666 Consumer Insights jobs in the United Kingdom

Consumer Insights Summer Internship 2026

Weybridge, South East Procter & Gamble

Posted 25 days ago

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BROOKLANDS GO
Job Description
Ready to fuel the success of globally renowned brands like Gillette, Pampers, Head & Shoulders and Oral-B? Do you aspire to be part of the innovation and technological advancement of a business behind products that millions of the world's consumers use every day ? Want to work for a company consistently recognised as one of the UK's leading graduate employers?
Then apply for an internship in Consumer Insights at P&G where we use our boundless curiosity to discover what consumers want, why they want it, and how we can influence them through immersive exploration, in-depth analysis, and great research. We use state of the art analytics tools and research capabilities to dig deep and understand consumers, markets, and retailers. We serve as internal business strategy consultants, whose role it is to ensure that consumer analytics and market insights are the foundations of our business strategy and execution. You will work on multi-functional business teams to constantly explore new opportunities for business growth and fuel the organisation with insights to inform retailer, category and brand strategies.
What To Expect:
During your 12-week summer internship , you will get a first-hand experience of what a career in consumer insights with P&G involves, and if it is right for you.
You will be working on live business projects and expected to dive straight in and take the lead. Previous internship projects cover topics such as how to win with fast growing consumer groups and new media touchpoints, how to improve the shopping experience for P&G categories, and how to best communicate brand value during the cost-of-living crisis.
Each intern receives a customized learning plan to ensure they get the right levels of coaching, mentoring and training as they deliver their work. If you are looking for an exciting and challenging experience, have a passion for winning, strong leadership credentials and an interest in pursuing a career at P&G - this internship is for you!
This internship is available in our UK Head Office in Weybridge (an easy commute from Central London with regular trains from Waterloo & Clapham Junction and a free shuttle bus from the station to the office).
What You Will Gain:
+ Responsibilities and Real Work from Day 1: You will be given specific projects and responsibilities working on real and live business challenges, just like a true P&Ger .
+ Continuous training & coaching: You will work with passionate people and receive both formal training as well as day-to-day mentoring from your manager.
+ Competitive Compensation & Benefits: The monthly salary for this summer internship is £2,625. On top of this you'll enjoy lots of benefits like the option to enrol in our pension, flexible working arrangements, and your very own 'Flex4Me' Fund which enables you to allocate a portion of your benefits package to the areas that matter most to you.
+ Full Time Role: Successful interns have the potential to secure a full-time position with P&G after graduation. As a 'build from within' company, our people start at entry level and progress through the organization. When we make a job offer, it's with the expectation that you will grow into one of our future leaders, and to help you get there, you will work closely with skilled P&G veterans for mentoring and coaching at every step.
Job Qualifications
What We Look For:
+ University students graduating in 2026 or 2027. We welcome students of Business, Economics, Anthropology, Psychology, Neuroscience, Data Analytics, or any other related field that fosters a researcher mindset: curiosity to explain the true WHY behind human behaviour, an analytical approach to testing hypotheses, and drive to unearth new insights.
+ Evidence of passion and achievements in academic and/or non-academic activities. Tell us what you're proud of - be it playing a musical instrument or holding down a job alongside your studies.
+ Demonstrated leadership skills with strong observational and analytical capability.
+ Excellent communication and interpersonal skills.
+ Strong verbal and written English language skills.
Start Date:
The summer internship is available from 1st July 2026 until 18 th September 202 6 . We expect you to be available for the full duration, but encourage you to take your accrued holiday allowance during your internship.
Right to Work:
For our internship roles, you will need to provide your own right to work in the UK for the full duration of your internship without requiring sponsorship from P&G. Note, this will require your right to work permission to be valid between 1st July 2026 until 18th September 202 6 for a minimum of 37.5 hours per week.
P&G is legally required to ensure all candidates have the right to work in the UK from Day 1 of their employment. All applicants will therefore be asked to provide evidence of their right to work at the conclusion of the recruitment process as a condition of employment.
Application Deadline:
1pm (GMT) October 31st, 2025. You must apply by the deadline. We encourage you to apply and complete our online assessments as soon as possible, as we may close early if positions are filled.
Application Process:
+ Complete your Application (Deadline 1pm GMT 31st October 2025)
+ Complete our Online Assessments (Deadline 1pm GMT 10th November 2025)
+ Virtual Interviews (will run across October - December 2025)
+ Internship Offers Extended (End of December 2025)
Secure a Role before 2026! In order to fairly assess all candidates, our internship offers will only be extended at the end of our recruitment process, once all candidates have been processed. Finalist candidates can therefore expect to have an outcome before the end of the year!
At P&G #weseeequal
We are an equal opportunity employer and value diversity at our company. At P&G we strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work.
We champion social mobility and believe socio-economic status should not be a barrier to accessing job opportunities. That's why in addition to this internship being paid, we offer provision of all the necessary technology and electronic equipment, access to a range of benefits, and financial support if you need to relocate for your internship - such as covering the cost of travel to your internship location.
We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. Please click here (  if you require an accommodation during the application process. Please make sure to wait to hear back from us regarding your accommodation before proceeding with the online assessment, we thank you in advance for your patience. 
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Remote Senior Data Scientist - Consumer Insights

EH1 1DG Edinburgh, Scotland £70000 Annually WhatJobs Direct

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full-time
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a talented Senior Data Scientist to join their innovative team in a fully remote capacity. This role is critical for unlocking deep consumer insights from vast datasets, driving product development, marketing strategies, and overall business growth. You will be responsible for designing and implementing advanced analytical models, statistical methods, and machine learning algorithms to identify trends, predict consumer behaviour, and measure campaign effectiveness. The ideal candidate will have a strong background in data science, a deep understanding of the FMCG market, and the ability to translate complex findings into clear, actionable recommendations for business stakeholders. This is a remote-first opportunity, requiring excellent collaboration, communication, and project management skills to work effectively with distributed teams. You will work with large, diverse datasets, including sales data, market research, social media analytics, and customer feedback. Your expertise will be crucial in shaping our client's understanding of their target audience and optimizing their go-to-market strategies. You will also mentor junior data scientists and contribute to the development of the company's data science capabilities.
Responsibilities:
  • Develop and deploy advanced statistical models and machine learning algorithms to analyze consumer behaviour, market trends, and sales data.
  • Extract, clean, and transform large, complex datasets from various sources (e.g., sales, marketing, customer feedback).
  • Design and conduct A/B tests and other experiments to evaluate product and marketing initiatives.
  • Identify key consumer insights and provide actionable recommendations to product development, marketing, and sales teams.
  • Build predictive models for customer segmentation, churn prediction, and lifetime value.
  • Create compelling visualizations and dashboards to communicate findings to technical and non-technical audiences.
  • Collaborate with cross-functional teams, including product managers, marketers, and engineers.
  • Stay abreast of the latest advancements in data science, machine learning, and AI techniques.
  • Mentor junior data scientists and contribute to the team's technical growth.
  • Ensure the scalability and efficiency of data pipelines and analytical solutions.
Qualifications:
  • Master's or Ph.D. in Data Science, Statistics, Computer Science, Mathematics, or a related quantitative field.
  • Minimum of 5 years of experience as a Data Scientist, with a focus on consumer insights or marketing analytics.
  • Proficiency in programming languages such as Python or R, and relevant libraries (e.g., scikit-learn, TensorFlow, PyTorch).
  • Strong experience with SQL and working with large datasets.
  • Expertise in statistical modeling, machine learning, and data mining techniques.
  • Experience with data visualization tools (e.g., Tableau, Power BI).
  • Excellent analytical, problem-solving, and critical thinking skills.
  • Strong communication and presentation skills, with the ability to explain complex concepts to diverse audiences.
  • Experience in the FMCG sector is highly desirable.
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Senior Data Scientist - AI/ML for Consumer Insights

LE1 5AU Leicester, East Midlands £70000 Annually WhatJobs

Posted 6 days ago

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full-time
Our client, a rapidly growing leader in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a highly skilled and innovative Senior Data Scientist to spearhead their advanced analytics initiatives. This crucial remote role will focus on leveraging cutting-edge Artificial Intelligence (AI) and Machine Learning (ML) techniques to uncover deep consumer insights, predict market trends, and drive strategic business decisions across all product categories. You will be at the forefront of transforming vast datasets into actionable intelligence, empowering marketing, product development, and sales teams to better understand and serve our customer base. The ideal candidate possesses a strong mathematical and statistical foundation, coupled with extensive practical experience in building and deploying complex ML models. Responsibilities include developing predictive models for customer segmentation, churn prediction, lifetime value estimation, and demand forecasting. You will design and implement A/B testing frameworks, analyse campaign performance, and identify key drivers of consumer behaviour. A significant part of this role involves exploring and integrating diverse data sources, including sales data, social media sentiment, web analytics, and survey responses, to create a holistic view of the consumer. You will also play a key role in mentoring junior data scientists, communicating complex findings to non-technical stakeholders, and staying current with the latest advancements in AI/ML research. This position demands a highly analytical, curious, and proactive individual who can work autonomously and drive projects from inception to completion. Our client offers a dynamic, forward-thinking environment where your contributions will have a direct impact on shaping the future of their brands. Key responsibilities:
  • Designing, developing, and deploying advanced AI/ML models to extract consumer insights and predict market trends.
  • Performing complex data analysis on large, diverse datasets from various sources (sales, marketing, social media, web analytics).
  • Building predictive models for customer segmentation, lifetime value, churn, and demand forecasting.
  • Developing and implementing robust A/B testing and experimentation frameworks.
  • Analysing marketing campaign effectiveness and identifying key performance drivers.
  • Collaborating with cross-functional teams (Marketing, Product Development, Sales) to define analytical needs and deliver actionable insights.
  • Mentoring and guiding junior data scientists and analysts.
  • Communicating complex analytical findings and recommendations clearly to both technical and non-technical audiences.
  • Researching and implementing new AI/ML techniques and algorithms relevant to the FMCG industry.
  • Ensuring data quality, integrity, and governance throughout analytical processes.
Qualifications:
  • A Master's degree or PhD in Computer Science, Statistics, Mathematics, Data Science, or a related quantitative field.
  • Minimum of 5 years of professional experience in data science, with a strong focus on AI/ML applications in consumer-facing industries.
  • Proficiency in programming languages such as Python or R, and experience with relevant libraries (e.g., scikit-learn, TensorFlow, PyTorch, Pandas, NumPy).
  • Extensive experience with SQL for data extraction and manipulation.
  • Demonstrated experience in building and deploying production-level ML models.
  • Strong understanding of statistical modelling, experimental design, and hypothesis testing.
  • Excellent data visualisation skills (e.g., Matplotlib, Seaborn, Tableau).
  • Proven ability to translate business problems into analytical frameworks and deliver data-driven solutions.
  • Strong communication and presentation skills, with the ability to explain complex technical concepts to diverse audiences.
  • Experience with cloud platforms (e.g., AWS, Azure, GCP) is a plus.
This fully remote position is an exceptional opportunity for a talented data scientist to make a significant impact on leading consumer brands, supporting initiatives relevant to Leicester, Leicestershire, UK and beyond.
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Digital Marketing Strategy Lead

L3 9DP Liverpool, North West £50000 Annually WhatJobs Direct

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full-time
Our client is seeking a visionary and data-driven Digital Marketing Strategy Lead to spearhead their online marketing efforts. This is a fully remote position, ideal for an experienced professional who can develop and execute comprehensive digital strategies that drive brand awareness, customer acquisition, and revenue growth. You will be responsible for overseeing all aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and performance marketing campaigns. Key duties involve conducting market research and competitive analysis, identifying target audiences, setting campaign objectives, and allocating budgets effectively. You will manage and mentor a team of digital marketing specialists, foster cross-functional collaboration with sales and product teams, and continuously optimize campaign performance based on key metrics and analytics. The ideal candidate will possess a Bachelor's degree in Marketing, Business, or a related field, with a minimum of 7 years of progressive experience in digital marketing, including significant experience in strategy development and team leadership. Proven success in developing and implementing data-driven digital marketing strategies across multiple channels is essential. Strong analytical skills, proficiency in marketing automation platforms, CRM systems, and web analytics tools (e.g., Google Analytics) are required. Excellent communication, presentation, and project management skills are crucial for this remote role. You must be adept at staying ahead of digital marketing trends and technologies. This is an exciting opportunity to shape our client's digital presence and drive significant business impact from anywhere in the UK. Our client offers a competitive compensation package, extensive benefits, and the autonomy of a remote leadership position.
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Head of Marketing Strategy

L3 1AY Liverpool, North West £75000 Annually WhatJobs

Posted 2 days ago

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full-time
Our client, a rapidly growing enterprise located in vibrant **Liverpool, Merseyside, UK**, is actively searching for a visionary and strategic Head of Marketing Strategy to spearhead their marketing endeavors. This senior leadership position demands a seasoned professional with a proven ability to craft and implement innovative marketing blueprints that drive substantial business growth and enhance market presence. The ideal candidate will possess a deep understanding of market dynamics, consumer behavior, and cutting-edge marketing methodologies.

Primary Responsibilities:
  • Develop and articulate a compelling, long-term marketing strategy aligned with the company's overall business objectives and vision.
  • Oversee the execution of integrated marketing campaigns across all relevant channels, ensuring brand consistency and message resonance.
  • Conduct thorough market research and competitive analysis to identify emerging trends, opportunities, and potential threats.
  • Define key performance indicators (KPIs) for marketing initiatives and monitor their performance, providing regular reports and strategic recommendations to executive leadership.
  • Manage and allocate the marketing budget effectively, optimizing spend for maximum impact and ROI.
  • Lead and mentor a team of marketing professionals, fostering a culture of innovation, collaboration, and continuous improvement.
  • Collaborate closely with sales, product, and operations teams to ensure seamless alignment of marketing efforts with sales targets and product roadmaps.
  • Champion brand development and ensure its consistent application across all touchpoints.
  • Evaluate and implement new marketing technologies and platforms to enhance campaign effectiveness and efficiency.
  • Build and maintain strong relationships with external agencies, partners, and vendors.
Essential Qualifications:
  • A minimum of 8-10 years of progressive experience in marketing, with a significant focus on strategic planning and execution.
  • Demonstrated success in developing and implementing successful marketing strategies that have resulted in measurable business growth.
  • Extensive knowledge of diverse marketing disciplines, including brand management, digital marketing (SEO, SEM, social media, content), public relations, and market research.
  • Strong analytical and problem-solving skills, with the ability to translate complex data into actionable insights.
  • Exceptional leadership, communication, and interpersonal skills, with the ability to influence and inspire at all levels.
  • Experience managing marketing budgets and leading marketing teams.
  • Master's degree in Marketing, Business Administration, or a related field is highly desirable.
  • Residency or willingness to relocate to **Liverpool, Merseyside, UK** is required for this in-person role.
This is a challenging and rewarding opportunity for a strategic marketing leader looking to shape the future of a dynamic organization in **Liverpool**. Join us and drive impactful marketing initiatives.
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Digital Marketing Strategy Lead

CF10 1EP Cardiff, Wales £50000 Annually WhatJobs

Posted 12 days ago

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full-time
Our client is looking for a strategic and innovative Digital Marketing Strategy Lead to develop and execute their online marketing initiatives. This role is based in **Cardiff, Wales, UK**, offering a hybrid work arrangement that combines office presence with remote flexibility. You will be responsible for crafting comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing, to drive brand awareness, lead generation, and customer engagement. Your duties will include conducting market research, analysing campaign performance, identifying new digital opportunities, and optimising marketing spend for maximum ROI. You will collaborate closely with the marketing team, sales department, and creative agencies to ensure seamless execution of campaigns and alignment with overall business goals. The ideal candidate will possess a strong understanding of the digital marketing landscape, with a proven track record of developing and implementing successful digital campaigns. Excellent analytical, communication, and strategic thinking skills are essential. Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEMrush, HubSpot) is required. You will be responsible for staying ahead of digital marketing trends and technologies, translating insights into actionable strategies. This is an exciting opportunity to shape the digital presence of a growing organisation and make a significant impact on its marketing success within a supportive hybrid environment.
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Digital Marketing Strategy Lead

PL1 1AB Plymouth, South West £60000 Annually WhatJobs

Posted 16 days ago

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full-time
Our client is seeking a highly strategic and creative Digital Marketing Strategy Lead to drive their online presence and customer acquisition efforts. This role is primarily remote, allowing you to craft and execute impactful digital marketing campaigns from your chosen location. You will be responsible for developing overarching digital strategies, managing various online channels, and analyzing performance to ensure maximum return on investment. The ideal candidate will possess a deep understanding of SEO, SEM, content marketing, social media, email marketing, and analytics, with a proven track record of delivering measurable results.

Key Responsibilities:
  • Develop and implement comprehensive digital marketing strategies aligned with business objectives.
  • Oversee and manage all digital marketing channels, including SEO, SEM, social media marketing, email marketing, and affiliate marketing.
  • Conduct market research, competitor analysis, and customer segmentation to identify growth opportunities.
  • Develop and manage the digital marketing budget, ensuring efficient allocation of resources.
  • Create and manage compelling content strategies across various platforms.
  • Monitor, analyze, and report on key digital marketing metrics (e.g., website traffic, conversion rates, ROI).
  • Utilize data analytics tools (e.g., Google Analytics, SEMrush) to derive insights and optimize campaigns.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Collaborate with internal teams (e.g., sales, design, product) to ensure consistent brand messaging and integrated campaigns.
  • Manage relationships with external agencies and vendors as needed.
  • Lead and mentor junior digital marketing team members.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 7 years of experience in digital marketing, with at least 3 years in a strategic leadership role.
  • Proven experience in developing and executing successful digital marketing campaigns across multiple channels.
  • Expertise in SEO, SEM (Google Ads, Bing Ads), social media marketing, content marketing, and email marketing automation.
  • Strong analytical skills and proficiency with digital analytics platforms (e.g., Google Analytics).
  • Excellent understanding of website analytics, CRM, and marketing automation tools.
  • Exceptional written and verbal communication skills.
  • Strong project management and organizational abilities.
  • Ability to work independently and manage multiple priorities in a remote setting.
  • Experience in the specific industry of our client is a plus.
This is a remote position, offering the flexibility to work from anywhere. Our client is committed to fostering a high-performance culture and providing opportunities for professional growth. This role supports their marketing initiatives for operations in the Plymouth, Devon, UK area and nationally.
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Digital Marketing Strategy Lead

CB2 1TN Cambridge, Eastern £55000 Annually WhatJobs

Posted 22 days ago

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full-time
Our client, a rapidly growing tech startup in the vibrant city of Cambridge, Cambridgeshire, UK , is seeking an innovative and results-driven Digital Marketing Strategy Lead. This role offers a hybrid work model, blending collaborative office-based sessions with the flexibility of remote work. You will be responsible for developing, implementing, and managing comprehensive digital marketing strategies to enhance brand visibility, drive lead generation, and foster customer engagement across all digital channels. The ideal candidate will possess a deep understanding of the digital landscape, a creative mindset, and a proven ability to translate business objectives into impactful marketing campaigns. You will lead a small team and work closely with cross-functional departments, including sales, product development, and creative services. Key Responsibilities:
  • Develop and execute overarching digital marketing strategies aligned with company goals, including SEO, SEM, content marketing, social media marketing, email marketing, and affiliate marketing.
  • Oversee the planning and execution of integrated digital campaigns across various platforms to drive website traffic, user acquisition, and conversion rates.
  • Manage and optimise the company's online presence, including website content, social media profiles, and search engine rankings.
  • Conduct market research and competitor analysis to identify trends, opportunities, and best practices.
  • Define key performance indicators (KPIs) for digital marketing efforts and track campaign performance using analytics tools (e.g., Google Analytics, SEMrush).
  • Generate regular reports on campaign effectiveness, providing insights and recommendations for improvement to senior management.
  • Manage the digital marketing budget effectively, allocating resources to maximise ROI.
  • Collaborate with the content and creative teams to develop engaging and relevant marketing collateral.
  • Stay abreast of the latest digital marketing trends, technologies, and platform updates, and recommend adoption of new strategies and tools.
  • Lead, mentor, and develop a team of digital marketing specialists.
  • Engage in A/B testing and other optimisation techniques to continuously improve campaign performance.
Required Skills and Experience:
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • Minimum of 7 years of progressive experience in digital marketing, with a strong track record of developing and executing successful strategies.
  • Proven expertise in SEO, SEM (PPC advertising), social media marketing, content marketing, and email marketing automation.
  • Proficiency with digital analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms (e.g., HubSpot, Marketo).
  • Experience in managing online advertising campaigns and budget allocation.
  • Strong understanding of website management and UX/UI principles.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Exceptional leadership, team management, and communication skills.
  • Ability to thrive in a fast-paced, hybrid work environment.
  • Experience in the technology or SaaS sector is a significant advantage.
This is a fantastic opportunity to shape the digital footprint of a forward-thinking company. If you are a strategic marketer with a passion for digital innovation, we encourage you to apply.
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Digital Marketing Strategy Lead

NE1 5DQ Newcastle upon Tyne, North East £50000 Annually WhatJobs

Posted 22 days ago

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full-time
Our client is seeking a visionary and results-driven Digital Marketing Strategy Lead to join their fully remote, global marketing team. This position is central to crafting and executing innovative digital marketing strategies that enhance brand visibility, drive customer acquisition, and foster engagement across all online channels. You will be responsible for the end-to-end digital marketing funnel, from SEO and SEM to social media, content marketing, email campaigns, and paid advertising. The ideal candidate possesses a profound understanding of digital marketing analytics, a creative mindset for campaign development, and the ability to lead and inspire a dispersed team. As a fully remote role, exceptional communication skills, a high degree of self-discipline, and a proactive approach to collaboration are paramount. You will work closely with product, sales, and creative teams to ensure cohesive brand messaging and impactful campaign execution.

Key Responsibilities:
  • Develop and implement comprehensive digital marketing strategies aligned with business objectives and target audience insights.
  • Oversee all digital marketing channels, including SEO, SEM, social media marketing, content marketing, email marketing, affiliate marketing, and paid advertising (PPC/social ads).
  • Manage and optimize digital advertising budgets to ensure maximum ROI and efficient spend.
  • Analyze campaign performance using digital analytics tools (e.g., Google Analytics, Adobe Analytics) and provide regular reports with actionable insights and recommendations.
  • Identify emerging trends and technologies in digital marketing and assess their potential application.
  • Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performing remote work environment.
  • Collaborate with content creators to develop engaging and relevant marketing materials.
  • Manage the company's online presence and brand reputation across various digital platforms.
  • Conduct market research and competitor analysis to identify opportunities and threats.
  • Stay up-to-date with algorithm changes and best practices for all digital marketing platforms.

Required Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 7 years of experience in digital marketing, with a proven track record of developing and executing successful online strategies.
  • Demonstrated expertise in SEO, SEM, social media management, content marketing, email marketing automation, and paid media.
  • Proficiency with digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, HubSpot, Mailchimp, SEMrush).
  • Strong analytical skills with the ability to interpret complex data and translate it into strategic decisions.
  • Excellent leadership, communication, and project management skills, with experience managing remote teams.
  • Creative thinker with a passion for innovation and driving measurable results.
  • Ability to work independently, manage multiple priorities, and meet deadlines in a fast-paced, remote setting.
  • Experience with A/B testing and conversion rate optimization (CRO).
  • Portfolio of successful digital marketing campaigns is a plus.
This is an exciting opportunity to lead the digital marketing charge for a forward-thinking organization, contributing to significant growth from the convenience of your home office. While notionally based in **Newcastle upon Tyne, Tyne and Wear, UK**, this role is entirely remote.
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Digital Marketing Strategy Director

B1 1BB Birmingham, West Midlands £75000 Annually WhatJobs

Posted 23 days ago

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full-time
Our client is seeking an innovative and results-driven Digital Marketing Strategy Director to lead their marketing efforts from their offices in **Birmingham, West Midlands, UK**. This role operates on a hybrid model, allowing for a balance of in-office collaboration and remote work flexibility. The Director will be responsible for developing, implementing, and managing comprehensive digital marketing strategies across multiple channels to drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will possess a deep understanding of the digital landscape, a passion for data-driven decision-making, and a proven ability to inspire and lead a high-performing team.

Key Responsibilities:
  • Develop and execute a holistic digital marketing strategy aligned with overall business objectives.
  • Oversee and manage all digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.
  • Define key performance indicators (KPIs) for all digital marketing campaigns and track progress against goals.
  • Analyze market trends, competitor activities, and customer insights to identify new opportunities and optimize strategies.
  • Manage the digital marketing budget effectively, ensuring maximum ROI.
  • Lead, mentor, and develop the digital marketing team, fostering a collaborative and high-performance culture.
  • Collaborate with other departments, including sales, product development, and creative teams, to ensure integrated marketing efforts.
  • Stay at the forefront of digital marketing best practices, emerging technologies, and platform updates.
  • Oversee the creation and distribution of engaging content across various digital platforms.
  • Manage relationships with external agencies and vendors as required.
Qualifications:
  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; Master’s degree preferred.
  • Minimum of 7-10 years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role.
  • Demonstrated success in developing and executing data-driven digital marketing strategies that have delivered measurable results.
  • Expertise across all major digital marketing channels and analytics platforms (e.g., Google Analytics, Google Ads, social media advertising platforms, email marketing software).
  • Strong understanding of SEO principles, content marketing, and conversion rate optimization (CRO).
  • Excellent leadership, team management, and communication skills.
  • Proven ability to manage budgets and optimize marketing spend.
  • Strategic thinker with strong analytical and problem-solving capabilities.
  • Experience in a hybrid working environment, demonstrating effective collaboration across distributed teams.
This is a fantastic opportunity to make a significant impact on a growing business based in **Birmingham**, contributing to its success through strategic digital marketing leadership.
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