589 Content Strategist Roles jobs in the United Kingdom

Senior Content Strategist

London

Hybrid Remote

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About Remarkable

We are Remarkable – a digital experience agency built to power transformative customer journeys. We partner with ambitious, forward-thinking brands to create high-performing platforms, products, and content strategies through platforms like Sitecore, Optimizely, and Microsoft Dynamics. With deep expertise across cloud, content, commerce, and CRM, we help brands across sectors - especially B2B - connect with their audiences, accelerate performance, and scale with confidence. We're collaborative, curious, and outcome-focused. We thrive on solving complex challenges and delivering work that makes a difference. If you're passionate about elevating content from a tactical asset to a strategic advantage, this is the place for you.

Role Overview

We are seeking a Digital Content Strategist to join our growing team and lead content strategy engagements for some of the UK's most innovative enterprise brands. You'll be responsible for crafting content strategies that are human, operationally viable, and aligned with business objectives. This means connecting the dots between brand, user needs, search behaviour, platform capability, and the content supply chain. With experience in both content strategy and hands-on production, you'll bring credibility, empathy, and precision to your work. You'll also be confident managing multiple senior stakeholders, advocating for content quality, and ensuring strategies are actionable - not theoretical.

Key Responsibilities:

Stakeholder Collaboration & Leadership

• Facilitate discovery workshops, stakeholder interviews, and content alignment sessions across marketing, product, IT, and compliance teams.
• Influence senior decision-makers with clear business cases for content investment and strategy.
• Translate complex requirements into
  clear, phased roadmaps
  with a focus on value, feasibility, and performance.
• Educate internal and external teams on the evolving role of content in digital transformation.

Content Strategy & Planning

• Lead content discovery, audit, and strategy phases, aligning content with
  audience needs, user journeys, and business goals
  .
• Design content models, page templates, messaging frameworks, and editorial guidelines to support effective delivery at scale.
• Create and maintain content plans that cover all types of content, including:
• Industry insights and thought leadership
• Product catalogue and service descriptions
• Blogs and topical content
• Case studies and customer stories
• Corporate news and press releases
• Anchor content like whitepapers, reports, and gated resources
• Define content governance models and workflows that reflect internal capabilities, resourcing, and platform constraints.
• Work closely with technical and UX teams to ensure content strategies are
  structured, scalable, and integrated
  with DXP platforms and martech stacks.

Content Operations & AI-Augmented Workflows

• Support clients in optimising their
  content supply chain
  , from planning and creation to publishing and performance.
• Integrate
  AI tools
  such as GPT-based content agents, in-CMS writing assistants (e.g.
  Sitecore Stream, Optimizely Opal
  ) and editorial automation into content workflows - responsibly and effectively.
• Champion
  content quality, authenticity, and brand alignment
  , even in AI-assisted environments.
• Help shape content team roles, responsibilities, and operating models within client organisations.

Discoverability & Future-Search Strategy

• Apply deep knowledge of
  SEO, AEO (Answer Engine Optimisation), and GEO (Generative Engine Optimisation)
  to content recommendations.
• Identify content gaps and opportunities through keyword research, SERP analysis, and competitor benchmarking.
• Ensure all content is optimised for modern discovery - including structured data, internal linking, and Core Web Vitals alignment.
• Collaborate with performance marketing teams to ensure content supports
  paid, organic, and social
  campaigns.

Skills and Experience

Essential Skills

• Strong stakeholder engagement
  skills, with the ability to work across teams and divisions to navigate conflicting priorities and strategies, bringing cohesion and alignment.
• Confident facilitating workshops and engaging
  senior stakeholders
  , including C-levels and global marketing leads.
• Proven experience in a
  content strategy role for digital platforms
  , ideally within an agency or consultancy environment.
• Experience with
  B2B content strategy
• ideally for technology-focused brands.
• Strong analytical skills, with ability to use tools like
  GA4, SEMrush, Ahrefs
  , or
  Screaming Frog
  to inform content decisions, working alongside SEO experts.
• Knowledge of
  AI-assisted content creation
  (e.g. ChatGPT, Jasper, brand-aware GPTs) and its practical application in enterprise environments.
• Strong hands-on experience in
  content production
• you can write, edit, and evaluate content to a high standard.
• Understanding of
  enterprise-level CMS/DXP platforms
  (e.g. Sitecore, Optimizely, Adobe), and how content strategy integrates with martech ecosystems.
• Demonstrable success in creating content strategies that drive results across
  SEO, UX, and conversion
  .
• Familiarity with
  DAM platforms
  , content governance, and editorial workflows at scale.

Desirable Skills

• Experience defining
  content models, taxonomies, metadata structures
  , and personalisation logic.
• Understanding of
  accessibility standards (WCAG)
  and inclusive content practices.
• Familiarity with
  localisation workflows and translation-ready content
  .
• Knowledge of
  analytics tools
  like Looker Studio, Hotjar, or Microsoft Clarity.
• Awareness of how content supports broader
  CX, CRM, and digital product strategies
  .

What We're Looking For

• A
  strategic thinker
  with a bias for clarity and action.
• Passionate about creating
  content that works for humans first
  , and machines second.
• Adept at balancing
  creativity and structure
  , storytelling and scalability.
• Collaborative, curious, and comfortable working across disciplines.
• Proactive and confident in leading conversations around
  governance, workflow, and value
  .
• Driven by outcomes - not just deliverables.

• Developing and implementing a robust content marketing strategy across multiple digital channels.
• Conducting audience research and competitor analysis to identify content opportunities and gaps.
• Creating and managing editorial calendars, ensuring timely delivery of content.
• Overseeing the creation of compelling and engaging content, including blog posts, articles, social media updates, website copy, video scripts, and more.
• Collaborating with designers, videographers, and other content creators to produce multimedia assets.
• Implementing SEO best practices to improve content visibility and search rankings.
• Analysing content performance metrics and using data insights to refine strategy and optimise future content.
• Ensuring brand voice, tone, and style guidelines are consistently applied across all content.
• Managing relationships with external content contributors and agencies.
• Staying up-to-date with industry trends in content marketing, SEO, and digital media.

• Develop and implement overarching content strategies aligned with marketing and business objectives.
• Conduct audience research and competitor analysis to identify content opportunities and gaps.
• Create editorial calendars and manage the content production workflow from ideation to publication.
• Oversee the creation of high-quality, engaging content across multiple formats (blog posts, articles, social media updates, infographics, videos, white papers, case studies).
• Define content governance, style guides, and quality standards.
• Measure and report on content performance using analytics tools (e.g., Google Analytics, social media insights) and adjust strategies accordingly.
• Collaborate with SEO specialists to ensure content is optimized for search engines.
• Work with PR and communications teams to ensure brand messaging consistency.
• Manage and mentor junior content creators or freelancers.
• Stay abreast of industry trends and best practices in content marketing, digital media, and PR.

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Proven experience (5+ years) in content strategy, content marketing, or digital journalism.
• Demonstrated success in developing and executing effective content strategies that drive engagement and conversions.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Strong understanding of SEO principles and content optimization techniques.
• Proficiency with content management systems (CMS) and analytics platforms.
• Experience managing editorial calendars and content workflows.
• Strong project management and organizational skills.
• Ability to collaborate effectively with cross-functional teams in a remote setting.
• Creative thinking and a passion for storytelling.

• Develop and implement data-driven content strategies for clients, aligned with their business goals and target audiences.
• Conduct thorough audience research, competitor analysis, and keyword research to inform content planning.
• Create editorial calendars and manage the content creation workflow from ideation to publication.
• Oversee the creation of high-quality, engaging content across various formats (e.g., blog posts, articles, white papers, social media updates, video scripts).
• Optimize content for search engines (SEO) to improve visibility and organic traffic.
• Analyze content performance using analytics tools and provide actionable insights for optimization.
• Collaborate closely with designers, videographers, copywriters, and digital marketing specialists.
• Stay abreast of industry trends, emerging platforms, and best practices in content marketing and digital media.
• Present content strategies and performance reports to clients and internal stakeholders.
• Ensure brand consistency and adherence to style guides across all content.

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 5 years of experience in content strategy, content marketing, or digital marketing.
• Proven track record of developing successful content strategies that drive engagement and achieve business objectives.
• Strong understanding of SEO principles and best practices for content optimization.
• Proficiency with content management systems (CMS) and analytics tools (e.g., Google Analytics, SEMrush).
• Excellent writing, editing, and proofreading skills.
• Strong strategic thinking and analytical capabilities.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced, remote environment.
• Exceptional communication and presentation skills.
• A creative mindset with a passion for storytelling and building brands through content.

• Develop and execute overarching content strategies that support marketing goals, brand positioning, and audience engagement.
• Conduct in-depth audience research and analysis to identify content needs, preferences, and engagement opportunities.
• Define content pillars, themes, and messaging frameworks to ensure consistency and resonance.
• Oversee the content calendar, planning, and production across multiple channels, including web, social media, email, video, and more.
• Collaborate with creative teams, subject matter experts, and digital marketers to produce high-quality, engaging content.
• Define key performance indicators (KPIs) for content and track performance using analytics tools, providing insights and recommendations for optimization.
• Champion SEO best practices within content creation to enhance visibility and organic reach.
• Manage content distribution and promotion strategies to maximize reach and impact.
• Stay informed about industry trends, competitor content strategies, and emerging platforms.
• Mentor junior content creators and contribute to the development of content best practices within the organization.

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 6 years of experience in content strategy, content marketing, or a similar role, preferably within a media, PR, or agency setting.
• Demonstrated success in developing and implementing data-driven content strategies that achieve business objectives.
• Expertise in audience analysis, content planning, and cross-channel content distribution.
• Proficiency with content management systems (CMS) and analytics platforms (e.g., Google Analytics).
• Strong understanding of SEO principles and best practices for content.
• Excellent written and verbal communication skills, with a keen eye for detail and a creative mindset.
• Proven ability to collaborate effectively with cross-functional teams.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously in a remote environment.
• Experience in video strategy or podcast production is a plus.

• Develop and implement a holistic content strategy aligned with business objectives and target audience needs.
• Conduct keyword research, competitor analysis, and audience segmentation to inform content planning.
• Create and manage a content calendar, ensuring timely publication across all relevant platforms.
• Oversee the creation of engaging and informative content, including blog posts, articles, website copy, social media updates, and video scripts.
• Optimize content for SEO to improve search engine rankings and organic traffic.
• Analyze content performance metrics (e.g., traffic, engagement, conversions) and provide regular reports with actionable insights.
• Collaborate with designers to ensure visual elements complement and enhance content.
• Stay up-to-date with industry trends, SEO best practices, and emerging content formats.
• Manage freelance writers and content contributors as needed.

• Proven experience as a Content Strategist, Content Manager, or similar role, with a strong portfolio of successful content initiatives.
• Excellent understanding of SEO principles and content optimization techniques.
• Proficiency in content management systems (CMS) and analytics tools (e.g., Google Analytics).
• Strong writing, editing, and proofreading skills with impeccable grammar and attention to detail.
• Experience in audience research and persona development.
• Ability to think strategically and translate complex ideas into clear, compelling content.
• Excellent project management and organizational skills.
• Experience working in a fully remote team environment is highly desirable.