Senior Digital Marketing Strategist - Content & Campaigns

SW1A 0AA London, London £55000 Annually WhatJobs

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Job Description

full-time
Our client, a dynamic and award-winning integrated communications agency, is seeking a strategic and results-driven Senior Digital Marketing Strategist to spearhead innovative campaigns for a diverse portfolio of clients. This role is central to driving brand awareness, engagement, and lead generation through sophisticated digital channels. The ideal candidate will possess a deep understanding of the evolving digital landscape, with proven expertise in developing and executing multi-channel marketing strategies. You will be responsible for overseeing all aspects of digital marketing, including SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising. Collaboration with creative, PR, and account management teams will be essential to ensure cohesive and impactful client solutions. This is an exciting opportunity for a visionary marketer to shape client strategies and deliver measurable business outcomes in a fast-paced, collaborative environment.

Key Responsibilities:
  • Develop and implement comprehensive digital marketing strategies aligned with client objectives.
  • Manage and optimize paid search (PPC) and social media advertising campaigns across various platforms.
  • Oversee the creation and execution of content marketing initiatives, including blog posts, articles, infographics, and videos.
  • Drive organic growth through advanced SEO strategies and technical optimization.
  • Develop and manage effective email marketing campaigns and nurture lead generation efforts.
  • Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for improvement.
  • Stay ahead of industry trends, emerging technologies, and best practices in digital marketing.
  • Collaborate closely with creative teams to ensure brand consistency and compelling campaign creative.
  • Work with PR and account management teams to integrate digital efforts with broader communication strategies.
  • Manage digital marketing budgets effectively and ensure maximum ROI.
  • Mentor junior members of the digital marketing team.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 5 years of experience in a digital marketing role, with at least 2 years in a strategic or senior capacity.
  • Proven track record of developing and executing successful digital marketing campaigns that deliver measurable results.
  • Expertise in SEO, SEM (Google Ads, Bing Ads), social media advertising (Facebook, Instagram, LinkedIn, Twitter), and email marketing platforms (e.g., Mailchimp, HubSpot).
  • Strong analytical skills with proficiency in Google Analytics and other data analysis tools.
  • Excellent understanding of content marketing principles and strategy.
  • Creative thinker with strong problem-solving abilities.
  • Exceptional written and verbal communication skills.
  • Ability to manage multiple projects simultaneously and meet tight deadlines.
  • Experience in a marketing agency environment is highly advantageous.
  • Familiarity with CRM systems is a plus.

This demanding role is based in the heart of London, England, UK , and requires a candidate who thrives on strategic challenges and driving client success.
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Remote Senior Marketing Manager - Digital Campaigns

WC1A 0AA London, London £60000 Annually WhatJobs

Posted 1 day ago

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Job Description

full-time
Our client, a dynamic and fast-growing e-commerce company, is seeking an experienced Senior Marketing Manager specializing in Digital Campaigns to join their fully remote team. This is an exciting opportunity to lead the strategy, development, and execution of high-impact digital marketing campaigns across multiple channels, driving customer acquisition, engagement, and revenue growth. Based from your remote location within the UK, you will be responsible for overseeing all aspects of digital marketing, including SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising. The ideal candidate will possess a deep understanding of the digital marketing landscape, proven experience in managing successful multi-channel campaigns, and a strong analytical mindset. You will work closely with cross-functional teams, including sales, product, and creative, to ensure cohesive brand messaging and effective campaign delivery. Key responsibilities include developing data-driven marketing strategies, setting campaign objectives and KPIs, managing campaign budgets, optimizing performance, and reporting on key metrics. This role demands exceptional leadership, strategic thinking, and excellent communication skills, coupled with a passion for innovation and staying ahead of digital marketing trends. As a remote professional, you will need to be highly self-motivated, organized, and adept at collaborating effectively with virtual teams. You will play a pivotal role in shaping the company's online presence and driving significant business results. The successful candidate will have a proven ability to translate marketing objectives into measurable outcomes and a strong track record of delivering ROI.
Key Responsibilities:
  • Develop and execute comprehensive digital marketing strategies and campaigns.
  • Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads).
  • Oversee SEO initiatives to improve organic search rankings and traffic.
  • Develop and implement effective email marketing and automation strategies.
  • Create engaging content strategies across various digital platforms.
  • Analyze campaign performance data and provide actionable insights.
  • Manage marketing budgets and ensure optimal allocation of resources.
  • Collaborate with creative teams to develop compelling marketing assets.
  • Stay current with digital marketing trends, tools, and best practices.
  • Report on marketing KPIs and overall campaign effectiveness to senior management.
Required Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a focus on campaign management.
  • Proven track record of developing and executing successful online marketing campaigns.
  • Expertise in SEO, SEM, social media marketing, and email marketing.
  • Strong analytical skills and proficiency with marketing analytics tools (e.g., Google Analytics).
  • Experience with marketing automation platforms and CRM systems.
  • Excellent communication, leadership, and project management skills.
  • Ability to thrive in a fully remote, self-directed work environment.
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