179 Consumer Goods jobs in the United Kingdom
Brand Manager (Consumer Goods)
CV1 1GN Coventry, West Midlands
£50000 Annually
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client is looking for an experienced and strategic Brand Manager to lead the development and execution of brand strategies within the Fast-Moving Consumer Goods (FMCG) sector. This fully remote role offers the exciting opportunity to shape the perception and growth of key brands. You will be responsible for understanding consumer insights, market trends, and competitive landscapes to inform brand positioning, product development, and marketing campaigns. Collaboration with cross-functional teams, including sales, product development, and agencies, will be integral to driving brand success.
Key responsibilities include:
The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with at least 5 years of experience in brand management, preferably within the FMCG industry. A strong understanding of consumer behavior, market dynamics, and marketing principles is essential. Proven experience in developing and executing successful marketing campaigns and managing brand P&Ls is required. Excellent analytical, strategic thinking, and communication skills are a must. This is a fully remote position, enabling you to work effectively from any location within the UK while contributing to our business objectives associated with **Coventry, West Midlands, UK**. Join a fast-paced and innovative environment shaping the future of consumer brands.
Key responsibilities include:
- Developing and implementing comprehensive brand strategies to drive growth and market share.
- Conducting consumer research, market analysis, and competitor benchmarking.
- Translating consumer insights into actionable brand plans and marketing initiatives.
- Managing the brand's P&L, ensuring profitability and ROI on marketing investments.
- Collaborating with product development teams on new product introductions and line extensions.
- Developing and overseeing integrated marketing communications plans across various channels (digital, social media, ATL, BTL).
- Managing relationships with advertising agencies, media partners, and other external stakeholders.
- Monitoring brand performance metrics and providing regular reporting to senior management.
- Ensuring brand consistency and effective communication across all touchpoints.
- Staying informed about industry trends and emerging consumer behaviors.
The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with at least 5 years of experience in brand management, preferably within the FMCG industry. A strong understanding of consumer behavior, market dynamics, and marketing principles is essential. Proven experience in developing and executing successful marketing campaigns and managing brand P&Ls is required. Excellent analytical, strategic thinking, and communication skills are a must. This is a fully remote position, enabling you to work effectively from any location within the UK while contributing to our business objectives associated with **Coventry, West Midlands, UK**. Join a fast-paced and innovative environment shaping the future of consumer brands.
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Brand Manager - Consumer Goods
PO1 1AA Portsmouth, South East
£50000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
We are seeking a creative and strategic Brand Manager to join our dynamic Fast-Moving Consumer Goods (FMCG) team. This is a fully remote opportunity, allowing you to contribute your expertise from anywhere in the UK. You will be instrumental in shaping and executing brand strategies to drive growth, market share, and consumer engagement for our portfolio of popular products. Your role will encompass market analysis, brand positioning, campaign development, and managing the marketing mix. You will work closely with cross-functional teams, including sales, product development, and insights, to ensure cohesive brand execution across all touchpoints. Key responsibilities include developing annual marketing plans, managing advertising and promotional activities, overseeing digital marketing initiatives, and analyzing brand performance. The ideal candidate will possess a strong understanding of brand management principles, consumer behavior, and the FMCG landscape. Excellent analytical, communication, and project management skills are essential. You should be adept at identifying market opportunities, developing compelling creative briefs, and measuring the effectiveness of marketing campaigns. A passion for consumer brands and a proven ability to deliver impactful results are critical. This role offers an exciting opportunity to influence brand direction and drive commercial success in a flexible, remote working environment. The role requires you to be based in or able to work effectively within the UK, with strategic input for campaigns targeting consumers in Portsmouth, Hampshire, UK and beyond.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement comprehensive brand strategies.
- Conduct market research and consumer insights analysis.
- Manage the annual marketing plan and budget.
- Oversee the development and execution of integrated marketing campaigns.
- Collaborate with creative agencies and internal teams on campaign assets.
- Analyze brand performance metrics and identify areas for growth.
- Manage product launches and promotional activities.
- Ensure brand consistency across all communication channels.
- Develop strong relationships with sales and trade marketing teams.
- Stay abreast of industry trends and competitive landscape.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience in brand management, preferably within the FMCG sector.
- Strong understanding of marketing principles, consumer behavior, and market analysis.
- Experience in developing and executing integrated marketing campaigns.
- Proficiency in digital marketing, social media, and analytics tools.
- Excellent analytical, communication, and presentation skills.
- Strong project management and organizational abilities.
- Creative thinking and a results-oriented mindset.
- Ability to work independently and as part of a remote team.
This advertiser has chosen not to accept applicants from your region.
1
Brand Manager - Consumer Goods
LS1 1AA Leeds, Yorkshire and the Humber
£45000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client, a dynamic force in the FMCG sector, is looking for a creative and strategic Brand Manager to join their team in Leeds, West Yorkshire, UK . This fully remote role offers the chance to shape and grow beloved consumer brands. You will be responsible for developing and executing comprehensive brand strategies, driving market share, and fostering strong consumer engagement. If you have a passion for building brands and a keen understanding of consumer behaviour, this is the role for you.
Key Responsibilities:
Key Responsibilities:
- Develop and implement annual brand plans, including marketing strategies, campaigns, and product innovation roadmaps.
- Conduct market research and analysis to identify consumer insights, market trends, and competitive landscapes.
- Manage the brand's P&L, ensuring profitability and achieving financial targets.
- Collaborate with cross-functional teams, including sales, R&D, supply chain, and agencies, to ensure cohesive brand execution.
- Oversee the development of all marketing materials and communications, ensuring brand consistency and effectiveness.
- Manage digital marketing initiatives, social media presence, and e-commerce strategies.
- Lead new product development initiatives from concept to launch.
- Monitor brand performance, analyze sales data, and report on key metrics to stakeholders.
- Build and maintain strong relationships with external partners, including advertising agencies and media vendors.
- Identify and pursue opportunities for brand growth and expansion.
- Stay informed about industry best practices and emerging marketing trends.
- Mentor and guide junior marketing team members.
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
- Minimum of 4-6 years of experience in brand management or marketing within the FMCG industry.
- Proven track record of successfully developing and executing brand strategies that drive growth.
- Strong understanding of consumer insights, market research, and data analysis.
- Excellent project management, communication, and presentation skills.
- Experience with digital marketing, social media, and e-commerce platforms.
- Creative thinking and a passion for brand building.
- Ability to work effectively in a remote team environment and manage multiple projects simultaneously.
- Must be eligible to work in the UK.
This advertiser has chosen not to accept applicants from your region.
2
Brand Manager - Consumer Goods
M1 1AE Manchester, North West
£45000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
A dynamic opportunity awaits a driven Brand Manager to join a rapidly growing FMCG company based in the vibrant city of Manchester, Greater Manchester, UK . This role is pivotal in shaping and executing brand strategies, driving market share, and ensuring continued growth for key product lines. You will be responsible for everything from consumer insights and product innovation to marketing communications and campaign management. The successful candidate will be a strategic thinker with a proven track record in brand management within the FMCG sector.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive brand strategies to drive volume and value growth.
- Conduct market research and consumer analysis to identify new opportunities and trends.
- Manage the P&L for assigned brands, ensuring profitability and market competitiveness.
- Oversee product development and innovation pipelines, from concept to launch.
- Develop and execute integrated marketing plans, including advertising, digital marketing, PR, and in-store promotions.
- Collaborate with cross-functional teams (Sales, R&D, Supply Chain) to ensure brand objectives are met.
- Monitor brand performance, analyze sales data, and provide regular reports to senior management.
- Build and maintain strong relationships with external agencies and partners.
- Ensure consistent brand messaging and visual identity across all touchpoints.
- Identify and evaluate potential new product launches or line extensions.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 3-5 years of experience in brand management, preferably within the FMCG industry.
- Proven success in developing and executing brand strategies that have driven market share growth.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
- Excellent understanding of marketing principles, consumer behaviour, and market dynamics.
- Creative thinker with a passion for brand building and storytelling.
- Proficiency in MS Office Suite and marketing analytics tools.
- Excellent project management and organizational skills.
- Strong presentation and communication abilities.
- Experience working in a hybrid model, balancing office and remote work effectively.
This advertiser has chosen not to accept applicants from your region.
3
Brand Manager - Consumer Goods
NR1 1LA Norwich, Eastern
£45000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly growing FMCG company, is seeking an ambitious Brand Manager to lead and develop their portfolio of consumer brands in **Norwich, Norfolk, UK**. This role is critical in shaping brand strategy, driving market growth, and ensuring successful product launches. You will be responsible for developing and executing comprehensive marketing plans, managing brand P&Ls, and working collaboratively with cross-functional teams.
Key Responsibilities:
The ideal candidate will possess:
This is an exciting opportunity for a passionate and results-oriented Brand Manager to make a significant impact on a growing portfolio of consumer brands. If you have the drive and expertise to elevate brands in the competitive FMCG market, we encourage you to apply.
Key Responsibilities:
- Develop and implement brand strategies to drive growth and market share.
- Conduct market research, consumer insights analysis, and competitor benchmarking.
- Manage the brand's P&L, forecasting sales, and monitoring performance against targets.
- Oversee the development and execution of integrated marketing campaigns across various channels.
- Manage new product development and launch processes, from concept to market.
- Collaborate with sales teams to ensure effective brand representation in retail channels.
- Work closely with creative agencies and internal teams to develop compelling brand messaging and creative assets.
- Monitor brand health and consumer perceptions, adapting strategies as needed.
- Manage relationships with external suppliers and partners.
- Identify and capitalize on new business opportunities and market trends.
- Mentor and develop junior members of the marketing team.
- Ensure all brand activities are aligned with the company's overall business objectives.
The ideal candidate will possess:
- A Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree or CIM qualification is a plus.
- Minimum of 4 years of experience in brand management or marketing, preferably within the FMCG sector.
- Proven track record of developing and executing successful brand strategies and marketing campaigns.
- Strong understanding of consumer behavior and market dynamics in the FMCG industry.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in market research tools and analysis techniques.
- Strong project management and organizational abilities.
- Excellent communication, presentation, and interpersonal skills.
- Experience in managing budgets and P&Ls.
- A creative mindset with a strong commercial acumen.
- Ability to work collaboratively in a fast-paced environment.
This is an exciting opportunity for a passionate and results-oriented Brand Manager to make a significant impact on a growing portfolio of consumer brands. If you have the drive and expertise to elevate brands in the competitive FMCG market, we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.
4
Brand Manager, Consumer Goods
PL1 1RY Plymouth, South West
£40000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
We are seeking an experienced and results-driven Brand Manager to oversee and grow our client's portfolio of fast-moving consumer goods (FMCG) in Plymouth, Devon, UK . This role is crucial for developing and executing strategies that enhance brand equity, drive market share, and achieve ambitious sales targets within the competitive FMCG landscape.
As a Brand Manager, you will be the custodian of the brand, responsible for all aspects of its strategic direction and execution. This includes conducting market research to identify consumer needs and market trends, developing annual marketing plans, and managing the marketing budget effectively. You will work closely with cross-functional teams, including sales, product development, and agencies, to ensure integrated and impactful marketing campaigns. Your responsibilities will extend to product innovation, packaging design, pricing strategies, and promotional activities.
Key responsibilities:
Qualifications:
This is an excellent opportunity for a talented marketer to take ownership of exciting brands and contribute significantly to business success. Join our client and shape the future of their consumer goods portfolio.
As a Brand Manager, you will be the custodian of the brand, responsible for all aspects of its strategic direction and execution. This includes conducting market research to identify consumer needs and market trends, developing annual marketing plans, and managing the marketing budget effectively. You will work closely with cross-functional teams, including sales, product development, and agencies, to ensure integrated and impactful marketing campaigns. Your responsibilities will extend to product innovation, packaging design, pricing strategies, and promotional activities.
Key responsibilities:
- Develop and implement comprehensive brand strategies and annual marketing plans.
- Conduct market analysis, consumer insights gathering, and competitive landscape assessment.
- Manage the marketing budget, ensuring optimal allocation of resources and ROI.
- Oversee the development and execution of integrated marketing campaigns across various channels (digital, ATL, BTL).
- Collaborate with product development teams on new product launches and line extensions.
- Manage packaging design, ensuring brand consistency and consumer appeal.
- Analyse sales data and market performance, providing actionable insights and recommendations.
- Build and maintain strong relationships with advertising agencies and other external partners.
- Monitor brand health and consumer perception, implementing strategies to enhance brand image.
- Identify opportunities for business growth and market penetration.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- Minimum of 5 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of developing and successfully executing marketing strategies that drive brand growth.
- Strong understanding of consumer behaviour and market dynamics in the FMCG industry.
- Experience with market research techniques and data analysis.
- Excellent strategic thinking, analytical, and problem-solving skills.
- Outstanding communication, presentation, and interpersonal skills.
- Proficiency in marketing analytics tools and digital marketing platforms.
- Ability to manage multiple projects simultaneously and work effectively under pressure.
- Experience in a hybrid working environment is beneficial.
This is an excellent opportunity for a talented marketer to take ownership of exciting brands and contribute significantly to business success. Join our client and shape the future of their consumer goods portfolio.
This advertiser has chosen not to accept applicants from your region.
5
Brand Manager - Consumer Goods
SO14 2AY Southampton, South East
£50000 Annually
WhatJobs
Posted 9 days ago
Job Viewed
Job Description
Our client is seeking a dynamic and innovative Brand Manager to spearhead their fast-moving consumer goods (FMCG) portfolio. This is a fully remote, permanent position. You will be responsible for developing and executing comprehensive brand strategies that drive market share, revenue growth, and consumer engagement. Your core responsibilities will include conducting market research and analysis to identify consumer trends and competitive landscapes, developing marketing plans and campaigns across various channels (digital, social media, traditional advertising), and managing brand budgets effectively. You will collaborate closely with sales, product development, and creative teams to ensure consistent brand messaging and successful product launches. The ideal candidate will have a strong understanding of the FMCG sector, a proven ability to build and manage successful brands, and excellent analytical and strategic thinking skills. Experience in digital marketing, content creation, and performance measurement is essential. You should be adept at managing multiple projects simultaneously, have exceptional communication and presentation skills, and be comfortable working autonomously in a remote environment. This role offers a unique opportunity to shape the future of well-known brands and contribute to exciting growth initiatives within a leading FMCG organization. The position is based in **Southampton, Hampshire, UK**, but is conducted entirely remotely.
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6
Brand Manager (Consumer Goods)
RG1 2AA Reading, South East
£50000 Annually
WhatJobs
Posted 9 days ago
Job Viewed
Job Description
Our client, a leading player in the FMCG sector, is seeking an experienced and strategic Brand Manager to join their marketing team in Reading, Berkshire, UK . This is a fantastic opportunity to drive brand growth and develop innovative marketing strategies for a portfolio of well-known consumer products. The Brand Manager will be responsible for developing and executing comprehensive brand plans, including advertising, promotions, digital marketing, and public relations. You will conduct market research and analysis to identify consumer insights, market trends, and competitive landscapes. Key responsibilities include managing the marketing budget, overseeing product launches, and collaborating with sales teams to achieve commercial objectives. The ideal candidate will have a strong background in brand management, preferably within the FMCG industry. Proven experience in developing and implementing successful marketing campaigns across multiple channels is essential. You should possess excellent analytical skills, with the ability to translate data into actionable insights. Strong project management and organizational skills are required to manage multiple projects simultaneously. Excellent communication, presentation, and interpersonal skills are crucial for working with internal teams and external agencies. A degree in Marketing, Business Administration, or a related field is required. Experience with digital marketing tools and social media platforms is highly desirable. Join our client and make a significant impact on their brand's success in the dynamic consumer goods market.
This advertiser has chosen not to accept applicants from your region.
7
Product Development Manager - Consumer Goods
BN1 1HQ East Sussex, South East
£55000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
A dynamic and leading Fast-Moving Consumer Goods (FMCG) company is seeking an innovative Product Development Manager to join their fully remote product innovation team. This role offers the flexibility to work from any location within the UK, driving the development of exciting new products that will reach millions of consumers. You will be responsible for managing the entire product development lifecycle, from ideation and market research to concept development, formulation, packaging design, and successful market launch. Key duties include collaborating closely with R&D, marketing, sales, and supply chain teams to ensure products meet consumer needs and business objectives. You will conduct trend analysis, competitor benchmarking, and consumer insights gathering to identify new product opportunities. The ideal candidate will have substantial experience in product development within the FMCG sector, with a deep understanding of product formulation, packaging, and manufacturing processes. Strong project management, analytical, and communication skills are essential. You should be adept at cross-functional collaboration and possess a proven ability to bring successful new products to market. This role offers a competitive salary, excellent benefits, and a vibrant, supportive remote work culture. Contribute to shaping the future of consumer products from your home base, impacting the market near **Brighton, East Sussex, UK**.
This advertiser has chosen not to accept applicants from your region.
8
Senior Brand Manager - Consumer Goods
LS1 4DL Leeds, Yorkshire and the Humber
£55000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client is a dynamic and rapidly expanding consumer goods company with a portfolio of popular household brands. They are looking for an experienced and strategic Senior Brand Manager to lead the marketing efforts for a key product category in Leeds, West Yorkshire, UK . This role is crucial in driving brand growth, market share, and consumer engagement. The Senior Brand Manager will be responsible for developing and implementing comprehensive brand strategies, including product positioning, marketing communications, and promotional activities. You will conduct market research, analyse consumer trends, and identify opportunities for innovation and market expansion. The ideal candidate will have a proven track record in brand management within the FMCG or consumer goods sector, demonstrating strong analytical, creative, and leadership skills. You will work closely with cross-functional teams, including sales, product development, and agencies, to ensure seamless execution of brand plans. This position offers a significant opportunity to shape the future of established brands and contribute to the company's continued success.
Key Responsibilities:
Key Responsibilities:
- Develop and execute annual brand plans, including marketing objectives, strategies, and tactics.
- Conduct market analysis, consumer insights, and competitive landscape assessments.
- Manage the product portfolio, including new product development and lifecycle management.
- Oversee the development and execution of integrated marketing campaigns across all channels (digital, traditional, in-store).
- Manage the brand's P&L, ensuring profitable growth and ROI.
- Develop and maintain strong relationships with advertising agencies, media partners, and other external suppliers.
- Monitor brand performance metrics and provide regular reports to senior management.
- Identify opportunities for brand innovation, line extensions, and market penetration.
- Ensure brand consistency in all marketing communications and consumer touchpoints.
- Collaborate with the sales team to support trade marketing initiatives and achieve sales targets.
- Mentor and develop junior members of the marketing team.
Qualifications:- University degree in Marketing, Business Administration, or a related field.
- Minimum of 5-7 years of experience in brand management, preferably within the FMCG or consumer goods industry.
- Proven success in developing and implementing effective brand strategies and marketing campaigns.
- Strong understanding of consumer behaviour, market trends, and the competitive landscape.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in market research techniques and data analysis tools.
- Exceptional communication, presentation, and interpersonal skills.
- Experience managing budgets and P&Ls.
- Ability to lead cross-functional teams and influence stakeholders.
- Creative mindset with a passion for building strong brands.
This advertiser has chosen not to accept applicants from your region.
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