241 Brand Strategy jobs in the United Kingdom
Brand Strategy Manager
SO14 2AB Southampton, South East
£55000 Annually
WhatJobs
Posted 14 days ago
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Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an accomplished Brand Strategy Manager to lead their brand development initiatives. This is a critical, fully remote role based out of **Southampton, Hampshire, UK**, offering the opportunity to influence brand direction on a national scale. You will be responsible for developing and executing comprehensive brand strategies that drive consumer engagement, market share, and revenue growth. This involves deep market analysis, consumer insight generation, and cross-functional collaboration.
Key Responsibilities:
The ideal candidate will have a proven history of successful brand management within the FMCG industry, demonstrating a strong grasp of consumer behaviour and market dynamics. Excellent analytical, strategic thinking, and communication skills are paramount. This role offers significant autonomy and the chance to make a substantial impact on well-known brands, all while enjoying the flexibility of a remote work environment. Join our client and help shape the future of iconic consumer products.
Key Responsibilities:
- Develop and implement long-term brand strategies aligned with business objectives and market trends.
- Conduct in-depth market research and competitive analysis to identify growth opportunities and potential threats.
- Translate consumer insights into actionable brand plans and marketing campaigns.
- Oversee brand positioning, messaging, and visual identity across all touchpoints.
- Collaborate with marketing, sales, product development, and R&D teams to ensure consistent brand execution.
- Manage brand budgets and track the performance of brand initiatives against key metrics (KPIs).
- Lead the development of new product launches from a brand perspective.
- Identify and nurture strategic partnerships to enhance brand visibility and reach.
- Mentor and guide junior brand management team members.
- Present brand strategies and performance updates to senior leadership.
The ideal candidate will have a proven history of successful brand management within the FMCG industry, demonstrating a strong grasp of consumer behaviour and market dynamics. Excellent analytical, strategic thinking, and communication skills are paramount. This role offers significant autonomy and the chance to make a substantial impact on well-known brands, all while enjoying the flexibility of a remote work environment. Join our client and help shape the future of iconic consumer products.
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0
Head of Brand Strategy
CF10 1GD Cardiff, Wales
£75000 Annually
WhatJobs
Posted today
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Job Description
Our client is looking for an accomplished and visionary Head of Brand Strategy to lead their brand initiatives from a remote, home-based position. This is a critical leadership role focused on shaping and evolving the brand's identity, perception, and market position within the competitive FMCG sector. You will be responsible for developing and executing comprehensive brand strategies that resonate with target audiences, drive consumer engagement, and achieve long-term business objectives. The ideal candidate will possess a deep understanding of consumer insights, market trends, and the nuances of building powerful brands in the fast-moving consumer goods landscape. Your responsibilities will include defining brand architecture, developing compelling brand narratives, overseeing brand messaging across all touchpoints, and ensuring brand consistency across marketing campaigns, product development, and customer experience. You will collaborate closely with marketing, sales, product development, and creative teams to translate brand strategy into tangible actions and campaigns. This role requires a strategic thinker with a proven track record of successfully launching and managing brands, a flair for creative storytelling, and exceptional leadership capabilities to inspire and guide cross-functional teams remotely. You will be adept at conducting market research, competitive analysis, and performance tracking to measure the effectiveness of brand strategies and make data-driven adjustments. Experience in digital marketing, social media engagement, and influencer marketing strategies is essential. If you are a passionate brand custodian with a strategic mindset and the ability to drive brand growth in a fully remote setting, we invite you to apply for this exciting opportunity to make a significant impact on our client's brand portfolio.
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1
Head of Brand Strategy
NE1 7RF Newcastle upon Tyne, North East
£80000 Annually
WhatJobs
Posted 5 days ago
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Job Description
Our client is seeking a visionary and results-driven Head of Brand Strategy to lead their brand development initiatives from their strategic hub in Newcastle upon Tyne, Tyne and Wear, UK . This critical role is responsible for shaping and executing the overarching brand vision, ensuring consistent messaging, and driving brand equity across all consumer touchpoints within the fast-moving consumer goods (FMCG) sector. The ideal candidate will possess a profound understanding of consumer psychology, market trends, and a proven track record in building impactful brands that resonate with target audiences.
Responsibilities:
Qualifications:
This is a senior leadership opportunity for an ambitious brand strategist eager to make a significant impact on a portfolio of well-loved consumer products.
Responsibilities:
- Develop and implement comprehensive brand strategies that align with business objectives and enhance market position.
- Conduct in-depth market research, competitive analysis, and consumer insights to identify opportunities for brand growth and differentiation.
- Define brand positioning, value propositions, and key messaging pillars for all product lines.
- Oversee the creation and execution of integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and in-store promotions.
- Collaborate closely with product development, sales, and marketing teams to ensure brand consistency and effective go-to-market strategies.
- Manage the brand's visual identity, tone of voice, and overall aesthetic to ensure it is compelling and relevant.
- Monitor brand performance metrics, analyze campaign effectiveness, and provide strategic recommendations for optimization.
- Lead and mentor a team of brand managers and specialists, fostering a culture of creativity, collaboration, and excellence.
- Develop and manage the brand budget, ensuring efficient allocation of resources for maximum impact.
- Build and maintain strong relationships with external agencies, partners, and stakeholders.
Qualifications:
- A Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.
- A minimum of 10 years of progressive experience in brand management, with a significant portion spent within the FMCG industry.
- Demonstrated success in developing and launching successful brands and integrated marketing campaigns.
- Strong understanding of market research methodologies, consumer behavior, and data analysis.
- Exceptional leadership, strategic thinking, and decision-making skills.
- Excellent communication, presentation, and interpersonal abilities, with the capacity to influence stakeholders at all levels.
- Proficiency in marketing analytics tools and digital marketing platforms.
- Creative mindset with a keen eye for design and brand aesthetics.
- Proven ability to manage budgets and drive ROI.
- Experience in managing and developing teams is essential.
This is a senior leadership opportunity for an ambitious brand strategist eager to make a significant impact on a portfolio of well-loved consumer products.
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2
Senior Brand Strategy Manager
EH1 1SP Edinburgh, Scotland
£55000 Annually
WhatJobs
Posted 7 days ago
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Job Description
Our client, a leading innovator in its sector, is seeking a dynamic and experienced Senior Brand Strategy Manager to join their marketing powerhouse based in **Edinburgh**. This hybrid role offers a blend of collaborative in-office work and the flexibility of remote working. You will be at the forefront of shaping and executing compelling brand strategies that resonate with target audiences and drive business growth. Your responsibilities will encompass conducting market research, analysing consumer trends, and identifying competitive landscapes to inform strategic decisions. You will develop comprehensive brand plans, including positioning, messaging, and go-to-market strategies, ensuring consistency across all touchpoints. This role involves close collaboration with cross-functional teams, including product development, sales, and creative agencies, to bring brand initiatives to life. You will oversee the development of integrated marketing campaigns, manage brand budgets, and measure the effectiveness of brand activities through key performance indicators. The ideal candidate will possess a Bachelor's or Master's degree in Marketing, Business, or a related field, coupled with at least 7 years of progressive experience in brand management or marketing strategy. Proven success in developing and launching successful brands, with a strong understanding of digital marketing, content strategy, and consumer insights, is essential. Excellent analytical, strategic thinking, and communication skills are a must, as you will be presenting strategies and results to senior leadership. Experience in managing external agencies and leading project teams is highly valued. If you are a strategic thinker with a passion for building impactful brands and are looking for an exciting opportunity in **Edinburgh**, we encourage you to apply. Join our client's team and play a pivotal role in defining their brand's future.
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3
Senior Marketing Manager - Brand Strategy
M1 1AE Manchester, North West
£60000 Annually
WhatJobs
Posted 1 day ago
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Job Description
Our client, a dynamic and innovative media company, is seeking a talented Senior Marketing Manager to lead brand strategy development and execution from their hub in Manchester, Greater Manchester, UK . This role is crucial for shaping and amplifying our client's brand presence across multiple platforms, driving engagement, and achieving ambitious marketing objectives. The ideal candidate will possess a strategic mindset, exceptional creativity, and a deep understanding of the media landscape.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive brand strategies that align with business goals and target audience insights.
- Oversee the creation and execution of integrated marketing campaigns across digital, social, print, and event channels.
- Manage brand identity, messaging, and positioning to ensure consistency and impact.
- Conduct market research and competitive analysis to identify opportunities and trends.
- Collaborate with creative teams, agencies, and stakeholders to produce high-quality marketing materials.
- Measure and report on the performance of marketing campaigns, providing actionable insights for optimization.
- Manage marketing budgets effectively, ensuring optimal allocation of resources.
- Build and maintain strong relationships with media partners and influencers.
- Mentor and guide junior marketing team members, fostering a collaborative environment.
- Stay ahead of industry developments and emerging marketing technologies.
- Develop and manage PR strategies to enhance brand visibility and reputation.
- Organize and execute promotional events and product launches.
- Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree is a plus.
- Minimum of 6 years of experience in marketing or brand management, preferably within the media or entertainment industry.
- Proven track record of developing and executing successful brand strategies and integrated marketing campaigns.
- Strong understanding of digital marketing channels, social media, content marketing, and SEO/SEM.
- Excellent analytical and project management skills.
- Exceptional written and verbal communication skills, with a flair for creative storytelling.
- Experience with marketing automation platforms and analytics tools.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Strong leadership and team management skills.
- Creative thinking and a passion for innovation in marketing.
- Experience in public relations and media relations is highly desirable.
This advertiser has chosen not to accept applicants from your region.
4
Senior Marketing Manager - Brand Strategy
LS1 1AA Leeds, Yorkshire and the Humber
£55000 Annually
WhatJobs
Posted 19 days ago
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Job Description
Our client is seeking a creative and strategic Senior Marketing Manager to lead their brand strategy initiatives. This role is pivotal in shaping and elevating the company's brand presence across all channels, driving brand awareness, and fostering customer engagement. You will be responsible for developing and executing comprehensive brand strategies, managing brand messaging, overseeing content creation, and analyzing market trends to identify opportunities for growth. The ideal candidate will have a strong background in marketing, with a proven track record in brand management, strategy development, and campaign execution. Excellent communication, analytical, and leadership skills are essential. Proficiency in marketing analytics tools, digital marketing platforms, and content management systems is required. This hybrid role requires a balance of in-office collaboration and remote work flexibility. You will work closely with the marketing team, sales departments, and external agencies to ensure brand consistency and maximize campaign impact. Responsibilities include: developing annual brand plans, managing brand guidelines, leading cross-functional teams for campaign development, analyzing campaign performance and ROI, conducting market research and competitor analysis, and staying abreast of emerging marketing trends. If you are a passionate marketer with a strategic mindset and a drive to build impactful brands, we encourage you to apply. The **location** for this role is **Leeds, West Yorkshire, UK**, with a flexible hybrid working arrangement.
Key Responsibilities:
Key Responsibilities:
- Develop and implement innovative brand strategies to enhance market presence.
- Manage and evolve brand messaging and positioning across all touchpoints.
- Oversee the creation and execution of integrated marketing campaigns.
- Analyze marketing campaign performance, ROI, and key metrics.
- Conduct market research and competitor analysis to identify strategic opportunities.
- Collaborate with cross-functional teams to ensure brand consistency and alignment.
- Manage relationships with external agencies and vendors.
- Develop and track key performance indicators (KPIs) for brand health and marketing effectiveness.
- Stay current with industry trends, emerging technologies, and best practices in marketing and branding.
- Contribute to the overall marketing strategy and business objectives.
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- Proven experience as a Marketing Manager or Brand Manager, with a focus on strategy.
- Strong understanding of brand management principles and marketing frameworks.
- Demonstrated success in developing and executing successful marketing campaigns.
- Expertise in digital marketing channels, content marketing, and social media strategy.
- Proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot) and CRM systems.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong leadership, communication, and interpersonal abilities.
- Experience working in a hybrid work environment.
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5
Head of FMCG Brand Strategy
B3 2PP Birmingham, West Midlands
£70000 Annually
WhatJobs
Posted today
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Job Description
Our client, a dynamic and rapidly growing player in the FMCG sector, is seeking a visionary Head of FMCG Brand Strategy to lead their brand development initiatives. This is a fully remote, senior leadership role, offering the flexibility to work from anywhere in the UK. You will be responsible for defining and executing comprehensive brand strategies that enhance market presence, drive consumer engagement, and foster long-term brand loyalty. Your remit will include market analysis, consumer insights, brand positioning, product innovation, and integrated marketing communications planning. You will lead the development of compelling brand narratives and ensure consistent brand messaging across all touchpoints, from packaging and digital platforms to in-store activations and public relations. The ideal candidate will possess a deep understanding of the FMCG landscape, including consumer behaviour, competitive dynamics, and emerging market trends. You should have a proven track record of successfully launching and revitalising brands, driving significant market share growth. Exceptional strategic thinking, creative problem-solving, and strong leadership skills are essential. You will be adept at translating consumer insights into actionable brand plans and inspiring cross-functional teams, including marketing, sales, R&D, and agencies, to deliver against brand objectives. Experience in managing brand budgets, analysing campaign performance, and optimising marketing ROI is crucial. This role demands a strategic marketer with a passion for building iconic brands and a data-driven approach to decision-making. You will be responsible for nurturing brand equity and ensuring that our client's products resonate deeply with target consumers. This is an outstanding opportunity to make a significant impact on a growing portfolio of consumer brands within a leading FMCG organization. You will have the autonomy to shape the future direction of our brands and drive significant commercial success. A background in marketing or brand management within the FMCG industry is essential, along with a history of successful brand campaigns and demonstrable business growth. Excellent communication and presentation skills are required to engage stakeholders at all levels.
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6
Remote FMCG Brand Strategy Lead
S1 1AA Sheffield, Yorkshire and the Humber
£65000 Annually
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and experienced Remote FMCG Brand Strategy Lead. This fully remote role is crucial for developing and executing impactful brand strategies that drive market growth, enhance brand equity, and increase consumer engagement across our diverse product portfolio. You will be responsible for market analysis, consumer insights generation, brand positioning, and go-to-market planning for new and existing products. This involves close collaboration with marketing, sales, product development, and external agencies. The ideal candidate will possess a deep understanding of the FMCG landscape, consumer behavior, and brand management principles. Proven experience in developing successful brand campaigns, managing marketing budgets, and leveraging digital marketing channels is essential. Strong analytical skills, coupled with creative thinking and excellent communication abilities, are required to translate insights into compelling brand narratives and strategies. You should be adept at identifying market trends, competitive threats, and untapped opportunities. This is an exciting opportunity to shape the future of well-known brands and drive significant commercial success from a flexible, remote work environment.
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7
Head of Brand Strategy - FMCG
BS1 4EQ Bristol, South West
£80000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client, a dynamic and innovative player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and visionary Head of Brand Strategy to spearhead their brand initiatives. This is a fully remote position, offering the flexibility to work from anywhere within the UK. You will be responsible for defining and driving the overarching brand strategy for a portfolio of exciting consumer products, ensuring consistent brand messaging, driving market penetration, and fostering strong consumer engagement. This is a critical leadership role that will shape the future perception and success of our client's brands.
As the Head of Brand Strategy, you will lead a talented marketing team, collaborating closely with product development, sales, and digital teams to bring brand visions to life. Your remit will include conducting in-depth market research, analyzing consumer insights, identifying market opportunities, and developing innovative brand positioning and communication strategies. You will be instrumental in developing and executing integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and in-store promotions. The ideal candidate possesses a proven track record of building and growing successful consumer brands within the competitive FMCG landscape.
Key Responsibilities:
As the Head of Brand Strategy, you will lead a talented marketing team, collaborating closely with product development, sales, and digital teams to bring brand visions to life. Your remit will include conducting in-depth market research, analyzing consumer insights, identifying market opportunities, and developing innovative brand positioning and communication strategies. You will be instrumental in developing and executing integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and in-store promotions. The ideal candidate possesses a proven track record of building and growing successful consumer brands within the competitive FMCG landscape.
Key Responsibilities:
- Develop and implement comprehensive brand strategies to drive brand awareness, equity, and market share growth.
- Conduct thorough market analysis, competitor benchmarking, and consumer insight generation.
- Define clear brand positioning, messaging, and visual identity guidelines for all brands.
- Oversee the development and execution of integrated marketing and communication plans across all channels.
- Manage the brand marketing budget effectively to maximize ROI.
- Collaborate with product development teams to ensure new product launches align with brand strategy.
- Lead and inspire a team of brand managers and marketing specialists.
- Monitor brand performance using key metrics and analytics, making data-driven recommendations for optimization.
- Foster strong relationships with external agencies (advertising, PR, digital) to ensure creative excellence and campaign effectiveness.
- Identify emerging trends and opportunities within the FMCG market and consumer behaviour.
- Ensure consistent brand representation across all consumer touchpoints.
- Develop and maintain strong internal stakeholder alignment on brand vision and objectives.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 7-10 years of progressive experience in brand management and marketing within the FMCG sector.
- Proven track record of successfully developing and launching impactful consumer brands.
- Strong understanding of market research methodologies, consumer behaviour, and digital marketing trends.
- Experience in managing marketing budgets and optimizing campaign performance.
- Excellent leadership, strategic thinking, and communication skills.
- Demonstrated ability to manage cross-functional teams and external agencies.
- Creative and analytical mindset with a passion for consumer brands.
- Ability to thrive in a fast-paced, remote working environment.
This advertiser has chosen not to accept applicants from your region.
8
Head of Brand Strategy & Innovation
CF10 1AA Cardiff, Wales
£75000 Annually
WhatJobs
Posted 4 days ago
Job Viewed
Job Description
Our client is seeking an visionary and experienced Head of Brand Strategy & Innovation to define and elevate their brand presence. This is a crucial, fully remote role where you will be responsible for shaping the company's brand narrative, driving innovation in brand communication, and ensuring a consistent and compelling brand experience across all touchpoints. You will lead the development and execution of comprehensive brand strategies that resonate with target audiences and differentiate the company in the market. Your responsibilities will include conducting market research, identifying consumer insights, developing brand positioning, and overseeing creative campaigns. You will work closely with marketing, product development, and sales teams to align brand initiatives with overall business objectives. The ideal candidate will possess a deep understanding of branding principles, market dynamics, consumer behaviour, and digital marketing trends. Proven experience in leading brand strategy development, managing creative agencies, and launching successful brand campaigns is essential. Exceptional strategic thinking, creativity, leadership, and communication skills are paramount. This is an exciting opportunity for a senior brand leader to make a significant impact and drive growth in a dynamic, remote-first environment.
Responsibilities:
Responsibilities:
- Develop and execute a compelling, long-term brand strategy aligned with business goals.
- Define and maintain clear brand guidelines, messaging, and visual identity.
- Lead market research and consumer insight gathering to inform brand positioning and strategy.
- Oversee the development and execution of integrated marketing and communication campaigns.
- Drive innovation in brand storytelling and engagement across digital and traditional channels.
- Collaborate with product teams to ensure brand consistency in product development and launch.
- Manage relationships with creative agencies and external partners.
- Monitor brand performance, track key metrics, and provide regular reporting to senior leadership.
- Identify emerging trends and opportunities for brand expansion and innovation.
- Foster a strong brand-centric culture within the organisation.
- Master's degree in Marketing, Business Administration, or a related field.
- 10+ years of experience in brand management, marketing strategy, or a related leadership role.
- Proven track record of developing and successfully launching impactful brand strategies and campaigns.
- In-depth knowledge of branding principles, consumer psychology, market research, and digital marketing.
- Experience managing brand portfolios and leading innovation initiatives.
- Exceptional strategic thinking, creative problem-solving, and analytical skills.
- Outstanding leadership, communication, and stakeholder management abilities.
- Demonstrated ability to lead and inspire teams in a remote setting.
- Experience working with diverse markets and customer segments.
This advertiser has chosen not to accept applicants from your region.
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