Lead Digital Marketing Strategist - Experiential Campaigns

WC2E 9RA London, London £60000 Annually WhatJobs

Posted 1 day ago

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full-time
Our client, a dynamic and innovative arts and entertainment organization based in London, England, UK , is seeking a creative and results-oriented Lead Digital Marketing Strategist to spearhead their experiential campaign initiatives. This role is perfect for a visionary marketer who excels at blending digital channels with immersive real-world experiences to create memorable brand engagements. You will be responsible for conceptualizing, developing, and executing cutting-edge digital marketing strategies that drive audience engagement, ticket sales, and brand awareness for our diverse range of artistic and entertainment offerings. This includes leading the strategy for online advertising, social media marketing, content creation, email marketing, and SEO/SEM campaigns, with a specific focus on integrating these with live events, exhibitions, and interactive installations. You will work closely with creative, programming, and event production teams to ensure a cohesive and impactful marketing approach. A key aspect of this role will be leveraging data analytics to track campaign performance, identify trends, and optimize strategies for maximum ROI. Experience in A/B testing, audience segmentation, and conversion rate optimization is crucial. You will manage the digital marketing budget, ensuring efficient allocation of resources across various platforms and initiatives. This hybrid role requires active participation in office-based strategic planning and team collaboration, alongside the flexibility to work remotely. You will stay ahead of emerging digital marketing trends and technologies, constantly seeking innovative ways to connect with audiences and enhance their experience with our brand. Excellent leadership, communication, and project management skills are essential to guide the marketing team and collaborate effectively with internal and external stakeholders. The ideal candidate will possess a deep understanding of the arts and entertainment landscape and a passion for creating unique, engaging experiences.

Key Responsibilities:
  • Develop and implement comprehensive digital marketing strategies for experiential campaigns.
  • Lead the planning and execution of online advertising, social media, content, and email marketing efforts.
  • Integrate digital marketing initiatives with live events and immersive experiences.
  • Analyze campaign performance data, identify insights, and optimize strategies.
  • Manage the digital marketing budget and ensure effective resource allocation.
  • Collaborate with creative, programming, and production teams.
  • Oversee SEO/SEM efforts to improve online visibility.
  • Stay updated on digital marketing trends and emerging technologies.
  • Mentor and guide junior marketing team members.
  • Prepare regular performance reports for senior management.
Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Minimum of 6 years of experience in digital marketing, with a focus on campaign strategy and execution.
  • Proven track record of developing and launching successful integrated marketing campaigns.
  • Strong understanding of the arts and entertainment industry.
  • Expertise in social media marketing, content strategy, SEO/SEM, and email marketing.
  • Proficiency with analytics tools (e.g., Google Analytics) and marketing automation platforms.
  • Excellent leadership, communication, and project management skills.
  • Experience in a hybrid work environment.
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Senior Digital Marketing Manager - Performance Campaigns

SW1A 0AA London, London £60000 Annually WhatJobs

Posted 6 days ago

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full-time
Our client is seeking a dynamic and results-driven Senior Digital Marketing Manager to lead their performance marketing strategies from their **London, England, UK** office, with a hybrid working arrangement. This pivotal role involves developing, executing, and optimising integrated digital marketing campaigns across various channels to drive customer acquisition, engagement, and revenue growth. You will be responsible for managing significant advertising budgets, overseeing paid search (PPC), paid social, display advertising, affiliate marketing, and SEO initiatives. Your expertise will be crucial in defining target audiences, crafting compelling messaging, and ensuring consistent brand voice across all digital platforms. You will continuously monitor campaign performance, analyse key metrics (ROI, CPA, LTV, etc.), and leverage data insights to optimise campaigns for maximum impact. This includes A/B testing ad copy, landing pages, and targeting strategies, as well as identifying new growth opportunities. Collaboration is key; you will work closely with content creators, web development teams, sales, and product teams to ensure cohesive marketing efforts and seamless customer journeys. Developing and presenting regular performance reports to senior leadership, highlighting key trends, insights, and strategic recommendations, will be a core part of your role. The ideal candidate will possess a deep understanding of the digital marketing landscape, a proven track record of managing successful performance marketing campaigns, and expertise in analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms. Strong analytical skills, strategic thinking, and exceptional leadership qualities are essential to guide the digital marketing function. This role requires a strategic thinker who can blend creative campaign ideas with data-driven execution to achieve ambitious marketing objectives.

Key Responsibilities:
  • Develop and execute comprehensive digital marketing strategies.
  • Manage and optimise paid search (PPC), paid social, and display advertising campaigns.
  • Oversee SEO strategy and implementation.
  • Manage affiliate marketing programs.
  • Analyse campaign performance data and provide actionable insights.
  • Conduct A/B testing on various campaign elements.
  • Collaborate with internal teams to ensure integrated marketing efforts.
  • Manage digital marketing budgets effectively.
  • Stay updated on the latest digital marketing trends and technologies.
  • Report on campaign performance to senior management.
Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a focus on performance marketing.
  • Proven experience managing substantial digital advertising budgets.
  • Expertise in Google Ads, Facebook Ads Manager, LinkedIn Ads, and other major platforms.
  • Strong analytical skills with proficiency in Google Analytics, Adobe Analytics, or similar tools.
  • Experience with SEO tools and strategies.
  • Excellent understanding of marketing automation and CRM systems.
  • Strong leadership and project management skills.
  • Exceptional written and verbal communication abilities.
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Senior Digital Marketing Manager - Performance Campaigns

WC2B 4AA London, London £60000 Annually WhatJobs

Posted 10 days ago

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full-time
Our client is a dynamic and growing e-commerce company that is seeking a highly strategic and results-oriented Senior Digital Marketing Manager to lead their performance marketing efforts. This role is fully remote, offering the flexibility to manage campaigns and strategies from anywhere. You will be responsible for developing, implementing, and optimizing data-driven digital marketing campaigns across various channels, including paid search (PPC), social media advertising, display advertising, and affiliate marketing. The goal is to drive qualified traffic, generate leads, and maximize customer acquisition and retention while achieving defined ROI targets. The ideal candidate will have a deep understanding of digital marketing analytics, campaign management platforms, and A/B testing methodologies. You will work closely with the marketing, sales, and product teams to ensure alignment and achieve business objectives. This is an exciting opportunity to make a significant impact on the company's growth trajectory and shape its digital marketing future from a remote work environment.

Key Responsibilities:
  • Develop and execute comprehensive digital marketing strategies focused on performance and ROI.
  • Manage and optimize paid search (Google Ads, Bing Ads) campaigns to drive lead generation and sales.
  • Oversee paid social media advertising campaigns (Facebook, Instagram, LinkedIn, etc.) to increase brand awareness and conversions.
  • Implement and manage display advertising and programmatic buying campaigns.
  • Develop and manage affiliate marketing programs.
  • Analyze campaign performance data, identify trends, and provide actionable insights for improvement.
  • Conduct A/B testing on ad creatives, landing pages, and campaign settings to maximize effectiveness.
  • Manage digital marketing budgets, ensuring optimal allocation of resources.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Collaborate with content and creative teams to develop compelling ad copy and visuals.
  • Report on campaign performance to senior management on a regular basis.

Qualifications:
  • Proven experience as a Digital Marketing Manager or similar role, with a strong focus on performance marketing.
  • Demonstrable success in managing and optimizing PPC, social media advertising, and display campaigns.
  • Expertise in using digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
  • Proficiency with campaign management platforms (e.g., Google Ads, Facebook Ads Manager).
  • Strong understanding of SEO principles and best practices.
  • Excellent analytical, problem-solving, and strategic thinking skills.
  • Superb communication and collaboration skills, suitable for a remote team.
  • Experience with marketing automation tools and CRM systems is a plus.
  • Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
  • A proactive and data-driven approach to marketing.
If you are a performance-driven marketing leader looking for a challenging and rewarding remote role, this is an excellent opportunity. Join our client's innovative team and drive marketing success from your home office, conceptually based in London, England, UK .
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Senior Digital Marketing Strategist - Global Campaigns

EC4M 7WA London, London £70000 Annually WhatJobs

Posted 10 days ago

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full-time
Our client is a globally recognized brand seeking a highly strategic and innovative Senior Digital Marketing Strategist to lead their international marketing efforts. This is a fully remote position, offering the opportunity to shape and execute digital marketing strategies for a diverse range of global markets. You will be responsible for developing and implementing comprehensive digital marketing plans designed to increase brand awareness, drive lead generation, and achieve ambitious business objectives across different regions. Your expertise will span across SEO, SEM, content marketing, social media marketing, email marketing, and programmatic advertising. Key responsibilities include conducting market research to identify opportunities and challenges in various territories, defining target audiences, and crafting tailored marketing messages. You will oversee the execution of campaigns, manage marketing budgets, and continuously analyze performance data to optimize strategies and maximize ROI. Collaboration with regional marketing teams, creative agencies, and internal stakeholders is essential to ensure cohesive and impactful global campaigns. The ideal candidate will possess a Master's degree in Marketing, Business Administration, or a related field, with a minimum of 7 years of experience in digital marketing, with a significant portion focused on international or global campaign management. Proven experience in developing and executing successful digital marketing strategies across multiple platforms and markets is essential. Deep understanding of SEO, SEM, social media analytics, CRM systems, and marketing automation tools is required. Exceptional analytical skills, strategic thinking, and the ability to translate complex data into actionable insights are crucial. Excellent communication, negotiation, and cross-cultural collaboration skills are necessary for this remote leadership role. This is an exceptional opportunity to drive the global digital presence of a leading brand from anywhere.
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Senior Digital Marketing Strategist - Content & Campaigns

SW1A 0AA London, London £55000 Annually WhatJobs

Posted 10 days ago

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full-time
Our client, a dynamic and award-winning integrated communications agency, is seeking a strategic and results-driven Senior Digital Marketing Strategist to spearhead innovative campaigns for a diverse portfolio of clients. This role is central to driving brand awareness, engagement, and lead generation through sophisticated digital channels. The ideal candidate will possess a deep understanding of the evolving digital landscape, with proven expertise in developing and executing multi-channel marketing strategies. You will be responsible for overseeing all aspects of digital marketing, including SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising. Collaboration with creative, PR, and account management teams will be essential to ensure cohesive and impactful client solutions. This is an exciting opportunity for a visionary marketer to shape client strategies and deliver measurable business outcomes in a fast-paced, collaborative environment.

Key Responsibilities:
  • Develop and implement comprehensive digital marketing strategies aligned with client objectives.
  • Manage and optimize paid search (PPC) and social media advertising campaigns across various platforms.
  • Oversee the creation and execution of content marketing initiatives, including blog posts, articles, infographics, and videos.
  • Drive organic growth through advanced SEO strategies and technical optimization.
  • Develop and manage effective email marketing campaigns and nurture lead generation efforts.
  • Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for improvement.
  • Stay ahead of industry trends, emerging technologies, and best practices in digital marketing.
  • Collaborate closely with creative teams to ensure brand consistency and compelling campaign creative.
  • Work with PR and account management teams to integrate digital efforts with broader communication strategies.
  • Manage digital marketing budgets effectively and ensure maximum ROI.
  • Mentor junior members of the digital marketing team.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 5 years of experience in a digital marketing role, with at least 2 years in a strategic or senior capacity.
  • Proven track record of developing and executing successful digital marketing campaigns that deliver measurable results.
  • Expertise in SEO, SEM (Google Ads, Bing Ads), social media advertising (Facebook, Instagram, LinkedIn, Twitter), and email marketing platforms (e.g., Mailchimp, HubSpot).
  • Strong analytical skills with proficiency in Google Analytics and other data analysis tools.
  • Excellent understanding of content marketing principles and strategy.
  • Creative thinker with strong problem-solving abilities.
  • Exceptional written and verbal communication skills.
  • Ability to manage multiple projects simultaneously and meet tight deadlines.
  • Experience in a marketing agency environment is highly advantageous.
  • Familiarity with CRM systems is a plus.

This demanding role is based in the heart of London, England, UK , and requires a candidate who thrives on strategic challenges and driving client success.
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Remote Senior Marketing Manager - Digital Campaigns

WC1A 0AA London, London £60000 Annually WhatJobs

Posted 10 days ago

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full-time
Our client, a dynamic and fast-growing e-commerce company, is seeking an experienced Senior Marketing Manager specializing in Digital Campaigns to join their fully remote team. This is an exciting opportunity to lead the strategy, development, and execution of high-impact digital marketing campaigns across multiple channels, driving customer acquisition, engagement, and revenue growth. Based from your remote location within the UK, you will be responsible for overseeing all aspects of digital marketing, including SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising. The ideal candidate will possess a deep understanding of the digital marketing landscape, proven experience in managing successful multi-channel campaigns, and a strong analytical mindset. You will work closely with cross-functional teams, including sales, product, and creative, to ensure cohesive brand messaging and effective campaign delivery. Key responsibilities include developing data-driven marketing strategies, setting campaign objectives and KPIs, managing campaign budgets, optimizing performance, and reporting on key metrics. This role demands exceptional leadership, strategic thinking, and excellent communication skills, coupled with a passion for innovation and staying ahead of digital marketing trends. As a remote professional, you will need to be highly self-motivated, organized, and adept at collaborating effectively with virtual teams. You will play a pivotal role in shaping the company's online presence and driving significant business results. The successful candidate will have a proven ability to translate marketing objectives into measurable outcomes and a strong track record of delivering ROI.
Key Responsibilities:
  • Develop and execute comprehensive digital marketing strategies and campaigns.
  • Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads).
  • Oversee SEO initiatives to improve organic search rankings and traffic.
  • Develop and implement effective email marketing and automation strategies.
  • Create engaging content strategies across various digital platforms.
  • Analyze campaign performance data and provide actionable insights.
  • Manage marketing budgets and ensure optimal allocation of resources.
  • Collaborate with creative teams to develop compelling marketing assets.
  • Stay current with digital marketing trends, tools, and best practices.
  • Report on marketing KPIs and overall campaign effectiveness to senior management.
Required Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a focus on campaign management.
  • Proven track record of developing and executing successful online marketing campaigns.
  • Expertise in SEO, SEM, social media marketing, and email marketing.
  • Strong analytical skills and proficiency with marketing analytics tools (e.g., Google Analytics).
  • Experience with marketing automation platforms and CRM systems.
  • Excellent communication, leadership, and project management skills.
  • Ability to thrive in a fully remote, self-directed work environment.
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Head of Digital Marketing Strategy

SW1A 0AA London, London £75000 Annually WhatJobs

Posted 4 days ago

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full-time
Our client is seeking an visionary and results-driven Head of Digital Marketing Strategy to lead their comprehensive digital marketing efforts. This is a pivotal role responsible for developing, implementing, and managing innovative strategies across all digital channels to drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will possess deep expertise in the ever-evolving digital landscape, a strong analytical mindset, and exceptional leadership qualities to guide a talented marketing team. This role requires a dedicated presence in our central **London, England, UK** office to foster close collaboration and strategic alignment.

Responsibilities:
  • Develop and execute a data-driven, comprehensive digital marketing strategy aligned with business objectives.
  • Oversee all aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing.
  • Manage and grow the digital marketing budget, ensuring optimal allocation of resources for maximum ROI.
  • Lead, mentor, and inspire a team of digital marketing specialists, fostering a culture of innovation and performance.
  • Analyze campaign performance, identify trends, and provide actionable insights and recommendations for continuous optimization.
  • Stay abreast of the latest digital marketing trends, technologies, and best practices, implementing them where appropriate.
  • Collaborate closely with other departments, including sales, product development, and creative, to ensure integrated marketing campaigns.
  • Develop and manage robust A/B testing strategies to improve website conversion rates and campaign effectiveness.
  • Oversee the creation and distribution of engaging and relevant content across various digital platforms.
  • Manage the company's online reputation and social media presence.
  • Report on digital marketing performance to senior leadership, providing clear insights and strategic recommendations.
  • Identify new digital marketing opportunities and innovative approaches to reach target audiences.
  • Ensure brand consistency across all digital touchpoints.
  • Manage relationships with external agencies and vendors as needed.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master's degree preferred.
  • Minimum of 7-10 years of progressive experience in digital marketing, with a significant portion in a strategic or leadership capacity.
  • Proven track record of developing and executing successful digital marketing strategies that have driven measurable business growth.
  • Expert knowledge of SEO, SEM, social media platforms, content management systems, email marketing tools, and analytics platforms (e.g., Google Analytics, Adobe Analytics).
  • Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
  • Exceptional leadership and team management abilities, with a passion for developing talent.
  • Excellent written and verbal communication skills, with the ability to present complex information clearly and concisely.
  • Strategic thinking and the ability to anticipate market shifts and customer needs.
  • Proficiency in project management and marketing automation tools.
  • Demonstrated experience in managing significant marketing budgets.
  • Creative and innovative mindset with a passion for digital innovation.
This is a high-impact role for a driven marketing leader eager to shape the digital future of a thriving company. The office is located in the heart of London, England, UK .
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Head of Digital Marketing Strategy

SW1A 0AA London, London £85000 Annually WhatJobs

Posted 6 days ago

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full-time
Our client is seeking an innovative and strategic Head of Digital Marketing to lead their marketing efforts. This role will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. You will oversee all aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising campaigns. The ideal candidate will have a proven track record of success in developing and implementing data-driven marketing strategies that deliver measurable results. You will manage a team of marketing specialists, fostering a collaborative and high-performing environment. Key responsibilities include market research, competitive analysis, identifying target audiences, and defining key performance indicators (KPIs) for all digital marketing activities. You will also be responsible for budget management, performance tracking, and reporting on campaign effectiveness to senior leadership. Experience with marketing automation platforms, CRM systems, and analytics tools is essential. This role requires a deep understanding of current digital marketing trends, emerging technologies, and best practices across various platforms. You will lead the continuous optimization of campaigns to maximize ROI and ensure alignment with overall business objectives. The ability to translate complex data into actionable insights and communicate strategic vision effectively is paramount. This is a fantastic opportunity to shape the digital presence of a growing organization and make a significant impact on its success.

Responsibilities:
  • Develop and implement overarching digital marketing strategies.
  • Manage and optimize all digital marketing channels including SEO, SEM, social media, content, and email.
  • Oversee paid advertising campaigns across various platforms.
  • Conduct market research, competitor analysis, and audience segmentation.
  • Define and track KPIs to measure campaign performance and ROI.
  • Manage the digital marketing budget effectively.
  • Lead and mentor the digital marketing team.
  • Utilize marketing automation and CRM tools for campaign execution and analysis.
  • Stay abreast of industry trends and emerging digital marketing technologies.
  • Report on marketing performance and provide strategic recommendations to leadership.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum of 8 years of experience in digital marketing, with a significant portion in strategy and leadership roles.
  • Proven experience in managing successful SEO, SEM, social media, and content marketing campaigns.
  • Strong understanding of marketing analytics, attribution models, and reporting.
  • Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Exceptional leadership, communication, and team management abilities.
  • Proficiency in using marketing analytics tools (e.g., Google Analytics).
This hybrid role requires occasional travel to our **London** office, offering a blend of remote flexibility and in-person collaboration. We are committed to building a diverse and inclusive team.
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Director of Digital Marketing Strategy

W1A 1AA London, London £85000 Annually WhatJobs

Posted 9 days ago

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full-time
Our client, a dynamic and innovative consumer goods company, is searching for an experienced Director of Digital Marketing Strategy to lead their online presence and drive significant growth from their London, England, UK office. This senior leadership role will be responsible for shaping and executing a comprehensive digital marketing vision that enhances brand awareness, drives customer acquisition, and fosters customer loyalty across all digital channels. You will oversee the development and implementation of strategies for SEO, SEM, social media marketing, content marketing, email marketing, and programmatic advertising. The ideal candidate will possess a deep understanding of the digital marketing landscape, a proven track record of developing and executing successful data-driven digital campaigns, and exceptional analytical and strategic thinking skills. Responsibilities include managing the digital marketing budget, analyzing campaign performance, identifying new digital trends and opportunities, and leading a high-performing digital marketing team. You will collaborate closely with product development, sales, and creative teams to ensure a cohesive brand message and integrated marketing efforts. Strong leadership, communication, and stakeholder management skills are crucial. We are seeking a visionary marketer who can translate business objectives into effective digital strategies and deliver measurable results. This hybrid role offers a balanced approach, allowing for key strategic meetings and team collaboration in our central London office, while providing flexibility for focused remote work. If you are a passionate digital marketing leader ready to make a significant impact on brand growth and market penetration, we want to hear from you.
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Head of Digital Marketing Strategy

SW1A 0AA London, London £70000 Annually WhatJobs

Posted 10 days ago

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full-time
A dynamic and rapidly growing e-commerce business is looking for a visionary Head of Digital Marketing Strategy to lead their online presence on a fully remote basis. This is a senior leadership role responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. You will oversee all aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. The ideal candidate will possess a deep understanding of the digital landscape, a data-driven approach to decision-making, and a proven track record of success in scaling digital marketing efforts. You will be responsible for setting strategic objectives, managing budgets, analysing campaign performance, and identifying new opportunities for growth. Collaboration with cross-functional teams, including product development, sales, and customer service, will be key to ensure integrated marketing initiatives. This role requires strong leadership, strategic thinking, and excellent analytical and communication skills. A minimum of 8 years of experience in digital marketing, with at least 3 years in a leadership role, is required. Proficiency with marketing automation tools, analytics platforms (e.g., Google Analytics), and CRM systems is essential. Experience in the e-commerce sector is highly desirable. This remote position offers the opportunity to shape the digital future of a thriving company and work with a talented, globally distributed team, providing maximum flexibility and autonomy.
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