138 Consumer Strategy Manager jobs in the United Kingdom

• Develop and execute comprehensive brand strategies that align with business objectives and resonate with target consumers.
• Conduct in-depth market research and competitive analysis to identify emerging trends and opportunities.
• Define brand positioning, value propositions, and key messaging pillars.
• Lead the development of integrated marketing campaigns across digital, social, traditional, and experiential channels.
• Collaborate closely with product development, sales, and creative teams to ensure brand consistency and effective product launches.
• Manage brand budgets and performance metrics, optimizing spend for maximum ROI.
• Oversee brand asset creation and ensure adherence to brand guidelines.
• Analyze brand performance and consumer insights to inform strategic decisions and future initiatives.
• Mentor and guide junior brand managers and marketing team members.
• Stay ahead of industry innovations and consumer behaviour shifts within the FMCG landscape.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7 years of experience in brand management or marketing within the FMCG industry.
• Proven success in developing and implementing impactful brand strategies that have driven significant market growth.
• Strong analytical skills with the ability to interpret market data and consumer insights.
• Excellent strategic thinking, creative problem-solving, and project management abilities.
• Exceptional communication, presentation, and influencing skills.
• Experience working with cross-functional teams in a collaborative environment.
• Proficiency in digital marketing tools and platforms is essential.
• Demonstrated ability to manage budgets and deliver results in a fast-paced environment.
• A passion for consumer brands and understanding what drives consumer behaviour.

• Develop and implement comprehensive brand strategies across the FMCG portfolio, aligning with overall business objectives.
• Conduct thorough market research, consumer insights analysis, and competitive landscape reviews to identify growth opportunities.
• Define brand positioning, messaging, and visual identity for new and existing products.
• Lead the creation and execution of integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and in-store promotions.
• Collaborate closely with product development, sales, and marketing teams to ensure cohesive brand experiences.
• Manage brand budgets and allocate resources effectively to maximize ROI.
• Monitor brand performance, track key metrics, and provide regular reports on brand health and campaign effectiveness.
• Identify and leverage emerging trends and technologies to enhance brand visibility and consumer engagement.
• Develop and mentor a high-performing brand team.
• Ensure consistent brand application across all touchpoints and communications.
• Drive innovation in brand storytelling and consumer activation.

• A Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• A minimum of 8-10 years of experience in brand management, preferably within the FMCG industry.
• Proven track record of developing and executing successful brand strategies that have driven significant growth.
• Deep understanding of consumer insights, market trends, and competitive analysis.
• Expertise in developing and managing integrated marketing campaigns.
• Strong analytical skills and experience with marketing analytics tools.
• Excellent leadership, communication, and presentation skills.
• Demonstrated ability to manage budgets and P&Ls effectively.
• Experience working in a remote team environment and managing remote collaboration.
• Creativity and a passion for building strong, resonant brands.

• Lead the development of innovative and effective brand strategies and creative concepts for clients across various industries.
• Oversee the execution of creative projects from initial concept to final delivery, ensuring high-quality standards are maintained.
• Mentor, guide, and inspire a team of designers, copywriters, and other creative professionals.
• Collaborate closely with account management, strategy, and client teams to understand project requirements and deliver impactful solutions.
• Present creative concepts and strategies to clients, articulating the rationale and vision effectively.
• Manage creative workflows and resources, ensuring projects are delivered on time and within budget.
• Stay current with design trends, digital technologies, and cultural insights to inform creative output.
• Champion creative innovation and push the boundaries of traditional approaches.
• Ensure all creative output aligns with client brand guidelines and objectives.
• Contribute to new business pitches and agency growth initiatives.

• Develop and implement comprehensive brand strategies to drive market share and consumer engagement.
• Conduct in-depth market research, consumer analysis, and competitive benchmarking.
• Define brand positioning, value propositions, and key messaging.
• Lead the development of integrated marketing plans and campaigns across all channels.
• Oversee product launch strategies and lifecycle management.
• Collaborate with product development teams to ensure brand alignment.
• Manage brand budgets and track performance against KPIs.
• Build and mentor a high-performing brand team.
• Act as a brand ambassador, ensuring consistency and excellence in all brand communications.
• Identify and capitalize on emerging trends and opportunities in the FMCG sector.

Future is the name behind market-leading brands and some of the world’s most popular media titles. We connect people to their passions through the high-quality content we create and the innovative technology we pioneer. 

We're looking for a Brand Marketing & Strategy Director to play a critical role in shaping the future of our leading media brands.

What you'll be doing.

Reporting to the Senior Marketing Director, you'll set the strategy to develop compelling and insight-driven brand propositions that deliver audience growth and engagement.

You'll be part of our marketing centre of excellence and will implement brand-building best practice across Future’s brands. You'll generate a deep understanding of our audiences and work cross-functionally to generate new brand strategies and ensure successful, measurable outcomes.

Experience that will put you ahead of the curve.

• Experience leading branding and brand strategy efforts for digital media brands
• Experience with media business models such as advertising, data, paid subscriptions
• Experience working with international brands and marketing teams 
• Line management experience

What's in it for you…

• Uncapped leave, because we trust you to manage your workload and time
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend and get rewarded when they join Future
• Wellbeing support with access to our Colleague Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan

… Plus more great perks based on your location

Internal job family level Editorial 3

The expected salary range for this role is up to £80,000

This is a Hybrid role from any of our UK offices (Bath, London or Cardiff), working three days from the office, two from home

Who are we…

We’re Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.

We’ve got ambitious plans that further build on our growth momentum and unlock new opportunities – and we’re looking for driven people who want to be a part of it!

Our Future, Our Responsibility - Inclusion and Diversity at Future

We have a voice and we’re going to use it. We promote diversity and inclusion not just in our recruitment processes, but everything we do. We’re an equal opportunity employer and we will continue to ensure our recruitment process is free of bias and our workplaces are inclusive, positive, free of discrimination and respecting of all backgrounds and beliefs. Our culture is underpinned by our values and employees - current and future - are treated with respect and fairness.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

Find out more about Our Future, Our Responsibility on our website.

Requirements

Benefits

• Develop and execute comprehensive FMCG brand strategies.
• Conduct market research, consumer insights analysis, and competitive benchmarking.
• Define brand positioning, messaging, and visual identity.
• Lead the development and launch of new products.
• Manage advertising, promotions, and integrated marketing campaigns.
• Oversee budget allocation and track brand performance metrics.
• Collaborate with sales, R&D, and supply chain teams.
• Analyze market trends and adapt strategies accordingly.

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 7 years of experience in brand management, preferably in FMCG.
• Proven success in developing and launching consumer brands.
• Strong understanding of marketing principles, consumer behavior, and market analysis.
• Experience with integrated marketing communications and digital marketing.
• Excellent analytical, strategic planning, and project management skills.
• Strong communication and presentation abilities for remote collaboration.
• Ability to work independently and drive projects to completion.

About Charlotte Tilbury Beauty

Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.

Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.

Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the bran­d is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.

About the role

As Global Consumer Engagement Marketing Manager for Colour, you will help fuel the next quantum shift for Charlotte Tilbury towards the most loved, and #1 for £s & growth in the world. By shaping and delivering the campaigns for Colour on our iconic franchises, from Pillow Talk, to Unreal, to Exagerr-eyes… based on sharp customer, product and market insights & leveraging any relevant opportunity, you’ll contribute to propagating the brand’s purpose - “Give anyone the right makeup and beauty and they can conquer the world!” and fulfilling its promise - “Easy to CHOOSE. Easy to USE. Easy to GIFT. Making it EASY for EVERYONE to be the most confident and beautiful version of themselves.”

You will embrace the challenge and compose record breaking, integrated omnichannel Marketing Campaigns (global product launch and evergreen as well as supporting specific markets) that shake it up, to build market leading, iconic campaigns & star launches, with a creative spirit and meticulous orchestration. You will innately think digital first and power the shift to online, but always integrate across all channels.

You will be best partners with each specialist CMO function (Creative Agency, Copy, Visual Merchandising, Social, Digital, PR, E-Commerce and Content teams), the Product Development team, the CDO teams that drive Charlottetilbury.com and Tech, as well as the regions (US, EMEA, APAC) and of course finance, supply chain, legal and people.

As an ingenious integrator, you will mobilise and inspire your stakeholders across the business to deliver “only Charlotte Tilbury could do that” results, with a win together style. You will be an inspiring manager, coaching, training and supporting your direct report into realising their full potential, while contributing to a wider team of “brilliant, beaming believers” that share the magic internally and externally.

As a Global Consumer Engagement Marketing Manager (Colour) you will

• Collaborate closely with the Global Product Development team and in house Creative Team to craft the campaign concepts for all Colour campaigns based on consumer, competitor and market insights to identify marketing/communication opportunities for Charlotte Tilbury
• Own end to end global Colour campaigns from concept through to campaign delivery and measurement / review, partnering with 360 global teams (Creative Agency, Copy, Visual Merchandising, Social, Digital, PR, E-Commerce and Content teams) to deliver cohesively across all touchpoints and all regions, on time and in budget, adhering to the Critical Path Analysis and allowing for iteration towards the exceptional.
• Collaborate with Regions (US, EMEA, APAC) and the charlottetilbury.com team to ensure activities are integrated across channels, touchpoints and paid / owned / earned, with a consistent messaging / projection, whilst solving for local relevance by dialling up relevant elements. 
• Lead and oversee the development of respective campaigns, ensuring they have a consistent global brand tone of voice but optimised for local markets.
• Partner with Visual Merchandising, PR, Social, Digital, E-Commerce and Content Teams to ensure the cohesion of campaign messages and visuals for all origination projects.
• Craft clear marketing toolkits exciting the business on the new launch/campaign providing them with a complete kit to flawlessly execute the innovation and campaign in a timely fashion and in line with global positioning.

Who you will work with

Reporting into the Global Head of Campaign

Management of the Global Brand Consumer Engagement Exec, Colour

About you

• Extensive and proven experience of product marketing role, supported by strong campaign development and/or NPD experience, ideally within beauty / luxury / fashion industry.
• Resilient, tenacious, confident self-starter who can flourish in an entrepreneurial/start up environment and hit the ground running.
• Insight driven decision making – balancing art with commerce. Must both be creative and proficient in combining quantitative and qualitative data to form strategies and inform decision making.
• Innovative problem solver and creatively driven.
• Strong stakeholder management skills with the ability to influence and motivate.
• You’ll think digital first, but always from an omni-channel perspective.
• Acute attention to detail. As the brand guardian for your category/franchise, ensure all touchpoints follow brand guidelines.
• An exceptional communicator, collaborator and influencer who lands on the salient point, has a confident recommendation, and can facilitate sound judgments and swift decision making.
• Results orientated with an impeccable work ethic.
• Culture Fit – Will be smart, confident, succinct, ambitious, high energy, self-starting, intellectually agile, results-oriented, resilient, inclusive, positive in your outlook, non-political, transparent, collaborative, curious and hands-on. Will embody Charlotte Tilbury’s culture and be passionate about helping it achieve its goals.
• Proficiency in MS Office, and familiar with the most relevant Prestige Beauty market research databases

Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreaamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.

Why join us?

• Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
• We’re a hybrid model with flexibility, allowing you to work how best suits you
• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
• Financial security and planning with our pension and life assurance for all
• Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
• Bring your furry friend to work with you on our allocated dog friendly days and spaces
• And not to forget our generous product discount and gifting!

At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.

If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!