677 Consumer jobs in the United Kingdom

Head of Product Strategy – Direct-to-Consumer Marketing Business

London (Hybrid) | Full-Time | Strategic Leadership Role

About Us

We’re a dynamic, growth-focused direct-to-consumer marketing business, known for delivering exceptional customer experiences through innovative products and bold brand storytelling. Our teams are agile, collaborative, and obsessed with understanding what makes consumers tick.

The Role

As Head of Product Strategy, you’ll be responsible for defining and executing the strategic direction of our product offering. You’ll work cross-functionally with Marketing, Data, Creative, and Tech to identify market opportunities, shape product roadmaps, and ensure our products deliver both commercial impact and customer delight.

Are you a visionary product strategist with a passion for consumer-centric innovation? Do you thrive in fast-paced environments where data, creativity, and customer insight drive growth? We’re looking for a Head of Product Strategy to lead the charge in shaping the future of our DTC product portfolio.

Key Responsibilities

• Develop and own the long-term product strategy aligned with business goals and consumer trends
• Lead market and customer insight initiatives to inform product development and positioning
• Collaborate with cross-functional teams to translate strategy into actionable roadmaps
• Evaluate product performance and iterate based on data, feedback, and market shifts
• Champion innovation and experimentation across the product lifecycle
• Influence senior stakeholders and contribute to broader business strategy
• Shape go-to-market strategies and commercial models in collaboration with business leaders.
• Support pre-sales and account strategies as the product expert.
• Partner with Finance to build investment cases and ROI models, ensuring operational efficiency and cost-effectiveness.

What We’re Looking For

• Proven experience in product strategy within a DTC or consumer-focused business
• Proven experience (10+ years) in product leadership, ideally in Martech, Adtech, or SaaS companies
• Track record of building and scaling successful digital products in a startup or growth-stage environment
• Experience in defining product vision(s) and successful delivery of product roadmaps for B2B SaaS platforms / B2C solutions
• Strong commercial acumen and understanding of marketing-led product development
• Exceptional analytical and strategic thinking skills
• Experience working with data, customer insights, and market research
• Excellent communication and leadership skills
• Passion for consumer behaviour, brand, and innovation

Head of Product Strategy – Direct-to-Consumer Marketing Business

London (Hybrid) | Full-Time | Strategic Leadership Role

About Us

We’re a dynamic, growth-focused direct-to-consumer marketing business, known for delivering exceptional customer experiences through innovative products and bold brand storytelling. Our teams are agile, collaborative, and obsessed with understanding what makes consumers tick.

The Role

As Head of Product Strategy, you’ll be responsible for defining and executing the strategic direction of our product offering. You’ll work cross-functionally with Marketing, Data, Creative, and Tech to identify market opportunities, shape product roadmaps, and ensure our products deliver both commercial impact and customer delight.

Are you a visionary product strategist with a passion for consumer-centric innovation? Do you thrive in fast-paced environments where data, creativity, and customer insight drive growth? We’re looking for a Head of Product Strategy to lead the charge in shaping the future of our DTC product portfolio.

Key Responsibilities

• Develop and own the long-term product strategy aligned with business goals and consumer trends
• Lead market and customer insight initiatives to inform product development and positioning
• Collaborate with cross-functional teams to translate strategy into actionable roadmaps
• Evaluate product performance and iterate based on data, feedback, and market shifts
• Champion innovation and experimentation across the product lifecycle
• Influence senior stakeholders and contribute to broader business strategy
• Shape go-to-market strategies and commercial models in collaboration with business leaders.
• Support pre-sales and account strategies as the product expert.
• Partner with Finance to build investment cases and ROI models, ensuring operational efficiency and cost-effectiveness.

What We’re Looking For

• Proven experience in product strategy within a DTC or consumer-focused business
• Proven experience (10+ years) in product leadership, ideally in Martech, Adtech, or SaaS companies
• Track record of building and scaling successful digital products in a startup or growth-stage environment
• Experience in defining product vision(s) and successful delivery of product roadmaps for B2B SaaS platforms / B2C solutions
• Strong commercial acumen and understanding of marketing-led product development
• Exceptional analytical and strategic thinking skills
• Experience working with data, customer insights, and market research
• Excellent communication and leadership skills
• Passion for consumer behaviour, brand, and innovation

Head of Product Strategy – Direct-to-Consumer Marketing Business

London (Hybrid) | Full-Time | Strategic Leadership Role

About Us

We’re a dynamic, growth-focused direct-to-consumer marketing business, known for delivering exceptional customer experiences through innovative products and bold brand storytelling. Our teams are agile, collaborative, and obsessed with understanding what makes consumers tick.

The Role

As Head of Product Strategy, you’ll be responsible for defining and executing the strategic direction of our product offering. You’ll work cross-functionally with Marketing, Data, Creative, and Tech to identify market opportunities, shape product roadmaps, and ensure our products deliver both commercial impact and customer delight.

Are you a visionary product strategist with a passion for consumer-centric innovation? Do you thrive in fast-paced environments where data, creativity, and customer insight drive growth? We’re looking for a Head of Product Strategy to lead the charge in shaping the future of our DTC product portfolio.

Key Responsibilities

• Develop and own the long-term product strategy aligned with business goals and consumer trends
• Lead market and customer insight initiatives to inform product development and positioning
• Collaborate with cross-functional teams to translate strategy into actionable roadmaps
• Evaluate product performance and iterate based on data, feedback, and market shifts
• Champion innovation and experimentation across the product lifecycle
• Influence senior stakeholders and contribute to broader business strategy
• Shape go-to-market strategies and commercial models in collaboration with business leaders.
• Support pre-sales and account strategies as the product expert.
• Partner with Finance to build investment cases and ROI models, ensuring operational efficiency and cost-effectiveness.

What We’re Looking For

• Proven experience in product strategy within a DTC or consumer-focused business
• Proven experience (10+ years) in product leadership, ideally in Martech, Adtech, or SaaS companies
• Track record of building and scaling successful digital products in a startup or growth-stage environment
• Experience in defining product vision(s) and successful delivery of product roadmaps for B2B SaaS platforms / B2C solutions
• Strong commercial acumen and understanding of marketing-led product development
• Exceptional analytical and strategic thinking skills
• Experience working with data, customer insights, and market research
• Excellent communication and leadership skills
• Passion for consumer behaviour, brand, and innovation

Head of Product Strategy – Direct-to-Consumer Marketing Business

London (Hybrid) | Full-Time | Strategic Leadership Role

About Us

We’re a dynamic, growth-focused direct-to-consumer marketing business, known for delivering exceptional customer experiences through innovative products and bold brand storytelling. Our teams are agile, collaborative, and obsessed with understanding what makes consumers tick.

The Role

As Head of Product Strategy, you’ll be responsible for defining and executing the strategic direction of our product offering. You’ll work cross-functionally with Marketing, Data, Creative, and Tech to identify market opportunities, shape product roadmaps, and ensure our products deliver both commercial impact and customer delight.

Are you a visionary product strategist with a passion for consumer-centric innovation? Do you thrive in fast-paced environments where data, creativity, and customer insight drive growth? We’re looking for a Head of Product Strategy to lead the charge in shaping the future of our DTC product portfolio.

Key Responsibilities

• Develop and own the long-term product strategy aligned with business goals and consumer trends
• Lead market and customer insight initiatives to inform product development and positioning
• Collaborate with cross-functional teams to translate strategy into actionable roadmaps
• Evaluate product performance and iterate based on data, feedback, and market shifts
• Champion innovation and experimentation across the product lifecycle
• Influence senior stakeholders and contribute to broader business strategy
• Shape go-to-market strategies and commercial models in collaboration with business leaders.
• Support pre-sales and account strategies as the product expert.
• Partner with Finance to build investment cases and ROI models, ensuring operational efficiency and cost-effectiveness.

What We’re Looking For

• Proven experience in product strategy within a DTC or consumer-focused business
• Proven experience (10+ years) in product leadership, ideally in Martech, Adtech, or SaaS companies
• Track record of building and scaling successful digital products in a startup or growth-stage environment
• Experience in defining product vision(s) and successful delivery of product roadmaps for B2B SaaS platforms / B2C solutions
• Strong commercial acumen and understanding of marketing-led product development
• Exceptional analytical and strategic thinking skills
• Experience working with data, customer insights, and market research
• Excellent communication and leadership skills
• Passion for consumer behaviour, brand, and innovation

About Charlotte Tilbury Beauty

Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.

Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.

Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the bran­d is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.

About the role

As Global Consumer Engagement Marketing Manager for Colour, you will help fuel the next quantum shift for Charlotte Tilbury towards the most loved, and #1 for £s & growth in the world. By shaping and delivering the campaigns for Colour on our iconic franchises, from Pillow Talk, to Unreal, to Exagerr-eyes… based on sharp customer, product and market insights & leveraging any relevant opportunity, you’ll contribute to propagating the brand’s purpose - “Give anyone the right makeup and beauty and they can conquer the world!” and fulfilling its promise - “Easy to CHOOSE. Easy to USE. Easy to GIFT. Making it EASY for EVERYONE to be the most confident and beautiful version of themselves.”

You will embrace the challenge and compose record breaking, integrated omnichannel Marketing Campaigns (global product launch and evergreen as well as supporting specific markets) that shake it up, to build market leading, iconic campaigns & star launches, with a creative spirit and meticulous orchestration. You will innately think digital first and power the shift to online, but always integrate across all channels.

You will be best partners with each specialist CMO function (Creative Agency, Copy, Visual Merchandising, Social, Digital, PR, E-Commerce and Content teams), the Product Development team, the CDO teams that drive Charlottetilbury.com and Tech, as well as the regions (US, EMEA, APAC) and of course finance, supply chain, legal and people.

As an ingenious integrator, you will mobilise and inspire your stakeholders across the business to deliver “only Charlotte Tilbury could do that” results, with a win together style. You will be an inspiring manager, coaching, training and supporting your direct report into realising their full potential, while contributing to a wider team of “brilliant, beaming believers” that share the magic internally and externally.

As a Global Consumer Engagement Marketing Manager (Colour) you will

• Collaborate closely with the Global Product Development team and in house Creative Team to craft the campaign concepts for all Colour campaigns based on consumer, competitor and market insights to identify marketing/communication opportunities for Charlotte Tilbury
• Own end to end global Colour campaigns from concept through to campaign delivery and measurement / review, partnering with 360 global teams (Creative Agency, Copy, Visual Merchandising, Social, Digital, PR, E-Commerce and Content teams) to deliver cohesively across all touchpoints and all regions, on time and in budget, adhering to the Critical Path Analysis and allowing for iteration towards the exceptional.
• Collaborate with Regions (US, EMEA, APAC) and the charlottetilbury.com team to ensure activities are integrated across channels, touchpoints and paid / owned / earned, with a consistent messaging / projection, whilst solving for local relevance by dialling up relevant elements. 
• Lead and oversee the development of respective campaigns, ensuring they have a consistent global brand tone of voice but optimised for local markets.
• Partner with Visual Merchandising, PR, Social, Digital, E-Commerce and Content Teams to ensure the cohesion of campaign messages and visuals for all origination projects.
• Craft clear marketing toolkits exciting the business on the new launch/campaign providing them with a complete kit to flawlessly execute the innovation and campaign in a timely fashion and in line with global positioning.

Who you will work with

Reporting into the Global Head of Campaign

Management of the Global Brand Consumer Engagement Exec, Colour

About you

• Extensive and proven experience of product marketing role, supported by strong campaign development and/or NPD experience, ideally within beauty / luxury / fashion industry.
• Resilient, tenacious, confident self-starter who can flourish in an entrepreneurial/start up environment and hit the ground running.
• Insight driven decision making – balancing art with commerce. Must both be creative and proficient in combining quantitative and qualitative data to form strategies and inform decision making.
• Innovative problem solver and creatively driven.
• Strong stakeholder management skills with the ability to influence and motivate.
• You’ll think digital first, but always from an omni-channel perspective.
• Acute attention to detail. As the brand guardian for your category/franchise, ensure all touchpoints follow brand guidelines.
• An exceptional communicator, collaborator and influencer who lands on the salient point, has a confident recommendation, and can facilitate sound judgments and swift decision making.
• Results orientated with an impeccable work ethic.
• Culture Fit – Will be smart, confident, succinct, ambitious, high energy, self-starting, intellectually agile, results-oriented, resilient, inclusive, positive in your outlook, non-political, transparent, collaborative, curious and hands-on. Will embody Charlotte Tilbury’s culture and be passionate about helping it achieve its goals.
• Proficiency in MS Office, and familiar with the most relevant Prestige Beauty market research databases

Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreaamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.

Why join us?

• Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
• We’re a hybrid model with flexibility, allowing you to work how best suits you
• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
• Financial security and planning with our pension and life assurance for all
• Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
• Bring your furry friend to work with you on our allocated dog friendly days and spaces
• And not to forget our generous product discount and gifting!

At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.

If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!

Future is a global leader in specialist media, with 250+ iconic brands reaching hundreds of millions worldwide. Audiences turn to us daily for trusted content, insight, and inspiration across news, lifestyle, technology, games, wealth, homes, and more. Our portfolio includes The Week , Kiplinger , PC Gamer , Wallpaper , and woman&home .

Subscriptions are a strategic priority, and our flagship brands are critical growth drivers.

As Head of Growth Marketing, reporting to the Growth Marketing Director, you'll lead performance marketing across priority brands and lead overall marketing effectiveness. You'll be an important member of Future's Growth Squad, working with brand teams to link data-led insights back into campaigns, creative, and customer journeys. You'll also manage a small team within the Growth Squad.

Your remit spans the full funnel: from leading performance marketing, creative optimisation and channel budget allocation to landing page testing, CRO, email activation, subscriber take-through rates, and retention. You'll establish and scale growth loops  that improve marketing efficiency, ensuring data and insight flow back into every part of the campaign cycle.

This is a senior role in the squad structure, setting the test-and-learn agenda, driving CAC:LTV improvements, and ensuring insights translate into scaled execution. You'll help meet FY26 subscription growth targets and raising standards for marketing effectiveness across the portfolio.

• Experience leading Growth Marketing or Performance marketing teams.
• Experience with subscriptions or DTC businesses.
• Experience delivering CAC:LTV improvements and subscription growth.
• Experience with conversion funnels and full-funnel including A/B testing strategy, funnel optimisation and CRO.
• Experience working with brand teams and Senior Managers to raise campaign impact.
• Comfortable managing large budgets and senior stakeholder relationships.
• Experience developing growth-focused teams.
• Commercial mindset with understanding of CAC, LTV, churn, and growth loops.
• Translate data into action with a test-and-learn mindset.

The expected range for this role is £55,000 - £75,000 (depending on experience)

This is a Hybrid role from our Bath or London Office, working three days from the office, two from home

… Plus more great perks, which include;

• Uncapped leave, because we trust you to manage your workload and time
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend and get rewarded when they join Future
• Wellbeing support with access to our Colleague Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan

Internal job family level P3

We're Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.

We've got ambitious plans that further build on our growth momentum and unlock new opportunities – and we're looking for driven people who want to be a part of it!

We embrace and celebrate diversity, making it part of who we are.

Different perspectives spark ideas, fuel creativity, and push us to innovate. That's why we're building a workplace where everyone feels valued, respected, and empowered to thrive.

When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It's not just about what you bring to the table — it's about making sure the table has room for everyone.

Because a diverse team isn't just good for business. It's the Future.

Find out more about Our Future, Our Responsibility on our website.

*We reserve the right to close the job advert early

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

#LI-Hybrid

#LI-HD1

• Develop and execute integrated digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, content marketing, and display advertising.
• Define campaign objectives, target audiences, and key performance indicators (KPIs) for all digital marketing efforts.
• Manage and optimise digital advertising budgets to ensure maximum ROI and efficient spend.
• Conduct in-depth keyword research and implement SEO best practices to improve organic search rankings.
• Develop and manage social media strategies, including content creation, community engagement, and paid social campaigns.
• Create compelling email marketing campaigns to nurture leads and drive customer retention.
• Analyse website traffic and user behaviour using tools like Google Analytics to identify trends and areas for improvement.
• Track, measure, and report on the performance of all digital marketing campaigns against established KPIs.
• Collaborate with internal teams (e.g., content creators, designers, web developers) to ensure brand consistency and effective campaign execution.
• Stay ahead of emerging digital marketing trends, technologies, and best practices to maintain a competitive edge.
• Provide strategic recommendations for website optimisation and user experience enhancements.
• Manage relationships with external agencies and vendors as needed.
• Mentor junior marketing team members and foster a culture of continuous learning and innovation.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 6 years of progressive experience in digital marketing, with a proven track record in developing and executing successful online strategies.
• Demonstrated expertise in SEO, SEM (Google Ads, Bing Ads), social media marketing (paid and organic), email marketing, and content strategy.
• Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and other web analytics platforms.
• Experience with marketing automation platforms and CRM systems.
• Excellent written and verbal communication skills, with a flair for creative copywriting and brand storytelling.
• Proven ability to manage multiple projects simultaneously and meet deadlines in a remote work environment.
• A strong understanding of consumer behaviour and digital trends.
• Experience managing significant advertising budgets.
• Certification in Google Ads or other relevant digital marketing platforms is highly desirable.

• Develop and execute comprehensive product marketing strategies for new and existing consumer electronic products.
• Conduct in-depth market research, competitive analysis, and customer segmentation to identify key market opportunities and challenges.
• Craft compelling product positioning and messaging that resonates with target audiences and differentiates our products in the marketplace.
• Lead cross-functional teams through the product launch process, ensuring alignment across marketing, sales, product management, and public relations.
• Create engaging marketing collateral, including datasheets, presentations, website content, blog posts, and social media campaigns.
• Develop and manage product launch plans, including timelines, budgets, and key performance indicators (KPIs).
• Collaborate with the sales team to equip them with the necessary tools and knowledge to effectively sell products.
• Monitor market trends and customer feedback to inform ongoing product marketing efforts and identify areas for improvement.
• Manage relationships with external agencies and partners as needed.
• Analyze campaign performance and market data to optimize marketing strategies and maximize ROI.
• Provide thought leadership and strategic direction for product marketing initiatives within the company.

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
• Minimum of 6 years of experience in product marketing, with a significant focus on consumer electronics or technology products.
• Proven track record of successfully launching and marketing technology products.
• Strong understanding of market research methodologies and competitive analysis.
• Exceptional writing, communication, and presentation skills.
• Demonstrated ability to develop and execute effective marketing strategies.
• Experience working with cross-functional teams in a fast-paced environment.
• Proficiency in marketing analytics tools and platforms.
• Strategic thinker with strong analytical and problem-solving capabilities.
• Passion for technology and a keen eye for market dynamics.

Future is a global leader in specialist media, with 250+ iconic brands reaching hundreds of millions worldwide. Audiences turn to us daily for trusted content, insight, and inspiration across news, lifestyle, technology, games, wealth, homes, and more. Our portfolio includes The Week , Kiplinger , PC Gamer , Wallpaper , and woman&home .

Subscriptions are a strategic priority, and our specialist portfolio brands are important contributors to that growth.

As Senior Growth Marketing Manager, you'll be embedded in our subscriptions Growth Squad, partnering with peers across Growth, Brand, CRO, Product and Analytics. Reporting to the Growth Director, you'll manage performance marketing, driving efficiency and optimising CAC:LTV through paid media, creative optimisation, channel mix, budget allocation, and landing page testing.

This is a role for an action-oriented marketer. You'll excel at experimentation, take ownership of your results, and play a critical part in delivering FY26 growth targets.

• Hands-on performance marketing experience in a B2C subscriptions or DTC environment.
• Skills across paid social, paid search, and acquisition marketing.
• Experience in funnel optimisation and A/B testing, with an ability to link insights back to CAC:LTV improvement.
• Commercial mindset with understanding of CAC, LTV, churn, and growth loops.
• Translate data into action with a test-and-learn mindset.
• Ambition to grow into a senior role.

The expected range for this role is £40,000 - £60,000

This is a Hybrid role from our Bath or London Office, working three days from the office, two from home

… Plus more great perks, which include;

• Uncapped leave, because we trust you to manage your workload and time
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend and get rewarded when they join Future
• Wellbeing support with access to our Colleague Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan

Internal job family level P4

We're Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.

We've got ambitious plans that further build on our growth momentum and unlock new opportunities – and we're looking for driven people who want to be a part of it!

We embrace and celebrate diversity, making it part of who we are.

Different perspectives spark ideas, fuel creativity, and push us to innovate. That's why we're building a workplace where everyone feels valued, respected, and empowered to thrive.

When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It's not just about what you bring to the table — it's about making sure the table has room for everyone.

Because a diverse team isn't just good for business. It's the Future.

Find out more about Our Future, Our Responsibility on our website.

*We reserve the right to close the job advert early

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

#LI-Hybrid

#LI-HD1