631 Consumer Strategy Manager jobs in the United Kingdom

Primary Focus
JOB DESCRIPTION
Provide day-to-day support for the development, documentation, and activation of Fanatics Casino's brand strategy. This role assists in gathering insights, maintaining brand guidelines, and ensuring brand consistency across marketing, product, and customer touchpoints.

Key Responsibilities

• Support the creation and maintenance of brand positioning frameworks, tone of voice guidelines, and brand playbooks, ensuring they are easily accessible and understood by cross-functional teams.
• Conduct desk research and compile competitor analysis reports to inform strategic decision-making.
• Gather and organize audience insights from research, surveys, and analytics sources to support the Director in shaping brand strategy.
• Assist in preparing presentations, briefs, and strategic documents for internal stakeholders and leadership meetings.
• Monitor day-to-day marketing activity to help ensure brand consistency across channels and campaigns.
• Maintain an updated library of brand assets, guidelines, and reference materials.
• Track relevant industry trends and emerging market dynamics, providing regular updates to the Brand Strategy team.
• Support coordination with Campaign Marketing and Product Marketing to align on messaging and positioning in execution.

Skills & Experience

• 4+ years of experience in brand strategy, marketing, or consumer insights—preferably within entertainment, gaming, sports, or digital consumer brands.
• Proven ability to translate research and analytics into actionable brand touchpoints and positioning support.
• Track record of working closely with cross-functional teams—campaign, creative, product, or insights—to ensure consistent brand execution.

Brand Strategy & Insight

• Strong understanding of core branding elements (e.g., positioning frameworks, tone of voice, brand guidelines).
• Skilled in briefing and collaborating with research and creative partners—even if not conducting research personally.
• Capable of synthesizing audience data (quantitative metrics, qualitative feedback) into concise, strategic contributions.

Analytical & Research Acumen

• Comfortable conducting desk-based competitive analysis and trend monitoring.
• Able to parse audience insights from analytics tools, surveys, or research summaries.
• Can organize and present key findings effectively to inform brand strategy.

Brand Management & Consistency

• Meticulous approach to maintaining brand assets—guidelines, playbooks, tone standards—in a central, organized repository.
• Attentive to ensuring brand consistency across marketing, product, and customer touchpoints.
• Proactively monitors marketing activity to flag and correct any off-brand content or messaging.

Agility & Curiosity

• Thrives in dynamic, fast-paced environments—comfortable with evolving priorities and rapid turnaround needs.
• Enthusiastic about staying current on industry trends, consumer behaviors, and emerging market dynamics.
• Team-player mindset: self-motivated, resourceful, and dedicated to collective success.

• Develop and implement comprehensive brand strategies aligned with company objectives and market opportunities.
• Conduct in-depth market research, consumer insights analysis, and competitive landscape assessments.
• Define brand positioning, messaging, and visual identity for key product portfolios.
• Oversee the creation and execution of integrated marketing campaigns across digital, social, and traditional channels.
• Manage brand budgets, ensuring optimal allocation of resources for maximum ROI.
• Collaborate closely with product development, sales, and external agencies to ensure brand consistency and effective go-to-market strategies.
• Monitor brand performance metrics, analyze campaign effectiveness, and provide actionable insights for continuous improvement.
• Lead and mentor a team of brand managers and marketing professionals in a remote setting.
• Champion brand stewardship throughout the organization, ensuring adherence to brand guidelines.
• Identify new market opportunities and potential brand extensions.
• Drive innovation in brand communication and consumer engagement strategies.

• Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 10 years of progressive experience in brand management, with at least 5 years in a senior leadership role within the FMCG industry.
• Demonstrated success in developing and launching successful brands or revitalizing existing ones.
• Strong understanding of consumer behavior, market trends, and the FMCG retail environment.
• Expertise in digital marketing, social media strategy, and data analytics.
• Exceptional strategic thinking, analytical, and problem-solving abilities.
• Excellent leadership, communication, and presentation skills, suitable for a remote leadership role.
• Proven ability to manage complex projects and budgets in a fast-paced, evolving market.
• Experience working effectively in a fully remote, collaborative team environment.
• Creative flair and a passion for building compelling brand narratives.

• Develop and implement comprehensive brand strategies that align with business goals.
• Create and manage integrated communication plans across various channels, including digital, social media, PR, and traditional advertising.
• Oversee the creation of compelling brand messaging and content, ensuring consistency in tone and voice.
• Manage the company's public relations efforts, including media relations, press releases, and crisis communications.
• Collaborate with marketing, sales, and product development teams to ensure cohesive brand execution.
• Conduct market research and competitive analysis to identify opportunities and inform strategy.
• Manage the brand's digital presence, including website content, social media engagement, and online reputation.
• Develop and track key performance indicators (KPIs) for brand awareness, engagement, and communication effectiveness.
• Budget management for marketing and communication campaigns.
• Mentor and guide junior marketing team members.
• Ensure all marketing materials and communications adhere to brand guidelines and legal requirements.

• Bachelor's degree in Marketing, Communications, Business, or a related field. A Master's degree is a plus.
• Minimum of 5 years of experience in brand management, marketing, or communications roles.
• Proven track record of developing and executing successful brand strategies and integrated marketing campaigns.
• Strong understanding of digital marketing, social media, PR, and content marketing.
• Excellent written and verbal communication skills, with exceptional storytelling abilities.
• Experience with market research and competitive analysis techniques.
• Proficiency in marketing analytics and reporting tools.
• Strong project management skills and the ability to manage multiple projects simultaneously.
• Creative thinking and problem-solving capabilities.
• Leadership experience and the ability to influence stakeholders.
• This position requires your presence in our Plymouth office.

Brand Strategy & Business Development Manager

Salary circa 32-35k dependent on skills and experience + pension

Full time

Showroom based Dorking RH4 car driver essential travel between showrooms

Whats on offer:

• 28 days holiday (including bank holidays) plus your birthday off
• Company pension
• Strategic, high-impact role with autonomy and influence
• Opportunity to shape one of the UKs most respected garden.

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