686 Creative Strategy jobs in the United Kingdom

• Develop and implement overarching creative strategies that align with business goals and brand identity.
• Lead the conceptualization and execution of innovative creative campaigns across digital, social, and traditional media.
• Oversee the creation of compelling visual and written content, ensuring brand consistency and quality.
• Manage and mentor a team of creative professionals (e.g., designers, copywriters, videographers).
• Collaborate with marketing, product development, and sales teams to ensure integrated messaging.
• Analyze creative performance metrics and optimize strategies for maximum impact.
• Stay ahead of industry trends, emerging technologies, and best practices in creative strategy and content marketing.
• Manage creative budgets and resources effectively.
• Present creative strategies and campaign proposals to senior leadership and stakeholders.
• Foster a culture of creativity, innovation, and continuous improvement within the creative team.
• Build and maintain strong relationships with external agencies and vendors as needed.

• Proven experience in a senior creative leadership role (e.g., Creative Director, Head of Creative, Director of Strategy).
• A strong portfolio demonstrating successful creative strategy development and campaign execution.
• Deep understanding of branding, storytelling, and multi-channel marketing principles.
• Expertise in digital marketing, social media, content creation, and advertising.
• Exceptional leadership, team management, and motivational skills.
• Excellent communication, presentation, and interpersonal abilities.
• Strong analytical skills with the ability to interpret data and translate insights into creative direction.
• Experience managing budgets and external creative resources.
• Bachelor's degree in Marketing, Advertising, Fine Arts, Communications, or a related field.
• Ability to thrive in a fast-paced, remote-first work environment.
• Experience in (mention a specific relevant industry, e.g., CPG, technology, fashion) is a plus.

• Develop and implement comprehensive content marketing strategies aligned with business goals.
• Plan, create, and manage a diverse content calendar across multiple platforms.
• Lead and manage a team of content creators (writers, editors, designers, video producers).
• Oversee the creation of engaging and high-quality content in various formats (blogs, social media, video, etc.).
• Implement SEO best practices to optimise content for search engines.
• Analyse content performance using analytics tools and provide regular reports.
• Identify content gaps and opportunities for innovation.
• Manage content distribution and promotion across digital channels.
• Build and nurture relationships with key influencers and partners.
• Ensure brand consistency and voice across all content outputs.
• Stay abreast of industry trends and emerging content marketing technologies.
• Manage content budgets and resources effectively.
• Collaborate with other marketing teams to integrate content into broader campaigns.
• Monitor competitor content strategies and identify best practices.

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 5 years of experience in content marketing or digital marketing.
• Proven experience in developing and executing successful content strategies.
• Strong understanding of SEO, SEM, social media marketing, and email marketing.
• Excellent writing, editing, and proofreading skills.
• Experience managing content teams and projects.
• Proficiency with content management systems (CMS) and analytics tools (e.g., Google Analytics).
• Strong analytical skills and ability to interpret data to drive decisions.
• Excellent communication, collaboration, and leadership skills.
• Creative thinking and a passion for storytelling.
• Experience in the media or publishing industry is a plus.

Working Hours: 35 Hours Per Week

Contract Type: Full-Time, Temporary (2 years)

Closing Date: 05 October 2025

Closing time: 11.59pm

Interview Method: Face to Face

This role is subject to -

2 References - where possible we require 3 years' history.

Join Us to Deliver the Manchester Digital Strategy: Doing Digital Together

Are you looking for a role where you can collaborate with people and organisations across Manchester's vibrant digital ecosystem to help the city become a more inclusive, sustainable, and resilient city?

Manchester City Council is recruiting for three exciting 2-year fixed term roles to support the continued delivery of the Manchester Digital Strategy: Doing Digital Together.

• Senior Digital Strategy Officer (1) (with a digital inclusion and 'tech for good' focus )
• Senior Digital Strategy Officer (2)(a new role to help us to make better use of data to deliver the strategy)
• Digital Strategy Officer (a new role to help us with programme organising)

Since launching in 2021, the Manchester Digital Strategy has been driving forward our vision for a digitally skilled population, future-proofed infrastructure, a thriving digital economy, and a digitally enabled transition to a zero-carbon city. The strategy also supports the wider Our Manchester Strategy.

To continue delivering on this ambitious agenda, we're expanding our established Digital Strategy Team. These roles will play a key part in coordinating and accelerating delivery further across the city.

How to apply?

To be considered, please submit your CV and an Expression of Interest (no more than 2 sides of a4, text size 12) in the 'Supporting Documents' section of the 'Additional Information' page, which answers the following questions -

• What motivates you to apply for this role, and how does it align with your personal or professional values?

• What do you see as the role of digital in shaping Manchester's future, particularly in relation to the role that you are applying for?

• What unique skills, experiences, or perspectives would you bring to this role, and how would they help us deliver the Manchester Digital Strategy?

Explore the Role Profiles

Please take a look at each role profile to find out more about the responsibilities, values, skills, and experience we're looking, especially before getting in touch or applying for the role.

Get in Touch

For an informal discussion about any of the roles, please contact the team via the email address below and the correct recruitment lead will be in touch.

Email:

For all roles we are looking for people who:

• Are confident in their abilities, self-motivated and thrive in a flexible, proactive environment.
• Have a strong track record of working with and influencing diverse stakeholders to deliver ambitious goals.
• Understand Manchester's communities and its dynamic digital ecosystem.
• Are strategic thinkers, able to understand the bigger picture and to spot connections and opportunities across sectors and geographies.
• Able to facilitate conversations and communicating complex ideas clearly.
• Have deep knowledge of how technology can drive equity, sustainability and/or smart city development.

For the Grade 7 Digital Strategy Officer Role - This role will support the day-to-day coordination and organisation of activity across the Digital Strategy programme and annual Delivery Plan. It will help keep things moving—tracking progress, managing timelines, supporting stakeholder engagement, and ensuring that delivery is aligned across different workstreams. The successful candidate will be highly organised, proactive, and comfortable working across a fast-paced and evolving agenda, confidently helping the team stay focused and effective as we deliver the strategy.

We're the local council for one of the UK's most vibrant and diverse cities.

Working for Manchester isn't just a job – it's an opportunity to contribute to a city that leads change and transforms lives. Whether it's strengthening communities or driving innovation in public services, you'll play a vital role in creating opportunities and shaping a brighter future for everyone.

Our Manchester is our vision for a fairer, greener, and healthier city – a vision shaped by the people of Manchester. It guides everything we do at the Council and is brought to life through the Our Manchester behaviours:

• We take time to listen and understand
• We work together and trust each other
• We show that we value our differences and treat each other fairly
• We 'own it' and we're not afraid to try new things
• We're proud and passionate about Manchester

Benefits we offer

• Generous holiday allowance - Enjoy up to 26 days annual leave per year plus bank holidays. Increasing to 31 days after five years of local government service. Want more leave? You can purchase up to two additional weeks.
• A buzzing pension - You'll be enrolled in the UK's largest local government pension scheme, with plenty of options to top up your benefits. Includes life cover of three-times your salary as a lump sum.
• Enhanced parental and carers leave - Take advantage of our enhanced family leave options, designed to provide ample time for you to bond with your new born or support your family during critical life events.
• Brilliant perks - Access a range of discounts, from saving on the weekly shop to holidays and days out with MCR+. Plus discounts on phone contracts, cycle to work scheme, free flu jabs and eye tests, and more.
• Learn and grow - We are dedicated to nurturing talent and providing you with the tools to thrive. Take part in a diverse set of learning opportunities, from workshops and training sessions through to apprenticeships and qualifications. All this begins with our comprehensive onboarding process.
• A Good Employment Charter member - We are committed to offering secure, flexible work and embedding fairness into everything we do. We review pay annually, recognize three trade unions, and are constantly working to offer the best possible health and wellbeing support throughout all stages of your working life.
• Up to 3 days volunteering leave - Give back to the community with three days pro-rate of paid volunteering leave, in addition to existing benefits.

Creating an Inclusive Team at Manchester City Council

At Manchester City Council, we're dedicated to creating a workplace that truly reflects the diversity of the communities we serve. We actively welcome applications from people of all ages and backgrounds, particularly from Black, Asian, and Minority Ethnic communities, Disabled people and young people.

Support During the Process

• Interview Adjustments: Let us know if you need any adjustments to demonstrate your suitability during the interview.
• Accessible Formats: Our ReciteMe tool can be accessed through the "Accessibility tools" button at the top of our careers page. This tool offers features like text-to-speech, translation into multiple languages, and adjustable text size and colour to make our site more accessible for everyone.

Guaranteed Assessment Scheme

We guarantee assessments for applicants who meet the recruiting panels minimum shortlisting requirements for the role and identify with at least one of the criteria below:

• Members of the Armed Forces members or veterans
• Current or former care leavers
• Have a disability or long-term condition
• If you have completed the GM Elevate (Leadership Development) Programme or any MCC positive action programme

If you have completed the GM Elevate (Leadership Development) Programme, please indicate this within the Supporting Statement section of your application.

When You Join Us

We're a Disability Confident Employer, offering:

• A workplace adjustment hub which provides specialist support, advice and guidance to ensure you have the adjustments needed to thrive at work.
• Disabled Staff Network, Neurodiversity Staff Network and Mental Health Staff Network that provides a safe inclusive space to share experiences and opportunities to influence council practice.
• A strong commitment to ensuring all information adheres to accessibility standards and that our workplaces are accessible and disability-friendly.

For more information about the role or any adjustments, email

What we will need from you if you're successful

In accordance with Home Office guidance, successful candidates must evidence their right to work in the UK before commencement of employment. This is not a role we consider to be eligible for sponsorship under the Skilled Worker route based on Manchester City Council policy. Candidates are therefore encouraged to consider their own right to work options without the requirement for Manchester City Council sponsorship.

Pre-Employment Checks

If you are successful in securing a position with us, the pre-employment checks required will depend on the role you've applied for. As a guide, these checks may include:

• Proof of Right to Work: You'll need to provide documentary evidence of your right to work in the UK. Please note, visa sponsorship is not guaranteed for this role.
• References: We'll require references from your current and previous employer(s).
• Proof of Qualifications: Evidence of qualifications relevant to the role will be required.
• Disclosure and Barring Service (DBS) Check: A criminal record check may be necessary, depending on the role.
• Proof of Manchester Residency: For some roles, you may need to demonstrate that you reside within the boundaries of Manchester City Council.
• Police Vetting: Some roles may require police vetting to ensure suitability for accessing sensitive law enforcement systems or information.
• Baseline Personnel Security Standard (BPSS) Clearance: BPSS clearance is primarily used for roles that involve access to government data, systems, or assets. It ensures that individuals meet basic security requirements and can be trusted with sensitive information
• Driving Licence: If the role requires driving, we'll need evidence of your valid driving licence.

These checks are an important part of our commitment to ensuring the safety and security of our workforce and the community we serve.

Other relevant information

We want everyone to be able to be themselves at work and give their best. If you need additional support to undertake the duties of the role, we'll make every effort to source any necessary aids, adaptations or equipment. If, however, any task proves to be unachievable, we will look at redesigning parts of the role.

For more information about the role, please ensure that you read the role profile attached.

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• Develop and implement a comprehensive digital content strategy aligned with organisational goals.
• Define editorial guidelines, content pillars, and key messaging across digital platforms.
• Oversee the creation, production, and distribution of engaging content in various formats (articles, videos, social media, podcasts).
• Analyse content performance metrics, identifying trends and optimising strategies for maximum reach and engagement.
• Lead and mentor a team of content creators, editors, and social media managers.
• Collaborate with marketing, sales, and product teams to ensure content supports business objectives.
• Manage the digital content calendar and ensure timely delivery of content.
• Stay abreast of emerging digital trends, technologies, and best practices in content marketing and media.
• Manage content partnerships and collaborations with external stakeholders.
• Ensure all digital content adheres to legal and ethical standards.

• Bachelor's degree in Journalism, Communications, Marketing, or a related field.
• Minimum of 8 years of experience in digital content strategy, editorial leadership, or content marketing.
• Proven track record of developing and executing successful digital content strategies.
• In-depth understanding of SEO, content analytics, and social media marketing.
• Excellent leadership, team management, and communication skills.
• Experience with content management systems (CMS) and digital publishing tools.
• Strong strategic thinking and analytical abilities.
• Creative mindset with a keen eye for detail and quality.
• Experience in the media or publishing industry is highly desirable.
• Ability to work effectively in a hybrid environment.

• Develop and execute a comprehensive digital content strategy aligned with brand objectives and audience needs.
• Oversee the creation, curation, and distribution of engaging content across websites, social media, blogs, and other digital channels.
• Lead and mentor a team of content creators, editors, and digital specialists.
• Implement SEO strategies to maximise organic reach and search engine visibility.
• Analyse content performance metrics (traffic, engagement, conversion) and use insights to refine strategies and improve results.
• Identify new content opportunities and innovative storytelling formats.
• Manage the editorial calendar and ensure timely delivery of high-quality content.
• Collaborate with marketing, product, and design teams to ensure content is integrated with broader campaigns and initiatives.
• Stay abreast of industry trends, competitor activities, and new digital technologies.
• Develop and manage content budgets effectively.

• Extensive experience (7+ years) in digital content strategy, editorial leadership, or a similar role within the media or publishing industry.
• Proven track record of developing and implementing successful digital content strategies that drive audience growth and engagement.
• Strong understanding of SEO, content marketing, social media, and analytics platforms (e.g., Google Analytics, SEMrush).
• Exceptional writing, editing, and communication skills.
• Experience in managing and leading a creative team.
• Ability to think strategically and translate complex ideas into compelling content.
• Bachelor's degree in Journalism, Marketing, Communications, or a related field.
• Familiarity with content management systems (CMS).
• Experience working in a hybrid or agile environment is beneficial.

• Develop and implement a comprehensive digital content strategy that aligns with the organisation's overall marketing and business goals.
• Oversee the creation, curation, and distribution of engaging content across multiple digital channels, including websites, social media, email, and video platforms.
• Define content pillars, editorial calendars, and content workflows to ensure consistent quality and timely delivery.
• Utilise audience insights, market research, and performance analytics to inform content decisions and optimise engagement.
• Lead, mentor, and inspire a team of content creators, editors, SEO specialists, and social media managers.
• Establish and monitor key performance indicators (KPIs) for content effectiveness, such as reach, engagement, conversion rates, and audience growth.
• Collaborate with cross-functional teams, including marketing, product, and sales, to ensure integrated campaigns and cohesive messaging.
• Manage the digital content budget and allocate resources effectively.
• Stay ahead of emerging digital trends, platforms, and content formats, identifying opportunities for innovation.
• Develop and enforce brand guidelines and style guides for all digital content.
• Manage relationships with external content agencies or freelancers as needed.
• Report on content performance and strategy effectiveness to senior leadership.

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field. A Master's degree is a plus.
• Minimum of 8 years of experience in digital content strategy, content marketing, or digital media management, with at least 3 years in a leadership role.
• Proven track record of developing and executing successful digital content strategies that drive audience engagement and achieve business objectives.
• Deep understanding of SEO best practices, content management systems (CMS), and digital analytics tools (e.g., Google Analytics, Adobe Analytics).
• Experience with various content formats, including written articles, video, infographics, podcasts, and interactive content.
• Exceptional editorial judgment, storytelling ability, and a keen eye for detail.
• Strong leadership, team management, and interpersonal skills, with experience leading remote teams.
• Excellent communication, presentation, and strategic thinking abilities.
• Familiarity with social media management tools and strategies.
• Experience in the media or public relations sector is highly desirable.

• Develop and implement a cohesive, multi-channel digital content strategy aligned with brand objectives and marketing goals.
• Oversee the creation, editing, and publishing of high-quality, engaging content across all digital platforms.
• Lead and mentor a remote team of content creators, copywriters, editors, and social media managers.
• Define content calendars, workflows, and editorial guidelines.
• Conduct audience research and segmentation to tailor content for maximum impact.
• Analyze content performance using analytics tools (e.g., Google Analytics, social media insights) and provide actionable recommendations for improvement.
• Drive SEO strategy to optimize content for search engine visibility.
• Collaborate with cross-functional teams (Marketing, Sales, Product) to ensure content synergy.
• Manage the digital content budget and resources effectively.
• Stay current with digital marketing trends, new technologies, and best practices in content strategy and PR.
• Develop and maintain brand voice and messaging consistency across all digital touchpoints.

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field; Master's degree is a plus.
• 7+ years of experience in digital content strategy, content marketing, or digital communications, with at least 3 years in a leadership role.
• Demonstrated success in developing and executing effective content strategies that drive engagement and achieve business results.
• Expertise in SEO, SEM, social media marketing, email marketing, and content management systems (CMS).
• Strong understanding of audience analysis, market research, and data analytics.
• Exceptional writing, editing, and storytelling skills.
• Proven ability to lead and inspire a remote team.
• Excellent project management and organizational skills.
• Proficiency with content management systems and digital analytics platforms.
• Strong understanding of public relations principles and their integration with digital content.