4,913 Campaign Planner jobs in the United Kingdom

Location: London (Hybrid - 2 days in office)

Reports to: Senior Marketing Manager

Function: Global Marketing

Purpose: To enable our business, clients, and candidates to thrive in a changing world through world-class, insight-driven marketing execution.

About Us

We exist to enable people and organisations to thrive in a changing world.

Hydrogen Group and Argyll Scott combine the sophistication of global workforce captured programmes with the beautiful basics of recruitment, ensuring the human connection, agility, and expertise that deliver true performance.

This unique blend allows us to partner with the world's most forward-thinking employers across Life Sciences, Engineering, Technology, Financial Services, Consumer, Renewables, and Industries of the future, helping them anticipate change, build capability, and design the future of work.

As we evolve, our marketing function sits at the heart of a bold ambition, to shift market perception from a transactional supplier to a true strategic workforce enabler. Every campaign we deliver tells the story of how we empower clients to thrive through insight, innovation, partnership & success.

Our marketing engine is directly accountable for contributing £15m+ of qualified opportunities into the global pipeline.

The Opportunity

We are looking for a Digital Marketing Campaign Manager who will be instrumental in shaping how our brand is seen, heard, and felt across global markets.

You'll design and execute sector-specific, insight-led campaigns that elevate our positioning, deepen client engagement, and drive measurable commercial impact aligned to our defined ideal client persona.

You'll play a central role in transforming our presence & brand position, taking us from a recruitment brand to a trusted, strategic partner in workforce enablement.

This is a chance to combine creativity, digital acumen, and commercial thinking to influence how clients across multiple industries experience our purpose.

The Team

You'll join a high-performing, collaborative global marketing team designed for speed, impact, and creativity:

• Senior Marketing Manager - your direct manager and strategic lead.
• Design executive – translating ideas into world-class creative assets and brand execution.
• Digital & Platform Performance - ensuring data-driven optimisation across digital channels and lead funnels.
• Regional Marketing Enablement (x3) - marketing execution partners on the ground in EMEA, APAC, and the US who localise and support campaigns on the ground.

Together, this team operates as a joined-up global engine - connecting strategy, creativity, and data to drive measurable growth.

Key Responsibilities

Campaign Strategy & Execution

• Plan and execute digital campaigns that generate demand and elevate our positioning across target sectors.
• Translate strategy into integrated multi-channel campaigns across digital, ABM, partnerships, events and thought leadership.
• Deliver measurable pipeline growth aligned to our £5m+ global lead generation objective.

• Ensure all campaigns are anchored in our 3 core pillars:

• Truly purpose aligned

• Client-centric in nature and design

• Aligned to commercial business impact

Collaboration & Communication

• Partner with Regional Leads, sales teams and marketing peers globally to align, intelligence capture, priority align and maximise campaign impact.
• Act as the link between marketing and sales to ensure campaigns translate into meaningful client engagement.
• Communicate progress and insights clearly, creating visibility around marketing's commercial contribution.

Performance & Continuous Improvement

• Measure campaign effectiveness across channels and optimise for better conversion and ROI.
• Leverage digital tools, team members, analytics, and automation to strengthen targeting and performance.
• Continuously test, learn, and innovate - ensuring our marketing stays ahead of market trends.

About You

Experience:

• 4–6 years' experience in B2B digital or campaign marketing
  , ideally within recruitment, workforce solutions, or professional services.
• Proven track record in running multi-channel campaigns that drive tangible lead generation and brand elevation.
• Experience with automation and CRM platforms (Salesforce, Force24 or similar).
• Strong understanding of ABM, paid media, and partnership-led activation, leading with a purpose

Skills & Attributes:

• Strategic & Commercial Mindset - connects marketing activity to pipeline and revenue.
• Client-Centric & Insight-Led - deeply understands client challenges and market context.
• Creative Executor - translates strategy into engaging, on-brand campaigns.
• Collaborative & Communicative - thrives in a connected global team environment.
• Analytical & Adaptive - uses data to optimise and innovate continuously.
• Purpose-Driven - believes marketing can enable clients, colleagues, and communities to thrive.

Why Join Us

• Play a defining role in repositioning a global brand from supplier to strategic partner.
• Join a motivated, global marketing team committed to purpose, performance, and progress.
• Contribute directly to a £1 + global lead generation engine driving commercial growth.
• Collaborate with exceptional leaders across marketing, sales on a global scale
• Hybrid working - with two days a week in London for collaboration, creativity, and shared impact.

Summary

This is more than a marketing role - it's a chance to help reshape how an entire industry sees us. You'll build campaigns that change perception, drive growth, and turn our purpose into reality.

• Develop and execute comprehensive digital marketing campaign strategies aligned with business goals.
• Manage and optimize paid advertising campaigns across Google Ads, social media platforms, and other digital channels.
• Oversee SEO initiatives to improve organic search rankings and drive website traffic.
• Develop and implement engaging email marketing campaigns to nurture leads and enhance customer loyalty.
• Create compelling marketing content for various digital platforms, ensuring brand consistency and tone of voice.
• Monitor, analyze, and report on campaign performance using web analytics tools (e.g., Google Analytics).
• Identify key performance indicators (KPIs) and provide actionable insights for campaign optimization.
• Collaborate with creative teams to develop engaging visual assets and ad creatives.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Manage campaign budgets effectively and ensure a strong return on investment (ROI).
• Conduct market research and competitor analysis to inform campaign strategies.

• Proven experience in managing successful digital marketing campaigns with a strong portfolio of results.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media advertising platforms, and marketing automation software.
• Excellent analytical and problem-solving skills, with the ability to interpret data and generate insights.
• Strong understanding of A/B testing and conversion rate optimization (CRO) techniques.
• Exceptional written and verbal communication skills.
• Creative mindset with a keen eye for detail and aesthetics.
• Ability to manage multiple projects simultaneously and meet deadlines.
• A Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience in working within a hybrid work model.

• Develop and implement comprehensive digital marketing campaign strategies across multiple channels (e.g., Google Ads, social media, email, display advertising).
• Define campaign goals, target audiences, messaging, and key performance indicators (KPIs).
• Manage campaign budgets and allocate resources effectively to maximise ROI.
• Create and oversee the execution of engaging content and creative assets for campaigns.
• Conduct keyword research, audience segmentation, and A/B testing to optimise campaign performance.
• Monitor, analyse, and report on campaign performance using tools like Google Analytics, SEMrush, and social media analytics.
• Identify trends and insights, and use them to optimise campaigns and inform future strategies.
• Collaborate with content creators, designers, and sales teams to ensure brand consistency and campaign alignment.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Manage relationships with third-party marketing vendors and platforms as needed.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 4 years of experience in digital marketing campaign management.
• Proven success in planning, executing, and optimising paid search (SEM/PPC), social media advertising, and email marketing campaigns.
• Proficiency in marketing analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Experience with marketing automation platforms and CRM systems.
• Strong understanding of SEO principles and content marketing strategies.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Exceptional written and verbal communication skills.
• Ability to work independently and manage multiple projects in a remote setting.
• Creative mindset with a strong attention to detail.

• Develop and implement comprehensive digital marketing strategies and campaign plans to achieve business objectives.
• Manage and execute multi-channel campaigns, including SEO, SEM, social media marketing, email marketing, content marketing, and display advertising.
• Define campaign KPIs and track performance against goals, providing regular reports and insights to stakeholders.
• Conduct market research and competitor analysis to identify opportunities and inform campaign strategies.
• Collaborate with creative teams to develop engaging marketing assets and compelling content.
• Manage campaign budgets effectively, ensuring optimal ROI.
• Utilize marketing automation tools to nurture leads and improve customer journeys.
• Stay current with digital marketing trends, best practices, and emerging technologies.
• A/B test different campaign elements to optimize performance and conversion rates.
• Manage relationships with external agencies and vendors as needed.
• Analyze website traffic and user behavior to identify areas for improvement.
• Contribute to the overall marketing strategy and brand development.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience (4+ years) as a Digital Marketing Campaign Manager or similar role.
• Demonstrable experience managing successful digital marketing campaigns across multiple platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Strong understanding of SEO, SEM, content marketing, email marketing, and social media strategies.
• Proficiency in marketing analytics tools such as Google Analytics, Adobe Analytics, etc.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
• Excellent written and verbal communication skills.
• Creative thinker with a keen eye for detail.
• Experience with CRM systems is a plus.

• Plan, execute, and manage comprehensive digital marketing campaigns across various platforms including SEO, SEM, social media, email, and display advertising.
• Develop engaging and relevant content strategies that resonate with target audiences and support campaign objectives.
• Manage social media presence, including content creation, scheduling, community engagement, and performance monitoring.
• Oversee search engine optimization (SEO) efforts to improve website visibility and organic search rankings.
• Manage paid advertising campaigns (PPC/SEM), including keyword research, ad creation, bid management, and performance optimization.
• Analyze campaign performance data using tools like Google Analytics, social media analytics, and marketing automation platforms.
• Provide regular reports on campaign performance, insights, and recommendations for improvement to stakeholders.
• Collaborate with creative teams, content writers, and web developers to ensure cohesive campaign execution.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage digital marketing budgets effectively, ensuring optimal return on investment (ROI).
• Test and iterate on campaign elements (e.g., ad copy, landing pages, audience targeting) to improve performance.
• Contribute to the overall marketing strategy and identify new opportunities for digital engagement.

• A Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong track record in campaign management.
• Proven experience with SEO/SEM, social media marketing, content marketing, and email marketing.
• Proficiency in Google Analytics and other web analytics tools.
• Experience managing paid advertising campaigns on platforms like Google Ads and social media ad managers.
• Strong understanding of marketing automation platforms (e.g., HubSpot, Marketo) is a plus.
• Excellent written and verbal communication skills, with a knack for creative copywriting.
• Strong analytical and problem-solving skills, with the ability to interpret data and draw actionable insights.
• Ability to manage multiple projects simultaneously and meet deadlines in a dynamic environment.
• Experience working in a hybrid work model.
• Google Ads or other relevant digital marketing certifications are advantageous.

• Develop and implement comprehensive digital marketing strategies across multiple channels, including SEO, SEM, social media, email marketing, and content marketing.
• Plan, execute, and manage paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Create compelling marketing content and manage the editorial calendar to ensure consistent brand messaging.
• Monitor campaign performance using analytics tools (e.g., Google Analytics), track KPIs, and generate regular reports on campaign effectiveness.
• Conduct A/B testing and analyse results to optimise campaigns for better conversion rates and ROI.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with the design and web development teams to create engaging landing pages and website content.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Identify new opportunities for digital growth and campaign innovation.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a proven track record of successful campaign management.
• Strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing strategies.
• Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Business Manager, HubSpot).
• Excellent analytical and problem-solving skills, with the ability to interpret data and derive actionable insights.
• Strong copywriting and editing skills.
• Exceptional project management and organisational skills.
• Ability to work collaboratively in a team environment and communicate effectively with stakeholders.
• Creative thinking and a passion for driving measurable results.

• Develop and execute comprehensive digital marketing campaign strategies across various platforms (e.g., Google Ads, social media, email).
• Manage and optimize paid search (SEM) and social media advertising campaigns to achieve key performance indicators (KPIs).
• Oversee the creation and distribution of engaging content, including website copy, blog posts, social media updates, and email newsletters.
• Implement and manage Search Engine Optimization (SEO) strategies to improve organic search rankings.
• Analyze campaign performance data, generate insightful reports, and provide recommendations for improvement.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Collaborate with internal teams (e.g., Sales, Product Development) to align marketing efforts with business objectives.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Conduct market research and competitor analysis to identify new opportunities.
• Manage relationships with external agencies and vendors as needed.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 4 years of experience in digital marketing, with a proven track record of managing successful campaigns.
• In-depth knowledge of digital marketing channels, including SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, HubSpot).
• Strong analytical and problem-solving skills, with the ability to interpret data and translate it into actionable insights.
• Excellent written and verbal communication skills.
• Creative thinking and a passion for developing innovative marketing strategies.
• Strong project management and organizational skills.
• Ability to work effectively in a fast-paced, team-oriented environment.

• Develop and implement comprehensive digital marketing campaign strategies across channels such as SEO, SEM, social media, email marketing, and display advertising.
• Manage the day-to-day execution of campaigns, including content creation, ad copywriting, and audience targeting.
• Monitor campaign performance using analytics tools (e.g., Google Analytics), analyse data, and generate regular reports.
• Optimise campaigns in real-time to improve performance, ROI, and achieve key objectives.
• Conduct keyword research, competitor analysis, and market trend analysis to inform campaign strategies.
• Manage relationships with external agencies and vendors involved in campaign execution.
• Collaborate with content creators, designers, and web developers to ensure cohesive campaign messaging and assets.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage campaign budgets effectively and ensure adherence to financial guidelines.
• Test and iterate on campaign elements (e.g., ad copy, landing pages, targeting) to maximise effectiveness.

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5 years of experience in digital marketing, with a focus on campaign management.
• Proven experience with SEO, SEM (Google Ads, Bing Ads), social media advertising, and email marketing platforms.
• Proficiency in Google Analytics and other web analytics tools.
• Strong understanding of content marketing principles and best practices.
• Excellent written and verbal communication skills.
• Highly organised with strong project management capabilities.
• Ability to analyse data and translate insights into actionable strategies.
• Experience with marketing automation tools is a plus.