70 Content Strategy jobs in the United Kingdom

• Develop and implement a holistic content strategy aligned with business goals.
• Lead and mentor a team of content creators, editors, and strategists.
• Oversee the creation and distribution of high-quality content across multiple channels (web, social media, video, etc.).
• Conduct audience research and market analysis to identify content opportunities.
• Define content themes, formats, and editorial calendars.
• Establish content governance, style guides, and quality standards.
• Collaborate with marketing, product, and design teams to ensure cohesive brand messaging.
• Optimise content for search engines (SEO) and social media engagement.
• Analyse content performance metrics and report on key insights.
• Stay ahead of industry trends and explore innovative content approaches.

• Master's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 8 years of experience in content strategy, digital marketing, or editorial leadership.
• Proven success in developing and executing effective content strategies.
• Strong understanding of SEO, content marketing, and social media best practices.
• Excellent leadership, team management, and communication skills.
• Proficiency in content management systems (CMS) and analytics tools.
• Strategic thinker with strong analytical and problem-solving abilities.
• Ability to work autonomously and manage projects effectively in a remote setting.
• Experience in media or publishing is highly desirable.

• Develop and implement overarching content strategy.
• Lead and manage content creation, editorial, and marketing teams.
• Define content goals, KPIs, and success metrics.
• Oversee editorial calendars and content production workflows.
• Utilise data analytics to optimise content performance and audience engagement.
• Ensure brand voice and quality standards are maintained across all content.
• Collaborate with cross-functional teams on content initiatives.
• Stay abreast of industry trends and emerging platforms.

• Degree in Journalism, Marketing, Communications, or a related field.
• Minimum of 6 years of experience in content strategy, digital marketing, or media production, with a focus on leadership.
• Proven experience developing and executing successful content strategies.
• In-depth knowledge of SEO, social media, content management systems, and digital analytics.
• Excellent leadership, communication, and project management skills.
• Strong creative vision and a passion for storytelling.

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

Why join frog?

Since June 2021, frog is part of Capgemini Invent. frog partners with customer-centric enterprises to drive sustainable growth, by building and orchestrating experiences at scale, while harnessing the power of data and technology.  We’re inventing the future of customer experiences by delivering market-defining business models, products, services, brand engagements and communications. 

Joining frog means you’ll be joining the “pond,” a global network of studios, each with a thriving in-person and vibrant virtual culture. frogs are curious, collaborative, and courageous, united by our passion for improving the human experience across our areas of expertise, while each bringing our unique and diverse skills and experiences to the table. We draw on our global reach and local knowledge to solve complex problems and create innovative, sustainable solutions that touch hearts and move markets. frogs prize humour, positivity, and community just as highly as performance and outcomes. Our culture is open, flexible, inclusive, and engaging. Working at frog means being empowered to meet the moment, and Make Your Mark on every project, in your studio, your community—and the world at large.

What you will be doing

We are seeking to grow our Customer Transformation consulting practice by hiring a dynamic Content Lifecycle & Strategy Senior Consultant. The individual we are looking for must have a sound understanding of Marketing Strategy and Activation, with specific experience in Content Lifecycle Management Solutions and a proven ability to shape and deliver innovative marketing related programmes of work.
You should have some of the following experience:   

•    Degree educated or equivalent.
•    Minimum 7 years’ experience, preferably in an agency/consultancy or Industry. 
•    Understanding of content lifecycle management, digital publishing, and omnichannel content delivery.
•    Understanding of digital content across its entire lifecycle—from creation and governance to distribution.
•    You must also have hands on experience in driving digital transformation more broadly, in areas such as building marketing strategies, designing future-fit marketing operations, and activating content, data & technology to deliver growth.
•    You will need to understand how to turn a set of business objectives, into capabilities and map those capabilities to solutions.

An overview of the role:

This role is an exciting blend of management consulting skills, mixed with Content Lifecycle Management specialism along with Marketing Strategy and Operations. 

•    You will engage with clients to understand how they can transform their Content Lifecycle Management and wider marketing practices to better influence changes in consumer behaviour through progressive ideas, creativity, and consumer insights.  
•    You will work with multi-disciplinary teams to design, develop and deploy marketing strategies & deliver quality consulting work that meets client commercial and strategic objectives.
•    You will help clients design, implement, and optimize content operations across digital platforms, ensuring seamless content delivery, governance, and performance.
•    You will stay current with industry trends in content management, headless CMS, DAM, Workflow, personalization, measurement/analytics and digital experience platforms.
•    You will have experience working in one of more of Consumer Products, Retail, Technology, Utilities, Telco, Public Sector, Financial Services.

What we look for

A good fit for this role will bring many of the skills, experience, and attributes below
•    Pragmatic problem-solver – Focuses on finding practical solutions and reducing complexity to drive results. 
•    Proactive and flexible – Adopts a hands-on approach to solving problems and adjusts to shifting priorities with ease.
•    Collaborative team player – Builds strong relationships and works effectively across diverse stakeholders.
•    Excellent interpersonal skills – Builds trust and fosters strong connections with colleagues, clients, and stakeholders.
•    Adaptable and agile – Thrives in dynamic environments and embraces modern, agile ways of working
It would be a bonus if you had:
•    Familiarity with CMS platforms (i.e. Adobe Experience Manager, Contentful, Wordpress, etc) and/or with DAM tools such as Adobe Assets, Bynder, etc, and/or with workflow tools such as Workfront, Monday.com, etc.
•    Familiarity with compliance and regulatory frameworks relevant to digital content.

We don’t just believe in inclusion, we actively go out to making it a working reality. Driven by our core values and Inclusive Futures for All campaign, we build environments where you can bring you whole self to work.

We aim to build an environment where employees can enjoy a positive work-life balance. We embed hybrid working in all that we do and make flexible working arrangements the day-to-day reality for our people. All UK employees are eligible to request flexible working arrangements.

Employee wellbeing is vitally important to us as an organisation. We see a healthy and happy workforce a critical component for us to achieve our organisational ambitions. To help support wellbeing we have trained ‘Mental Health Champions’ across each of our business areas. We have also invested in wellbeing apps such as Thrive and Peppy.

CSR

We’re also focused on using tech to have a positive social impact. So, we’re working to reduce our own carbon footprint and improve everyone’s access to a digital world. It’s something we’re really serious about.  In fact, we were even named as one of the world’s most ethical companies by the Ethisphere Institute for the 10th year.  When you join Capgemini, you’ll join a team that does the right thing.

Whilst you will have London, Manchester or Glasgow as an office base location, you must be fully flexible in terms of assignment location, as these roles may involve periods of time away from home at short notice.
We offer a remuneration package which includes flexible benefits options for you to choose to suit your own personal circumstances and a variable element dependent grade and on company and personal performance.

• Develop and implement a comprehensive content marketing strategy aligned with business objectives.
• Oversee the editorial calendar, planning and commissioning content across various formats (articles, videos, social media, podcasts).
• Manage and mentor a team of content creators, editors, and copywriters.
• Ensure the production of high-quality, engaging, and SEO-optimized content.
• Define and maintain brand voice, tone, and style guidelines.
• Analyze content performance metrics and provide actionable insights for optimization.
• Collaborate with marketing, PR, and product teams to integrate content strategies.
• Identify emerging trends and opportunities in content marketing and media.
• Oversee PR initiatives to enhance brand visibility and reputation.
• Manage content production budgets and resources effectively.

• Master's degree in Journalism, Marketing, Communications, or a related field.
• 8+ years of experience in content strategy, editorial management, or digital marketing.
• Proven track record of developing and executing successful content strategies.
• Strong understanding of SEO, SEM, social media marketing, and analytics tools (e.g., Google Analytics, SEMrush).
• Excellent editorial judgment, writing, and editing skills.
• Demonstrated experience in managing creative teams.
• Strong strategic thinking and analytical abilities.
• Exceptional communication and interpersonal skills.
• Experience in PR or corporate communications is a plus.
• Familiarity with content management systems (CMS).

• Develop and implement a visionary digital content strategy aligned with the company's brand, marketing goals, and audience engagement objectives.
• Oversee the end-to-end content creation process, from ideation and editorial planning to production, publishing, and promotion.
• Manage and mentor a team of content creators, editors, social media managers, and SEO specialists.
• Define key performance indicators (KPIs) for content performance and regularly analyze data to measure success and identify areas for optimization.
• Drive audience growth and engagement through compelling storytelling, strategic distribution, and innovative content formats.
• Ensure brand consistency and quality across all digital content channels.
• Stay at the forefront of digital media trends, emerging platforms, and evolving audience consumption habits.
• Collaborate closely with marketing, product, and sales teams to ensure content effectively supports broader business initiatives.
• Manage content budgets and resource allocation effectively.
• Develop and execute comprehensive SEO strategies to maximize organic reach and search engine rankings.

• Bachelor's or Master's degree in Journalism, Communications, Marketing, English, or a related field.
• Minimum of 7 years of progressive experience in digital content strategy, content marketing, or editorial leadership within the media or publishing industry.
• Proven track record of developing and executing successful digital content strategies that have driven significant audience growth and engagement.
• Extensive experience with various content management systems (CMS), analytics platforms (e.g., Google Analytics), and social media management tools.
• Strong understanding of SEO principles, content optimization techniques, and SEM strategies.
• Excellent editorial judgment, writing, and editing skills.
• Exceptional leadership, team management, and communication abilities.
• Demonstrated ability to think strategically, creatively, and analytically in a fast-paced digital environment.
• Experience managing budgets and external agency relationships.