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Economic Advisor - Creative Industries

Manchester, North West Department for Culture, Media & Sport

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Job Description

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You will lead the analytical work for the Creative Industries Team, providing support in a dynamic and varied policy environment. We are looking for a highly driven economist with strong technical skills. Given the embedded nature of the role, you will work closely with a wide range of stakeholders, including BFI, academia, consultancies, and research councils. This position is well-suited to individuals who can confidently engage with policy officials and external stakeholders. You will also need to take the initiative in addressing the analytical needs of policy officials, work effectively in a fast-paced environment, and demonstrate an inquisitive approach to applying and developing evidence. Some of your responsibilities will include: Conducting economic analysis of the creative industries. Line management of an HEO and SEO analyst. Strengthening the sectors evidence base by drawing on relevant findings from various sources and translating them into policy insights to inform policy delivery. Including monitoring progress towards the Industrial Strategy Sector plans goals Leading internal and commissioned research and evaluations. Providing technical advice on business cases and impact assessments, working directly with policy leads to develop robust and innovative proposals with strong economic, strategic, and value-for-money cases. Collaborating with the external organisations such as the Creative Industries Policy and Evidence Centre, UKRI, AHRC, Creative UK, and Creative Industries Council. Engaging with policy colleagues to enhance the visibility and impact of analysis, proactively deploying evidence, and improving analytical capabilities across the sectors. Person specification The ideal candidate would have the following key skills and experience: Essential requirements: Experience and strong applied knowledge of microeconomic and macroeconomic principles to real-world policy problems. Experience of analysing and handling data for the purposes of producing evidence to directly advise decision makers. Clear and confident in communicating, both verbally and written, and experience of building valuable and influential relationships with stakeholders. Proven ability to identify and define core analytical questions, and devise the most appropriate approaches to address, within time and resource constraints. Experience in implementing HMT Green Book methodology and extensive experience of using analysis to influence policy development. Experience of managing/leading a team and/or project, being proactive in planning and developing a programme of work, and taking ownership to deliver high-quality outputs, to time. Essential Qualifications: You must be a full member or meet the requirements to become a member of Government Economic Service (GES). To join the GES you will need as a minimum to meet following qualification standards: Membership requires a minimum 2.1 honours degree in economics (or international equivalent), or a postgraduate degree in economics. If it is a joint degree, at least 50% of the course modules must be in economics. Full criteria can be found in the GES membership guidance . Desirable Skills: Econometric and statistical skills Knowledge of Creative Industries We are running an information session where prospective applicants can find out more about the role. This will be hosted by Harman Sagger , and will take place on: 5th November 2025, 10:30am The session will be an opportunity to hear more about the role, the team and wider directorate and the department. It will also be an opportunity for you to ask any questions. Please register your interest by filling out this Registration form by 3rd November 2025, 5pm and you will be sent an invitation. Invites will only be sent after this deadline has passed. Please note that the session will not be recorded and will not focus on the DCMS recruitment process - please direct any queries that you have on this topic (timelines, reasonable adjustments, onboarding etc) to Qualifications You must be a full member or meet the requirements to become a member of Government Economic Service (GES). To join the GES you will need as a minimum to meet following qualification standards: Membership requires a minimum 2.1 honours degree in economics (or international equivalent), or a postgraduate degree in economics. If it is a joint degree, at least 50% of the course modules must be in economics. Full criteria can be found in the GES membership guidance. Behaviours We'll assess you against these behaviours during the selection process: Managing a Quality Service Delivering at Pace Technical skills We'll assess you against these technical skills during the selection process: Application of Knowledge (GES Technical Framework) Expert - Effective Communication (GES Technical Framework) Benefits Alongside your salary of 59,234, Department for Culture, Media and Sport contributes 17,160 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides. DCMS values its staff and offers a wide range of benefits to everyone who works here. Were committed to developing talent, and supporting colleagues to have great careers in our department. To support with that, some of the benefits we offer include: Flexible working arrangements and hybrid working - DCMS staff work on a flexible basis with time spent in offices, and time spent working from home 26.5 days annual leave on entry, increasing to 31.5 days after 5 years service A Civil Service pension with an employer contribution of 28.97% Access to the Edenred employee benefits system which offers discounts to popular retailers and access to various useful resources such as financial and savings advice 3 days of paid volunteering leave Up to 9 months maternity leave on full pay generous paternity and adoption leave Staff reward and recognition bonuses that operate throughout the year Occupational sick pay Access to the Employee Assistance Programme which offers staff 24/7 confidential support and resources such as counselling, debt guidance and management advice Active and engaged staff networks to join including the LGBT, Ethnic Diversity, Mental Health and Wellbeing and Gender Equality Networks Exceptional learning and development opportunities that you can explore alongside your day to day work Season ticket loan, cycle to work scheme and much more! Terms and conditions at SCS grades will vary. Those applying for SCS roles should refer to the candidate information pack for more information on terms and conditions. Things you need to know Selection process details This vacancy is using Success Profiles (opens in a new window) , and will assess your Behaviours, Strengths, Experience and Technical skills. To apply for this vacancy, you will need to submit the following documents which will assessed against the experience success profile : A CV setting out your career history, with key responsibilities and achievements. Please ensure you provide employment history that relates to the essential and desirable criteria, and that any gaps in employment history within the last 2 years are explained. The CV should not exceed more than 2 x A4 pages and you should insert your CV into the "Job History" section on the Civil Service Jobs application form. A Statement of Suitability (max 750 words) explaining how you consider your personal skills, qualities and experience provide evidence of your suitability for the role in reference to the essential requirements highlighted. You may also choose to reference the desirable skills listed however these will not be considered in the assessment of your application except in circumstances where there are a high number and calibre of candidates. For the shortlist , we will select applicants demonstrating the best fit for the role by considering the evidence provided in your application. In the event of a large number of applicants, an initial sift will be conducted on the statement of suitability Those who are successful in the initial sift will then be scored on all elements of the application. For support in writing your application and interviewing, please refer to the Application and Interview Guidance document attached to the job advert. The interview process will assess behaviours , strengths , and technical skills , partially through a presentation which will be provided prior to interview. The behaviours to be tested at interview are: Managing a quality service Delivering at Pace The technical skills to be tested at interview are: Application of Knowledge ( GES Technical Framework ) Expert - Effective Communication ( GES Technical Framework ) You will not be made aware of the strengths being assessed prior to your interview. As part of your interview, you may be asked to deliver a short oral presentation on one of the technical skills . Full details of this, including the topic, length of time, and whether or not you will need to use visual aids, will be sent to you prior to your interview. Your interview will take place remotely via GoogleMeets . For indicative sift and interview dates please refer to the attached Candidate Information Pack. Further Information If the vacancy is offered as FTA/Loan, existing Civil Servants must join on a Loan basis only. Prior agreement to be released on loan must be obtained before commencing the application process. In the case of Civil Servants, the terms of the loan will be agreed between the home and host department and the Civil Servant. This includes grade on return. This role is full time only. Applicants who wish to work an alternative pattern are welcome to apply however your preferred working pattern may not be available and you should discuss this with the vacancy holder before applying. For further information on National Security Vetting please visit the following page Please be aware the levels of national security clearance are changing which may impact on the level needed for this role by the time of appointment. All efforts will be made to keep candidates informed of any changes and what that will mean in terms of vetting criteria. For more information please See our vetting charter A reserve list may be held for a period of 12 months from which further appointments can be made. Any move to Department for Culture, Media and Sport from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare. Determine your eligibility at New entrants are expected to join on the minimum of the pay band. DCMS has a London and a National pay scale. For more information on this, including the circumstances in which each pay scale will apply, please see the Candidate Information Pack attached. If successful and transferring from another Government Department a criminal record check may be carried out. In order to process applications without delay, we will be sending a Criminal Record Check to Disclosure and Barring Service on your behalf. However, we recognise in exceptional circumstances some candidates will want to send their completed forms direct. If you will be doing this, please advise Government Recruitment Service of your intention by emailing stating the job reference number in the subject heading. Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicants details held on the IFD will be refused employment. A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5-year period following a dismissal for carrying out internal fraud against government. Reasonable Adjustment We are committed to supporting candidates so they can perform at their best throughout the recruitment process. This includes making reasonable adjustments to our process. In order to request an adjustment, please: Complete the Assistance required section on the Additional requirements page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or a verbal test rather than a written one. Alternatively, contact the Government Recruitment Service via as soon as possible before the closing date to discuss your needs. Accessibility If you are experiencing accessibility difficulties with any of the attachments, please contact us. Contact details can be found in the 'contact point for applicants' section of the job advert. Feedback Feedback will only be provided if you attend an interview or assessment. Security Successful candidates must undergo a criminal record check. Successful candidates must meet the security requirements before they can be appointed. The level of security needed is counter-terrorist check (opens in a new window) . See our vetting charter (opens in a new window) . People working with government assets must complete baseline personnel security standard (opens in new window) checks. Nationality requirements This job is broadly open to the following groups: UK nationals nationals of the Republic of Ireland nationals of Commonwealth countries who have the right to work in the UK nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window) nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS) individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020 Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service Further information on nationality requirements (opens in a new window) Working for the Civil Service The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants. We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window) . The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria. The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy. Diversity and Inclusion The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window) . Apply and further information This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative. The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in new window) . Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records. Contact point for applicants Job contact : Name : Harman Sagger Email : Recruitment team Email : Further information The law requires that selection for appointment to the Civil Service is on merit on the basis of fair and open competition as outlined in the Civil Service Commission's Recruitment Principles. If you feel your application has not been treated in accordance with the Recruitment Principles, and you wish to make a complaint, you should contact in the first instance. If you are not satisfied with the response you receive from the Department, you can contact the Civil Service Commission at: Attachments DCMS Application & Interview Guidance for Candidates Aug 23 (1) Opens in new window (pdf, 180kB) _Economic Advisor Roles G7 - CIs (1) Opens in new window (pdf, 7462kB)41bf1e1f-b16b-4260-a40a-17c77a06fd15
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Head of Creative Industries and AI Analysis

Manchester, North West Department for Culture, Media & Sport

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Job Description

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This is a new role, to lead the analytical work for the creative industries and AI directorate within DCMS. You will oversee a newly formed multidisciplinary team of initially 6 analysts, embedded in the policy directorate and working closely with policy officials to support and influence decisions. It is a dynamic and varied policy area to work in, where you will be tasked with shaping a rapidly evolving evidence base and applying it to challenging policy questions. The role would suit someone comfortable working at pace and leading a team through ambiguity, whilst driving forward the development of the evidence base and building strong relationships to influence decision making. Key responsibilities will include: Leading a team of 6 analysts, providing the right environment, support and opportunities for team members to flourish, developing as individuals and delivering excellent outputs Working closely with policy leads and stakeholders to understand their needs and what evidence and analysis is required to answer key questions and make decisions, ensuring the team works flexibly to meet urgent requirements and works strategically to build the evidence base, for example to understand the impacts of AI on the creative industries Ensuring that we understand and accurately assess the impact of policy interventions and programmes, such as those announced for the Creative Industries sector plan, through high quality business cases, impact assessments and evaluations Taking an active role in the leadership of the directorate, and working with senior policy colleagues to champion and embed the use of evidence, whilst also contributing to the leadership of the analytical community across the department Person specification What are we looking for? Essential Requirements: Proven ability to lead high performing, inclusive, and collaborative teams to deliver strong outcomes across a range of work streams and areas An ability to build relationships with stakeholders and senior colleagues, working collaboratively to meet their needs and influence direction Strong analytical experience, with sound judgement when under pressure and a track record of bringing analysis right into the heart of policy making. The ability to think strategically about evidence and analysis, driving long term improvements in the evidence base whilst meeting short term needs Highly effective oral and written communication skills with the ability to distil complex analytical issues down to their key insights, judgements and recommendations Desirable Skills: Knowledge and understanding of the creative industries Knowledge and understanding of AI Eligibility and Testing Process: As part of the application process, you will be asked to confirm your current analytical profession (GES, GORS, GSR, or GSG), or indicate if you are applying to become badged in one of these professions. To be eligible, you must either: Be a badged member of one of the analytical professions: GES, GORS, GSR, or GSG Meet the eligibility criteria to become badged in one of these professions. If you are not currently a member of the GSR or GSG, you will be required to complete an online test to assess your suitability. This test will be administered after you have submitted your full application. You will receive an invitation via email containing the test details and the deadline for completion after you will submit your full application. Please note: Failure to complete the test or meet the deadline will result in your application not being progressed further. We are running an information session where prospective applicants can find out more about the role. This will be hosted by Alex Wilkinson , and will take place on: Wednesday 5th November 2025, 12:00 The session will be an opportunity to hear more about the role, the team and wider directorate and the department. It will also be an opportunity for you to ask any questions. Please register your interest by filling out this Registration form by 3rd November 2025, 5pm and you will be sent an invitation. Invites will only be sent after this deadline has passed. Please note that the session will not be recorded and will not focus on the DCMS recruitment process - please direct any queries that you have on this topic (timelines, reasonable adjustments, onboarding etc) to Behaviours We'll assess you against these behaviours during the selection process: Leadership Communicating and Influencing Delivering at Pace Technical skills We'll assess you against these technical skills during the selection process: Technical skills to be tested at interview will be based on your chosen profession at application: GES - application of knowledge, GSR - technical skills, GSG - data analysis, GORs - knowledge and application of OR. Benefits Alongside your salary of 62,203, Department for Culture, Media and Sport contributes 18,020 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides. DCMS values its staff and offers a wide range of benefits to everyone who works here. Were committed to developing talent, and supporting colleagues to have great careers in our department. To support with that, some of the benefits we offer include: Flexible working arrangements and hybrid working - DCMS staff work on a flexible basis with time spent in offices, and time spent working from home 26.5 days annual leave on entry, increasing to 31.5 days after 5 years service A Civil Service pension with an employer contribution of 28.97% Access to the Edenred employee benefits system which offers discounts to popular retailers and access to various useful resources such as financial and savings advice 3 days of paid volunteering leave Up to 9 months maternity leave on full pay generous paternity and adoption leave Staff reward and recognition bonuses that operate throughout the year Occupational sick pay Access to the Employee Assistance Programme which offers staff 24/7 confidential support and resources such as counselling, debt guidance and management advice Active and engaged staff networks to join including the LGBT, Ethnic Diversity, Mental Health and Wellbeing and Gender Equality Networks Exceptional learning and development opportunities that you can explore alongside your day to day work Season ticket loan, cycle to work scheme and much more! Terms and conditions at SCS grades will vary. Those applying for SCS roles should refer to the candidate information pack for more information on terms and conditions. Things you need to know Selection process details This vacancy is using Success Profiles (opens in a new window) , and will assess your Behaviours, Experience and Technical skills. To apply for this vacancy, you will need to submit the following documents which will assessed against the experience success profile : A CV setting out your career history, with key responsibilities and achievements. Please ensure you provide employment history that relates to the essential and desirable criteria, and that any gaps in employment history within the last 2 years are explained. The CV should not exceed more than 2 x A4 pages and you should insert your CV into the "Job History" section on the Civil Service Jobs application form. A Statement of Suitability (max 750 words) explaining how you consider your personal skills, qualities and experience provide evidence of your suitability for the role in reference to the essential requirements highlighted. You may also choose to reference the desirable skills listed however these will not be considered in the assessment of your application except in circumstances where there are a high number and calibre of candidates. If you are not currently a member of the GSR or GSG, you will then be required to complete an online test to assess your suitability. Shortly after the advert closing date, you will be invited to complete the GSR online Knowledge Test. This is a timed test and must be completed and submitted by the advised deadline if your application is to be considered for the next stage of the process. Please ensure you inform us in your application's Reasonable Adjustments information section if you require any reasonable adjustments to be considered. For the shortlist , we will select applicants demonstrating the best fit for the role by considering the evidence provided in your application. In the event of a large number of applicants, an initial sift will be conducted on the statement of suitability Those who are successful in the initial sift will then be scored on all elements of the application. For support in writing your application and interviewing, please refer to the Application and Interview Guidance document attached to the job advert. The interview process will assess behaviours and technical skills , partially through a presentation which will be provided prior to interview. The behaviours to be tested at interview are: Leadership Communicating and Influencing Delivering at Pace Technical skills to be tested at interview will be based on your chosen profession at application: GES - application of knowledge , GSR - technical skills , GSG - data analysis, GORs - knowledge and application of OR. You will also be required to prepare a presentation. Full details of this, including the topic, length of time, and whether or not you will need to use visual aids, will be sent to you prior to your interview. Your interview will take place remotely via GoogleMeets Further Information A reserve list may be held for a period of 12 m onths from which further appointments can be made. Any move to Department for Culture, Media and Sport from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare. Determine your eligibility at New entrants are expected to join on the minimum of the pay band. DCMS has a London and a National pay scale. For more information on this, including the circumstances in which each pay scale will apply, please see the Candidate Information Pack attached. If successful and transferring from another Government Department a criminal record check may be carried out. In order to process applications without delay, we will be sending a Criminal Record Check to Disclosure and Barring Service on your behalf. However, we recognise in exceptional circumstances some candidates will want to send their completed forms direct. If you will be doing this, please advise Government Recruitment Service of your intention by emailing stating the job reference number in the subject heading. Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicants details held on the IFD will be refused employment. A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5-year period following a dismissal for carrying out internal fraud against government. Reasonable Adjustment We are committed to supporting candidates so they can perform at their best throughout the recruitment process. This includes making reasonable adjustments to our process. In order to request an adjustment, please: Complete the Assistance required section on the Additional requirements page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or a verbal test rather than a written one. Alternatively, contact the Government Recruitment Service via as soon as possible before the closing date to discuss your needs. Accessibility If you are experiencing accessibility difficulties with any of the attachments, please contact us. Contact details can be found in the 'contact point for applicants' section of the job advert. Feedback Feedback will only be provided if you attend an interview or assessment. Security Successful candidates must undergo a criminal record check. Successful candidates must meet the security requirements before they can be appointed. The level of security needed is counter-terrorist check (opens in a new window) . See our vetting charter (opens in a new window) . People working with government assets must complete baseline personnel security standard (opens in new window) checks. Nationality requirements This job is broadly open to the following groups: UK nationals nationals of the Republic of Ireland nationals of Commonwealth countries who have the right to work in the UK nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window) nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS) individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020 Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service Further information on nationality requirements (opens in a new window) Working for the Civil Service The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants. We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window) . The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria. The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy. Diversity and Inclusion The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window) . Apply and further information This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative. The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in new window) . Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records. Contact point for applicants Job contact : Name : Natalia Sztuczka Email : Recruitment team Email : Further information The law requires that selection for appointment to the Civil Service is on merit on the basis of fair and open competition as outlined in the Civil Service Commission's Recruitment Principles. If you feel your application has not been treated in accordance with the Recruitment Principles, and you wish to make a complaint, you should contact in the first instance. If you are not satisfied with the response you receive from the Department, you can contact the Civil Service Commission at: Attachments DCMS Application & Interview Guidance for Candidates Aug 23 (1) Opens in new window (pdf, 180kB) Head of Creative Industries and AI Analysis Opens in new window (pdf, 7243kB)41bf1e1f-b16b-4260-a40a-17c77a06fd15
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Digital Account Manager - (Paid Media) Festivals and Events

Manchester, North West Caramel Talent

Posted 6 days ago

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Job Description

Overview

An exciting opportunity for a client-focused Digital Account Manager (Paid Media) to join a leading and well-respected marketing agency specialising in live events, venues, and experiences. Working with some of the most recognisable names in festivals, sports, and hospitality, this role is perfect for an experienced account handler who understands paid media and thrives in fast-paced, performance-driven environments.

You’ll be joining in a client-facing role, alongside a collaborative team of paid media specialists, strategists, and creatives who are dedicated to delivering impactful, data-led campaigns that fill venues, grow fanbases, and drive ticket sales.

The Role

As Digital Account Manager (Paid Media), you’ll be the primary point of contact for key clients, building strong relationships and ensuring smooth communication across campaigns. While the technical strategy and optimisation are handled by specialist Paid Media Managers, you’ll take the lead on client confidence, reporting, and project flow ensuring clients feel supported and informed at every stage.

Your role is about translating performance data into clear insights, managing expectations, and keeping the campaign process running seamlessly, particularly during high-intensity on-sale moments.

Responsibilities
  • Act as the main client contact, leading weekly calls and day-to-day communication
  • Build trust through proactive relationship management and performance storytelling
  • Prepare and present reports that connect campaign spend to outcomes and highlight next steps
  • Coordinate between clients and Paid Media Managers to ensure efficient workflows
  • Manage client requests, priorities, and expectations clearly and promptly
  • Support the wider team in delivering high-impact campaigns across festivals, sports, and experiences
Requirements
  • 3+ years’ agency experience, ideally with events, entertainment, or consumer brands
  • Strong account management skills with proven experience leading client relationships
  • Confident communicator, able to translate performance data into clear, jargon-free insights
  • Solid understanding of paid media channels (Meta, Google, TikTok, YouTube, Snapchat)
  • Highly organised, calm under pressure, and able to manage multiple accounts simultaneously
  • Passion for events, live entertainment, and performance-driven marketing
Location

Hybrid, Manchester-based, with three days in the office (Mon–Wed) and two days remote working. Some travel to client sites required.

Salary

£36,000 – £42,000 depending on experience.

Benefits
  • Hybrid working model with flexible balance between office and remote
  • Early Friday finish (4pm)
  • 27 days’ holiday plus bank holidays
  • Monthly development meetings and clear progression opportunities
  • Internal knowledge-sharing and training sessions
  • Cycle-to-work scheme
  • Team socials and regular events
  • Perks including gig and festival tickets
  • Be part of a rapidly expanding agency at the forefront of event marketing

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Digital Marketing Specialist (Social Media, Email Marketing & Lead Generation)

Ramsbottom, North West Gentask Virtual Assistance Services

Posted 6 days ago

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Job Description

Ramsbottom, Bury, United Kingdom

Job Openings Digital Marketing Specialist (Social Media, Email Marketing & Lead Generation)

About the job Digital Marketing Specialist (Social Media, Email Marketing & Lead Generation)

Job Title: Digital Marketing Specialist (Social Media, Email Marketing & Lead Generation)

  • Compensation: 26,000
  • Location: Remote
  • Commitment: Part time

Job Overview

We are looking for an experienced Digital Marketing Specialist to manage and execute our social media strategy, email marketing campaigns, and lead generation efforts. You will be responsible for growing our online presence, nurturing leads, and driving sign-ups for our online workshops focused on helping people overcome their fear of water.

The ideal candidate is highly creative, data-driven, and skilled in social media management, email marketing automation, and lead generation strategies.

Key Responsibilities

1. Social Media Management & Content Creation

  • Develop and execute a content calendar focused on overcoming water fear, success stories, FAQs, and engaging posts.
  • Create and schedule 4 social media posts per week (Facebook, Instagram, TikTok, LinkedIn).
  • Design and produce 3 short-form videos per week (Reels, TikToks, YouTube Shorts).
  • Write compelling captions, hashtags, and CTAs to boost engagement and conversions.
  • Engage with followers by responding to comments, messages, and community interactions.
  • Collaborate with influencers and potential partners to expand audience reach.
  • Track and analyze social media performance, optimizing content based on insights.

2. Email Marketing & Automation

  • Develop lead magnets (e.g., downloadable guides, free checklists) to capture emails.
  • Write and automate a 7-email nurture sequence to convert leads into customers.
  • Send a weekly email newsletter with customer success stories, tips, and workshop updates.
  • Create and manage promotional email campaigns for upcoming workshops and special offers.
  • Segment and clean email lists to ensure targeted messaging and high deliverability.
  • Perform A/B testing to optimize subject lines, email copy, and CTAs.
  • Optimize landing pages to increase lead capture and conversion rates.
  • Track leads in a CRM system and implement an effective follow-up strategy.
  • Plan and run Facebook & Instagram ad campaigns (ad budget separate).
  • Generate leads organically through engagement in Facebook Groups, LinkedIn, Reddit, and Quora.
  • Organize and promote free webinars and online workshops to attract potential clients.
  • Implement retargeting and remarketing strategies to re-engage lost leads.

Required Skills & Qualifications

  • Proven experience in social media management, content creation, and engagement strategies.
  • Strong expertise in email marketing platforms (Mailchimp, ConvertKit, ActiveCampaign, etc.).
  • Knowledge of lead generation techniques (organic outreach & paid ads).
  • Basic video editing skills for creating short-form content.
  • Experience with Facebook & Instagram ads (audience targeting, retargeting, and optimization).
  • Strong writing skills for crafting engaging social media captions, emails, and ad copy.
  • Experience using Google Analytics, Meta Business Suite, or similar tools for tracking performance.
  • Highly organized with strong project management skills.

Preferred Qualifications

  • Experience in coaching, wellness, or swimming, education industries is a plus.
  • Familiarity with automation tools like Zapier, ClickFunnels, or HubSpot.
  • Prior experience working with online courses or coaching businesses.
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  14. science Chemical Engineering
  15. child_friendly Childcare
  16. foundation Civil Engineering
  17. clean_hands Cleaning & Sanitation
  18. diversity_3 Community & Social Care
  19. construction Construction
  20. brush Creative & Digital
  21. currency_bitcoin Crypto & Blockchain
  22. support_agent Customer Service & Helpdesk
  23. medical_services Dental
  24. medical_services Driving & Transport
  25. medical_services E Commerce & Social Media
  26. school Education & Teaching
  27. electrical_services Electrical Engineering
  28. bolt Energy
  29. local_mall Fmcg
  30. gavel Government & Non Profit
  31. emoji_events Graduate
  32. health_and_safety Healthcare
  33. beach_access Hospitality & Tourism
  34. groups Human Resources
  35. precision_manufacturing Industrial Engineering
  36. security Information Security
  37. handyman Installation & Maintenance
  38. policy Insurance
  39. code IT & Software
  40. gavel Legal
  41. sports_soccer Leisure & Sports
  42. inventory_2 Logistics & Warehousing
  43. supervisor_account Management
  44. supervisor_account Management Consultancy
  45. supervisor_account Manufacturing & Production
  46. campaign Marketing
  47. build Mechanical Engineering
  48. perm_media Media & PR
  49. local_hospital Medical
  50. local_hospital Military & Public Safety
  51. local_hospital Mining
  52. medical_services Nursing
  53. local_gas_station Oil & Gas
  54. biotech Pharmaceutical
  55. checklist_rtl Project Management
  56. shopping_bag Purchasing
  57. home_work Real Estate
  58. person_search Recruitment Consultancy
  59. store Retail
  60. point_of_sale Sales
  61. science Scientific Research & Development
  62. wifi Telecoms
  63. psychology Therapy
  64. pets Veterinary
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