10 Brand Strategy jobs in Norwich
Brand Development Manager
NR2 1AA Norwich, Eastern
£50000 Annually
WhatJobs
Posted 2 days ago
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Job Description
Our client is a rapidly expanding force in the FMCG sector, seeking a dynamic and results-oriented Brand Development Manager to spearhead brand strategy and execution from their hub in Norwich, Norfolk, UK . This pivotal role will be responsible for driving brand growth, enhancing market presence, and ensuring the consistent delivery of brand messaging across all touchpoints. You will immerse yourself in consumer insights, market trends, and competitor analysis to identify opportunities for innovation and differentiation. The successful candidate will manage the entire product lifecycle from ideation through to launch, collaborating closely with marketing, sales, and product development teams. This position demands a creative thinker with a strong commercial acumen and a proven track record in brand management within the fast-moving consumer goods industry. You will be tasked with developing and executing integrated marketing campaigns, managing budgets, and measuring the effectiveness of brand initiatives. The ability to build strong relationships with internal stakeholders and external agencies is paramount.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive brand strategies to drive market share and revenue growth.
- Conduct in-depth market research, trend analysis, and competitor benchmarking.
- Define and refine brand positioning, messaging, and visual identity.
- Oversee the development and launch of new products and product line extensions.
- Create and execute integrated marketing campaigns across digital, social, traditional, and experiential channels.
- Manage marketing budgets, allocating resources effectively to achieve ROI.
- Monitor brand performance metrics and provide regular reports on key KPIs.
- Collaborate with cross-functional teams including product development, sales, and supply chain.
- Build and maintain strong relationships with advertising agencies, media partners, and other external stakeholders.
- Ensure brand consistency across all consumer touchpoints and marketing materials.
- Identify and capitalise on emerging consumer trends and market opportunities.
- Drive product innovation and category expansion.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 5 years of progressive experience in brand management within the FMCG industry.
- Demonstrated success in developing and executing brand strategies that delivered measurable results.
- Strong understanding of consumer behaviour, market dynamics, and competitive landscapes.
- Excellent project management and organizational skills.
- Proficiency in digital marketing tools and analytics platforms.
- Exceptional communication, presentation, and interpersonal skills.
- Proven ability to influence and collaborate with stakeholders at all levels.
- Creative thinker with a strategic and analytical mindset.
- Experience managing agency relationships and external vendors.
- Passion for consumer brands and understanding of category drivers.
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0
FMCG Brand Manager, Innovation & Strategy
NR1 1AB Norwich, Eastern
£50000 Annually
WhatJobs
Posted 2 days ago
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Job Description
Our client, a dynamic and rapidly growing Fast-Moving Consumer Goods (FMCG) company, is seeking a creative and strategic Brand Manager to lead their innovation pipeline and brand strategy development. This exciting role will involve identifying new market opportunities, developing innovative product concepts, and crafting compelling brand narratives that resonate with consumers. The ideal candidate will have a proven track record in brand management within the FMCG sector and a passion for bringing new products to market.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and execute comprehensive brand strategies to drive growth and market share for assigned product lines.
- Identify and capitalize on emerging consumer trends and market opportunities through in-depth market research and analysis.
- Lead the end-to-end innovation process, from concept generation and consumer insight development to product development, launch planning, and post-launch evaluation.
- Collaborate closely with R&D, sales, marketing, and supply chain teams to ensure successful product development and commercialization.
- Develop compelling marketing campaigns, advertising briefs, and go-to-market plans.
- Manage the marketing budget for assigned brands and innovation projects, ensuring efficient allocation of resources.
- Monitor brand performance, sales data, and competitor activity, providing regular reports and actionable insights.
- Build strong relationships with internal stakeholders and external agencies (e.g., advertising, PR, research firms).
- Develop engaging brand communication and positioning strategies.
- Ensure consistent brand messaging and visual identity across all touchpoints.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum of 4 years of brand management experience in the FMCG industry.
- Demonstrated success in launching new products and developing successful brand strategies.
- Strong understanding of consumer insights, market research methodologies, and data analysis.
- Excellent project management, organizational, and analytical skills.
- Creative thinker with a passion for brand building and innovation.
- Strong communication, presentation, and interpersonal skills.
- Ability to work effectively in a fast-paced, cross-functional team environment.
- Proficiency in Microsoft Office Suite, particularly PowerPoint and Excel.
- Experience with digital marketing and social media strategies is desirable.
This advertiser has chosen not to accept applicants from your region.
1
Remote FMCG Brand Manager - New Product Development
NR1 3BX Norwich, Eastern
£55000 Annually
WhatJobs
Posted 2 days ago
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Job Description
Our client, a leading and innovative Fast-Moving Consumer Goods (FMCG) company, is seeking a dynamic and creative Remote Brand Manager with a focus on New Product Development (NPD). This fully remote position offers an exciting opportunity to shape the future of our product portfolio, driving innovation from concept to launch. You will be instrumental in identifying market opportunities, developing compelling brand strategies, and ensuring successful product introductions. The role requires a strategic thinker with a passion for consumer insights and brand building.
Key Responsibilities:
Key Responsibilities:
- Lead the end-to-end development and launch of new FMCG products, from ideation and market research to product positioning and go-to-market strategy.
- Conduct in-depth market analysis, consumer research, and competitor benchmarking to identify emerging trends and unmet consumer needs.
- Develop comprehensive brand plans and marketing strategies for new product introductions, ensuring alignment with overall company objectives.
- Collaborate closely with R&D, sales, supply chain, and creative agencies to ensure timely and successful product development and execution.
- Define product concepts, features, benefits, and unique selling propositions.
- Develop pricing strategies and promotional plans for new products.
- Manage product P&Ls and track performance against key business objectives, including sales volume, market share, and profitability.
- Create compelling marketing briefs and oversee the development of advertising, promotional, and digital assets.
- Present brand strategies, new product proposals, and performance updates to senior management and cross-functional teams.
- Foster a data-driven approach to decision-making, utilizing consumer insights and sales data to optimize brand performance.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- A minimum of 5 years of experience in brand management within the FMCG sector, with a strong track record in New Product Development.
- Proven experience in developing and executing successful brand and marketing strategies.
- Strong understanding of consumer insights, market research methodologies, and data analysis.
- Excellent project management skills, with the ability to manage multiple projects simultaneously in a fast-paced environment.
- Exceptional communication, presentation, and interpersonal skills.
- Creative thinker with a passion for innovation and brand building.
- Experience working in a remote or hybrid environment is beneficial.
- Proficiency in relevant marketing software and analytics tools.
- Ability to work independently and proactively, demonstrating strong initiative.
This advertiser has chosen not to accept applicants from your region.
2
Head of Digital Marketing Strategy
NR1 1AA Norwich, Eastern
£60000 Annually
WhatJobs
Posted 2 days ago
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Job Description
Our client is a rapidly growing consumer brand seeking an innovative and strategic Head of Digital Marketing to lead their marketing efforts in Norwich, Norfolk, UK . This senior position will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will possess a deep understanding of the digital landscape, a data-driven approach, and a proven ability to manage high-performing marketing campaigns.
Key responsibilities include:
Key responsibilities include:
- Developing and implementing the overarching digital marketing strategy across all relevant channels (SEO, SEM, social media, email marketing, content marketing, affiliate marketing, etc.).
- Managing and optimizing the digital marketing budget to maximize ROI.
- Leading and mentoring a team of digital marketing specialists.
- Analyzing campaign performance data and providing actionable insights and recommendations for improvement.
- Overseeing the creation of compelling and engaging marketing content.
- Identifying and evaluating new digital marketing opportunities and emerging technologies.
- Collaborating with cross-functional teams (sales, product development, creative) to ensure brand consistency and alignment.
- Managing relationships with external agencies and vendors.
- Reporting on key performance indicators (KPIs) to senior leadership.
- Staying ahead of industry trends and best practices in digital marketing.
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3
Head of Sports Marketing Strategy
NR1 1RE Norwich, Eastern
£70000 Annually
WhatJobs
Posted 2 days ago
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Job Description
Our client, a globally recognized leader in the sports and entertainment industry, is seeking a visionary Head of Sports Marketing Strategy to drive brand engagement and commercial growth. This is a fully remote position, offering flexibility and the opportunity to shape the marketing landscape from anywhere. You will be responsible for developing and executing innovative marketing strategies that connect with sports enthusiasts, enhance brand loyalty, and capitalize on emerging market opportunities. This role requires a strategic thinker with a deep understanding of the sports landscape and a proven track record in developing successful marketing campaigns.
Key Responsibilities:
Key Responsibilities:
- Develop and implement a comprehensive, multi-year sports marketing strategy aligned with overall business objectives.
- Identify target audiences and key market segments within the sports domain, understanding their preferences and behaviors.
- Lead the creation and execution of integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and experiential marketing.
- Oversee brand positioning, messaging, and creative development for all sports-related initiatives.
- Manage relationships with sports properties, athletes, agencies, and media partners to secure impactful collaborations.
- Analyze market trends, competitive activities, and consumer insights to identify new opportunities and adapt strategies accordingly.
- Define key performance indicators (KPIs) for marketing initiatives and track performance, providing regular reports on ROI and campaign effectiveness.
- Collaborate closely with product development, sales, and sponsorship teams to ensure a cohesive brand experience.
- Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum impact.
- Mentor and develop a team of marketing professionals, fostering a culture of creativity, innovation, and data-driven decision-making.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. An MBA or relevant Master's degree is highly preferred.
- A minimum of 8 years of progressive experience in marketing, with a significant focus on the sports industry.
- Demonstrated success in developing and executing comprehensive marketing strategies for major sports brands or properties.
- In-depth knowledge of the sports landscape, including major leagues, events, athletes, and fan engagement trends.
- Proven experience with digital marketing, social media strategy, content marketing, and performance analytics.
- Exceptional strategic thinking, analytical, and problem-solving skills.
- Outstanding leadership, communication, and presentation abilities.
- Experience managing budgets and external agencies/partners.
- Ability to thrive in a fast-paced, dynamic, and remote work environment.
This advertiser has chosen not to accept applicants from your region.
4
Head of Digital Marketing Strategy
NR1 1AB Norwich, Eastern
£70000 Annually
WhatJobs
Posted 2 days ago
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Job Description
Our client is looking for an innovative and results-driven Head of Digital Marketing Strategy to lead their marketing efforts. This is a fully remote, senior leadership position that offers the opportunity to shape and execute comprehensive digital marketing strategies for a growing business. The ideal candidate will have a proven track record of driving online growth, enhancing brand visibility, and achieving measurable marketing objectives. You will oversee all digital channels, including SEO, SEM, social media, content marketing, email marketing, and paid advertising.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and implement overarching digital marketing strategies aligned with business goals.
- Manage and optimize all paid digital advertising campaigns (Google Ads, Social Media Ads, etc.).
- Oversee SEO strategy and implementation to improve organic search rankings.
- Lead content marketing initiatives, including blog, website copy, and video content.
- Develop and execute social media marketing strategies across relevant platforms.
- Manage email marketing campaigns and nurture leads through automation.
- Analyze marketing data and KPIs to measure campaign performance and identify areas for improvement.
- Conduct market research and competitor analysis to identify opportunities.
- Manage the digital marketing budget and ensure ROI.
- Collaborate with cross-functional teams (sales, product, design) to ensure cohesive brand messaging.
- Mentor and lead a remote marketing team, fostering a culture of continuous learning and innovation.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 8+ years of experience in digital marketing, with at least 3 years in a strategic leadership role.
- Demonstrated success in developing and executing integrated digital marketing campaigns that drive growth.
- Expert knowledge of SEO, SEM, content marketing, social media marketing, and email marketing.
- Proficiency with marketing analytics tools (e.g., Google Analytics, HubSpot, SEMrush).
- Strong analytical and data interpretation skills.
- Excellent leadership, communication, and interpersonal skills.
- Experience managing marketing budgets and reporting on ROI.
- Ability to thrive in a fast-paced, fully remote work environment.
This advertiser has chosen not to accept applicants from your region.
5
Senior Digital Marketing Specialist - Content Strategy
NR3 1ES Norwich, Eastern
£50000 Annually
WhatJobs
Posted 2 days ago
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Job Description
Our client is seeking a creative and analytical Senior Digital Marketing Specialist with a focus on Content Strategy to join their vibrant team in Norwich, Norfolk, UK . This hybrid role offers an exciting opportunity to shape and execute compelling content marketing initiatives that drive engagement, generate leads, and build brand awareness. You will be responsible for developing and implementing a comprehensive content strategy across various digital channels, including website, social media, email marketing, and paid advertising. The ideal candidate will possess a strong understanding of SEO best practices, content creation, performance analytics, and emerging digital trends. This role requires a strategic thinker with excellent writing and communication skills, and the ability to translate business objectives into impactful content.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and execute a data-driven content strategy aligned with overall marketing goals and target audience needs.
- Create, curate, and manage engaging and high-quality content for various digital platforms (blog posts, articles, social media updates, infographics, videos, case studies).
- Optimize content for search engines (SEO) to improve organic visibility and drive traffic.
- Manage the editorial calendar and ensure timely delivery of content across all channels.
- Analyze content performance using web analytics tools (e.g., Google Analytics), providing insights and recommendations for improvement.
- Collaborate with internal teams (e.g., design, product marketing, sales) to ensure content accuracy and brand consistency.
- Monitor industry trends and competitor content strategies to identify new opportunities.
- Manage paid content promotion campaigns to maximize reach and engagement.
- Contribute to the development of email marketing campaigns and landing pages.
- Stay up-to-date with the latest digital marketing tools and techniques.
Qualifications:
- Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong specialization in content strategy and creation.
- Proven experience developing and executing successful content marketing campaigns.
- Excellent writing, editing, and proofreading skills, with a keen eye for detail.
- Strong understanding of SEO principles and keyword research.
- Proficiency with content management systems (CMS) such as WordPress.
- Experience with web analytics tools (e.g., Google Analytics) and marketing automation platforms.
- Knowledge of social media marketing best practices.
- Ability to work effectively in a hybrid environment, collaborating both in-office and remotely.
- Strong project management and organizational skills.
- Creative thinking and a passion for storytelling.
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6
E-commerce Marketing Manager - Digital Strategy
NR2 1DS Norwich, Eastern
£50000 Annually
WhatJobs
Posted 2 days ago
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Job Description
Our client is searching for a creative and results-driven E-commerce Marketing Manager to lead their digital marketing efforts. This hybrid role combines the flexibility of remote work with essential in-office collaboration at our Norwich, Norfolk, UK location. The ideal candidate will be an expert in developing and executing comprehensive e-commerce marketing strategies aimed at driving online sales, enhancing brand visibility, and optimising customer acquisition.
Your core responsibilities will include developing and managing integrated digital marketing campaigns across various channels, including SEO, SEM, social media marketing, email marketing, and affiliate marketing. You will be responsible for setting marketing budgets, allocating resources effectively, and measuring campaign performance against key KPIs. Analysing website traffic, conversion rates, and customer behaviour using tools like Google Analytics will be critical to identifying opportunities for optimisation. Developing and implementing strategies to improve the customer journey and enhance online conversion rates will be a key focus. You will also oversee content creation, ensuring all marketing materials are aligned with brand guidelines and effectively communicate value propositions. Managing social media presence, engaging with the online community, and driving traffic and sales through social channels are integral to this role. Collaborating with the web development and sales teams to ensure seamless online customer experiences and to align marketing initiatives with business objectives is essential. Staying up-to-date with the latest e-commerce trends, digital marketing technologies, and competitor activities will be crucial for maintaining a competitive edge. The ability to manage multiple projects, work effectively under pressure, and lead a small team is highly desirable.
Qualifications:
Your core responsibilities will include developing and managing integrated digital marketing campaigns across various channels, including SEO, SEM, social media marketing, email marketing, and affiliate marketing. You will be responsible for setting marketing budgets, allocating resources effectively, and measuring campaign performance against key KPIs. Analysing website traffic, conversion rates, and customer behaviour using tools like Google Analytics will be critical to identifying opportunities for optimisation. Developing and implementing strategies to improve the customer journey and enhance online conversion rates will be a key focus. You will also oversee content creation, ensuring all marketing materials are aligned with brand guidelines and effectively communicate value propositions. Managing social media presence, engaging with the online community, and driving traffic and sales through social channels are integral to this role. Collaborating with the web development and sales teams to ensure seamless online customer experiences and to align marketing initiatives with business objectives is essential. Staying up-to-date with the latest e-commerce trends, digital marketing technologies, and competitor activities will be crucial for maintaining a competitive edge. The ability to manage multiple projects, work effectively under pressure, and lead a small team is highly desirable.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 5 years' experience in e-commerce marketing, with a proven track record of driving online sales growth.
- Expertise in SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
- Strong analytical skills with proficiency in Google Analytics and other web analytics tools.
- Experience with e-commerce platforms (e.g., Shopify, Magento) and CRM systems.
- Excellent communication, collaboration, and project management skills.
- Ability to work effectively in a hybrid environment, balancing remote and office-based tasks.
- Creative thinking and a passion for digital innovation.
This advertiser has chosen not to accept applicants from your region.
7
Digital Marketing Manager - SEO & Content Strategy
NR2 1AA Norwich, Eastern
£50000 Annually
WhatJobs
Posted 2 days ago
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Job Description
Our client, a rapidly growing e-commerce brand based near Norwich, Norfolk, UK , is looking for a highly motivated and strategic Digital Marketing Manager to lead their SEO and content initiatives. This is a fully remote position, offering the flexibility to work from anywhere within the UK. You will be responsible for developing and executing comprehensive SEO strategies to drive organic traffic, improve search engine rankings, and increase website conversions. This includes keyword research, on-page and off-page optimization, technical SEO audits, and content strategy development aligned with business goals. The ideal candidate will have a deep understanding of search engine algorithms, content marketing best practices, and analytics tools. You will collaborate closely with the marketing and product teams to ensure a cohesive digital presence and exceptional customer engagement.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement data-driven SEO strategies to increase organic search visibility and traffic.
- Conduct thorough keyword research and competitive analysis.
- Perform technical SEO audits and identify opportunities for improvement.
- Optimize website content and structure for search engines.
- Develop and manage an engaging content calendar and strategy.
- Oversee the creation of high-quality, SEO-friendly content (blog posts, articles, landing pages).
- Monitor and report on key SEO metrics and campaign performance using tools like Google Analytics, SEMrush, and Ahrefs.
- Stay current with search engine algorithm updates and industry best practices.
- Collaborate with the web development team on technical SEO implementations.
- Drive continuous improvement in website performance and user experience from an SEO perspective.
Qualifications:
- Proven experience as a Digital Marketing Manager or similar role, with a strong focus on SEO.
- Demonstrable success in improving organic search rankings and traffic.
- Expertise in SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz).
- Strong understanding of content marketing principles and best practices.
- Excellent analytical and problem-solving skills.
- Proficiency in HTML, CSS, and JavaScript is a plus.
- Strong written and verbal communication skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
- Experience with e-commerce platforms is beneficial.
This advertiser has chosen not to accept applicants from your region.
8
Digital Marketing Manager - Social Media & Content Strategy
NR1 1AA Norwich, Eastern
£50000 Annually
WhatJobs
Posted 2 days ago
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Job Description
Our client is seeking an innovative and strategic Digital Marketing Manager with expertise in social media and content strategy to join their growing team. This is an exciting opportunity to lead the development and execution of engaging online campaigns, enhancing our brand visibility and connecting with our target audience across various digital platforms. The role is primarily remote, fostering a flexible and collaborative work environment.
You will be responsible for creating and implementing a comprehensive social media strategy aligned with overall marketing objectives. This includes managing all social media channels, developing compelling content (text, image, video), and fostering community engagement. Your role will involve staying abreast of the latest social media trends, platform updates, and best practices to ensure our content is relevant and impactful.
Content strategy development will be a key focus, involving the creation of engaging blog posts, website copy, and other marketing collateral. You will oversee the content calendar, ensuring a consistent flow of high-quality, on-brand material. Performance tracking and analysis are crucial; you will monitor key metrics, generate reports, and provide actionable insights to optimise strategies and maximise ROI. This role requires a creative thinker with strong analytical skills and a proven ability to build and grow online communities.
Responsibilities:
Qualifications:
This role is remote, but candidates based in or near Norwich, Norfolk, UK are encouraged to apply.
You will be responsible for creating and implementing a comprehensive social media strategy aligned with overall marketing objectives. This includes managing all social media channels, developing compelling content (text, image, video), and fostering community engagement. Your role will involve staying abreast of the latest social media trends, platform updates, and best practices to ensure our content is relevant and impactful.
Content strategy development will be a key focus, involving the creation of engaging blog posts, website copy, and other marketing collateral. You will oversee the content calendar, ensuring a consistent flow of high-quality, on-brand material. Performance tracking and analysis are crucial; you will monitor key metrics, generate reports, and provide actionable insights to optimise strategies and maximise ROI. This role requires a creative thinker with strong analytical skills and a proven ability to build and grow online communities.
Responsibilities:
- Develop and execute a strategic social media marketing plan.
- Manage and grow all social media channels (e.g., Facebook, Instagram, Twitter, LinkedIn).
- Create, curate, and schedule engaging and relevant content across platforms.
- Monitor social media trends, tools, and applications, and apply that knowledge.
- Develop and implement a cohesive content strategy for website, blogs, and other digital assets.
- Manage the content calendar and ensure timely delivery of all content.
- Analyse social media and content performance using analytics tools.
- Provide regular reports on key metrics and recommend improvements.
- Engage with the online community, responding to comments and inquiries.
- Collaborate with internal teams (marketing, design, product) to ensure brand consistency.
Qualifications:
- Proven experience as a Digital Marketing Manager or Social Media Manager.
- Demonstrated success in developing and implementing effective social media and content strategies.
- Expertise in managing various social media platforms and content management systems.
- Strong understanding of SEO principles and content optimisation.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Proficiency in using social media analytics and digital marketing tools.
- Creative thinking and the ability to generate innovative content ideas.
- Strong organisational and project management skills.
- Ability to work independently and collaboratively in a remote setting.
- Bachelor's degree in Marketing, Communications, or a related field.
This role is remote, but candidates based in or near Norwich, Norfolk, UK are encouraged to apply.
This advertiser has chosen not to accept applicants from your region.
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