4,046 Brand Specialists jobs in the United Kingdom
Senior Digital Marketing Specialist - Brand Strategy
BT2 7DS Belfast, Northern Ireland
£45000 Annually
WhatJobs
Posted 11 days ago
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Job Description
Our client is a growing brand seeking a highly creative and strategic Senior Digital Marketing Specialist to join their vibrant team in **Belfast, Northern Ireland, UK**. This role is instrumental in shaping and executing our digital marketing strategy across various online channels, with a strong emphasis on building brand awareness and driving customer engagement. The ideal candidate will possess a comprehensive understanding of digital marketing principles, including SEO, SEM, content marketing, social media, and email marketing, along with a proven ability to translate brand vision into effective digital campaigns. You will be responsible for developing innovative strategies, managing campaigns, analyzing performance, and staying ahead of digital trends to ensure our brand resonates with its target audience.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies aligned with brand objectives.
- Manage and optimize SEO and SEM campaigns to improve search engine visibility and drive qualified traffic.
- Create and curate engaging content for various digital platforms, including website, blog, social media, and email newsletters.
- Oversee social media strategy, including content creation, community management, and paid social advertising.
- Plan and execute email marketing campaigns, segmenting audiences and analyzing campaign performance.
- Monitor digital marketing trends, competitor activities, and emerging technologies.
- Analyze website traffic, campaign performance, and ROI using analytics tools (e.g., Google Analytics).
- Collaborate with the creative team to develop compelling visual assets and messaging.
- Manage relationships with external agencies and vendors as needed.
- Provide insights and recommendations for continuous improvement of digital marketing efforts.
Qualifications:
- Minimum of 4-6 years of experience in digital marketing, with a proven track record in developing and executing successful campaigns.
- Strong understanding of SEO, SEM, content marketing, social media marketing, and email marketing.
- Proficiency in using digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, HubSpot).
- Excellent copywriting, editing, and communication skills.
- Creative thinking and strategic planning abilities.
- Experience with content management systems (CMS) and marketing automation platforms.
- Strong analytical skills and the ability to interpret data to drive decision-making.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Ability to work both independently and collaboratively in a team environment.
- Passion for branding and digital innovation.
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Head of Brand Strategy
BS1 3AN Bristol, South West
£80000 Annually
WhatJobs
Posted 1 day ago
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Job Description
Our client, a rapidly expanding leader in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an accomplished Head of Brand Strategy to spearhead their brand initiatives on a fully remote basis. This is a unique opportunity to shape the future of established and emerging brands from your home office, driving growth and market penetration across diverse consumer segments. The role demands a visionary leader with a proven track record in developing and executing winning brand strategies within the FMCG landscape.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and implement comprehensive brand strategies aligned with company objectives and market opportunities.
- Conduct in-depth market research, consumer insights analysis, and competitive landscape assessments.
- Define brand positioning, messaging, and visual identity for key product portfolios.
- Oversee the creation and execution of integrated marketing campaigns across digital, social, and traditional channels.
- Manage brand budgets, ensuring optimal allocation of resources for maximum ROI.
- Collaborate closely with product development, sales, and external agencies to ensure brand consistency and effective go-to-market strategies.
- Monitor brand performance metrics, analyze campaign effectiveness, and provide actionable insights for continuous improvement.
- Lead and mentor a team of brand managers and marketing professionals in a remote setting.
- Champion brand stewardship throughout the organization, ensuring adherence to brand guidelines.
- Identify new market opportunities and potential brand extensions.
- Drive innovation in brand communication and consumer engagement strategies.
Qualifications:
- Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 10 years of progressive experience in brand management, with at least 5 years in a senior leadership role within the FMCG industry.
- Demonstrated success in developing and launching successful brands or revitalizing existing ones.
- Strong understanding of consumer behavior, market trends, and the FMCG retail environment.
- Expertise in digital marketing, social media strategy, and data analytics.
- Exceptional strategic thinking, analytical, and problem-solving abilities.
- Excellent leadership, communication, and presentation skills, suitable for a remote leadership role.
- Proven ability to manage complex projects and budgets in a fast-paced, evolving market.
- Experience working effectively in a fully remote, collaborative team environment.
- Creative flair and a passion for building compelling brand narratives.
This advertiser has chosen not to accept applicants from your region.
1
Head of Brand Strategy
SW1A 0AA London, London
£90000 Annually
WhatJobs
Posted 11 days ago
Job Viewed
Job Description
Our client, a prominent FMCG company, is seeking a visionary and strategic Head of Brand Strategy to lead brand development and market positioning initiatives from their central London office. This senior leadership role is responsible for crafting and executing comprehensive brand strategies that drive consumer engagement, market share, and long-term brand equity. You will oversee all aspects of brand management, including brand identity development, marketing communications, product positioning, and consumer insights. Key responsibilities include conducting in-depth market and competitive analysis, identifying growth opportunities, and developing innovative brand campaigns. The Head of Brand Strategy will work closely with marketing, sales, R&D, and product development teams to ensure a cohesive and compelling brand narrative across all touchpoints. The ideal candidate will possess a strong background in brand management within the FMCG sector, with a proven track record of successfully launching and growing iconic brands. Exceptional strategic thinking, analytical skills, and creative vision are essential. You must be adept at translating consumer insights into actionable brand strategies and possess excellent leadership, communication, and stakeholder management skills. Proficiency in market research tools and a deep understanding of marketing principles are required. This is an exciting opportunity to shape the future of influential brands in a dynamic industry. We are looking for a passionate and results-oriented leader who can inspire teams and drive brand success. The London office provides a collaborative environment where innovation and strategic thinking are encouraged. Your expertise will be critical in navigating competitive markets and ensuring our brands resonate powerfully with target audiences. You will be responsible for fostering a strong brand culture throughout the organisation and championing consumer-centricity in all strategic decisions. The ability to manage complex brand portfolios and to adapt strategies to evolving market trends will be key to your effectiveness. Join us to leave your indelible mark on the brands consumers love.
This advertiser has chosen not to accept applicants from your region.
2
Head of Brand Strategy
CF10 1GD Cardiff, Wales
£75000 Annually
WhatJobs
Posted 20 days ago
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Job Description
Our client is looking for an accomplished and visionary Head of Brand Strategy to lead their brand initiatives from a remote, home-based position. This is a critical leadership role focused on shaping and evolving the brand's identity, perception, and market position within the competitive FMCG sector. You will be responsible for developing and executing comprehensive brand strategies that resonate with target audiences, drive consumer engagement, and achieve long-term business objectives. The ideal candidate will possess a deep understanding of consumer insights, market trends, and the nuances of building powerful brands in the fast-moving consumer goods landscape. Your responsibilities will include defining brand architecture, developing compelling brand narratives, overseeing brand messaging across all touchpoints, and ensuring brand consistency across marketing campaigns, product development, and customer experience. You will collaborate closely with marketing, sales, product development, and creative teams to translate brand strategy into tangible actions and campaigns. This role requires a strategic thinker with a proven track record of successfully launching and managing brands, a flair for creative storytelling, and exceptional leadership capabilities to inspire and guide cross-functional teams remotely. You will be adept at conducting market research, competitive analysis, and performance tracking to measure the effectiveness of brand strategies and make data-driven adjustments. Experience in digital marketing, social media engagement, and influencer marketing strategies is essential. If you are a passionate brand custodian with a strategic mindset and the ability to drive brand growth in a fully remote setting, we invite you to apply for this exciting opportunity to make a significant impact on our client's brand portfolio.
This advertiser has chosen not to accept applicants from your region.
3
Senior Marketing Manager - Brand Strategy
MK10 0BD Milton Keynes, South East
£60000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client is seeking an experienced Senior Marketing Manager to drive their brand strategy and enhance market presence in **Milton Keynes**. This hybrid role offers a dynamic work environment, balancing collaborative team sessions in the office with focused remote work. You will be responsible for developing and executing comprehensive marketing strategies that build brand equity, drive demand, and foster customer loyalty. Your duties will include market research, brand positioning, campaign development across various channels (digital, print, events), and performance analysis. You will manage marketing budgets, collaborate closely with internal stakeholders (sales, product, creative teams), and oversee external agencies. The ideal candidate possesses a proven track record in marketing management, with a strong emphasis on brand development and strategic planning. Demonstrable experience in executing integrated marketing campaigns and measuring their ROI is essential. Proficiency in marketing automation tools, CRM systems, and analytics platforms is required. Excellent leadership, communication, and project management skills are crucial for success in this role. You should have a deep understanding of consumer behavior and market dynamics. This is an exceptional opportunity to shape the brand's narrative and contribute significantly to its growth. If you are a creative and strategic marketer ready to take on a leadership role, we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.
4
Social Media Manager - Brand Strategy
OX1 1PU Oxford, South East
£45000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client is seeking a creative and strategic Social Media Manager to lead their online brand presence and community engagement efforts. This role involves developing and executing innovative social media strategies to enhance brand awareness, drive engagement, and support marketing objectives. The ideal candidate will have a deep understanding of social media platforms, content creation, community management, and analytics.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive social media strategies aligned with brand objectives and target audience.
- Manage all company social media accounts, including content planning, creation, scheduling, and publishing.
- Create engaging, high-quality, and platform-specific content (text, images, video) that reflects the brand voice and resonates with the audience.
- Monitor social media channels for industry trends, competitor activity, and customer feedback, providing insights and recommendations.
- Engage with followers, respond to comments and messages promptly, and foster a positive online community.
- Develop and execute social media advertising campaigns, collaborating with the marketing team on targeting and budget.
- Track, analyze, and report on key social media metrics (e.g., reach, engagement, sentiment, conversions) using analytics tools.
- Identify and cultivate relationships with influencers and brand advocates.
- Stay up-to-date with the latest social media best practices, platform updates, and emerging technologies.
- Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure cohesive messaging.
- Proven experience (3+ years) as a Social Media Manager or similar role, with a strong portfolio of successful campaigns.
- Expert knowledge of major social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok, Pinterest) and their respective best practices.
- Excellent copywriting, editing, and communication skills.
- Creative flair with an eye for design and visual storytelling.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
- Experience with social media advertising and budget management.
- Strong understanding of SEO and web traffic metrics.
- Ability to work independently and manage multiple projects simultaneously.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field, or equivalent experience.
- This role is based in our client's office in Oxford, Oxfordshire, UK , and requires regular on-site presence for team collaboration and strategic planning.
This advertiser has chosen not to accept applicants from your region.
5
Senior Communications Manager - Brand Strategy
EH1 2AB Edinburgh, Scotland
£58000 Annually
WhatJobs
Posted 2 days ago
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Job Description
Our client, a prestigious arts and cultural organisation, is looking for a highly strategic and creative Senior Communications Manager to lead their brand narrative and public relations efforts in Edinburgh, Scotland, UK . This role is critical in shaping and amplifying the organisation's public image, engaging diverse audiences, and driving media presence. You will be responsible for developing and executing comprehensive communication strategies, including media relations, digital communications, content creation, and crisis management. Leading a small team of communication professionals, you will oversee the planning and execution of PR campaigns, manage press office activities, and cultivate strong relationships with key media contacts, influencers, and stakeholders. A significant part of the role involves developing compelling narratives that resonate with target audiences and ensure consistent brand messaging across all platforms. The ideal candidate will possess extensive experience in communications, PR, or a related field, preferably within the arts, heritage, or non-profit sector. Demonstrable success in developing and implementing successful PR strategies, excellent writing and editorial skills, and a keen understanding of the media landscape are essential. Strong leadership abilities and experience managing a team are required. This position offers a unique opportunity to shape the public profile of a renowned institution and contribute to its ongoing success, working within a flexible hybrid model.
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Senior Communications Manager - Brand Strategy
CV1 2GT Coventry, West Midlands
£60000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client, a dynamic and forward-thinking organisation within the media landscape, is seeking a highly strategic and experienced Senior Communications Manager to oversee their brand strategy and public relations efforts. Based in Coventry, West Midlands, UK , this role is crucial for shaping and amplifying the company's brand narrative across all platforms. The ideal candidate will possess a proven track record in developing and executing integrated communications strategies, a deep understanding of brand positioning, and exceptional media relations skills.
You will be responsible for developing and implementing comprehensive communication plans that enhance brand visibility, reputation, and market perception. This includes crafting compelling press releases, managing media inquiries, cultivating relationships with key journalists and influencers, and overseeing social media strategy. You will also play a vital role in crisis communications, developing proactive strategies to manage and mitigate reputational risks. Collaborating closely with marketing, content, and leadership teams will be essential to ensure a consistent and impactful brand message. The ability to analyse communication effectiveness, measure ROI, and adapt strategies based on performance data will be key to success in this role.
Key Responsibilities:
Qualifications:
This is an exciting opportunity for a seasoned communications professional to lead brand strategy at a prominent organisation. If you are a strategic thinker with a passion for storytelling and building strong brands, we encourage you to apply.
You will be responsible for developing and implementing comprehensive communication plans that enhance brand visibility, reputation, and market perception. This includes crafting compelling press releases, managing media inquiries, cultivating relationships with key journalists and influencers, and overseeing social media strategy. You will also play a vital role in crisis communications, developing proactive strategies to manage and mitigate reputational risks. Collaborating closely with marketing, content, and leadership teams will be essential to ensure a consistent and impactful brand message. The ability to analyse communication effectiveness, measure ROI, and adapt strategies based on performance data will be key to success in this role.
Key Responsibilities:
- Develop and execute integrated communications and public relations strategies to enhance brand reputation and visibility.
- Craft compelling press releases, media pitches, and corporate communications materials.
- Cultivate and maintain strong relationships with media outlets, journalists, and industry influencers.
- Oversee social media strategy and content to drive engagement and brand awareness.
- Develop and implement crisis communication plans and provide support during sensitive situations.
- Collaborate with internal stakeholders (marketing, leadership, product teams) to ensure consistent messaging.
- Monitor media coverage and industry trends, providing insights and recommendations.
- Measure and report on the effectiveness of communication campaigns and PR activities.
- Manage external PR agencies and external communication vendors as needed.
- Contribute to the overall strategic direction of the company's brand and messaging.
Qualifications:
- Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field.
- Significant experience in corporate communications, PR, or brand management, with a strong focus on strategy development.
- Proven success in media relations, with established contacts within relevant media sectors.
- Excellent written and verbal communication skills, with the ability to craft persuasive narratives.
- Experience in social media strategy and management.
- Demonstrated ability to handle crisis communications effectively.
- Strong analytical skills and experience in measuring communication impact.
- Excellent interpersonal and stakeholder management skills.
- Ability to work effectively in a fast-paced, dynamic environment.
- Experience in the media or related industry is highly desirable.
This is an exciting opportunity for a seasoned communications professional to lead brand strategy at a prominent organisation. If you are a strategic thinker with a passion for storytelling and building strong brands, we encourage you to apply.
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7
Senior Marketing Manager - Brand Strategy
L3 8DA Liverpool, North West
£55000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client is looking for a strategic and creative Senior Marketing Manager to lead brand strategy development and execution. This hybrid role, based in our vibrant Liverpool, Merseyside, UK office, offers a unique opportunity to shape the perception and market position of our growing brands. You will be responsible for crafting compelling brand narratives, overseeing multi-channel marketing campaigns, and ensuring brand consistency across all touchpoints. The ideal candidate possesses a deep understanding of consumer insights, market trends, and innovative marketing techniques.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive brand strategies aligned with business objectives.
- Conduct market research and competitor analysis to identify opportunities and threats.
- Create and manage integrated marketing campaigns across digital, social, PR, and traditional channels.
- Oversee brand messaging, visual identity, and content creation to ensure consistency and impact.
- Collaborate with internal teams (sales, product development, creative) to ensure cohesive brand experience.
- Manage the marketing budget effectively and track campaign performance against KPIs.
- Analyze campaign data and provide actionable insights for optimization.
- Stay abreast of emerging marketing trends and technologies.
- Mentor junior marketing team members and foster a culture of creativity and innovation.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master's degree is a plus.
- 5+ years of experience in marketing, with a proven track record in brand management and strategy.
- Demonstrated success in developing and executing successful marketing campaigns.
- Strong understanding of digital marketing, social media, content marketing, and analytics.
- Excellent communication, presentation, and leadership skills.
- Ability to work effectively in a hybrid environment, balancing remote work with office collaboration.
- Proficiency in marketing automation and CRM software.
- Creative thinking and problem-solving abilities.
- Experience managing external agencies and suppliers.
This advertiser has chosen not to accept applicants from your region.
8
Senior Communications Manager (Brand Strategy)
NR1 3BE Norwich, Eastern
£50000 Annually
WhatJobs
Posted 4 days ago
Job Viewed
Job Description
Our client is seeking an accomplished Senior Communications Manager to lead their brand strategy and public relations efforts in **Norwich, Norfolk, UK**. This role is integral to shaping and enhancing the company's brand narrative, managing its reputation, and driving impactful communication across all channels. The ideal candidate will have a proven background in developing and executing comprehensive communication strategies, with a strong emphasis on brand building, media relations, and stakeholder engagement. You will be responsible for creating compelling content, managing crisis communications, and ensuring consistent brand messaging across diverse platforms. This position requires exceptional writing, editing, and interpersonal skills, along with a strategic mindset and a deep understanding of the media landscape.
Key Responsibilities:
Key Responsibilities:
- Develop and implement integrated communication and brand strategies to enhance the company's reputation and market position.
- Oversee all public relations activities, including media outreach, press release writing, and securing media coverage.
- Craft compelling narratives and key messages that resonate with target audiences.
- Manage the company's social media presence, ensuring brand consistency and engagement.
- Develop and manage crisis communication plans and act as a key spokesperson when necessary.
- Collaborate with internal teams (marketing, product, HR) to ensure cohesive messaging across all communications.
- Monitor media coverage and industry trends, providing insights and recommendations.
- Organize and manage press conferences, media events, and other communication initiatives.
- Develop and maintain relationships with key media contacts, influencers, and stakeholders.
- Create and curate content for various communication channels, including website, newsletters, and internal communications.
- Ensure all communications adhere to brand guidelines and company values.
- Measure and report on the effectiveness of communication strategies.
- Provide strategic counsel on communication matters to senior leadership.
- Identify and capitalize on opportunities for positive brand visibility.
- Manage external agencies and vendors as required.
This advertiser has chosen not to accept applicants from your region.
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