241 Brand Strategy Roles jobs in the United Kingdom
Brand Development Manager
Posted 10 days ago
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Job Description
Key Responsibilities:
- Develop and implement comprehensive brand strategies to drive market share and revenue growth.
- Conduct in-depth market research, trend analysis, and competitor benchmarking.
- Define and refine brand positioning, messaging, and visual identity.
- Oversee the development and launch of new products and product line extensions.
- Create and execute integrated marketing campaigns across digital, social, traditional, and experiential channels.
- Manage marketing budgets, allocating resources effectively to achieve ROI.
- Monitor brand performance metrics and provide regular reports on key KPIs.
- Collaborate with cross-functional teams including product development, sales, and supply chain.
- Build and maintain strong relationships with advertising agencies, media partners, and other external stakeholders.
- Ensure brand consistency across all consumer touchpoints and marketing materials.
- Identify and capitalise on emerging consumer trends and market opportunities.
- Drive product innovation and category expansion.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 5 years of progressive experience in brand management within the FMCG industry.
- Demonstrated success in developing and executing brand strategies that delivered measurable results.
- Strong understanding of consumer behaviour, market dynamics, and competitive landscapes.
- Excellent project management and organizational skills.
- Proficiency in digital marketing tools and analytics platforms.
- Exceptional communication, presentation, and interpersonal skills.
- Proven ability to influence and collaborate with stakeholders at all levels.
- Creative thinker with a strategic and analytical mindset.
- Experience managing agency relationships and external vendors.
- Passion for consumer brands and understanding of category drivers.
Brand Development Manager
Posted 3 days ago
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Job Description
Aesthetic Sales Manager
£50,000 base + £0,000+ OTE | UK-wide (Field-Based)
Apply:
Join a high-growth, science-led brand at the forefront of UK aesthetic medicine. We're looking for a results-driven Aesthetic Sales Manager to grow our portfolio of injectables, devices, and skincare innovations across leading aesthetic clinics nationwide.
What You'll Do
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Drive sales across the UK in injectables, energy-based devices, and skincare
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Build and manage strong relationships with clinics, key accounts, and KOLs
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Deliver product training and support treatment protocols
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Execute a clear sales strategy and exceed commercial targets
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Represent the brand at events, trainings, and exhibitions
What You'll Bring
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5+ years in aesthetic or medical device sales
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Proven ability to hit and exceed sales targets
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Existing network in the UK aesthetics industry (preferred)
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Experience with clinical or product training
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Strong communication and presentation skills
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UK-wide travel (approx. 40%)
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UK driving licence and full right to work
What You'll Get
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0,000 base salary + 0,000+ OTE
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Uncapped commission and performance rewards
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Work with an innovative brand on the rise
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UK and international exposure
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Collaborative, supportive team environment
Apply Now
Send your CV and a short introduction to:
Sabrina Haynes
Brand Development Executive (FMCG)
Posted 10 days ago
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Job Description
Social Media Strategist - Brand Development
Posted 3 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement comprehensive social media strategies aligned with client brand objectives and marketing goals.
- Create engaging and shareable content (text, image, video) tailored for different social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
- Manage social media content calendars and ensure consistent posting schedules.
- Monitor social media trends, platform updates, and competitor activities.
- Engage with online communities, respond to comments and messages, and foster positive brand sentiment.
- Analyze social media performance metrics and provide regular reports with insights and recommendations.
- Collaborate with design and content teams to produce high-quality visual assets and copy.
- Develop and manage paid social media advertising campaigns.
- Identify and engage with influencers and brand advocates.
- Stay updated on best practices and emerging technologies in social media marketing.
Qualifications:
- Proven experience (3+ years) as a Social Media Manager, Strategist, or similar role.
- Deep understanding of major social media platforms, their algorithms, and best practices.
- Excellent content creation and copywriting skills.
- Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
- Strong analytical skills with proficiency in social media analytics platforms.
- Ability to develop creative and engaging campaign concepts.
- Excellent communication and interpersonal skills.
- Experience with paid social advertising is a plus.
- Bachelor's degree in Marketing, Communications, or a related field is preferred.
- Ability to manage multiple client accounts and projects simultaneously.
Senior Marketing Strategist - Brand Development
Posted 15 days ago
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Job Description
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 6 years of progressive experience in marketing strategy and brand management.
- Demonstrated success in developing and executing integrated marketing campaigns.
- Expertise in digital marketing, content strategy, social media marketing, and SEO/SEM.
- Strong understanding of market research methodologies and consumer insights.
- Excellent leadership, communication, and project management skills.
- Proficiency in marketing analytics and reporting tools.
Senior Graphic Designer - Brand Development
Posted 19 days ago
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Job Description
Senior Digital Strategist - Brand Development
Posted 19 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement integrated digital marketing strategies across various platforms including SEO, SEM, social media, email marketing, and content marketing.
- Conduct in-depth market research, competitor analysis, and audience segmentation to inform strategic decisions.
- Define key performance indicators (KPIs) and track campaign performance, providing regular reports and actionable insights.
- Manage and optimize digital advertising budgets to ensure maximum ROI.
- Collaborate with creative teams, content creators, and web developers to ensure cohesive campaign execution.
- Stay abreast of the latest digital marketing trends, tools, and best practices.
- Identify opportunities for innovation and digital transformation.
- Lead client or internal stakeholder presentations, articulating strategic vision and results.
- Ensure brand consistency and messaging across all digital touchpoints.
- Mentor junior marketing team members and foster a culture of continuous learning.
- Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
- Minimum of 5 years of experience in digital marketing, with a strong focus on strategy development and campaign management.
- Proven expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
- Demonstrated success in managing digital advertising campaigns and optimizing for performance.
- Excellent analytical skills with the ability to interpret data and translate it into strategic actions.
- Strong understanding of web analytics tools (e.g., Google Analytics) and marketing automation platforms.
- Exceptional communication, presentation, and project management skills.
- Creative thinking and a passion for innovative digital solutions.
- Experience in a client-facing role or agency environment is advantageous.
- Knowledge of emerging digital channels and technologies.
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Remote FMCG Category Manager - Brand Development
Posted 11 days ago
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Job Description
Key Responsibilities:
- Develop and implement comprehensive category strategies, including product assortment, pricing, promotion, and placement, to maximize sales and profitability.
- Conduct in-depth market analysis, competitor benchmarking, and consumer insight generation to identify growth opportunities and threats.
- Manage the P&L for assigned categories, setting objectives and monitoring performance against key metrics.
- Collaborate with the marketing team to develop and execute brand plans, including new product innovation, packaging design, and advertising campaigns.
- Work closely with the sales team to ensure effective execution of category plans in retail channels.
- Optimize product portfolio management, including SKU rationalization and new product introductions.
- Analyze sales data, market trends, and consumer behaviour to inform category strategies and decision-making.
- Build strong relationships with retail partners, understanding their strategic priorities and identifying collaborative opportunities.
- Develop and present category reviews to senior management and key stakeholders.
- Stay abreast of emerging trends in the FMCG industry, including sustainability, digital commerce, and evolving consumer preferences.
- Bachelor's degree in Business, Marketing, Economics, or a related field; MBA is a strong plus.
- Minimum of 6 years of experience in category management, brand management, or a similar commercial role within the FMCG sector.
- Proven track record of developing and executing successful category strategies that have driven significant growth.
- Strong understanding of retail dynamics, shopper marketing, and trade investment.
- Excellent analytical skills, with the ability to interpret complex data and translate insights into actionable strategies.
- Proficiency in using market data sources (e.g., Nielsen, IRI) and sales analysis tools.
- Strong commercial acumen and financial literacy.
- Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels in a remote setting.
- Demonstrated ability to work independently, manage multiple priorities, and thrive in a fast-paced, remote environment.
Head of FMCG Brand Development (Remote)
Posted 15 days ago
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Job Description
- Developing and implementing long-term brand strategies to enhance market share and profitability.
- Leading the creation and launch of new products, from concept generation to market introduction.
- Conducting in-depth market research and consumer insights analysis to identify trends and opportunities.
- Managing the brand's P&L, setting budgets, and ensuring effective financial stewardship.
- Collaborating with cross-functional teams, including marketing, sales, R&D, and operations, to ensure brand consistency and success.
- Overseeing advertising, promotional, and digital marketing campaigns to build brand awareness and drive demand.
- Managing relationships with external agencies and partners.
- Monitoring competitor activities and market dynamics to maintain a competitive edge.
- Ensuring brand messaging and positioning are clear, consistent, and resonant with target audiences.
- Mentoring and developing a high-performing brand management team.
- MBA or Master's degree in Marketing, Business Administration, or a related field.
- Extensive experience in brand management within the FMCG sector, with a significant focus on strategic development and P&L responsibility.
- Proven success in launching and growing consumer brands.
- Demonstrated expertise in market research, consumer insights, and product innovation.
- Exceptional leadership, communication, and strategic thinking skills.
- Proficiency in digital marketing and data analytics.
- Ability to work autonomously and effectively manage a remote team.
- A passion for consumer brands and a keen understanding of market trends.
Senior FMCG Category Manager - Brand Development
Posted 20 days ago
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Job Description
As a Senior FMCG Category Manager, you will be tasked with developing and executing comprehensive category strategies that align with the company's overall business objectives. Your responsibilities will include conducting in-depth market analysis, understanding consumer insights and trends, identifying new product development opportunities, and managing the P&L for your assigned categories. You will work closely with cross-functional teams, including sales, marketing, R&D, and supply chain, to ensure successful product launches and ongoing category performance. Strong analytical skills and the ability to translate data into actionable commercial strategies are essential.
The ideal candidate will possess a Bachelor's degree in Business, Marketing, or a related field, with a minimum of 5 years of progressive experience in category management or brand management within the FMCG industry. Proven experience in developing and executing successful category growth strategies, managing product lifecycles, and a strong understanding of retail dynamics are required. You should possess excellent leadership, communication, and stakeholder management skills, with the ability to influence and collaborate effectively across all levels of the organization. Experience with market data analysis tools (e.g., Nielsen, Kantar) is highly desirable.
We are looking for a commercially astute and passionate individual who thrives in a fast-paced environment and has a keen eye for consumer behaviour and market opportunities. This role offers the chance to shape the future of well-known brands and contribute significantly to the company's success. If you are a strategic thinker with a proven track record in FMCG category leadership, we encourage you to apply.
Responsibilities:
- Develop and implement strategic plans for key FMCG categories to drive profitable growth.
- Conduct market analysis, competitor benchmarking, and consumer insight generation.
- Identify and assess new product development opportunities and manage the innovation pipeline.
- Manage the P&L for assigned categories, setting targets and monitoring performance.
- Collaborate with sales and marketing teams to develop effective go-to-market strategies.
- Work with supply chain and operations to ensure product availability and optimize inventory.
- Develop strong relationships with retail partners and understand their category strategies.
- Present category performance reviews and strategic recommendations to senior leadership.
- Stay abreast of FMCG industry trends, consumer behaviour, and competitive landscape.