5 Brand Management jobs in the United Kingdom
Head of FMCG Brand Management
SW1A 0AA London, London
£80000 Annually
WhatJobs
Posted 8 days ago
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Job Description
Our client, a leading name in the FMCG sector, is seeking a highly experienced and innovative Head of Brand Management to join their team in **London, England, UK**. This senior role is responsible for defining and executing brand strategies across a portfolio of products, driving market share, and enhancing brand equity. The Head of Brand Management will lead a team of brand managers, overseeing all aspects of brand development, marketing campaigns, product innovation, and consumer engagement. The ideal candidate will possess a deep understanding of the FMCG market, a proven ability to develop successful brand strategies, and exceptional leadership skills. Responsibilities include:
- Developing and implementing long-term brand strategies and annual marketing plans to achieve business objectives.
- Leading and mentoring a team of brand managers, fostering a collaborative and high-performance culture.
- Overseeing the development and execution of integrated marketing campaigns across multiple channels.
- Identifying new product development opportunities and guiding the innovation pipeline from concept to launch.
- Conducting market research and consumer analysis to understand trends, competitor activities, and unmet consumer needs.
- Managing the brand budget effectively, ensuring optimal allocation of resources and ROI.
- Collaborating closely with sales, R&D, supply chain, and external agencies to ensure seamless brand execution.
- Monitoring brand performance metrics, analyzing results, and adapting strategies as necessary.
- Ensuring brand consistency and integrity across all touchpoints.
- Staying abreast of industry best practices and emerging marketing trends.
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Head of Brand Management (FMCG)
BT1 2FJ Belfast, Northern Ireland
£75000 Annually
WhatJobs
Posted 10 days ago
Job Viewed
Job Description
Our client, a leading force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an exceptional Head of Brand Management to lead strategic brand initiatives from their hub in Belfast, Northern Ireland, UK . This senior leadership position requires a visionary individual with a deep understanding of consumer markets, brand development, and marketing execution within the competitive FMCG landscape. You will be responsible for defining and driving the brand vision, ensuring consistent brand messaging across all touchpoints, and achieving ambitious growth targets for our portfolio of products.
Key responsibilities include:
Qualifications:
This role offers a competitive salary and benefits package, along with the opportunity to shape the future of iconic brands. We are looking for a driven individual who can inspire a team and deliver outstanding results in a fast-paced environment.
Key responsibilities include:
- Developing and implementing long-term brand strategies to drive market share and profitability.
- Leading and mentoring a team of brand managers and marketing professionals.
- Conducting market research and consumer insights analysis to identify new opportunities and trends.
- Overseeing the development and execution of integrated marketing campaigns, including advertising, digital, social media, and in-store promotions.
- Managing brand budgets, ensuring effective allocation of resources and ROI measurement.
- Collaborating with cross-functional teams, including sales, product development, and supply chain, to ensure alignment and successful product launches.
- Building and nurturing strong relationships with external agencies and partners.
- Monitoring competitive activities and market dynamics, adapting strategies as necessary.
- Ensuring brand equity and consistency across all brand communications and product offerings.
- Reporting on brand performance and strategic initiatives to executive leadership.
Qualifications:
- Master's degree in Marketing, Business Administration, or a related field.
- A minimum of 10 years of experience in brand management, with at least 5 years in the FMCG industry.
- Proven track record of successfully launching and growing brands.
- Strong analytical and strategic thinking skills, with the ability to translate insights into actionable plans.
- Excellent leadership, communication, and interpersonal skills.
- Demonstrated experience in managing marketing budgets and measuring campaign effectiveness.
- Proficiency in digital marketing and e-commerce strategies within the FMCG context.
- Creative and innovative mindset, with a passion for consumer brands.
- Experience working with complex product portfolios and multiple market segments.
- Based in or willing to relocate to Belfast, Northern Ireland, UK , as this role requires a consistent presence at our main office.
This role offers a competitive salary and benefits package, along with the opportunity to shape the future of iconic brands. We are looking for a driven individual who can inspire a team and deliver outstanding results in a fast-paced environment.
This advertiser has chosen not to accept applicants from your region.
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Head of FMCG Brand Management
L1 1AA Liverpool, North West
£80000 annum + bon
WhatJobs
Posted 12 days ago
Job Viewed
Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an accomplished and visionary Head of Brand Management to lead their brand strategy and execution. This is a fully remote position, offering a unique opportunity for a seasoned brand leader to drive innovation and market growth from their chosen location. The role is responsible for overseeing the entire brand portfolio, from concept development and market positioning to marketing campaigns and long-term brand health. You will lead a team of brand managers, setting strategic direction, mentoring talent, and ensuring the consistent delivery of brand objectives. The ideal candidate will have a substantial track record of success in FMCG brand management, with demonstrable experience in developing and launching successful brands, driving market share, and building strong consumer connections. A deep understanding of market dynamics, consumer insights, and integrated marketing communications is essential. Key responsibilities include P&L management for brands, developing go-to-market strategies, managing agency relationships, and identifying new business opportunities. We are looking for a strategic thinker with exceptional leadership, analytical, and creative skills, who can inspire cross-functional teams and drive impactful results. This is a high-impact role within a dynamic industry, offering the chance to shape the future of well-known consumer brands remotely. Join an innovative company that empowers its leaders and fosters a culture of excellence.
This advertiser has chosen not to accept applicants from your region.
2
Head of FMCG Brand Management
LS1 1UR Leeds, Yorkshire and the Humber
£75000 Annually
WhatJobs
Posted 14 days ago
Job Viewed
Job Description
A leading player in the Fast-Moving Consumer Goods (FMCG) sector is looking for an experienced and strategic Head of FMCG Brand Management to join their team in Leeds, West Yorkshire, UK . This senior role is responsible for shaping and executing the brand strategy for a portfolio of exciting consumer products, driving growth and market share. You will lead a team of brand managers, providing direction, mentorship, and performance oversight. The ideal candidate will have a proven history of successful brand development and management within the FMCG industry, with a deep understanding of consumer insights, market trends, and marketing communications. Key responsibilities include developing annual brand plans, managing marketing budgets, overseeing product innovation and launches, and collaborating with sales, supply chain, and R&D departments. You will be responsible for brand positioning, pricing strategies, promotional activities, and advertising campaigns to build brand equity and drive consumer engagement. Strong analytical skills are required to monitor brand performance, analyze market data, and identify opportunities for improvement. Excellent leadership, communication, and presentation skills are essential for presenting strategies to senior management and influencing cross-functional teams. This role offers a flexible hybrid working model, combining office-based collaboration with remote working. Join a progressive company with a strong portfolio and a commitment to innovation and consumer satisfaction.
This advertiser has chosen not to accept applicants from your region.
3
Head of Brand Management - FMCG
CV1 1AA Coventry, West Midlands
£85000 Annually
WhatJobs
Posted 19 days ago
Job Viewed
Job Description
Our client is seeking an innovative and strategic Head of Brand Management to lead their brand strategy and execution within the dynamic FMCG sector. This is a fully remote, senior leadership position, offering the successful candidate the opportunity to shape the future of a portfolio of well-known consumer brands from anywhere in the UK. You will be responsible for driving brand growth, increasing market share, and building strong consumer connections through compelling marketing initiatives. This role requires a visionary leader with a deep understanding of consumer insights and a passion for brand building.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive brand strategies to drive long-term growth and market leadership for assigned brands.
- Oversee all aspects of brand marketing, including advertising, promotions, digital marketing, social media, and public relations.
- Conduct in-depth market and consumer research to identify key trends, opportunities, and competitive threats.
- Develop and manage brand positioning, messaging, and visual identity to ensure consistency across all touchpoints.
- Create and execute integrated marketing plans, setting clear objectives and KPIs, and measuring performance against them.
- Manage brand budgets effectively, ensuring optimal allocation of resources and maximizing ROI.
- Collaborate closely with cross-functional teams, including sales, product development, R&D, and agencies, to ensure brand alignment and successful product launches.
- Lead and mentor a team of brand managers and marketing professionals, fostering a high-performance culture.
- Identify and cultivate strategic partnerships to enhance brand visibility and reach.
- Monitor brand health, consumer sentiment, and competitive activity, adapting strategies as needed.
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- A minimum of 8 years of progressive experience in brand management within the FMCG industry.
- Proven track record of developing and executing successful brand strategies that have driven significant business growth.
- Strong understanding of consumer behaviour, market dynamics, and digital marketing trends.
- Experience managing multi-channel marketing campaigns and evaluating their effectiveness.
- Excellent leadership, communication, and interpersonal skills.
- Proficiency in market research methodologies and data analysis.
- Ability to think strategically and creatively, with a passion for storytelling and brand building.
- Experience in managing agency relationships and external partnerships.
- Demonstrated ability to thrive and lead effectively in a fully remote work environment.
This advertiser has chosen not to accept applicants from your region.
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