.
What To Expect:
During your 10-week summer internship you will get a first-hand experience of what a career in marketing with P&G involves, and if it is right for you.
From Day 1, you will be working on live business projects and expected to dive straight in and take the lead. Previous internship projects cover topics such as analysing a new Pampers product launch, making a recommendation to accelerate our Gillette business on Amazon and creating a new TikTok strategy for Herbal Essences.
Each intern receives a customized learning plan to ensure they get the right levels of coaching, mentoring and training as they deliver their work. If you are looking for an exciting and challenging experience, have a passion for winning, strong leadership credentials and an interest in pursuing a career at P&G then this internship is for you!
This role is based in our UK Head Office in Weybridge, Surrey which is an easy commute from London with regular trains from London Waterloo and Clapham Junction and a free shuttle service from the station to the office.
What You Will Gain:
+ Responsibilities and Real Work from Day 1 : You will be given specific projects and responsibilities working on real and live business challenges, just like a true P&Ger .
+ Continuous training & coaching : You will work with passionate people and receive both formal training as well as day-to-day mentoring from your manager.
+ Competitive Compensation & Benefits : T he monthly salary for this summer internship is £2,625. On top of this you'll enjoy lots of benefits like the option to enrol in our pension , flexible working arrangements , and your very own 'Flex4Me' Fund which enables you to allocate a portion of your benefits package to the areas that matter most to you.
+ Full Time Role : Successful interns have the potential to secure a full-time position with P&G after graduation. As a 'build from within' company, our people start at entry level and progress through the organization. When we make a job offer, it's with the expectation that you will grow into one of our future leaders, and to help you get there, you will work closely with skilled P&G veterans for mentoring and coaching at every step.
Job Qualifications
What We Look For:
+ University students graduating in 2027 . We also welcome applications from those who have already recently graduated.
+ Evidence of passion and achievements in academic and/or non-academic activities. Tell us what you're proud of - be it playing a musical instrument or holding down a job alongside your studies.
+ Demonstrated leadership skills and strong analytical capability.
+ Strong verbal and written English language skills.
Start Date :
The summer internship is available from 1st July 202 6 un til 4th September 2026 . We expect you to be available for the full duration.
Right to Work :
For our internship roles, you will need to provide your own right to work in the UK for the full duration of your internship without requiring sponsorship from P&G. Note, this will require your right to work permission to be valid between 1st July 202 6 until until 4th September 2026 for a minimum of 37.5 hours per week.
P&G is legally required to ensure all candidates have the right to work in the UK from Day 1 of their employment. All applicants will therefore be asked to provide evidence of their right to work at the conclusion of the recruitment process as a condition of employment
Application Deadline:
1pm (GMT) October 31st, 2025. You must apply by the deadline. We encourage you to apply and complete our online assessments as soon as possible, as we may close early if positions are filled.
Application Process:
+ Complete your Application (Deadline 1pm GMT 31st October 2025)
+ Complete our Online Assessments (Deadline 1pm GMT 10th November 2025)
+ Virtual Interviews (will run across October - December 2025)
+ Internship Offers Extended (End of December 2025)
Secure a Role before 2026! In order to fairly assess all candidates, our internship offers will only be extended at the end of our recruitment process, once all candidates have been processed. Finalist candidates can therefore expect to have an outcome before the end of the year!
At P&G #weseeequal
We are an equal opportunity employer and value diversity at our company. At P&G we strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work.
We champion social mobility and believe socio-economic status should not be a barrier to accessing job opportunities. That's why in addition to this internship being paid, we offer provision of all the necessary technology and electronic equipment, access to a range of benefits, and financial support if you need to relocate for your internship - such as covering the cost of travel to your internship location.
We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. Please click here (  if you require an accommodation during the application process. Please make sure to wait to hear back from us regarding your accommodation before proceeding with the online assessment, we thank you in advance for your patience. 
Job Schedule
Full time
Job Number
R
Job Segmentation
Internships
This advertiser has chosen not to accept applicants from your region.

Brand Management Summer Internship 2026

London, London Procter & Gamble

Posted 10 days ago

Job Viewed

Tap Again To Close

Job Description

Job Location
BROOKLANDS GO
Job Description
Ready to fuel the success of globally renowned brands like Gillette, Pampers, Head & Shoulders and Oral-B that millions of consumers can't live without? Ever dreamt of a career where you are fully supported by world-class training and development to progress to leadership? Want to work for a company consistently recognised as one of the UK's leading graduate employers?
Then apply for a summer internship in Brand Management at Procter & Gamble (P&G)! From Day 1, you will develop your brand management mastery, working with some of the world's most well-known brands. You will receive coaching and mentoring from the best in the business and a tailored development programme on building brands that improve consumers' lives.
We're looking for analytical thinking, strategic envisioning, creative curiosity, and a passion to lead. Did you know that many of the world's marketing pros and CEOs started as a Brand Manager at P&G? We remain at the cutting edge of marketing with consumer behaviour at the heart of everything. We constantly find new ways to engage more people and develop campaigns that drive category growth and delight consumers.
What To Expect:
During your 10-week summer internship you will get a first-hand experience of what a career in marketing with P&G involves, and if it is right for you.
From Day 1, you will be working on live business projects and expected to dive straight in and take the lead. Previous internship projects cover topics such as analysing a new Pampers product launch, making a recommendation to accelerate our Gillette business on Amazon and creating a new TikTok strategy for Herbal Essences.
Each intern receives a customized learning plan to ensure they get the right levels of coaching, mentoring and training as they deliver their work. If you are looking for an exciting and challenging experience, have a passion for winning, strong leadership credentials and an interest in pursuing a career at P&G then this internship is for you!
This role is based in our UK Head Office in Weybridge, Surrey which is an easy commute from London with regular trains from London Waterloo and Clapham Junction and a free shuttle service from the station to the office.
What You Will Gain:
+ Responsibilities and Real Work from Day 1 : You will be given specific projects and responsibilities working on real and live business challenges, just like a true P&Ger .
+ Continuous training & coaching : You will work with passionate people and receive both formal training as well as day-to-day mentoring from your manager.
+ Competitive Compensation & Benefits : T he monthly salary for this summer internship is £2,625. On top of this you'll enjoy lots of benefits like the option to enrol in our pension , flexible working arrangements , and your very own 'Flex4Me' Fund which enables you to allocate a portion of your benefits package to the areas that matter most to you.
+ Full Time Role : Successful interns have the potential to secure a full-time position with P&G after graduation. As a 'build from within' company, our people start at entry level and progress through the organization. When we make a job offer, it's with the expectation that you will grow into one of our future leaders, and to help you get there, you will work closely with skilled P&G veterans for mentoring and coaching at every step.
Job Qualifications
What We Look For:
+ University students graduating in 2027 . We also welcome applications from those who have already recently graduated.
+ Evidence of passion and achievements in academic and/or non-academic activities. Tell us what you're proud of - be it playing a musical instrument or holding down a job alongside your studies.
+ Demonstrated leadership skills and strong analytical capability.
+ Strong verbal and written English language skills.
Start Date :
The summer internship is available from 1st July 202 6 un til 4th September 2026 . We expect you to be available for the full duration.
Right to Work :
For our internship roles, you will need to provide your own right to work in the UK for the full duration of your internship without requiring sponsorship from P&G. Note, this will require your right to work permission to be valid between 1st July 202 6 until until 4th September 2026 for a minimum of 37.5 hours per week.
P&G is legally required to ensure all candidates have the right to work in the UK from Day 1 of their employment. All applicants will therefore be asked to provide evidence of their right to work at the conclusion of the recruitment process as a condition of employment
Application Deadline:
1pm (GMT) October 31st, 2025. You must apply by the deadline. We encourage you to apply and complete our online assessments as soon as possible, as we may close early if positions are filled.
Application Process:
+ Complete your Application (Deadline 1pm GMT 31st October 2025)
+ Complete our Online Assessments (Deadline 1pm GMT 10th November 2025)
+ Virtual Interviews (will run across October - December 2025)
+ Internship Offers Extended (End of December 2025)
Secure a Role before 2026! In order to fairly assess all candidates, our internship offers will only be extended at the end of our recruitment process, once all candidates have been processed. Finalist candidates can therefore expect to have an outcome before the end of the year!
At P&G #weseeequal
We are an equal opportunity employer and value diversity at our company. At P&G we strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work.
We champion social mobility and believe socio-economic status should not be a barrier to accessing job opportunities. That's why in addition to this internship being paid, we offer provision of all the necessary technology and electronic equipment, access to a range of benefits, and financial support if you need to relocate for your internship - such as covering the cost of travel to your internship location.
We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. Please click here (  if you require an accommodation during the application process. Please make sure to wait to hear back from us regarding your accommodation before proceeding with the online assessment, we thank you in advance for your patience. 
Job Schedule
Full time
Job Number
R
Job Segmentation
Internships
This advertiser has chosen not to accept applicants from your region.
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About the latest Brand identities Jobs in London !

Head of FMCG Brand Management

SW1A 0AA London, London £80000 Annually WhatJobs

Posted 6 days ago

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Job Description

full-time
Our client is looking for a visionary and results-driven Head of FMCG Brand Management to lead their brand strategy and execution from a fully remote capacity. This executive position requires a deep understanding of the Fast-Moving Consumer Goods sector, exceptional strategic thinking, and a proven ability to build and grow strong, recognizable brands. You will be responsible for defining brand positioning, developing innovative marketing campaigns, driving product innovation, and ensuring consistent brand experience across all consumer touchpoints. This role demands a proactive leader who can inspire a remote team and collaborate effectively with cross-functional departments.

Responsibilities:
  • Develop and implement overarching brand strategies that drive market share, profitability, and brand equity within the FMCG sector.
  • Lead the creation and execution of integrated marketing plans, encompassing advertising, promotions, digital marketing, public relations, and in-store activities.
  • Drive product innovation pipeline from concept to launch, ensuring alignment with consumer insights and market trends.
  • Manage brand budgets, allocate resources effectively, and track performance against key financial and marketing objectives.
  • Conduct in-depth market analysis, consumer research, and competitive intelligence to identify growth opportunities and potential threats.
  • Oversee the development of compelling brand messaging and creative assets, ensuring consistency and impact across all channels.
  • Mentor and develop a high-performing team of brand managers and marketing professionals, fostering a collaborative and results-oriented remote work environment.
  • Collaborate closely with Sales, Supply Chain, R&D, and Agency partners to ensure seamless execution and optimal market penetration.
  • Monitor brand health metrics, sales performance, and consumer feedback, making data-driven recommendations for adjustments and improvements.
  • Champion the brand vision internally and externally, acting as a key advocate for the company's products and values.

Qualifications:
  • MBA or Master's degree in Marketing, Business, or a related field.
  • Minimum of 10 years of progressive experience in brand management within the FMCG industry, with at least 3-5 years in a senior leadership role.
  • Demonstrated success in developing and launching new products and revitalizing existing brands.
  • Strong understanding of consumer behavior, market dynamics, and the competitive landscape in the FMCG sector.
  • Proven experience in developing and managing integrated marketing campaigns across ATL and BTL channels, with a strong emphasis on digital and e-commerce.
  • Excellent strategic planning, analytical, and problem-solving skills.
  • Exceptional leadership, communication, and stakeholder management abilities, with experience leading remote teams.
  • Proficiency in financial analysis and budget management.
  • Creative mindset with a passion for innovation and brand building.
  • Experience working with external agencies and managing agency relationships.

This is a fully remote position, offering the flexibility to work from anywhere. Our client provides a competitive compensation package, comprehensive benefits, and significant opportunities for professional growth. If you are a strategic thinker with a passion for building leading consumer brands, we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.

Head of FMCG Brand Management

SW1A 0AA London, London £80000 Annually WhatJobs

Posted 10 days ago

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Job Description

full-time
Our client, a leading name in the FMCG sector, is seeking a highly experienced and innovative Head of Brand Management to join their team in **London, England, UK**. This senior role is responsible for defining and executing brand strategies across a portfolio of products, driving market share, and enhancing brand equity. The Head of Brand Management will lead a team of brand managers, overseeing all aspects of brand development, marketing campaigns, product innovation, and consumer engagement. The ideal candidate will possess a deep understanding of the FMCG market, a proven ability to develop successful brand strategies, and exceptional leadership skills. Responsibilities include:
  • Developing and implementing long-term brand strategies and annual marketing plans to achieve business objectives.
  • Leading and mentoring a team of brand managers, fostering a collaborative and high-performance culture.
  • Overseeing the development and execution of integrated marketing campaigns across multiple channels.
  • Identifying new product development opportunities and guiding the innovation pipeline from concept to launch.
  • Conducting market research and consumer analysis to understand trends, competitor activities, and unmet consumer needs.
  • Managing the brand budget effectively, ensuring optimal allocation of resources and ROI.
  • Collaborating closely with sales, R&D, supply chain, and external agencies to ensure seamless brand execution.
  • Monitoring brand performance metrics, analyzing results, and adapting strategies as necessary.
  • Ensuring brand consistency and integrity across all touchpoints.
  • Staying abreast of industry best practices and emerging marketing trends.
Qualifications: A Bachelor's degree in Marketing, Business, or a related field is essential; an MBA or Master's degree is preferred. Minimum of 8-10 years of progressive brand management experience within the FMCG industry. Proven track record of successful brand launches and growth. Strong strategic thinking, analytical, and problem-solving skills. Excellent leadership, team management, and communication abilities. Experience with digital marketing, social media, and e-commerce platforms. This role offers a significant opportunity to shape the future of a respected brand portfolio. You will benefit from a competitive remuneration package, comprehensive benefits, and a hybrid working model that supports work-life balance.
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  7. palette Arts & Entertainment
  8. directions_car Automotive
  9. flight_takeoff Aviation
  10. account_balance Banking & Finance
  11. local_florist Beauty & Wellness
  12. restaurant Catering
  13. volunteer_activism Charity & Voluntary
  14. science Chemical Engineering
  15. child_friendly Childcare
  16. foundation Civil Engineering
  17. clean_hands Cleaning & Sanitation
  18. diversity_3 Community & Social Care
  19. construction Construction
  20. brush Creative & Digital
  21. currency_bitcoin Crypto & Blockchain
  22. support_agent Customer Service & Helpdesk
  23. medical_services Dental
  24. medical_services Driving & Transport
  25. medical_services E Commerce & Social Media
  26. school Education & Teaching
  27. electrical_services Electrical Engineering
  28. bolt Energy
  29. local_mall Fmcg
  30. gavel Government & Non Profit
  31. emoji_events Graduate
  32. health_and_safety Healthcare
  33. beach_access Hospitality & Tourism
  34. groups Human Resources
  35. precision_manufacturing Industrial Engineering
  36. security Information Security
  37. handyman Installation & Maintenance
  38. policy Insurance
  39. code IT & Software
  40. gavel Legal
  41. sports_soccer Leisure & Sports
  42. inventory_2 Logistics & Warehousing
  43. supervisor_account Management
  44. supervisor_account Management Consultancy
  45. supervisor_account Manufacturing & Production
  46. campaign Marketing
  47. build Mechanical Engineering
  48. perm_media Media & PR
  49. local_hospital Medical
  50. local_hospital Military & Public Safety
  51. local_hospital Mining
  52. medical_services Nursing
  53. local_gas_station Oil & Gas
  54. biotech Pharmaceutical
  55. checklist_rtl Project Management
  56. shopping_bag Purchasing
  57. home_work Real Estate
  58. person_search Recruitment Consultancy
  59. store Retail
  60. point_of_sale Sales
  61. science Scientific Research & Development
  62. wifi Telecoms
  63. psychology Therapy
  64. pets Veterinary
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