313 Consumer Marketing jobs in the United Kingdom

Duration - 12 months Hybrid working

The EMEA Consumer & Creator team is looking for a Consumer Marketing Leader who is passionate about building brands and connecting with our audiences in meaningful ways. We are looking for a marketer with an equally strong strategic/analytical and creative mindset, skilled at driving multiple complex integrated marketing initiatives and campaigns, developing unique testing opportunities that drive measurable outcomes and has a passion for building inclusion amongst a diverse set of people and teams. This role requires building networks and working closely with global and regional cross-functional teams to develop & execute marketing initiatives that deliver against our business goals. This individual must thrive in a fast-paced, entrepreneurial environment, embrace flex between strategic thinking and detail-oriented execution and have a proven track record of delivering business impact through innovative campaigns with measurable outcomes.

About the Role

To be successful, you must be able to connect the dots between global strategies and regional/ local resonance, synthesize data and insights into actionable strategies, manage agency and internal creative teams in developing effective, large-scale creative campaigns that deliver against business goals.

Responsibilities

• Identify, develop and shape key consumer opportunities across EMEA that fuel our Growth Funnel.
• Lead the translation of these opportunities into full funnel marketing campaigns that deliver impact locally while following global brand and product strategies.
• Able to synthesize and contextualize data, insights and behavior as well as market and technological trends to inform strategy, creative and GTM development.
• Partner with internal insights team and external partners to deepen our knowledge of EMEA consumers, while bringing to life core human insights in inspiring creative briefs.
• Drive the creation and development of marketing campaigns that cut through and deliver impact on our brand, our business and our users.
• Partner with global teams (Brand, Product, Creative) to ensure regional strategies and local-market briefs ladder up to globally-aligned strategy while flexing appropriately for social, cultural, and product nuances locally.
• Collaborate with Creator and Business teams across EMEA to drive alignment across the three audiences' plans and activate with unified GTM strategy and execution (business, creator and consumer).
• Coordinate the measurement plan and learning agenda for Consumer initiatives, to measure business impact and generate proof points for scale up within EMEA and across other regions.
• Identify and execute opportunities for testing and experimentation, driving the spirit of innovation across the EMEA and wider International Marketing team.
• Effectively communicate up/down/across the organization to foster partnerships and advocacy of marketing strategies and plan.

Qualifications

• 15+ years of brand marketing experience with a proven track record of driving impact.
• EMEA / International experience working on global brands with diverse cultural, social and business landscapes.
• Experience delivering large scale marketing campaigns that drive measurable business outcomes.
• Experience translating insights, data and ideas into customer value.
• Experience partnering with cross-functional teams in a matrixed organization and build influential and collaborative relationships.
• Experience working in a highly data-driven, measurement focused environment and able to identify KPIs and develop robust measurement plans to prove outcomes.
• Proven experience developing, and establishing executive alignment on, short and long-term strategies.

Consumer Marketing Specialist (Graduate)
Location: Nene Hall, Lynchwood,Peterborough (2-3 times per week on site)
Employment Type: Full-Time

Join Coloplast Making life easier for people with intimate healthcare needs.

At Coloplast, we believe in making life easier for people with intimate healthcare needs. We are looking for a Consumer Marketing Specialist to support our Ostomy Care (OC) and Intermit.

The world of esports/gaming is growing and so are we!

We’re extending a warm invitation to accomplished marketing and brand management specialists to join us in our mission to create worlds beyond gameplay, as the newSenior Director, Consumer Marketing. 

As the gaming and esports realm continues its remarkable ascent, we’re growing in stride. 

We’re now in search of adept individuals—seasoned experts in marketing and strategy—to join our ranks and become the driving force as our Senior Consumer Marketing Director for our owned digital platform. 

At EFG (ESL FaceIt Group), we bring moments of magic and provide thrills to hundreds of millions of people, every single day. We pride ourselves in having enabled and empowered the esports industry for more than two decades, aligned with our core mission “Create worlds beyond gameplay, where players and fans become a community”. Our passion, craft,and DNA are aligned to create and shape the world of esports, gaming tournaments, leagues, events, and holistic ecosystems through our millions of players, fans, and heroes, as well as through our people, and culture. This is one of many reasons why EFG is a magical workplace, where anything is possible, and where you will thrive and experience a game-changing career.

In this role, you'll be the voice of the customer, championing the perspectives of fans and players to foster a customer-centric approach. Our Consumer Marketing team is dedicated to driving strategic growth, ensuring that every aspect of our marketing efforts—from gathering insights to product activation and evaluation—is meticulously aligned and executed with excellence.

In the dynamic realm of esports marketing, the stewardship of the three-year customer marketing strategy rests with Consumer Marketing, and you as the primary custodian.

Join us and become a key player in shaping the future of esports marketing at EFG! 

What you’ll do: 

Marketing Management (50%) 

• Drive the global consumer marketing strategy and positioning for FACEIT and its portfolio of products.
• Responsible for expanding adoption of FACEIT by driving new user acquisition, engagement and retention. 
• With direction from product, lead all go-to-market campaigns for FACEIT, with end-to-end accountability for targeting, positioning, and execution, with a strong focus on digital and performance tactics.
• Leverage output from insights and analytics to develop a global view of FACEIT users that informs channel and content plan.
• Lead the development of the annual marketing strategy, GTM plans and budget management to fuel the growth and success of the direct-to-consumer and ensure annual revenue and business performance targets are met.
• Manage and allocate marketing budget in an effective and timely manner to support the business priorities and commercial revenue targets.

Brand ownership (30%)

• Drive the global rollout and adoption of a new rebranding strategy for FACEIT.
• Work directly with the Brand & Creative team to inspire creative output for FACEIT that reflects the brands verbal and visual identity and supports the product growth ambitions. 

Stakeholder coordination (20%)

• Work seamlessly with Product Marketing and the wider Product team to understand and amplify the product releases planned.
• Be the center of the marketing offense, leading efforts for integrated cross-functional plans in collaboration with the marketing peers in Fan Engagement & Creators, Brand & Creative, Consumer Commerce, Merchandise, and Planning & Operations.
• Own and build effective relationships with relevant external agencies and stakeholders.
• Direct and guide your own team’s ability to prioritize and maximize resources for all marketing initiatives related to the FACEIT.

About you:

• Outstanding interpersonal and leadership skills with the ability to influence decision-makers, internal and external, in order to reach goals and objectives. Build strong working relationships with leaders across global EFG teams (e.g. sales, product, business development, marketing, human resources and finance) and at all levels of the organization.
• Experience leading a successful team, with the ability to instill a positive culture built around open dialogue, mutual trust, respect and accountability.
• Success in this position requires leadership, agility, ability to influence without direct authority, and the desire to thrive in a dynamic, collaborative environment.
• You have a good understanding of gaming, esports or /and sport and the fandom that drives it. 
• Uses understanding of cultural differences to influence actions and decisions.
• As you will be working closely with global teams, regular international travel may be required as well as a flexible approach to working hours.

About us @EFG:

EFG is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Each of our brands plays a significant role in creating worlds beyond gameplay.

They build, connect, and nurture beyond game ecosystems to unlock more fun, fame, and fortune for gamers across the globe.

• At ESL we create worlds where everybody can be somebody 
• At FACEIT we create a world where the community has the power to shape video games
• At DreamHack we create a world where the gaming community comes to life

Requirements

• 10+ years of marketing management experience minimum 
• Bachelor’s degree required or equivalent. Master’s degree or equivalent preferred. Relevant additional experience will be accounted for instead of a degree. 
• Well-rounded product and marketing experience with advanced knowledge of marketing principles, brand, product, and communications management.
• Proven track record of developing and managing successful marketing strategies to drive growth
• Extensive experience in developing one-to-one communication on a mass scale
• Strong experience working closely with media teams or agencies
• Experience with brands focused on entertainment, culture or youth preferred
• Excellent analytical skills 
• Ability to collaborate and drive cross-discipline programs
• Strong initiative, creativity, sense of drive and ambition
• Consistent record of handling projects in different stages of maturity, and stakeholders in both commercial, product and engineering teams
• Excellent communication and presentation skills
• Impeccable process management skills; able to get results across multiple parallel processes across multiple regions
• Experience with subscription-based programs, loyalty programs and rewards-based programs is a plus

Our client, a well-established organisation based in Princes Risborough, is looking for a dynamic and proactive Product Marketing Manager to join their team.

This is a fantastic opportunity for an experienced marketing professional to lead and shape product marketing strategies with a strong focus on operational efficiency. In this pivotal role, you will be responsible for driving key B2B marketing initiatives to drive membership, qualifications, and contribute directly to broader business goals.

Key Responsibilities

• Team leadership and development: Provide training, guidance, and support to the product marketing team, fostering a collaborative environment conducive to high performance.
• Campaign management: Oversee the creation and delivery of B2B and B2C marketing campaigns, ensuring they are tailored to the target audience, adhere to the schedule, and meet quality standards
• Performance tracking: Monitor campaign outcomes against predetermined targets and Key performance Indicators (KPIs), adjusting as needed to optimise results.
• Cross-functional collaboration: Work closely with the Head of Marketing, business development teams, and other internal stakeholders to ensure alignment of marketing efforts with the company's objectives.
• External consultation coordination: Manage relationships with external consultants and agencies, leveraging their expertise to enhance campaign effectiveness.
• Strategic planning: Work with the Head of Marketing, Brand Manager and Content Marketing Manager, contributing to the development of annual marketing strategies, ensuring they support the overall goals of promoting company products and services
• Market analysis: Conduct market research to understand industry trends, customer needs, and competitive landscape, informing the direction of marketing campaigns.
• Product advocacy: Act as a champion for the products, articulating their value proposition to both internal teams and the target market.
• Budget management: Oversee the product marketing budget, ensuring optimal allocation of resources for maximum impact.
• Feedback integration: Incorporate feedback from various stakeholders to continuously improve marketing strategies and campaign effectiveness.

The successful candidate will be educated to degree level with experience of working within a product marketing role, ideally within B2B. You will have in depth knowledge of executing multi channel marketing campaigns with a particular focus on digital marketing. The ideal candidate will also have experience of managing a team and have strong leadership skills.

If you are interested in this Product Marketing Manager role, please do apply or contact Esther Ward on (phone number removed) to discuss the position in more detail.

Product Marketing Manager

Buckinghamshire/Hybrid

Our award-winning client is seeking a Product Marketing Manager to join their company on a permanent, full-time basis, your core role entails spearheading product marketing initiatives with a keen eye on operational efficiency. Your key duties include supervising the daily operations of the product marketing team to ensure the efficient implementation of marketing strategies.

Key responsibilities:

• The successful Product Marketing manager will lead product marketing initiatives with a focus on operational efficiency.
• Drive B2B marketing initiatives to boost membership, qualifications, and business goals.
• Enhance organizational visibility by articulating and promoting value and message in existing and new markets.
• Collaborate with key business areas to develop and execute marketing strategies.
• Oversee daily functions of the product marketing team and budget.
• Allocate resources strategically to ensure timely and well-organized campaigns.
• Provide comprehensive reporting to shape decisions that elevate the brand and foster long-term growth.

Key skills/requirements:

• B2B and B2B marketing experience.
• Extensive experience in integrated multi-channel campaigns, especially digital marketing.
• Strong analytical skills and budget management experience.
• Proven track record in team and line management.
• Proficient in digital media planning and CRM database utilization.
• Excellent communication, negotiation, and presentation skills.
• Effective in team management, coaching, and training

Company Benefits:

• 25 days holiday + Bank Holidays
• Private healthcare and dental cover
• Other salary sacrifice schemes
• Life assurance
• Free onsite parking
• Hybrid working

About Us:

FS1 Recruitment is a UK-based recruitment agency providing solutions within the Sales, Marketing and Creative fields for permanent, freelance and contract positions please contact us to discuss one of our many positions.