65 Brand Management jobs in the United Kingdom

Marketing Executive - Software & SaaS | Fully Remote | Up to 45,000

Are you a hands-on marketer with a passion for software and SaaS products? We're working with a forward-thinking tech company looking for a talented Marketing Executive to take ownership of their end-to-end marketing efforts across a growing portfolio of cloud-based solutions.

This fully remote role is perfect for someone who enjoys autonomy, thrives in fast-paced environments, and wants to make a meaningful impact on product positioning, lead generation, and campaign execution.

• Develop and deliver go-to-market strategies for new and existing software products

• Plan and execute multi-channel marketing campaigns across digital, print, social, and events

• Collaborate with Sales, Product, and Customer Success teams to align messaging and ensure campaigns support commercial goals

• Drive digital marketing efforts including SEO, paid advertising, email marketing , and social media management

• Optimise the company's HubSpot CRM to support lifecycle and customer engagement campaigns

• Create compelling content and sales enablement materials that guide prospects through the buyer journey

• Monitor and analyse campaign performance to drive data-led decisions and optimise ROI

• Support product launches, customer webinars , and software demo events

• At least 4 years of marketing experience , including 2+ years in software/SaaS product marketing

• Proven track record of planning and executing successful B2B marketing campaigns

• Excellent copywriting, storytelling, and communication skills

• Comfortable working independently and managing multiple projects with minimal supervision

• Strong experience with tools such as HubSpot , Google Analytics , Figma , or JasperAI

• A strategic, proactive mindset with the ability to deliver practical, results-driven campaigns

• A fully remote role with a high level of autonomy and impact

• Opportunity to join an innovation-led company working at the forefront of software and cloud technology

• Salary up to 45,000 , depending on experience

• A supportive, collaborative team that values creativity, initiative, and growth

Our client, a well-established organisation based in Princes Risborough, is looking for a dynamic and proactive Product Marketing Manager to join their team.

This is a fantastic opportunity for an experienced marketing professional to lead and shape product marketing strategies with a strong focus on operational efficiency. In this pivotal role, you will be responsible for driving key B2B marketing initiatives to drive membership, qualifications, and contribute directly to broader business goals.

Key Responsibilities

• Team leadership and development: Provide training, guidance, and support to the product marketing team, fostering a collaborative environment conducive to high performance.
• Campaign management: Oversee the creation and delivery of B2B and B2C marketing campaigns, ensuring they are tailored to the target audience, adhere to the schedule, and meet quality standards
• Performance tracking: Monitor campaign outcomes against predetermined targets and Key performance Indicators (KPIs), adjusting as needed to optimise results.
• Cross-functional collaboration: Work closely with the Head of Marketing, business development teams, and other internal stakeholders to ensure alignment of marketing efforts with the company's objectives.
• External consultation coordination: Manage relationships with external consultants and agencies, leveraging their expertise to enhance campaign effectiveness.
• Strategic planning: Work with the Head of Marketing, Brand Manager and Content Marketing Manager, contributing to the development of annual marketing strategies, ensuring they support the overall goals of promoting company products and services
• Market analysis: Conduct market research to understand industry trends, customer needs, and competitive landscape, informing the direction of marketing campaigns.
• Product advocacy: Act as a champion for the products, articulating their value proposition to both internal teams and the target market.
• Budget management: Oversee the product marketing budget, ensuring optimal allocation of resources for maximum impact.
• Feedback integration: Incorporate feedback from various stakeholders to continuously improve marketing strategies and campaign effectiveness.

The successful candidate will be educated to degree level with experience of working within a product marketing role, ideally within B2B. You will have in depth knowledge of executing multi channel marketing campaigns with a particular focus on digital marketing. The ideal candidate will also have experience of managing a team and have strong leadership skills.

If you are interested in this Product Marketing Manager role, please do apply or contact Esther Ward on (phone number removed) to discuss the position in more detail.

Product Marketing Manager

Buckinghamshire/Hybrid

Our award-winning client is seeking a Product Marketing Manager to join their company on a permanent, full-time basis, your core role entails spearheading product marketing initiatives with a keen eye on operational efficiency. Your key duties include supervising the daily operations of the product marketing team to ensure the efficient implementation of marketing strategies.

Key responsibilities:

• The successful Product Marketing manager will lead product marketing initiatives with a focus on operational efficiency.
• Drive B2B marketing initiatives to boost membership, qualifications, and business goals.
• Enhance organizational visibility by articulating and promoting value and message in existing and new markets.
• Collaborate with key business areas to develop and execute marketing strategies.
• Oversee daily functions of the product marketing team and budget.
• Allocate resources strategically to ensure timely and well-organized campaigns.
• Provide comprehensive reporting to shape decisions that elevate the brand and foster long-term growth.

Key skills/requirements:

• B2B and B2B marketing experience.
• Extensive experience in integrated multi-channel campaigns, especially digital marketing.
• Strong analytical skills and budget management experience.
• Proven track record in team and line management.
• Proficient in digital media planning and CRM database utilization.
• Excellent communication, negotiation, and presentation skills.
• Effective in team management, coaching, and training

Company Benefits:

• 25 days holiday + Bank Holidays
• Private healthcare and dental cover
• Other salary sacrifice schemes
• Life assurance
• Free onsite parking
• Hybrid working

About Us:

FS1 Recruitment is a UK-based recruitment agency providing solutions within the Sales, Marketing and Creative fields for permanent, freelance and contract positions please contact us to discuss one of our many positions.