241 Brand Strategy Roles jobs in the United Kingdom

Brand Development Manager

NR2 1AA Norwich, Eastern £50000 Annually WhatJobs

Posted 10 days ago

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Job Description

full-time
Our client is a rapidly expanding force in the FMCG sector, seeking a dynamic and results-oriented Brand Development Manager to spearhead brand strategy and execution from their hub in Norwich, Norfolk, UK . This pivotal role will be responsible for driving brand growth, enhancing market presence, and ensuring the consistent delivery of brand messaging across all touchpoints. You will immerse yourself in consumer insights, market trends, and competitor analysis to identify opportunities for innovation and differentiation. The successful candidate will manage the entire product lifecycle from ideation through to launch, collaborating closely with marketing, sales, and product development teams. This position demands a creative thinker with a strong commercial acumen and a proven track record in brand management within the fast-moving consumer goods industry. You will be tasked with developing and executing integrated marketing campaigns, managing budgets, and measuring the effectiveness of brand initiatives. The ability to build strong relationships with internal stakeholders and external agencies is paramount.

Key Responsibilities:
  • Develop and implement comprehensive brand strategies to drive market share and revenue growth.
  • Conduct in-depth market research, trend analysis, and competitor benchmarking.
  • Define and refine brand positioning, messaging, and visual identity.
  • Oversee the development and launch of new products and product line extensions.
  • Create and execute integrated marketing campaigns across digital, social, traditional, and experiential channels.
  • Manage marketing budgets, allocating resources effectively to achieve ROI.
  • Monitor brand performance metrics and provide regular reports on key KPIs.
  • Collaborate with cross-functional teams including product development, sales, and supply chain.
  • Build and maintain strong relationships with advertising agencies, media partners, and other external stakeholders.
  • Ensure brand consistency across all consumer touchpoints and marketing materials.
  • Identify and capitalise on emerging consumer trends and market opportunities.
  • Drive product innovation and category expansion.
Qualifications and Skills:
  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
  • Minimum of 5 years of progressive experience in brand management within the FMCG industry.
  • Demonstrated success in developing and executing brand strategies that delivered measurable results.
  • Strong understanding of consumer behaviour, market dynamics, and competitive landscapes.
  • Excellent project management and organizational skills.
  • Proficiency in digital marketing tools and analytics platforms.
  • Exceptional communication, presentation, and interpersonal skills.
  • Proven ability to influence and collaborate with stakeholders at all levels.
  • Creative thinker with a strategic and analytical mindset.
  • Experience managing agency relationships and external vendors.
  • Passion for consumer brands and understanding of category drivers.
This is an office-based role requiring full-time commitment at our facility in Norwich, Norfolk, UK . We offer a competitive remuneration package and the chance to make a significant impact on a growing portfolio of brands.
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Brand Development Manager

Cosmetic Recruitment

Posted 3 days ago

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Job Description

Aesthetic Sales Manager
£50,000 base + £0,000+ OTE | UK-wide (Field-Based)
Apply:

Join a high-growth, science-led brand at the forefront of UK aesthetic medicine. We're looking for a results-driven Aesthetic Sales Manager to grow our portfolio of injectables, devices, and skincare innovations across leading aesthetic clinics nationwide.

What You'll Do

  • Drive sales across the UK in injectables, energy-based devices, and skincare

  • Build and manage strong relationships with clinics, key accounts, and KOLs

  • Deliver product training and support treatment protocols

  • Execute a clear sales strategy and exceed commercial targets

  • Represent the brand at events, trainings, and exhibitions

What You'll Bring

  • 5+ years in aesthetic or medical device sales

  • Proven ability to hit and exceed sales targets

  • Existing network in the UK aesthetics industry (preferred)

  • Experience with clinical or product training

  • Strong communication and presentation skills

  • UK-wide travel (approx. 40%)

  • UK driving licence and full right to work

What You'll Get

  • 0,000 base salary + 0,000+ OTE

  • Uncapped commission and performance rewards

  • Work with an innovative brand on the rise

  • UK and international exposure

  • Collaborative, supportive team environment

Apply Now
Send your CV and a short introduction to:
Sabrina Haynes

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Brand Development Executive (FMCG)

BN1 1NN East Sussex, South East £40000 Annually WhatJobs

Posted 10 days ago

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full-time
An exciting opportunity has arisen for a driven and innovative Brand Development Executive to join a rapidly expanding FMCG company in Brighton, East Sussex, UK . This role is pivotal in shaping and growing our brand presence within competitive markets. You will be instrumental in developing and executing comprehensive brand strategies, from market research and consumer insights to product innovation and integrated marketing campaigns. The successful candidate will possess a keen understanding of the FMCG landscape, exceptional analytical skills, and a creative flair for brand storytelling. Responsibilities will include monitoring market trends and competitor activities, identifying new product development opportunities, and collaborating with cross-functional teams (marketing, sales, R&D) to ensure brand consistency and growth. You will manage brand budgets, measure campaign effectiveness, and report on key performance indicators. This role demands strong project management abilities and the capacity to manage multiple projects simultaneously. The ideal candidate will have a proven ability to translate consumer insights into actionable brand initiatives and experience in launching new products or revitalizing existing brands. A passion for consumer goods and a proactive, results-oriented approach are essential. This is a fantastic chance to make a significant impact on our brand portfolio and contribute to our continued success in the dynamic FMCG sector. The role involves a hybrid working model, offering a blend of in-office collaboration and remote flexibility, supporting a healthy work-life balance. We are looking for someone who can inspire and lead brand initiatives with creativity and strategic foresight.
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Social Media Strategist - Brand Development

BD1 1HH Bradford, Yorkshire and the Humber £40000 Annually WhatJobs

Posted 3 days ago

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Job Description

full-time
Our client is a dynamic marketing agency seeking a creative and experienced Social Media Strategist to develop and execute innovative social media campaigns for a diverse range of clients. This hybrid role offers a blend of remote flexibility and in-office collaboration, allowing you to contribute strategically while maintaining a healthy work-life balance. You will be responsible for building brand awareness, engaging target audiences, and driving measurable results across various social media platforms.

Responsibilities:
  • Develop and implement comprehensive social media strategies aligned with client brand objectives and marketing goals.
  • Create engaging and shareable content (text, image, video) tailored for different social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
  • Manage social media content calendars and ensure consistent posting schedules.
  • Monitor social media trends, platform updates, and competitor activities.
  • Engage with online communities, respond to comments and messages, and foster positive brand sentiment.
  • Analyze social media performance metrics and provide regular reports with insights and recommendations.
  • Collaborate with design and content teams to produce high-quality visual assets and copy.
  • Develop and manage paid social media advertising campaigns.
  • Identify and engage with influencers and brand advocates.
  • Stay updated on best practices and emerging technologies in social media marketing.

Qualifications:
  • Proven experience (3+ years) as a Social Media Manager, Strategist, or similar role.
  • Deep understanding of major social media platforms, their algorithms, and best practices.
  • Excellent content creation and copywriting skills.
  • Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
  • Strong analytical skills with proficiency in social media analytics platforms.
  • Ability to develop creative and engaging campaign concepts.
  • Excellent communication and interpersonal skills.
  • Experience with paid social advertising is a plus.
  • Bachelor's degree in Marketing, Communications, or a related field is preferred.
  • Ability to manage multiple client accounts and projects simultaneously.
This role operates on a hybrid model, requiring collaboration in our office located in Bradford, West Yorkshire, UK , while allowing for remote work flexibility.
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Senior Marketing Strategist - Brand Development

B1 1BB Birmingham, West Midlands £60000 Annually WhatJobs

Posted 15 days ago

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Job Description

full-time
Our client is looking for an innovative and results-driven Senior Marketing Strategist to spearhead brand development initiatives. This role, based in Birmingham, West Midlands, UK , will be responsible for crafting and executing comprehensive marketing strategies that elevate brand awareness, drive customer acquisition, and foster loyalty. You will lead the development of compelling brand narratives, identify target audience segments, and define the optimal marketing mix to reach and engage them across various channels, including digital, social media, content, and traditional advertising. The ideal candidate will possess a deep understanding of market research, competitive analysis, and consumer behaviour. You will collaborate closely with cross-functional teams, including product development, sales, and creative services, to ensure marketing efforts are aligned with overall business objectives. Responsibilities include managing marketing budgets, overseeing campaign execution, and measuring the effectiveness of marketing activities through robust analytics and reporting. A proven track record of developing and launching successful brand campaigns, coupled with strong analytical and creative thinking skills, is essential. This position requires a strategic mindset, exceptional communication abilities, and a passion for building strong, recognizable brands. As this role is fully remote, you will need to be self-disciplined, proactive, and adept at collaborating virtually. Experience with marketing automation platforms and CRM systems is highly desirable. We are seeking a forward-thinking individual who can anticipate market trends and translate them into actionable marketing plans. The ability to inspire and guide a team, foster innovation, and drive continuous improvement in marketing performance is crucial. This is an exciting opportunity to shape the future of a dynamic brand and contribute significantly to its growth and success in the market.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
  • Minimum of 6 years of progressive experience in marketing strategy and brand management.
  • Demonstrated success in developing and executing integrated marketing campaigns.
  • Expertise in digital marketing, content strategy, social media marketing, and SEO/SEM.
  • Strong understanding of market research methodologies and consumer insights.
  • Excellent leadership, communication, and project management skills.
  • Proficiency in marketing analytics and reporting tools.
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Senior Graphic Designer - Brand Development

ST1 2NA Staffordshire, West Midlands £45000 Annually WhatJobs

Posted 19 days ago

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Job Description

full-time
A fantastic opportunity has arisen for a highly creative and experienced Senior Graphic Designer to join a leading agency based in Stoke-on-Trent, Staffordshire, UK . The ideal candidate will possess a strong portfolio showcasing exceptional design skills across various media, with a particular focus on brand identity and development. You will be responsible for conceptualizing and executing compelling visual designs for a diverse range of clients, ensuring brand consistency and delivering impactful creative solutions. Key responsibilities include leading design projects from initial brief through to final delivery, collaborating with marketing and content teams, and mentoring junior designers. You will work on a variety of projects including logo design, corporate identity systems, marketing collateral, digital assets, and presentation graphics. A deep understanding of design principles, typography, color theory, and layout is essential. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) is a must. Experience with motion graphics or UI/UX design is a plus. The ability to interpret client needs, translate them into visually appealing designs, and present your work effectively is crucial. You should be a proactive team player with excellent communication skills and a passion for staying ahead of design trends. This role requires a strategic thinker who can contribute to the overall creative direction of client projects and the agency. A bachelor's degree in Graphic Design or a related field, coupled with significant professional experience, is preferred. This is an exciting chance to make a significant impact on client brands and contribute to a vibrant creative culture.
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Senior Digital Strategist - Brand Development

W1A 0AX London, London £60000 Annually WhatJobs

Posted 19 days ago

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Job Description

full-time
Our client is seeking a dynamic and creative Senior Digital Strategist to lead the development and execution of innovative digital marketing campaigns. This role is crucial for enhancing brand visibility, engagement, and conversion across all digital channels. You will be responsible for crafting comprehensive digital strategies that align with business objectives and drive measurable results. The ideal candidate possesses a deep understanding of the digital landscape, a proven track record of successful campaign management, and exceptional analytical skills.

Responsibilities:
  • Develop and implement integrated digital marketing strategies across various platforms including SEO, SEM, social media, email marketing, and content marketing.
  • Conduct in-depth market research, competitor analysis, and audience segmentation to inform strategic decisions.
  • Define key performance indicators (KPIs) and track campaign performance, providing regular reports and actionable insights.
  • Manage and optimize digital advertising budgets to ensure maximum ROI.
  • Collaborate with creative teams, content creators, and web developers to ensure cohesive campaign execution.
  • Stay abreast of the latest digital marketing trends, tools, and best practices.
  • Identify opportunities for innovation and digital transformation.
  • Lead client or internal stakeholder presentations, articulating strategic vision and results.
  • Ensure brand consistency and messaging across all digital touchpoints.
  • Mentor junior marketing team members and foster a culture of continuous learning.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
  • Minimum of 5 years of experience in digital marketing, with a strong focus on strategy development and campaign management.
  • Proven expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
  • Demonstrated success in managing digital advertising campaigns and optimizing for performance.
  • Excellent analytical skills with the ability to interpret data and translate it into strategic actions.
  • Strong understanding of web analytics tools (e.g., Google Analytics) and marketing automation platforms.
  • Exceptional communication, presentation, and project management skills.
  • Creative thinking and a passion for innovative digital solutions.
  • Experience in a client-facing role or agency environment is advantageous.
  • Knowledge of emerging digital channels and technologies.
This is an exciting opportunity to drive impactful digital strategies for a leading organization in **London, England, UK**. If you are a strategic thinker with a passion for digital innovation, we encourage you to apply.
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Remote FMCG Category Manager - Brand Development

BD1 1AE Bradford, Yorkshire and the Humber £70000 Annually WhatJobs

Posted 11 days ago

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Job Description

full-time
Our client, a dynamic and innovative player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly strategic and commercially astute FMCG Category Manager to drive brand development and market share. This fully remote position is responsible for developing and executing category strategies that enhance brand performance, optimize product portfolios, and deliver sustained growth. You will work closely with cross-functional teams, including sales, marketing, supply chain, and insights, to identify consumer needs and market opportunities.

Key Responsibilities:
  • Develop and implement comprehensive category strategies, including product assortment, pricing, promotion, and placement, to maximize sales and profitability.
  • Conduct in-depth market analysis, competitor benchmarking, and consumer insight generation to identify growth opportunities and threats.
  • Manage the P&L for assigned categories, setting objectives and monitoring performance against key metrics.
  • Collaborate with the marketing team to develop and execute brand plans, including new product innovation, packaging design, and advertising campaigns.
  • Work closely with the sales team to ensure effective execution of category plans in retail channels.
  • Optimize product portfolio management, including SKU rationalization and new product introductions.
  • Analyze sales data, market trends, and consumer behaviour to inform category strategies and decision-making.
  • Build strong relationships with retail partners, understanding their strategic priorities and identifying collaborative opportunities.
  • Develop and present category reviews to senior management and key stakeholders.
  • Stay abreast of emerging trends in the FMCG industry, including sustainability, digital commerce, and evolving consumer preferences.
Qualifications and Skills:
  • Bachelor's degree in Business, Marketing, Economics, or a related field; MBA is a strong plus.
  • Minimum of 6 years of experience in category management, brand management, or a similar commercial role within the FMCG sector.
  • Proven track record of developing and executing successful category strategies that have driven significant growth.
  • Strong understanding of retail dynamics, shopper marketing, and trade investment.
  • Excellent analytical skills, with the ability to interpret complex data and translate insights into actionable strategies.
  • Proficiency in using market data sources (e.g., Nielsen, IRI) and sales analysis tools.
  • Strong commercial acumen and financial literacy.
  • Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels in a remote setting.
  • Demonstrated ability to work independently, manage multiple priorities, and thrive in a fast-paced, remote environment.
This is an exciting opportunity for a talented FMCG professional to take on a pivotal remote role and make a significant impact on brand strategy and category performance.
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Head of FMCG Brand Development (Remote)

CB2 1TN Cambridge, Eastern £70000 Annually WhatJobs

Posted 15 days ago

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full-time
Our client is seeking an accomplished and visionary Head of FMCG Brand Development to lead the strategic growth and innovation of their product portfolio. This fully remote position offers an exciting opportunity to shape the future of consumer brands from anywhere in the UK. You will be responsible for developing and executing comprehensive brand strategies, identifying market opportunities, driving product innovation, and overseeing marketing and promotional activities. The ideal candidate will have a deep understanding of the Fast-Moving Consumer Goods (FMCG) sector, a proven track record in successful brand management, and exceptional leadership skills. Responsibilities include:
  • Developing and implementing long-term brand strategies to enhance market share and profitability.
  • Leading the creation and launch of new products, from concept generation to market introduction.
  • Conducting in-depth market research and consumer insights analysis to identify trends and opportunities.
  • Managing the brand's P&L, setting budgets, and ensuring effective financial stewardship.
  • Collaborating with cross-functional teams, including marketing, sales, R&D, and operations, to ensure brand consistency and success.
  • Overseeing advertising, promotional, and digital marketing campaigns to build brand awareness and drive demand.
  • Managing relationships with external agencies and partners.
  • Monitoring competitor activities and market dynamics to maintain a competitive edge.
  • Ensuring brand messaging and positioning are clear, consistent, and resonant with target audiences.
  • Mentoring and developing a high-performing brand management team.
Qualifications:
  • MBA or Master's degree in Marketing, Business Administration, or a related field.
  • Extensive experience in brand management within the FMCG sector, with a significant focus on strategic development and P&L responsibility.
  • Proven success in launching and growing consumer brands.
  • Demonstrated expertise in market research, consumer insights, and product innovation.
  • Exceptional leadership, communication, and strategic thinking skills.
  • Proficiency in digital marketing and data analytics.
  • Ability to work autonomously and effectively manage a remote team.
  • A passion for consumer brands and a keen understanding of market trends.
This is a senior leadership role offering the chance to drive significant impact within a leading FMCG company. The successful candidate will be instrumental in defining and executing brand strategies, contributing to the company's growth and market leadership, and working remotely to support operations linked to **Cambridge, Cambridgeshire, UK**, and beyond.
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Senior FMCG Category Manager - Brand Development

NE1 1 Newcastle upon Tyne, North East £65000 Annually WhatJobs

Posted 20 days ago

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full-time
Our client, a dynamic and rapidly expanding player in the Fast-Moving Consumer Goods (FMCG) sector, is actively seeking an experienced and strategic Senior FMCG Category Manager to join their vibrant marketing team. This pivotal role will be based at their head office in **Newcastle upon Tyne, Tyne and Wear, UK**, and will be responsible for driving growth and innovation within key product categories. The Category Manager will have a significant impact on brand strategy, product development, and commercial performance.

As a Senior FMCG Category Manager, you will be tasked with developing and executing comprehensive category strategies that align with the company's overall business objectives. Your responsibilities will include conducting in-depth market analysis, understanding consumer insights and trends, identifying new product development opportunities, and managing the P&L for your assigned categories. You will work closely with cross-functional teams, including sales, marketing, R&D, and supply chain, to ensure successful product launches and ongoing category performance. Strong analytical skills and the ability to translate data into actionable commercial strategies are essential.

The ideal candidate will possess a Bachelor's degree in Business, Marketing, or a related field, with a minimum of 5 years of progressive experience in category management or brand management within the FMCG industry. Proven experience in developing and executing successful category growth strategies, managing product lifecycles, and a strong understanding of retail dynamics are required. You should possess excellent leadership, communication, and stakeholder management skills, with the ability to influence and collaborate effectively across all levels of the organization. Experience with market data analysis tools (e.g., Nielsen, Kantar) is highly desirable.

We are looking for a commercially astute and passionate individual who thrives in a fast-paced environment and has a keen eye for consumer behaviour and market opportunities. This role offers the chance to shape the future of well-known brands and contribute significantly to the company's success. If you are a strategic thinker with a proven track record in FMCG category leadership, we encourage you to apply.

Responsibilities:
  • Develop and implement strategic plans for key FMCG categories to drive profitable growth.
  • Conduct market analysis, competitor benchmarking, and consumer insight generation.
  • Identify and assess new product development opportunities and manage the innovation pipeline.
  • Manage the P&L for assigned categories, setting targets and monitoring performance.
  • Collaborate with sales and marketing teams to develop effective go-to-market strategies.
  • Work with supply chain and operations to ensure product availability and optimize inventory.
  • Develop strong relationships with retail partners and understand their category strategies.
  • Present category performance reviews and strategic recommendations to senior leadership.
  • Stay abreast of FMCG industry trends, consumer behaviour, and competitive landscape.
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