1,406 Campaign Planner jobs in the United Kingdom
Campaign Planner - The National Lottery
Posted 3 days ago
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Join our journey to create a new experience for The National Lottery and help us to power change for the greater good. We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across Europe which includes: Czech Republic, Austria, Greece, Cyprus & Italy.
While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.
We’ll talk a bit more about us further down the page, but for now – let’s talk about the role and who we’re looking for…
A bit about the role.
Take ownership of the end-to-end planning of integrated campaigns and projects across The National Lottery (TNL) brand, working with cross-functional teams (internally and externally) to deliver consumer centric strategies, engaging creative solutions and flawless execution that directly contributes to TNL brand health and performance. As Campaign Planner, you are a heartbeat of in-market delivery and co-ordination, ensuring campaigns are coordinated with precision and clarity to translate marketing strategies into real-world impact.
What you’ll be doing…
- Support the delivery of integrated campaigns and TNL brand initiatives every year including launches and ongoing Good Causes marketing
- Develop optimum end-to-end campaign/initiative project plans:
- Aligning all stakeholders along the way to key timings and outputs o Identifying and planning around inter-dependencies
- Tracking progress, troubleshooting and replanning
- Proactively identify and flag execution risks and work cross-functionally to resolve them
- Effectively facilitate the delivery of the key outputs during the campaign development process, including campaign strategy, creative platform, channel activation plans, creative requirements and creative toolkits/deliverables
- Manage final sign-off of campaign assets (production & digital files), in accordance with the campaign development process.
- Working closely with TNL Brand Manager to deliver campaigns/projects to market on-time and to budget
- Manage internal and external stakeholders (media owners, agencies and suppliers)
- Champion planning and process refinement, capture feedback from agencies & internal teams and apply lessons learnt to future campaigns to drive continuous improvement
- Lead post-campaign reviews, tracking execution quality, timing, and visibility
What experience we’re looking for…
- Project Management - proven experience delivering multi-channel campaigns: developing timing plans, identifying interdependencies, highlighting delays and implications, ability to juggle shifting priorities, facilitation of cross functional working and briefing, defining working processes and sign-offs
- Cross-functional working - experience in managing cross functional teams (upwards, sideways and downwards in the delivery of integrated campaigns) by keeping the team on track and identifying key decisions (what and when)
- Campaign Process driving activity through an end-to-end campaign development process to deliver integrated campaigns, on time and to budget. Has a good understanding of the cross-functional process between clients and agencies to develop campaign strategies and creative output.
- Creative experience working collaboratively with creative agencies and briefing internal creative studios. Proven conceptual knowledge of a breadth of creative disciplines including AV, OOH, print, retail and digital to manage complex deliveries and/or identify and implement alternative delivery solutions
- Social/Digital Champion- experienced in project management of social/digital campaigns, working with publishers, agencies and internal teams to brief digital creative development and builds
- Evaluation can draw clear conclusions from multiple sources of information
- Takes Charge, Makes things Happen & Delivers Great Outcomes - positive, can-do attitude. Can take charge of difficult challenges. Able to inspire, lead and coordinate cross-functional teams. Takes personal accountability to deliver campaigns efficiently and on-time. This includes being delivery-minded, seeing planning as a performance-critical discipline.
- Influences, Builds Strong Relationships and Acts Together - excellent stakeholder management, including confidence/assertiveness in dealing with senior stakeholders, with strong influencing skills. Has an opinion to offer.
- Agility to Adapt and deal with Pressure confident handling difficult situations and managing conflicting stakeholder views. Can think on their feet, deals with change proactively and resiliently, and focuses on the best solutions for the business. You will be calm and clear, keeping pace under pressure and managing multiple moving parts
- Personal Development - always looking to better themselves - understanding of their own areas for development.
- Workfront experience an advantage
- Exposure to agile marketing practices
Key Measures of Success:
- You will already have fantastic marketing experience under your belt, with knowledge of project planning, scheduling and execution
- Demonstrate great communication skills, targeting a wide audience from customers to internal stakeholders
- You will be passionate, tenacious; results focused and enjoy working in a highly energetic and exciting environment
- You will have strong collaborative and influencing skills with the ability to bring a wide number of people together (both internally and externally) and work towards a vision
- Pro-activity and enthusiasm are essential elements for this role
- Able to run sizable projects and work streams from concept to delivery
- Success will be measured by campaign execution and the effectiveness of process and delivery
About us:
We’ve developed ground-breaking technologies, built player protection frameworks, and have a proven track record of making lotteries better.
- Innovation - We pride ourselves on it! We’re constantly looking for new ways to excite our customers, bringing new products to enjoy which is all underpinned by our responsible play values and making them accessible to all.
- Giving back – Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10 year licence
- Sustainability – Our aim to be net zero by 2030 which would make us the first lottery provider globally to achieve this
- Inclusion and accessibility – We are making all parts of The National Lottery inclusive – whether you play a game in a store or online.
If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at and we’ll be happy to help.
**Being the custodians of the National Lottery license is a big responsibility, so all of our roles are subject to extensive background checks**
An inclusive reward offering with wellbeing at the centre… At Allwyn, we’ve put together a range of inclusive benefits and policies to support our colleagues at every stage of their lives and careers.
Here’s a list of some of the fantastic benefits we offer…
- Company bonus scheme • Matched pension contributions up to 8.5%
- 26 days annual leave + 2 Life Days (and bank holidays)
- Complimentary Private Medical
- Life Assurance
- Enhanced Maternity & Paternity leave
- £500 wellness allowance
- Access to nutritional advisor and personal trainers
- Discounted Health Assessments
- Complimentary Financial coaching
Our benefits and policies reflect our commitment to wellbeing and inclusivity and are enhanced with features that benefit our colleagues (and their families). By offering a variety of benefits that support our colleagues, we continue to create a place of work where people feel rewarded and can succeed.
A place of belonging…
We want to create one of the UK’s most inclusive organisations – where people can bring the best of themselves, to do their best work, every day, for the benefit of good causes.
Allwyn is an Equal Opportunity Employer which prides itself in being diverse and inclusive. We do not tolerate discrimination, harassment, or victimisation in the workplace. All employment decisions at Allwyn are based on the business needs, the job requirements, and the individual qualifications. Allwyn encourages applications from individuals regardless of age, disability (visible or hidden), sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
We are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.
Digital Marketing Campaign Manager
Posted today
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Job Description
Key Responsibilities:
- Develop and execute integrated digital marketing strategies and campaigns aligned with business objectives.
- Manage and optimize paid media campaigns (PPC, social ads) across platforms like Google Ads, Facebook, Instagram, LinkedIn, etc.
- Oversee SEO strategy, keyword research, on-page optimization, and link-building efforts to improve organic search rankings.
- Plan and execute content marketing initiatives, including blog posts, whitepapers, case studies, and infographics.
- Manage social media presence, engagement, and community building across relevant platforms.
- Develop and implement email marketing campaigns, including list segmentation, automation, and performance tracking.
- Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for improvement.
- Collaborate with creative teams, copywriters, and designers to produce high-quality marketing assets.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage marketing budgets effectively to maximize ROI.
- Conduct A/B testing and other optimization techniques to enhance campaign effectiveness.
- Monitor competitor activities and market trends to identify new opportunities.
Qualifications and Experience:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on campaign management.
- Proven experience in developing and executing successful digital marketing campaigns across multiple channels.
- Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
- Expertise in analytics tools such as Google Analytics, SEMrush, or similar.
- Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional written and verbal communication skills.
- Ability to thrive in a fast-paced, collaborative, and fully remote work environment.
This is an excellent opportunity to make a significant impact on brand growth and market presence. Join our client's innovative team and shape the future of their digital outreach. The role is based in Bradford, West Yorkshire, UK , but is a fully remote position.
Digital Marketing Campaign Strategist
Posted today
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Job Description
Responsibilities:
- Develop and implement integrated digital marketing strategies.
- Manage and optimize paid search (PPC) and social media advertising campaigns.
- Oversee SEO strategy to improve organic search rankings.
- Execute email marketing campaigns and nurture lead generation efforts.
- Analyze campaign performance data and provide detailed reports with recommendations.
- Collaborate with content creators to develop engaging marketing materials.
- Manage campaign budgets and ensure efficient ROI.
- Stay current with digital marketing best practices and emerging technologies.
- Proven experience as a Digital Marketing Strategist or similar role.
- Strong understanding of SEO, SEM, social media marketing, and content marketing.
- Proficiency in Google Analytics, Google Ads, and other relevant marketing platforms.
- Excellent analytical and problem-solving skills.
- Strong communication and interpersonal abilities.
- Bachelor's degree in Marketing, Communications, or a related field.
Digital Marketing Campaign Manager
Posted today
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies across various platforms, including social media, search engines (SEO/SEM), email, and display advertising.
- Manage and execute paid media campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.), ensuring optimal performance and ROI.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Create engaging and persuasive marketing copy and content for diverse digital channels.
- Monitor campaign performance using analytics tools (e.g., Google Analytics) and generate regular reports on key metrics.
- Optimise campaigns based on data insights to improve conversion rates, customer acquisition cost, and lifetime value.
- Collaborate with design, content, and web development teams to ensure cohesive campaign execution.
- Manage the digital marketing budget effectively, allocating resources to maximize impact.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- A/B test different marketing approaches to refine strategies and improve results.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience (3-5 years) in digital marketing campaign management, with a strong portfolio of successful campaigns.
- Demonstrable expertise in SEO, SEM, content marketing, social media marketing, and email marketing.
- Proficiency with digital marketing tools and platforms such as Google Analytics, Google Ads, social media management tools, and email marketing software.
- Strong analytical skills and the ability to interpret complex data to drive actionable insights.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Creative thinking and a passion for innovative marketing solutions.
- Ability to manage multiple projects simultaneously and meet tight deadlines.
- Experience with CRM systems is a plus.
- Collaborative spirit and ability to work effectively in a hybrid team environment.
Digital Marketing Campaign Manager
Posted 1 day ago
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Job Description
Key Responsibilities:
- Develop and execute multi-channel digital marketing campaigns across platforms such as Google Ads, social media, email marketing, and content marketing.
- Define campaign objectives, target audiences, key performance indicators (KPIs), and budgets.
- Conduct market research and competitor analysis to identify opportunities and inform campaign strategies.
- Create compelling marketing copy, creative assets, and landing pages aligned with campaign goals.
- Manage campaign execution, ensuring timely delivery of all marketing activities and assets.
- Monitor campaign performance closely, analysing data and generating insightful reports on key metrics (e.g., ROI, CPA, conversion rates).
- Optimise campaigns in real-time based on performance data to maximise effectiveness and efficiency.
- Collaborate with internal teams (e.g., sales, design, content) to ensure campaign alignment and support.
- Stay current with the latest digital marketing trends, tools, and best practices.
- Manage relationships with external agencies and vendors as needed.
- Proven experience in digital marketing campaign management, with a track record of successful campaign execution and results.
- Strong understanding of various digital marketing channels, including SEO, SEM, social media advertising, email marketing, and content marketing.
- Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, email marketing software).
- Excellent analytical and problem-solving skills, with the ability to interpret data and derive actionable insights.
- Strong copywriting and content creation abilities.
- Exceptional project management and organisational skills, with the ability to manage multiple campaigns simultaneously.
- Outstanding communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.
- Bachelor's degree in Marketing, Communications, or a related field.
Digital Marketing Campaign Manager
Posted 1 day ago
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Job Description
Digital Marketing Campaign Manager
Posted 1 day ago
Job Viewed
Job Description
Key Responsibilities:
- Design, implement, and manage integrated digital marketing campaigns across platforms like Google Ads, Facebook Ads, Instagram, LinkedIn, and email marketing systems.
- Conduct keyword research, audience segmentation, and targeting to maximize campaign effectiveness.
- Develop creative ad copy and visual assets in collaboration with the design team.
- Monitor campaign performance daily, analyzing key metrics such as CTR, CPC, CPA, ROAS, and conversion rates.
- Optimize campaigns in real-time based on performance data and A/B testing results.
- Manage marketing budgets, ensuring optimal allocation of resources to achieve campaign goals.
- Generate regular performance reports and present findings and recommendations to senior management.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborate with content creators, web developers, and other marketing team members to ensure campaign coherence.
- Identify new growth opportunities and test innovative marketing strategies.
- Bachelor's degree in Marketing, Digital Media, Business, or a related field.
- Proven experience (3-5 years) in managing successful digital marketing campaigns, preferably in an agency or e-commerce environment.
- In-depth knowledge of major digital advertising platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager).
- Proficiency in marketing analytics tools such as Google Analytics, SEMrush, or similar.
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot).
- Strong understanding of SEO principles and how they integrate with paid campaigns.
- Excellent analytical and problem-solving skills, with a keen eye for detail.
- Creative thinking and excellent copywriting abilities.
- Strong project management and organizational skills.
- Effective communication and collaboration skills, comfortable working in a hybrid setting.
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Digital Marketing Campaign Manager
Posted 1 day ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies aligned with business objectives.
- Plan, execute, and manage paid advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.
- Oversee email marketing campaigns, including segmentation, automation, and performance analysis.
- Collaborate with content creators to develop compelling marketing materials and ensure brand consistency.
- Monitor campaign performance, analyze data, and provide actionable insights and recommendations for optimization.
- Conduct A/B testing on ad creatives, landing pages, and email content to improve conversion rates.
- Manage the digital marketing budget effectively, ensuring optimal ROI.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Work closely with the sales and product teams to ensure alignment of marketing efforts.
- Utilize analytics tools (e.g., Google Analytics, Adobe Analytics) to track and report on campaign performance.
- Manage social media advertising efforts and explore new growth opportunities.
- Contribute to overall marketing strategy and brand development.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing, with a proven track record of managing successful campaigns.
- Extensive experience with paid social media advertising (Meta, LinkedIn) and search engine marketing (Google Ads).
- Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot) and marketing automation.
- Strong understanding of SEO principles and best practices.
- Experience with Google Analytics and other web analytics tools.
- Excellent analytical, problem-solving, and data interpretation skills.
- Strong project management and organizational abilities.
- Exceptional written and verbal communication skills.
- Creative thinker with a strong understanding of consumer behavior.
- Experience working in a remote team environment is essential.
- Certifications in Google Ads, Meta Blueprint, or HubSpot are a plus.
This fully remote position offers a competitive salary, comprehensive benefits, and the opportunity to significantly impact the growth of a thriving e-commerce business.
Digital Marketing Campaign Manager
Posted 1 day ago
Job Viewed
Job Description
Responsibilities:
- Develop and execute comprehensive digital marketing strategies across various platforms including SEO, SEM, social media, email marketing, and content marketing.
- Manage campaign budgets, ensuring optimal allocation of resources and maximum ROI.
- Conduct market research and competitor analysis to identify opportunities and inform campaign planning.
- Create engaging and compelling marketing content, collaborating with design and content teams.
- Monitor campaign performance, analyze data, and provide regular reports with actionable insights to stakeholders.
- Utilize A/B testing and other optimization techniques to improve campaign effectiveness.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage relationships with external agencies and vendors as needed.
- Ensure brand consistency across all digital touchpoints.
- Collaborate with sales and product teams to align marketing efforts with business goals.
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing, with a proven track record of successful campaign management.
- Strong understanding of SEO, SEM, social media advertising, email marketing platforms (e.g., Mailchimp, HubSpot), and analytics tools (e.g., Google Analytics).
- Excellent analytical and problem-solving skills.
- Proficiency in marketing automation software.
- Creative thinking and excellent copywriting skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Experience with content management systems (CMS) is a plus.
- Strong communication and presentation skills.
Digital Marketing Campaign Manager
Posted 1 day ago
Job Viewed
Job Description
Responsibilities:
- Develop and manage end-to-end digital marketing campaigns across multiple platforms.
- Plan and execute paid search (PPC) and paid social media advertising campaigns.
- Oversee content marketing initiatives, including blog posts, articles, and website copy.
- Manage email marketing campaigns, including list segmentation, content creation, and performance tracking.
- Collaborate with designers and content creators to develop engaging campaign assets.
- Monitor campaign performance using analytics tools (e.g., Google Analytics, social media insights) and provide regular reports.
- Optimize campaigns based on data analysis to improve ROI and achieve key performance indicators (KPIs).
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage campaign budgets effectively, ensuring efficient spend and optimal results.
- Work closely with sales and product teams to ensure campaign alignment with business goals.
- Bachelor's degree in Marketing, Communications, or a related field.
- 3-5 years of experience in digital marketing campaign management.
- Proven experience with Google Ads, Facebook Ads Manager, and other digital advertising platforms.
- Strong understanding of SEO principles and best practices.
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot).
- Proficiency in Google Analytics and ability to interpret data.
- Excellent written and verbal communication skills.
- Strong organizational and project management skills.
- Ability to work both independently and collaboratively in a team environment.
- Creative thinking and a data-driven approach to marketing.