308 Brand Strategy jobs in the United Kingdom
Brand Strategy Director
Digital Silk - Growing Brands Online
Posted today
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Job Description
We are first and foremost a great team full of ambitious and proactive individuals whose goal is to
become the best professionals they can be and make Digital Silk a globally renowned digital agency.
Our quest for excellence has resulted in our company’s growth and continuous need for outstanding team members.
Digital Silk is seeking Brand Strategy Director to:
- Be hands on with creating brand strategies and style guides for various B2B and B2C client projects.
- Help lead the brand strategy team and the creative design teams by providing feedback and ensuring all deliverables are to high standards for clients
- Develop, retain and grow a high-performing branding team characterized by creativity, strategic thinking, teamwork and operational efficiency.
- Consistently deliver innovative and impactful brand solutions that grow brands online, generate results for clients and support Digital Silk’s reputation in the marketplace.
Digital Silk is built upon the principles of self-betterment, excellence, proactivity, and teamwork.
If you share our passion and values, and want to be challenged and thrive in your career, then you’ll fit right in.
Digital Silk offers competitive salaries , yearly growth opportunities AND company shares for all team members.
This is for a full-time, remote-work-at-home position as our headquarters are in the US. We do require team members to work 8am to 5pm EST (with breaks) as our clients are in the US.
What we offer at Digital Silk :
· A work culture focused on mutual success and continuous growth
· Competitive pay and scheduled yearly raises
· Shares in the company – share in profit upon company sale
· Challenging projects and opportunity to work with great team members
· Work-from-home opportunity
· 4 weeks paid time off
Brand Director Job Responsibilities:
- Lead, mentor, and manage a team of brand strategists and brand designers, fostering collaboration, creativity, professional growth, and accountability within the agency’s organization.
- Oversee the development of cutting-edge branding strategies, visual identities and brand guidelines. Ensure alignment with client objectives, trends and research and agency standards, to deliver creative with excellence.
- Set the tone for team culture and collaborate closely with cross-functional teams (e.g., digital strategists, client partners, marketing, design, project management) to integrate the brand vision seamlessly into website messaging and design and marketing campaigns.
- Utilize AI as a tool (not a solution) to streamline data research, work and process.
- Support Business Development by actively participating in project scoping calls, developing creative recommendations and presenting proposals with enthusiasm.
- Manage the full cycle of brand projects, from client briefing and ideation to execution and delivery, ensuring timely completion within established budgets.
- Act as the senior team liaison for branding projects, overseeing the development of the team’s work, monitoring for quality and best practice, providing regular direction and maintaining client relationships effectively.
- Monitor branding project timelines and budgets, ensuring timely delivery and resource optimization.
Branding Director Job Requirements:
- Minimum 10 years of branding experience, including significant leadership roles within an agency or relevant industry such as consumer-packaged goods.
- Ability to be hands on with creating strategies and brand design elements
- Demonstrated experience leading and developing teams consisting of both brand strategists and designers. Specialization in marketing a plus.
- Proven expertise in the full brand development processes, including strategy, positioning, research, creative development, and execution.
- Exceptional understanding of digital branding landscapes and proficiency with digital marketing tools and platforms.
- Excellent communication and presentation skills, with the ability to effectively engage diverse stakeholders and clients.
- Team-first, solution-oriented mindset, able to quickly adapt in a changing business landscape.
- Bachelor's degree in Marketing, Communications, Business, Graphic Design or related field; an advanced degree or relevant certifications preferred.
We are a growing digital agency and are seeking to make IMMEDIATE hires.
Recruitment steps:
· Apply via LinkedIn
· Receive short questionnaire
· Send back answers + CV
· Receive and complete a test
· Have an interview with our Hiring Manager
· Get introduced to our CEO
· Get feedback
We kindly ask for your CV and all correspondence to be in English.
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Head of Brand Strategy
BS1 3AN Bristol, South West
£80000 Annually
WhatJobs
Posted today
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Job Description
Our client, a rapidly expanding leader in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an accomplished Head of Brand Strategy to spearhead their brand initiatives on a fully remote basis. This is a unique opportunity to shape the future of established and emerging brands from your home office, driving growth and market penetration across diverse consumer segments. The role demands a visionary leader with a proven track record in developing and executing winning brand strategies within the FMCG landscape.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and implement comprehensive brand strategies aligned with company objectives and market opportunities.
- Conduct in-depth market research, consumer insights analysis, and competitive landscape assessments.
- Define brand positioning, messaging, and visual identity for key product portfolios.
- Oversee the creation and execution of integrated marketing campaigns across digital, social, and traditional channels.
- Manage brand budgets, ensuring optimal allocation of resources for maximum ROI.
- Collaborate closely with product development, sales, and external agencies to ensure brand consistency and effective go-to-market strategies.
- Monitor brand performance metrics, analyze campaign effectiveness, and provide actionable insights for continuous improvement.
- Lead and mentor a team of brand managers and marketing professionals in a remote setting.
- Champion brand stewardship throughout the organization, ensuring adherence to brand guidelines.
- Identify new market opportunities and potential brand extensions.
- Drive innovation in brand communication and consumer engagement strategies.
Qualifications:
- Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 10 years of progressive experience in brand management, with at least 5 years in a senior leadership role within the FMCG industry.
- Demonstrated success in developing and launching successful brands or revitalizing existing ones.
- Strong understanding of consumer behavior, market trends, and the FMCG retail environment.
- Expertise in digital marketing, social media strategy, and data analytics.
- Exceptional strategic thinking, analytical, and problem-solving abilities.
- Excellent leadership, communication, and presentation skills, suitable for a remote leadership role.
- Proven ability to manage complex projects and budgets in a fast-paced, evolving market.
- Experience working effectively in a fully remote, collaborative team environment.
- Creative flair and a passion for building compelling brand narratives.
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1
Head of Brand Strategy
SW1A 0AA London, London
£90000 Annually
WhatJobs
Posted 10 days ago
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Job Description
Our client, a prominent FMCG company, is seeking a visionary and strategic Head of Brand Strategy to lead brand development and market positioning initiatives from their central London office. This senior leadership role is responsible for crafting and executing comprehensive brand strategies that drive consumer engagement, market share, and long-term brand equity. You will oversee all aspects of brand management, including brand identity development, marketing communications, product positioning, and consumer insights. Key responsibilities include conducting in-depth market and competitive analysis, identifying growth opportunities, and developing innovative brand campaigns. The Head of Brand Strategy will work closely with marketing, sales, R&D, and product development teams to ensure a cohesive and compelling brand narrative across all touchpoints. The ideal candidate will possess a strong background in brand management within the FMCG sector, with a proven track record of successfully launching and growing iconic brands. Exceptional strategic thinking, analytical skills, and creative vision are essential. You must be adept at translating consumer insights into actionable brand strategies and possess excellent leadership, communication, and stakeholder management skills. Proficiency in market research tools and a deep understanding of marketing principles are required. This is an exciting opportunity to shape the future of influential brands in a dynamic industry. We are looking for a passionate and results-oriented leader who can inspire teams and drive brand success. The London office provides a collaborative environment where innovation and strategic thinking are encouraged. Your expertise will be critical in navigating competitive markets and ensuring our brands resonate powerfully with target audiences. You will be responsible for fostering a strong brand culture throughout the organisation and championing consumer-centricity in all strategic decisions. The ability to manage complex brand portfolios and to adapt strategies to evolving market trends will be key to your effectiveness. Join us to leave your indelible mark on the brands consumers love.
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2
Head of Brand Strategy
CF10 1GD Cardiff, Wales
£75000 Annually
WhatJobs
Posted 19 days ago
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Job Description
Our client is looking for an accomplished and visionary Head of Brand Strategy to lead their brand initiatives from a remote, home-based position. This is a critical leadership role focused on shaping and evolving the brand's identity, perception, and market position within the competitive FMCG sector. You will be responsible for developing and executing comprehensive brand strategies that resonate with target audiences, drive consumer engagement, and achieve long-term business objectives. The ideal candidate will possess a deep understanding of consumer insights, market trends, and the nuances of building powerful brands in the fast-moving consumer goods landscape. Your responsibilities will include defining brand architecture, developing compelling brand narratives, overseeing brand messaging across all touchpoints, and ensuring brand consistency across marketing campaigns, product development, and customer experience. You will collaborate closely with marketing, sales, product development, and creative teams to translate brand strategy into tangible actions and campaigns. This role requires a strategic thinker with a proven track record of successfully launching and managing brands, a flair for creative storytelling, and exceptional leadership capabilities to inspire and guide cross-functional teams remotely. You will be adept at conducting market research, competitive analysis, and performance tracking to measure the effectiveness of brand strategies and make data-driven adjustments. Experience in digital marketing, social media engagement, and influencer marketing strategies is essential. If you are a passionate brand custodian with a strategic mindset and the ability to drive brand growth in a fully remote setting, we invite you to apply for this exciting opportunity to make a significant impact on our client's brand portfolio.
This advertiser has chosen not to accept applicants from your region.
3
Head of Brand Strategy
NE1 7RF Newcastle upon Tyne, North East
£80000 Annually
WhatJobs
Posted 19 days ago
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Job Description
Our client is seeking a visionary and results-driven Head of Brand Strategy to lead their brand development initiatives from their strategic hub in Newcastle upon Tyne, Tyne and Wear, UK . This critical role is responsible for shaping and executing the overarching brand vision, ensuring consistent messaging, and driving brand equity across all consumer touchpoints within the fast-moving consumer goods (FMCG) sector. The ideal candidate will possess a profound understanding of consumer psychology, market trends, and a proven track record in building impactful brands that resonate with target audiences.
Responsibilities:
Qualifications:
This is a senior leadership opportunity for an ambitious brand strategist eager to make a significant impact on a portfolio of well-loved consumer products.
Responsibilities:
- Develop and implement comprehensive brand strategies that align with business objectives and enhance market position.
- Conduct in-depth market research, competitive analysis, and consumer insights to identify opportunities for brand growth and differentiation.
- Define brand positioning, value propositions, and key messaging pillars for all product lines.
- Oversee the creation and execution of integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and in-store promotions.
- Collaborate closely with product development, sales, and marketing teams to ensure brand consistency and effective go-to-market strategies.
- Manage the brand's visual identity, tone of voice, and overall aesthetic to ensure it is compelling and relevant.
- Monitor brand performance metrics, analyze campaign effectiveness, and provide strategic recommendations for optimization.
- Lead and mentor a team of brand managers and specialists, fostering a culture of creativity, collaboration, and excellence.
- Develop and manage the brand budget, ensuring efficient allocation of resources for maximum impact.
- Build and maintain strong relationships with external agencies, partners, and stakeholders.
Qualifications:
- A Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.
- A minimum of 10 years of progressive experience in brand management, with a significant portion spent within the FMCG industry.
- Demonstrated success in developing and launching successful brands and integrated marketing campaigns.
- Strong understanding of market research methodologies, consumer behavior, and data analysis.
- Exceptional leadership, strategic thinking, and decision-making skills.
- Excellent communication, presentation, and interpersonal abilities, with the capacity to influence stakeholders at all levels.
- Proficiency in marketing analytics tools and digital marketing platforms.
- Creative mindset with a keen eye for design and brand aesthetics.
- Proven ability to manage budgets and drive ROI.
- Experience in managing and developing teams is essential.
This is a senior leadership opportunity for an ambitious brand strategist eager to make a significant impact on a portfolio of well-loved consumer products.
This advertiser has chosen not to accept applicants from your region.
4
Senior Marketing Manager - Brand Strategy
MK10 0BD Milton Keynes, South East
£60000 Annually
WhatJobs
Posted 1 day ago
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Job Description
Our client is seeking an experienced Senior Marketing Manager to drive their brand strategy and enhance market presence in **Milton Keynes**. This hybrid role offers a dynamic work environment, balancing collaborative team sessions in the office with focused remote work. You will be responsible for developing and executing comprehensive marketing strategies that build brand equity, drive demand, and foster customer loyalty. Your duties will include market research, brand positioning, campaign development across various channels (digital, print, events), and performance analysis. You will manage marketing budgets, collaborate closely with internal stakeholders (sales, product, creative teams), and oversee external agencies. The ideal candidate possesses a proven track record in marketing management, with a strong emphasis on brand development and strategic planning. Demonstrable experience in executing integrated marketing campaigns and measuring their ROI is essential. Proficiency in marketing automation tools, CRM systems, and analytics platforms is required. Excellent leadership, communication, and project management skills are crucial for success in this role. You should have a deep understanding of consumer behavior and market dynamics. This is an exceptional opportunity to shape the brand's narrative and contribute significantly to its growth. If you are a creative and strategic marketer ready to take on a leadership role, we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.
5
Senior Marketing Manager - Brand Strategy
L3 8DA Liverpool, North West
£55000 Annually
WhatJobs
Posted 2 days ago
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Job Description
Our client is looking for a strategic and creative Senior Marketing Manager to lead brand strategy development and execution. This hybrid role, based in our vibrant Liverpool, Merseyside, UK office, offers a unique opportunity to shape the perception and market position of our growing brands. You will be responsible for crafting compelling brand narratives, overseeing multi-channel marketing campaigns, and ensuring brand consistency across all touchpoints. The ideal candidate possesses a deep understanding of consumer insights, market trends, and innovative marketing techniques.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive brand strategies aligned with business objectives.
- Conduct market research and competitor analysis to identify opportunities and threats.
- Create and manage integrated marketing campaigns across digital, social, PR, and traditional channels.
- Oversee brand messaging, visual identity, and content creation to ensure consistency and impact.
- Collaborate with internal teams (sales, product development, creative) to ensure cohesive brand experience.
- Manage the marketing budget effectively and track campaign performance against KPIs.
- Analyze campaign data and provide actionable insights for optimization.
- Stay abreast of emerging marketing trends and technologies.
- Mentor junior marketing team members and foster a culture of creativity and innovation.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master's degree is a plus.
- 5+ years of experience in marketing, with a proven track record in brand management and strategy.
- Demonstrated success in developing and executing successful marketing campaigns.
- Strong understanding of digital marketing, social media, content marketing, and analytics.
- Excellent communication, presentation, and leadership skills.
- Ability to work effectively in a hybrid environment, balancing remote work with office collaboration.
- Proficiency in marketing automation and CRM software.
- Creative thinking and problem-solving abilities.
- Experience managing external agencies and suppliers.
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6
Senior Marketing Manager - Brand Strategy
B1 1TT Birmingham, West Midlands
£55000 Annually
WhatJobs
Posted 12 days ago
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Job Description
Our client, a leading player in the consumer goods sector, is seeking an experienced and strategic Senior Marketing Manager to lead their brand strategy initiatives in Birmingham, West Midlands, UK . This high-impact role will be responsible for shaping and evolving the brand's identity, driving market share, and ensuring consistent brand messaging across all consumer touchpoints. The ideal candidate will possess a deep understanding of brand building, market dynamics, and consumer behaviour.
Key Responsibilities:
Key Responsibilities:
- Develop and execute a comprehensive brand strategy aligned with overall business objectives.
- Conduct market research and competitive analysis to identify opportunities and threats.
- Define target audience segments and craft compelling brand positioning statements.
- Oversee the creation of all marketing materials, ensuring brand consistency and quality.
- Manage and nurture the brand's visual identity, tone of voice, and messaging guidelines.
- Lead integrated marketing campaigns across digital, social media, traditional advertising, and PR channels.
- Collaborate closely with product development, sales, and communications teams to ensure cohesive brand execution.
- Monitor brand performance metrics, including awareness, perception, and equity.
- Manage the marketing budget allocated for brand initiatives, ensuring efficient resource allocation and optimal ROI.
- Identify and cultivate strategic partnerships to enhance brand visibility and reach.
- Stay informed about industry trends and consumer insights to proactively adapt brand strategies.
- Mentor and lead a team of marketing professionals, fostering a collaborative and high-performing environment.
- Proven track record (5+ years) in brand management or senior marketing roles, preferably within the FMCG sector.
- Demonstrated success in developing and implementing successful brand strategies that have driven business growth.
- Strong understanding of market research, consumer insights, and competitive landscape analysis.
- Expertise in integrated marketing communications, including digital, social media, content marketing, and traditional advertising.
- Excellent leadership, communication, and stakeholder management skills.
- Experience managing marketing budgets and delivering results within financial constraints.
- Proficiency with marketing analytics tools and platforms.
- A strategic thinker with a creative and innovative approach to marketing challenges.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA or equivalent preferred.
- Ability to inspire and motivate a team to achieve ambitious goals.
This advertiser has chosen not to accept applicants from your region.
7
Senior Marketing Manager - Brand Strategy
EH1 1BG Edinburgh, Scotland
£60000 Annually
WhatJobs
Posted 14 days ago
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Job Description
Our client is seeking an accomplished Senior Marketing Manager with a strong background in Brand Strategy to join their innovative team in Edinburgh, Scotland, UK . This pivotal role will be responsible for developing and executing comprehensive brand strategies that enhance market position, drive customer engagement, and achieve ambitious business objectives. The position involves a hybrid working model, combining focused in-office collaboration with the flexibility of remote work.
Key Responsibilities:
Qualifications:
This role offers a competitive salary, excellent benefits, and the opportunity to shape the future of a dynamic brand. The position is based in Edinburgh, Scotland, UK , with a hybrid working arrangement.
Key Responsibilities:
- Develop, implement, and manage integrated brand strategies to build and strengthen brand equity and market presence.
- Conduct in-depth market research and competitor analysis to identify growth opportunities and evolving consumer trends.
- Define brand positioning, messaging, and key value propositions for various target audiences.
- Oversee the creation of compelling marketing campaigns across multiple channels, including digital, social media, content marketing, PR, and traditional advertising.
- Collaborate with product development, sales, and customer service teams to ensure consistent brand messaging and customer experience.
- Manage the marketing budget effectively, allocating resources to maximize ROI and achieve performance targets.
- Lead and mentor a team of marketing professionals, fostering a collaborative and high-performing environment.
- Monitor and analyze campaign performance, providing insights and recommendations for optimization.
- Develop and maintain strong relationships with external agencies, partners, and media outlets.
- Ensure brand consistency across all touchpoints and communications, upholding brand guidelines and standards.
- Stay abreast of the latest marketing trends, technologies, and best practices to drive continuous improvement.
Qualifications:
- A Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.
- A minimum of 8 years of progressive experience in marketing, with a significant specialization in brand management and strategy.
- Proven success in developing and executing impactful brand campaigns that have driven measurable business results.
- Expertise in market research, consumer insights, and competitive analysis.
- Strong understanding of integrated marketing communications, including digital, social media, content, and PR.
- Excellent project management and organizational skills, with the ability to manage multiple priorities simultaneously.
- Exceptional leadership, communication, and interpersonal skills.
- Experience with marketing analytics tools and CRM systems.
- Creative thinking and problem-solving abilities.
- Ability to thrive in a collaborative, fast-paced environment.
This role offers a competitive salary, excellent benefits, and the opportunity to shape the future of a dynamic brand. The position is based in Edinburgh, Scotland, UK , with a hybrid working arrangement.
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8
Senior Marketing Manager - Brand Strategy
S1 4ER Leeds, Yorkshire and the Humber
£50000 Annually
WhatJobs
Posted 16 days ago
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Job Description
Our client is looking for a strategic and creative Senior Marketing Manager to lead brand strategy initiatives in Sheffield, South Yorkshire, UK . This role is instrumental in shaping and amplifying our client's brand identity across all marketing touchpoints. The ideal candidate will have a proven ability to develop and execute comprehensive brand strategies, drive market perception, and foster strong brand loyalty. You will be responsible for overseeing brand messaging, campaign development, and ensuring consistency in brand representation across all channels. This position requires a deep understanding of market dynamics, consumer behavior, and the ability to translate insights into actionable brand plans.
Key Responsibilities:
Key Responsibilities:
- Develop and implement integrated brand strategies to enhance brand awareness, equity, and market position.
- Define and manage brand guidelines, ensuring consistent brand voice and visual identity across all communications.
- Oversee the creation and execution of marketing campaigns, from concept development to performance analysis.
- Conduct market research and competitive analysis to identify trends and opportunities.
- Collaborate with product development, sales, and communication teams to align brand strategy with business objectives.
- Manage external agencies and partners involved in brand-related activities.
- Track and analyze brand performance metrics, providing regular reports and actionable recommendations.
- Identify and engage target audiences through appropriate marketing channels.
- Develop and manage the brand marketing budget effectively.
- Mentor and guide junior members of the marketing team.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 6 years of progressive experience in brand management or marketing strategy.
- Demonstrated success in developing and launching impactful brand campaigns.
- Strong understanding of brand positioning, messaging, and identity development.
- Excellent analytical and market research skills.
- Proficiency in marketing analytics tools and methodologies.
- Exceptional written and verbal communication and presentation skills.
- Creative thinking and a passion for storytelling.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Experience in managing budgets and working with cross-functional teams.
This advertiser has chosen not to accept applicants from your region.
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