4,939 Campaign jobs in the United Kingdom

Location: London (Hybrid - 2 days in office)

Reports to: Senior Marketing Manager

Function: Global Marketing

Purpose: To enable our business, clients, and candidates to thrive in a changing world through world-class, insight-driven marketing execution.

About Us

We exist to enable people and organisations to thrive in a changing world.

Hydrogen Group and Argyll Scott combine the sophistication of global workforce captured programmes with the beautiful basics of recruitment, ensuring the human connection, agility, and expertise that deliver true performance.

This unique blend allows us to partner with the world's most forward-thinking employers across Life Sciences, Engineering, Technology, Financial Services, Consumer, Renewables, and Industries of the future, helping them anticipate change, build capability, and design the future of work.

As we evolve, our marketing function sits at the heart of a bold ambition, to shift market perception from a transactional supplier to a true strategic workforce enabler. Every campaign we deliver tells the story of how we empower clients to thrive through insight, innovation, partnership & success.

Our marketing engine is directly accountable for contributing £15m+ of qualified opportunities into the global pipeline.

The Opportunity

We are looking for a Digital Marketing Campaign Manager who will be instrumental in shaping how our brand is seen, heard, and felt across global markets.

You'll design and execute sector-specific, insight-led campaigns that elevate our positioning, deepen client engagement, and drive measurable commercial impact aligned to our defined ideal client persona.

You'll play a central role in transforming our presence & brand position, taking us from a recruitment brand to a trusted, strategic partner in workforce enablement.

This is a chance to combine creativity, digital acumen, and commercial thinking to influence how clients across multiple industries experience our purpose.

The Team

You'll join a high-performing, collaborative global marketing team designed for speed, impact, and creativity:

• Senior Marketing Manager - your direct manager and strategic lead.
• Design executive – translating ideas into world-class creative assets and brand execution.
• Digital & Platform Performance - ensuring data-driven optimisation across digital channels and lead funnels.
• Regional Marketing Enablement (x3) - marketing execution partners on the ground in EMEA, APAC, and the US who localise and support campaigns on the ground.

Together, this team operates as a joined-up global engine - connecting strategy, creativity, and data to drive measurable growth.

Key Responsibilities

Campaign Strategy & Execution

• Plan and execute digital campaigns that generate demand and elevate our positioning across target sectors.
• Translate strategy into integrated multi-channel campaigns across digital, ABM, partnerships, events and thought leadership.
• Deliver measurable pipeline growth aligned to our £5m+ global lead generation objective.

• Ensure all campaigns are anchored in our 3 core pillars:

• Truly purpose aligned

• Client-centric in nature and design

• Aligned to commercial business impact

Collaboration & Communication

• Partner with Regional Leads, sales teams and marketing peers globally to align, intelligence capture, priority align and maximise campaign impact.
• Act as the link between marketing and sales to ensure campaigns translate into meaningful client engagement.
• Communicate progress and insights clearly, creating visibility around marketing's commercial contribution.

Performance & Continuous Improvement

• Measure campaign effectiveness across channels and optimise for better conversion and ROI.
• Leverage digital tools, team members, analytics, and automation to strengthen targeting and performance.
• Continuously test, learn, and innovate - ensuring our marketing stays ahead of market trends.

About You

Experience:

• 4–6 years' experience in B2B digital or campaign marketing
  , ideally within recruitment, workforce solutions, or professional services.
• Proven track record in running multi-channel campaigns that drive tangible lead generation and brand elevation.
• Experience with automation and CRM platforms (Salesforce, Force24 or similar).
• Strong understanding of ABM, paid media, and partnership-led activation, leading with a purpose

Skills & Attributes:

• Strategic & Commercial Mindset - connects marketing activity to pipeline and revenue.
• Client-Centric & Insight-Led - deeply understands client challenges and market context.
• Creative Executor - translates strategy into engaging, on-brand campaigns.
• Collaborative & Communicative - thrives in a connected global team environment.
• Analytical & Adaptive - uses data to optimise and innovate continuously.
• Purpose-Driven - believes marketing can enable clients, colleagues, and communities to thrive.

Why Join Us

• Play a defining role in repositioning a global brand from supplier to strategic partner.
• Join a motivated, global marketing team committed to purpose, performance, and progress.
• Contribute directly to a £1 + global lead generation engine driving commercial growth.
• Collaborate with exceptional leaders across marketing, sales on a global scale
• Hybrid working - with two days a week in London for collaboration, creativity, and shared impact.

Summary

This is more than a marketing role - it's a chance to help reshape how an entire industry sees us. You'll build campaigns that change perception, drive growth, and turn our purpose into reality.

• Develop and execute comprehensive digital marketing campaign strategies across various platforms (e.g., Google Ads, social media, email).
• Manage and optimize paid search (SEM) and social media advertising campaigns to achieve key performance indicators (KPIs).
• Oversee the creation and distribution of engaging content, including website copy, blog posts, social media updates, and email newsletters.
• Implement and manage Search Engine Optimization (SEO) strategies to improve organic search rankings.
• Analyze campaign performance data, generate insightful reports, and provide recommendations for improvement.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Collaborate with internal teams (e.g., Sales, Product Development) to align marketing efforts with business objectives.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Conduct market research and competitor analysis to identify new opportunities.
• Manage relationships with external agencies and vendors as needed.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 4 years of experience in digital marketing, with a proven track record of managing successful campaigns.
• In-depth knowledge of digital marketing channels, including SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, HubSpot).
• Strong analytical and problem-solving skills, with the ability to interpret data and translate it into actionable insights.
• Excellent written and verbal communication skills.
• Creative thinking and a passion for developing innovative marketing strategies.
• Strong project management and organizational skills.
• Ability to work effectively in a fast-paced, team-oriented environment.

• Develop and implement comprehensive digital marketing campaign strategies across channels such as SEO, SEM, social media, email marketing, and display advertising.
• Manage the day-to-day execution of campaigns, including content creation, ad copywriting, and audience targeting.
• Monitor campaign performance using analytics tools (e.g., Google Analytics), analyse data, and generate regular reports.
• Optimise campaigns in real-time to improve performance, ROI, and achieve key objectives.
• Conduct keyword research, competitor analysis, and market trend analysis to inform campaign strategies.
• Manage relationships with external agencies and vendors involved in campaign execution.
• Collaborate with content creators, designers, and web developers to ensure cohesive campaign messaging and assets.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage campaign budgets effectively and ensure adherence to financial guidelines.
• Test and iterate on campaign elements (e.g., ad copy, landing pages, targeting) to maximise effectiveness.

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5 years of experience in digital marketing, with a focus on campaign management.
• Proven experience with SEO, SEM (Google Ads, Bing Ads), social media advertising, and email marketing platforms.
• Proficiency in Google Analytics and other web analytics tools.
• Strong understanding of content marketing principles and best practices.
• Excellent written and verbal communication skills.
• Highly organised with strong project management capabilities.
• Ability to analyse data and translate insights into actionable strategies.
• Experience with marketing automation tools is a plus.

• Develop and execute integrated digital marketing strategies and campaigns across multiple channels.
• Manage paid search (PPC), social media advertising, email marketing, and display advertising campaigns.
• Oversee SEO initiatives to improve organic search rankings and visibility.
• Create and manage content marketing strategies, including blog posts, articles, and social media updates.
• Monitor, analyse, and report on campaign performance using tools like Google Analytics.
• Optimise campaigns based on data-driven insights to improve engagement and conversion rates.
• Manage the digital marketing budget and ensure efficient allocation of resources.
• Collaborate with internal teams and external agencies to ensure campaign success.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Conduct market research and competitor analysis to identify new opportunities.

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 4 years of experience in digital marketing campaign management.
• Proven track record of developing and executing successful online marketing campaigns.
• Expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
• Proficiency with digital analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Experience with A/B testing and conversion rate optimisation (CRO).

• Develop and implement integrated digital marketing campaigns across channels such as SEO, SEM, social media, email marketing, and content marketing.
• Manage campaign budgets, performance tracking, and ROI analysis.
• Conduct market research and competitor analysis to identify opportunities and trends.
• Create compelling and engaging content tailored to specific target audiences.
• Oversee social media strategy, content calendar, and community engagement.
• Analyze campaign performance data using tools like Google Analytics, and provide actionable insights and recommendations for optimization.
• Collaborate with design, web development, and sales teams to ensure cohesive messaging and user experience.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Manage and mentor junior marketing team members.
• Develop and execute A/B testing strategies to improve campaign effectiveness.
• Report on campaign results to senior management.

• Proven track record of successfully developing and managing digital marketing campaigns with measurable results.
• Strong understanding of SEO, SEM, PPC, social media marketing, email marketing, and content marketing principles.
• Proficiency with digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, Mailchimp, Hootsuite).
• Experience with web analytics tools (e.g., Google Analytics) and ability to interpret data.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Creative thinking and a passion for digital innovation.
• Ability to work independently and collaboratively in a remote environment.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.
• Minimum of 3-5 years of experience in digital marketing.

• Develop and execute comprehensive digital marketing campaign strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing.
• Manage campaign budgets, allocate resources effectively, and monitor spend to ensure ROI.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Create compelling campaign messaging, ad copy, and creative assets in collaboration with design teams.
• Utilise analytics tools (e.g., Google Analytics, social media insights) to track campaign performance, generate reports, and provide actionable insights.
• Implement A/B testing and other optimisation techniques to improve campaign effectiveness.
• Manage social media presence, content calendar, and community engagement.
• Oversee email marketing campaigns, including list segmentation, automation, and performance analysis.
• Collaborate with sales, product, and content teams to ensure alignment and maximise campaign impact.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage relationships with external agencies and vendors as needed.

• Proven experience as a Digital Marketing Manager or similar role, with a strong track record of successful campaign execution.
• In-depth knowledge of various digital marketing channels and best practices (SEO, SEM, PPC, social media marketing, email marketing, content marketing).
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media advertising platforms, and email marketing software.
• Excellent analytical and problem-solving skills, with the ability to interpret data and derive strategic insights.
• Strong written and verbal communication skills, with excellent copywriting abilities.
• Experience in managing marketing budgets and forecasting campaign performance.
• Creative thinking and a passion for innovative marketing solutions.
• Ability to work effectively in a hybrid work environment, balancing remote and in-office responsibilities.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Certifications in Google Ads, Google Analytics, or other relevant platforms are a plus.