51 Content Strategist jobs in London

• Develop and implement data-driven content strategies that support business goals and audience needs.
• Conduct thorough content audits, gap analyses, and keyword research to inform content creation.
• Oversee the creation of compelling and high-quality content, including blog posts, articles, website copy, social media updates, and video scripts.
• Define content style guides, tone of voice, and brand messaging standards.
• Collaborate with design, marketing, and product teams to ensure cohesive brand messaging and visual identity.
• Optimize content for search engines (SEO) to increase organic visibility and traffic.
• Manage the editorial calendar, ensuring timely delivery of content across all channels.
• Analyze content performance metrics and provide regular reports on engagement, reach, and conversions.
• Stay abreast of industry trends, emerging platforms, and best practices in content marketing and digital communications.
• Mentor and guide junior content creators and team members.

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 5+ years of experience in content strategy, content marketing, or digital marketing.
• Proven ability to develop and execute successful content strategies that drive engagement and achieve business objectives.
• Exceptional writing, editing, and proofreading skills, with a strong portfolio of published work.
• Deep understanding of SEO principles and best practices for content optimization.
• Experience with content management systems (CMS) and marketing automation platforms.
• Proficiency in web analytics tools (e.g., Google Analytics) to measure content performance.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Excellent communication and collaboration skills, with the ability to work effectively in a remote team environment.
• Creative thinking and a passion for storytelling.

• Developing and implementing overarching content strategies that align with marketing and PR goals.
• Conducting in-depth audience research and market analysis to inform content creation.
• Defining content pillars, messaging frameworks, and tone of voice.
• Overseeing the creation, editing, and publishing of diverse content types, including website copy, blog posts, social media updates, press releases, case studies, and video scripts.
• Managing content calendars and ensuring timely delivery of all content.
• Collaborating with design, video, and web development teams to produce visually engaging content.
• Measuring and analyzing content performance using relevant KPIs and analytics tools, and providing actionable insights for optimization.
• Staying ahead of industry trends in media, PR, and digital content.
• Mentoring junior content creators and contributing to a culture of creative excellence.
• Ensuring all content adheres to brand guidelines and legal compliance.

• Developing and implementing overarching content strategies aligned with business goals and marketing objectives.
• Conducting in-depth audience research and market analysis to identify content opportunities and audience needs.
• Creating detailed content calendars and editorial plans for various channels, including websites, blogs, social media, email, and video.
• Collaborating with content creators, designers, and other marketing team members to ensure high-quality content production.
• Overseeing the optimization of content for search engines (SEO) and user experience.
• Analyzing content performance using analytics tools (e.g., Google Analytics, social media insights) and providing regular reports with actionable recommendations.
• Identifying emerging trends in content marketing and digital media, and adapting strategies accordingly.
• Managing content distribution and promotion across multiple platforms to maximize reach and engagement.
• Ensuring brand consistency in tone, voice, and messaging across all content.
• Staying updated on best practices in content marketing, digital PR, and social media strategy.

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 5 years of experience in content strategy, digital marketing, or content marketing.
• Proven ability to develop and execute data-driven content strategies.
• Strong understanding of SEO best practices and keyword research.
• Experience with content management systems (CMS) and analytics platforms.
• Excellent writing, editing, and proofreading skills.
• Proficiency in social media platforms and their content strategies.
• Strong project management and organizational skills.
• Ability to work autonomously and meet deadlines in a remote environment.
• Creative mindset with a strong analytical aptitude.

Starfish is looking for a LinkedIn Content Strategist (Freelance, Remote)  who will be responsible for developing and executing a comprehensive LinkedIn strategy. You will leverage your expertise in content creation, audience engagement, and analytics to enhance our online presence, drive lead generation, and establish thought leadership in the telecom industry.

Requirements

RESPONSIBILITIES

• Develop and implement a comprehensive content strategy for our B2B tech brand, focusing on LinkedIn and the content hub.
• Create and curate engaging, high-quality content that resonates with the target audience of technology decision-makers and business leaders.
• Manage the full content creation process, from ideation to publishing.
• Maintain a content calendar to ensure a steady stream of relevant and timely content.
• Analyze content performance and usage metrics to optimize the content strategy.
• Collaborate cross-functionally to align content with broader business objectives.
• Develop and implement a strategy for sustainability-focused content.

REQUIREMENTS

• Previous experience in content strategy, content marketing, or a related field focusing on B2B tech audiences.
• Proven track record of successful content strategies, particularly on LinkedIn and social media.
• Excellent writing, editing, and content creation skills.
• Strong understanding of content performance metrics and analytics.
• Familiarity with content management systems, marketing tools, and social media platforms.

• Develop and implement a cohesive digital content strategy aligned with overall business goals, targeting key audience segments.
• Oversee the creation, curation, and distribution of compelling content across multiple channels, including website, blog, social media, email newsletters, and video platforms.
• Conduct in-depth keyword research and SEO analysis to optimize content for search engines and maximize organic reach.
• Manage a content calendar, ensuring timely and consistent delivery of high-quality content.
• Collaborate with designers, videographers, writers, and other content creators to produce engaging multimedia assets.
• Monitor content performance using analytics tools (e.g., Google Analytics, social media insights) and generate regular reports on key metrics.
• Identify emerging trends in digital content and recommend innovative approaches to content creation and distribution.
• Develop and maintain brand voice and style guidelines to ensure consistency across all digital communications.
• Manage relationships with external agencies and freelancers as needed.
• Stay updated on the latest digital marketing best practices, algorithm changes, and platform updates.

• Proven experience (5+ years) in digital content strategy, content marketing, or a similar role.
• Demonstrated success in developing and executing content strategies that drive measurable results.
• Excellent understanding of SEO principles, keyword research, and content optimization techniques.
• Proficiency with content management systems (CMS) and digital analytics tools.
• Strong editorial skills with exceptional writing, editing, and proofreading abilities.
• Creative thinker with a keen eye for design and user experience.
• Experience managing social media campaigns and understanding of platform-specific best practices.
• Ability to manage multiple projects simultaneously in a remote work environment.
• Excellent communication and collaboration skills, with the ability to work effectively with diverse teams.
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.

• Develop and implement comprehensive digital content strategies across multiple platforms, including websites, social media, email marketing, and mobile applications.
• Conduct in-depth audience research and competitor analysis to identify content opportunities and best practices.
• Oversee the creation, curation, and distribution of engaging, high-quality content, ensuring brand consistency and tone of voice.
• Collaborate closely with marketing, design, and product teams to integrate content into broader campaigns and user journeys.
• Define key performance indicators (KPIs) for content, track performance, and generate regular reports with actionable insights for continuous improvement.
• Manage and mentor junior content creators and provide guidance on content best practices.
• Stay abreast of the latest digital marketing trends, emerging technologies, and changes in the arts and entertainment landscape.
• Champion content governance and best practices within the organisation.
• Plan and manage content calendars, ensuring timely delivery of all assets.
• Optimise content for search engines (SEO) and user experience (UX).

• Proven experience (5+ years) in digital content strategy, content marketing, or a related field, preferably within the arts, culture, or entertainment industries.
• Demonstrable success in developing and executing content strategies that drive engagement, conversions, and brand awareness.
• Excellent understanding of SEO, SEM, social media marketing, email marketing, and content management systems (CMS).
• Strong analytical skills with the ability to interpret data and translate it into strategic recommendations.
• Exceptional written and verbal communication skills, with a keen eye for detail and a passion for storytelling.
• Experience in managing projects and cross-functional teams in a remote setting.
• Proficiency in content analytics tools (e.g., Google Analytics, SEMrush) and marketing automation platforms.
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field. A Master's degree is a plus.

• Develop, implement, and manage a robust content strategy across all digital channels (website, social media, email, video, etc.).
• Define content pillars, themes, and key messaging that resonate with target audiences.
• Oversee the editorial calendar, ensuring timely and consistent publication of high-quality content.
• Collaborate with cross-functional teams, including marketing, design, product, and SEO specialists, to ensure content alignment and effectiveness.
• Conduct in-depth audience research and competitive analysis to identify content opportunities and gaps.
• Develop and enforce content style guides and best practices to maintain brand consistency and quality.
• Manage freelance writers, editors, and other content creators, providing clear briefs and constructive feedback.
• Utilise analytics tools (e.g., Google Analytics, SEMrush) to track content performance, measure ROI, and generate actionable insights.
• Stay abreast of industry trends, emerging technologies, and best practices in content marketing and digital media.
• Develop and present regular reports on content performance to senior management, highlighting key achievements and areas for improvement.
• Champion a data-driven approach to content creation and distribution.
• Contribute to the overall digital marketing strategy and collaborate on integrated campaigns.
• Identify and leverage user-generated content opportunities.
• Ensure all content is compliant with legal and brand guidelines.

• Proven track record of developing and executing successful content strategies for major brands or publications, preferably in a remote setting.
• Exceptional understanding of SEO principles and content optimisation techniques.
• Demonstrable experience with content management systems (CMS) and marketing automation platforms.
• Proficiency in analytics tools and ability to translate data into strategic recommendations.
• Excellent editorial skills, with a strong command of grammar, style, and tone.
• Strong project management and organisational skills, with the ability to manage multiple projects simultaneously.
• Outstanding communication and interpersonal skills, with the ability to influence stakeholders at all levels.
• Experience in managing creative teams and external agencies.
• A Bachelor's or Master's degree in Marketing, Communications, Journalism, English, or a related field is preferred.
• A portfolio showcasing successful content strategy initiatives and executed campaigns.