497 Brand Specialists jobs in the United Kingdom

• Develop and implement a unified global brand strategy aligned with company objectives.
• Conduct in-depth market research and consumer analysis to identify trends, opportunities, and competitive threats.
• Define brand positioning, messaging, and visual identity guidelines for all markets.
• Oversee the creation and execution of integrated marketing campaigns across all channels.
• Collaborate with product innovation teams to ensure new product developments align with brand vision.
• Manage brand budgets and measure the effectiveness of brand initiatives through key performance indicators (KPIs).
• Work closely with regional marketing teams to adapt global strategies to local market nuances.
• Foster a strong brand culture within the organization.
• Lead and mentor a global team of brand managers.
• Present strategic recommendations and performance reports to senior leadership.

• Minimum of 10 years of experience in brand management, preferably within the FMCG sector.
• Demonstrated success in developing and launching global brand strategies with measurable results.
• Strong understanding of consumer behaviour, market segmentation, and competitive analysis.
• Proven ability to develop creative and compelling brand narratives.
• Experience managing integrated marketing communications, including digital, social, PR, and traditional media.
• Excellent leadership, communication, and interpersonal skills, with experience managing remote teams.
• Proficiency in market research tools and analytics platforms.
• Strategic thinking, with the ability to translate insights into actionable plans.
• Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is a plus.
• Willingness to travel occasionally for key meetings and events.

• Develop and implement a cohesive corporate communications and brand strategy aligned with business goals.
• Lead and manage all media relations activities, including press releases, media pitches, and crisis communications.
• Oversee the creation of compelling content across various channels, including press materials, social media, website copy, and executive communications.
• Build and maintain strong relationships with journalists, influencers, and key opinion leaders.
• Develop and execute effective public relations campaigns to enhance brand visibility and reputation.
• Manage the company's social media presence and engagement strategies.
• Ensure brand consistency in messaging and visual identity across all communications.
• Monitor media coverage and industry trends, providing insights and recommendations.
• Advise senior leadership on communication strategies and potential reputational risks.
• Manage the communications budget and external agencies as needed.

• Proven experience (7+ years) in corporate communications, public relations, or brand management, preferably within a fast-paced environment.
• Demonstrated success in developing and executing impactful communication strategies.
• Excellent media relations skills and a strong network of media contacts.
• Exceptional writing, editing, and verbal communication skills.
• Experience in social media management and digital communications.
• Strong understanding of brand strategy and how to build and maintain brand equity.
• Ability to think strategically and act tactically.
• Experience managing crises and developing appropriate response plans.
• Proficiency in PR software and analytics tools.
• Bachelor's degree in Communications, Journalism, Marketing, or a related field.

Future is the name behind market-leading brands and some of the world’s most popular media titles. We connect people to their passions through the high-quality content we create and the innovative technology we pioneer. 

We're looking for a Brand Marketing & Strategy Director to play a critical role in shaping the future of our leading media brands.

What you'll be doing.

Reporting to the Senior Marketing Director, you'll set the strategy to develop compelling and insight-driven brand propositions that deliver audience growth and engagement.

You'll be part of our marketing centre of excellence and will implement brand-building best practice across Future’s brands. You'll generate a deep understanding of our audiences and work cross-functionally to generate new brand strategies and ensure successful, measurable outcomes.

Experience that will put you ahead of the curve.

• Experience leading branding and brand strategy efforts for digital media brands
• Experience with media business models such as advertising, data, paid subscriptions
• Experience working with international brands and marketing teams 
• Line management experience

What's in it for you…

• Uncapped leave, because we trust you to manage your workload and time
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend and get rewarded when they join Future
• Wellbeing support with access to our Colleague Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan

… Plus more great perks based on your location

Internal job family level Editorial 3

The expected salary range for this role is up to £80,000

This is a Hybrid role from any of our UK offices (Bath, London or Cardiff), working three days from the office, two from home

Who are we…

We’re Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.

We’ve got ambitious plans that further build on our growth momentum and unlock new opportunities – and we’re looking for driven people who want to be a part of it!

Our Future, Our Responsibility - Inclusion and Diversity at Future

We have a voice and we’re going to use it. We promote diversity and inclusion not just in our recruitment processes, but everything we do. We’re an equal opportunity employer and we will continue to ensure our recruitment process is free of bias and our workplaces are inclusive, positive, free of discrimination and respecting of all backgrounds and beliefs. Our culture is underpinned by our values and employees - current and future - are treated with respect and fairness.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

Find out more about Our Future, Our Responsibility on our website.

Requirements

Benefits

• Develop and execute a holistic digital marketing strategy aligned with business objectives.
• Oversee all aspects of digital marketing, including SEO, SEM, social media, email, content, and paid advertising.
• Manage and grow the company's brand presence across all digital platforms.
• Create and manage the digital marketing budget, optimizing spend for maximum ROI.
• Analyze campaign performance data, derive insights, and implement data-driven optimizations.
• Develop and manage content marketing strategies to engage target audiences.
• Lead and mentor a remote digital marketing team.
• Collaborate with sales, product, and creative teams to ensure integrated marketing efforts.
• Monitor industry trends and competitor activities to identify new opportunities.
• Report on key marketing metrics and insights to senior leadership.

• Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree preferred.
• 7+ years of progressive experience in digital marketing and brand management.
• Demonstrated success in developing and executing multi-channel digital marketing campaigns.
• Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and CRM systems.
• Excellent leadership, strategic planning, and communication skills.
• Experience managing budgets and measuring marketing ROI.
• Ability to work independently and effectively in a remote environment.
• Creative thinking and a passion for innovation in marketing.

• Develop and implement integrated marketing campaigns across digital and traditional channels.
• Conduct market research and competitive analysis to identify opportunities and threats.
• Create compelling marketing collateral, including website content, social media posts, and promotional materials.
• Manage brand budgets and track campaign performance against key metrics.
• Collaborate with product development, sales, and supply chain teams to ensure alignment on brand strategy.
• Monitor consumer trends and adapt marketing strategies accordingly.
• Build and maintain strong relationships with external agencies and partners.
• Analyse sales data and market insights to inform future marketing initiatives.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 2-4 years of experience in brand marketing, preferably within the FMCG industry.
• Proven ability to develop and execute successful marketing campaigns.
• Strong understanding of digital marketing channels (SEO, SEM, social media, email marketing).
• Excellent written and verbal communication skills.
• Creative thinking and a passion for brand building.
• Proficiency in marketing analytics tools and software.
• Ability to thrive in a fast-paced, collaborative, and remote work environment.
• Strong organizational and project management skills.

Brand Specialist - Nutrition Division

Maidenhead

We're looking for a creative, commercially minded Brand Specialist to join a high-performing marketing team.

Deliver exciting product launches & campaigns
Drive growth through smart marketing initiatives
Analyse market trends & influence strategy
Work cross-functionally with Sales, Medical & Regulatory teams

What you'll bring:

• Marketing degree (or equivalent)

• Strong project management & communication skills

• Analytical, proactive & creative mindset

• Team player who makes things happen

Working hours are Monday to Friday 9am- 5:30pm

This is a 12 month fixed term contract

For further information please call the Vibe Team (phone number removed) If this role is of interest then please click apply .

Vibe Recruit is acting as an Employment Business in relation to this vacancy.

Brand Specialist - Nutrition Division

Maidenhead

We're looking for a creative, commercially minded Brand Specialist to join a high-performing marketing team.

Deliver exciting product launches & campaigns
Drive growth through smart marketing initiatives
Analyse market trends & influence strategy
Work cross-functionally with Sales, Medical & Regulatory teams

What you'll bring:

• Marketing degree (or equivalent)

• Strong project management & communication skills

• Analytical, proactive & creative mindset

• Team player who makes things happen

Working hours are Monday to Friday 9am- 5:30pm

This is a 12 month fixed term contract

For further information please call the Vibe Team (phone number removed) If this role is of interest then please click apply .

Vibe Recruit is acting as an Employment Business in relation to this vacancy.

Brand Marketing Specialist - Nottingham - up to £37,000

The Role:

This position is perfect for someone with expertise in and enthusiasm for content marketing who's ready to take the next step in their career. You will producing material for various platforms, such as websites and social media, providing both originality and vision. You will work well both independently and part of a team, taking acc.

WHJS1_UKTJ

Manpower is currently seeking an interim Brand Manager, to work with our global FMCG client Unilever, renowned for brands such as Dove, Sure, Persil, and Simple, and become an integral part of their fast-paced FMCG environment.

The position is based in Kingston upon Thames, Surrey. This is a full-time temporary role to run for 12 Months (Maternity Cover), requiring 36.25 hours per week, Monday to Friday, to start ASAP. Compensation for this role is competitive, paying up to 61,000 per annum, pro rata, depending upon experience.
The role currently offers a mix of remote and onsite working, subject to adjustment based on business requirements.

Role Purpose:
Lead the cross-functional Nutrition team (marketing, CMC, CSP, Shopper, Finance, R&D, Supply Chain, Procurement + other functions) to deliver short and long-term performance of the Graze brand, across both the Savoury and Sweet portfolios. Delivery of in-year targets across internal top line USG and bottom line PBO with full P&L accountability, alongside external market share, penetration and brand power growth will be expected, with the ability to make trade-offs as required. This role supports the Marketing Manager in the development & responsibility of the Graze brand including marketing strategies, annual plans and pricing across the portfolio.

Role Responsibilities:

• Define and own brand strategy for the Graze brand, ensuring relevance to consumers' needs, (inc. Jobs to be Done & Integrated Business Plans)
• Build our Graze brand plan across all 6ps, including an NRM plan
• Generate powerful consumer insights that drive real growth and ensure excellent consumer experience across the full funnel - from awareness to conversion & retention, along end-to-end consumer journeys
• Implement breakthrough data strategies to leverage performance marketing and inform fast, bold decision making
• Supports Marketing Manager in the delivery of the Graze P&L and commercial execution of the in-year plans to achieve our annual performance ambi6ons in growth and profit delivery. Including S&OP, Fuel for Growth, Pricing strategies etc
• Align category development growth plans with Innovation team and own the market execution of NPD (inc. packaging design / communication & business case delivery)
• Generate and create communication ideas to activate through our agencies- from concept to deployment
• Line management of an Assistant Brand Manager

What we are looking for:

• A self-starter with an entrepreneurial and commercially savvy approach and the ability to balance future thinking with driving hands-on delivery and results. Passionate about building omnichannel, consumer-led brands & products.
• Worked in a brand management role (innovation role a bonus) within an FMCG environment, bringing solid knowledge and experience in managing smaller challenger brands.
• Experience in monitoring performance and making data-driven recommendations for future plans (Nielsen, Dunhumby, SIP)
• Skilled in recommending insight approaches and interpreting qualitative and quantitative data
• Excellent project management skills with an eye for detail and high standards of execution
• Be independent and resilient to work in a busy, fast-moving and complex environment, and have the confidence and maturity to engage and influence senior stakeholders
• A real foodie with a natural curiosity and consumer focus, with a keen eye for emerging trends

Experience:

• Ideally already 1-2 years in a Brand management role.

Kingston working environment:

• Contractors who are based at Kingston will be eligible to get free parking at a local carpark
• There is a Unilever Staff Shop located on the Ground Floor next to the main entrance, where Contingent Workers can buy discounted Unilever products.
• A canteen
• A Gym is available for use on the Ground Floor (with subscription).
• Facilities in the gym include cardiovascular equipment, resistance machines, spin bikes, free weights area, boxing equipment and a stretch/matted area. Classes are also available and can be booked directly with the Gym. Shower facilities are available in the changing rooms, along with hairdryers.