421 Consumer Behavior jobs in the United Kingdom
Consumer Insights Manager
Posted today
Job Viewed
Job Description
In this role, you'll take the lead on bespoke research projects that bring the voice of the customer into key decision-making conversations. You'll collaborate across the business and work closely with our agency partners to deliver powerful, data-driven insights that inform strategy, inspire innovation, and shape the guest experience at IHG.
At IHG Hotels & Resorts, we're powered by a passion for delivering **True Hospitality for Good** - for our guests, our people, and our communities.
**What You'll Do**
+ Working cross-functionally with internal stakeholders, partnering with brand strategy, marketing, and loyalty teams to broaden consumer understanding.
+ Lead end-to-end qualitative and quantitative research projects to answer global business questions.
+ Manage the day-to-day operations of IHG's Brand Health Tracking programme, ensuring consistency and insight delivery.
+ Oversee relationships with third-party research agencies, managing methodology, fieldwork, analysis, and reporting.
+ Translate data and research findings into clear, actionable insights and compelling presentations that drive meaningful outcomes.
+ Build on information from multiple sources into compelling, story-led recommendations.
+ Collaborate with teams across the business to support the activation of insights and continuous learning.
+ Help enhance the visibility, impact, and ways of working of the Consumer Insights function.
**What We're Looking For**
+ Significant experience in consumer insights or market research (agency or client side).
+ Experience working on global research programmes and managing continuous tracking initiatives
+ Strong expertise in both qualitative and quantitative research methodologies across markets.
+ Proven project management capabilities to deliver large-scale initiatives from design to execution.
+ Excellent written and verbal communication skills, with the ability to tell clear, concise, and compelling insight stories.
+ Strong analytical and problem-solving skills with the ability to distil complexity into impactful recommendations.
+ Confident presenting to and engaging with stakeholders at all levels of the organisation.
+ A collaborative mindset and relationship-building skills to work effectively across teams.
+ A self-starter attitude with the ability to work independently and consultatively in a fast-paced environment, and able to proactively come up with suggestions and ideas to elevate the work
**Ready to shape the future of hospitality through insight?**
Join us and help IHG continue delivering exceptional experiences for guests around the world.
**Apply now** and bring your expertise to one of the world's leading hospitality companies.
**_Closing Date for Applications Friday 15_** **_th_** **_August 2025_**
#LI-HYBRID
#LI-KW2
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You'll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there's Room for You at IHG.
Over recent years, we've transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That's why here at IHG, we give our colleagues flexibility and balance - working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that's why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.
Data Insights Analyst
Posted 11 days ago
Job Viewed
Job Description
Data Operations & Insights Analyst
Location: Cardiff Outskirts (Hybrid – minimum 3 days onsite)
Salary: £40,000–£50,000 DOE
Type: Permanent, Full-Time
The Role
We’re looking for a skilled Data Analyst who can do more than just crunch numbers. You’ll be responsible for the end-to-end management of our data – from building and maintaining our data warehouse, to driving data quality, analysis, and reporting that directly supports business decisions.
You’ll work across the company, supporting data governance, compliance, and insight generation. There’s a strong focus on improving how data is collected, stored, and used – and making sure everyone across the business understands the value of it.
What You’ll Be Doing
Governance & Quality
- p>Develop and maintain our Data Governance Framework
-
Own data quality monitoring, audits, and issue management
-
Ensure consistent, accurate, and reliable data across all systems
Data Integration & Warehousing
-
Build and manage a centralised data warehouse
-
Apply ETL processes to extract, transform and load data
-
Integrate data across platforms using APIs, Celigo, Make
-
Keep documentation updated in the IT Knowledgebase
Analysis & Insights
-
Build and maintain dashboards and MI reports
-
Analyse complex datasets to uncover trends, insights, and performance gaps
-
Present findings clearly to non-technical stakeholders
-
Work closely with teams to support data-driven decisions
Compliance & Lifecycle
-
Support GDPR compliance and Data Lifecycle Management
-
Contribute to maintaining Cyber Essentials and ISO27001 standards
Training & Culture
-
Promote data literacy across teams
-
Deliver internal training on Power BI, Excel and other data tools
-
Embed data metrics into team performance tracking
What You’ll Need
Top 5 Must-Have Competencies
- < i>
-
Experience with data modelling, data warehousing, and ETL processes
-
Excellent problem-solving and critical thinking skills
-
High attention to detail and accuracy
-
Qualification in Data Science, IT, Statistics, Maths, or similar
Strong communication skills – clear, concise and confident
/li>Also Important
-
Proven experience in a Data Analyst or similar role
-
Hands-on skills with SQL, Power BI, DAX, Excel
-
Experience working with NetSuite, Salesforce, or other Tier 1 systems (desirable)
-
Comfortable with APIs, cloud storage (e.g. Azure), and data integration tools
-
Solid documentation and process discipline
Ready to Apply?
If you know your data inside out, have the right mindset, and want to help shape how a business uses its information – we want to hear from you, please apply for more details, thanks!
Data Insights Analyst
Posted 1 day ago
Job Viewed
Job Description
Data Operations & Insights Analyst
Location: Cardiff Outskirts (Hybrid – minimum 3 days onsite)
Salary: £40,000–£50,000 DOE
Type: Permanent, Full-Time
The Role
We’re looking for a skilled Data Analyst who can do more than just crunch numbers. You’ll be responsible for the end-to-end management of our data – from building and maintaining our data warehouse, to driving data quality, analysis, and reporting that directly supports business decisions.
You’ll work across the company, supporting data governance, compliance, and insight generation. There’s a strong focus on improving how data is collected, stored, and used – and making sure everyone across the business understands the value of it.
What You’ll Be Doing
Governance & Quality
- p>Develop and maintain our Data Governance Framework
-
Own data quality monitoring, audits, and issue management
-
Ensure consistent, accurate, and reliable data across all systems
Data Integration & Warehousing
-
Build and manage a centralised data warehouse
-
Apply ETL processes to extract, transform and load data
-
Integrate data across platforms using APIs, Celigo, Make
-
Keep documentation updated in the IT Knowledgebase
Analysis & Insights
-
Build and maintain dashboards and MI reports
-
Analyse complex datasets to uncover trends, insights, and performance gaps
-
Present findings clearly to non-technical stakeholders
-
Work closely with teams to support data-driven decisions
Compliance & Lifecycle
-
Support GDPR compliance and Data Lifecycle Management
-
Contribute to maintaining Cyber Essentials and ISO27001 standards
Training & Culture
-
Promote data literacy across teams
-
Deliver internal training on Power BI, Excel and other data tools
-
Embed data metrics into team performance tracking
What You’ll Need
Top 5 Must-Have Competencies
- < i>
-
Experience with data modelling, data warehousing, and ETL processes
-
Excellent problem-solving and critical thinking skills
-
High attention to detail and accuracy
-
Qualification in Data Science, IT, Statistics, Maths, or similar
Strong communication skills – clear, concise and confident
/li>Also Important
-
Proven experience in a Data Analyst or similar role
-
Hands-on skills with SQL, Power BI, DAX, Excel
-
Experience working with NetSuite, Salesforce, or other Tier 1 systems (desirable)
-
Comfortable with APIs, cloud storage (e.g. Azure), and data integration tools
-
Solid documentation and process discipline
Ready to Apply?
If you know your data inside out, have the right mindset, and want to help shape how a business uses its information – we want to hear from you, please apply for more details, thanks!
Targeting & Insights Analyst
Posted 2 days ago
Job Viewed
Job Description
Job Description:
Are you passionate about turning data into action and precision into impact? We're looking for a detail-oriented, data-savvy professional to become the engine behind our Account-Based Experience (ABX) strategy.
In this role, you won't just build account lists-you'll shape the very foundation of our ABX efforts by identifying and maintaining high-value accounts, enriching them with real-time insights, and enabling marketing, sales, and customer success teams to hit the ground running.
This is a Hybrid position with 3 day per week in our Newcastle Office
Key Responsibilities:
What You'll Do:
Create and Curate Target Account Lists (TALs)
Use internal data, external vendors, and our CDP to build dynamic account lists aligned with our Ideal Customer Profiles (ICPs). These aren't just static lists-they evolve with the business and buyer intent.
Deliver Journey-Based Insights
Track how accounts move through the customer journey. Spot drop-offs, share insights, and shape mid-funnel strategy with actionable intelligence for Product Owners.
Collaborate with Automation & AI
Team up with our Data Scientist to bring automation to life-think auto-refreshing lists, ICP-driven triggers, and scalable segmentation powered by real-time data.
Power Up Our CDP (Segment)
Work with the CDP Product Owner to ensure enriched data flows into Segment seamlessly. Help configure smart segments that fuel high-performing ABX campaigns.
Enable Cross-Functional Success
Regularly share tailored TAL insights with Sales, Marketing, and Customer Success. Ensure they always have the right data, at the right time, for the right objective.
Champion Data Quality & Continuous Improvement
Audit data integrity, flag anomalies, and refine ICP definitions with feedback loops from ABX teams.
What You'll Need:
- Experience working with customer data platforms (CDPs), ABX/ABM strategies, or data enrichment platforms
- Strong analytical mindset with a knack for identifying patterns in customer behaviour and business data
- Familiarity with firmographics, technographics, and intent data
- Excellent collaboration skills-able to work across Product, Data Science, Sales, and Marketing
- A proactive approach to process improvement and data quality management
#LI-MS2
Function:
Routes to Revenue
Country:
United Kingdom
Office Location:
Newcastle
Work Place type:
Hybrid
Advert
Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.
Our colleagues are the best of the best. It's why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
Learn more about working at Sage:sage.com/en-gb/company/careers/working-at-sage/
Watch a video about our culture:youtube.com/watch?v=qIoiCpZH-QE
We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out
Learn more about DEI at Sage:sage.com/en-gb/company/careers/diversity-equity-and-inclusion/
Equal Employment Opportunity (EEO)
Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.
In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.
Customer Insights Analyst
Posted 1 day ago
Job Viewed
Job Description
Customer Insights Analyst
2 Year Fixed Term Contract
Location: Home / Durham (on site 2 days a week)
Salary: £34,000 - £38,000 (+ excellent benefits including 28% pension contributions)
Skills: Data Insights, Data Visualisation (Tableau, Power BI), SQL, Google or Adobe Analytics
Are you passionate about using data to improve customer journeys? Do you enjoy translating complex behavioural insights into .
WHJS1_UKTJ
Customer Insights Analyst
Posted 1 day ago
Job Viewed
Job Description
Customer Insights Analyst
2 Year Fixed Term Contract
Location: Home / Glasgow (on site 2 days a week)
Salary: £34,000 - £38,000 (+ excellent benefits including 28% pension contributions)
Skills: Data Insights, Data Visualisation (Tableau, Power BI), SQL, Google or Adobe Analytics
Are you passionate about using data to improve customer journeys? Do you enjoy translating complex behavioural insights into.
WHJS1_UKTJ
Customer Insights Analyst
Posted 1 day ago
Job Viewed
Job Description
Customer Insights Analyst
2 Year Fixed Term Contract
Location: Home / Blackpool (on site 2 days a week)
Salary: £34,000 - £38,000 (+ excellent benefits including 28% pension contributions)
Skills: Data Insights, Data Visualisation (Tableau, Power BI), SQL, Google or Adobe Analytics
Are you passionate about using data to improve customer journeys? Do you enjoy translating complex behavioural insights in.
WHJS1_UKTJ
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Marketing Insights Analyst
Posted 372 days ago
Job Viewed
Job Description
We are seeking an experienced Business Analytics Manager who will report to the Head of Business Insights. This challenging and pivotal role is responsible for proactively providing analysis and creating compelling insights that drive key business decisions and business growth.
This means, ensuring data integrity at all times, responding quickly, being agile to respond to the business needs and supporting the delivery of effective reporting tools to improve performance.
Main tasks:
Data Analysis:
● Work with stakeholders across the organisation globally, to understand priorities and business challenges and conduct advanced analytics (planned or adhoc requests) using the available data to support them.
● Use SQL, BigQuery, Excel to prepare and analyse large and complex datasets.
● Develop predictive analytic models to support planning and fully realise emerging customer and industry opportunities.
● Be an analytics subject matter expert, build knowledge about existing and emergingtechnologies and techniques in the data-science area.
Reporting:
● Work with our Data Platform team and others to define the Business Insights data and technical requirements in the short, medium and long term.
● Measure global performance based on the demands from key stakeholders by working in conjunction with the Data Platform team to:
○ Prepare QVDs
○ Develop proof of concept (POC) reports and once approved push them into production
○ Exploit tools (including Qlik, Google Data Studio and others) to provide advanced analytics and data visualisation
Insights:
● Provide insight into complex relationships, trends and patterns in data to meet the needs of stakeholders.
● Based on the data analysis conducted, present findings clearly and concisely with actionable visual insights to senior stakeholders to influence decision making.
● Utilise previous trends and predictive analytic models that you develop to provide future based insights.
Requirements
● +3 years of data analytics and insights experience in large matrixed organisations.
● Hold relevant data analytics and insights degree or equivalent qualification/s.
● Highly numerate with excellent data manipulation and analytical skills.
● Proven ability to successfully influence others and support change through projects.
● Naturally curious and questioning insight professional who has the ability to cut through the data to identify what is most important for the decision making process.
● Be able to turn data into insights and present it clearly and concisely in a highly visual but easy to understand way.
● Advanced level of Google sheets / MS Excel and intermediate competence in Google Applications (Drive, Word, Slides) or Microsoft Office equivalent
● Proficient in SQL / Big Query and data visualisation tools such as Qliksense, Google Data Studio (or equivalent)
Benefits
- Competitive salary and bonus scheme
- Hybrid working
- Rentokil Initial Reward Scheme
- 23 days holiday, plus 8 bank holidays
- Employee Assistance Programme
- Death in service benefit
- Healthcare
- Free parking
At Rentokil Initial, our customers and colleagues represent diverse backgrounds and experiences. We take pride in being an equal opportunity employer, actively encouraging applications from individuals from all walks of life. Our belief is that everyone irrespective of age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs, has the potential to thrive and contribute.
We embrace the differences that make each of our colleagues unique, fostering an inclusive environment where everyone can be their authentic selves and feel a sense of belonging. To ensure that your journey with us is accessible if you have any individual requirements we invite you to communicate any specific needs or preferences you may have during any stage of the recruitment process. Our team is available to support you; feel free to reach out to ( ) if you need anything
Senior Insights Analyst (Rail)
Posted 5 days ago
Job Viewed
Job Description
Amex GBT Egencia is seeking a results-oriented and commercially driven self-starter for the role of **Senior Data Insight Analyst** , to join our experienced and global Analytics team. Using advanced analytical techniques, this role will support Amex GBT Egencia product teams through critical projects related to our digital platform. You will have the opportunity to influence business decisions through data and analysis, to help deliver results.
You will contribute to a broad spectrum of areas related to optimizing our supplier marketplace such as analyzing A/B tests, optimizing customer journeys, performing supplier gap analysis, and investigating the outputs of our ML models.
Training and development opportunities will be abound in this position, and high-performing individuals will find a long-term career path within the company. This role represents an exciting opportunity to join Amex GBT Egencia, as we define the future of business travel as we lead the industry into a new era.
**What You'll do on a Typical Day**
+ Lead strategic analysis to support and enable the continued growth of the most valuable marketplace in business travel.
+ Influence partners and senior leaders throughpassionate data storytelling across various levels of the organization in a clear and compelling way.
+ Design and build analysis and models to prioritize and classify critical touchpoints along the customer journey to maximize internal guidance and prioritization.
+ Support ongoing needs for analytical/ operational reporting, and day-to-day needs that impact ourProduct teams.
+ Identify, prioritize, and drive operational improvements.
**What We're Looking For**
+ Relevant Bachelor's or Master's degree in any of the following fields: computer science, statistics, mathematics, physical sciences with strong understating of data analytics.
+ Proficiency in SQL (to feel comfortable manipulating data, creating scripts that combine different data sources and interpret results) and Python/R (data exploration, analysis, visualization).
+ Strong experience of Tableau to pull data from various sources, develop and publish automated reports and dashboards.
+ 5+ years of work experience in a relevant business environment such as B2B SaaS.
+ Excellent verbal, written communication, and data presentation skills.
+ Ability to perform in a fast-paced environment and be comfortable with ambiguity. A sharp focus on results and solid attention to detail.
+ Knowledge of the aviation industry, or product analytics are a bonus.
**What we** **will** **offer**
+ Learning and development opportunity.
+ Mentoring program.
+ Flexible home working option.
+ Competitive benefits.
+ Diverse team that is globally based.
**Location**
London, United Kingdom
**The #TeamGBT Experience**
Work and life: Find your happy medium at Amex GBT.
+ **Flexible benefits** are tailored to each country and start the day you do. These include health and welfare insurance plans, retirement programs, parental leave, adoption assistance, and wellbeing resources to support you and your immediate family.
+ **Travel perks:** get a choice of deals each week from major travel providers on everything from flights to hotels to cruises and car rentals.
+ **Develop the skills you want** when the time is right for you, with access to over 20,000 courses on our learning platform, leadership courses, and new job openings available to internal candidates first.
+ **We strive to champion Inclusion** in every aspect of our business at Amex GBT. You can connect with colleagues through our global INclusion Groups, centered around common identities or initiatives, to discuss challenges, obstacles, achievements, and drive company awareness and action.
+ And much more!
All applicants will receive equal consideration for employment without regard to age, sex, gender (and characteristics related to sex and gender), pregnancy (and related medical conditions), race, color, citizenship, religion, disability, or any other class or characteristic protected by law.
Click Here ( for Additional Disclosures in Accordance with the LA County Fair Chance Ordinance.
Furthermore, we are committed to providing reasonable accommodation to qualified individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the hiring process. For details regarding how we protect your data, please consult the Amex GBT Recruitment Privacy Statement ( .
**What if I don't meet every requirement?** If you're passionate about our mission and believe you'd be a phenomenal addition to our team, don't worry about "checking every box;" please apply anyway. You may be exactly the person we're looking for!
Click Here to Learn More (