What Crm Director Jobs are in the United Kingdom?

Showing 868 Crm Director jobs in the United Kingdom

CRM Director - #3517859

Posted 8 days ago

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Job Description

Location: London (Hybrid - flexible, office visits as needed)

The Company

Join one of the UK’s fastest-growing digital consumer brands, a creative, customer-focused business with a reputation for standout digital experiences. Known for innovative products and a distinctive brand voice, the company has scaled rapidly and is now a household name.

This is a fully in-house role, giving you full ownership of the CRM function. You’ll set strategy, build the team, and run campaigns that directly shape the customer experience and drive growth.

Operating in a fast-paced, digital-first environment, the business combines technology and customer insight to drive engagement and retention across multiple brands. As it scales globally, CRM sits at the heart of its strategy.

This is a rare chance to lead a greenfield CRM function in a founder-led business, with real influence at board level and the freedom to shape long-term strategy.

Role & Responsibilities

As CRM Director, you’ll define and own the end-to-end CRM and customer lifecycle strategy across a portfolio of high-visibility brands. This is a greenfield role, offering full autonomy to build CRM foundations, select and optimise platforms, and scale lifecycle programmes across channels and markets.

You’ll work closely with founders and senior leadership, acting as the CRM authority within the business, balancing long-term strategic vision with hands‑on execution in a fast‑paced environment.

  • CRM Strategy & Roadmap: Define and own the full‑funnel CRM strategy across onboarding, engagement, retention, and reactivation.
  • Lifecycle Campaign Leadership: Lead planning, execution, and optimisation of multichannel lifecycle campaigns across email, SMS, push, in‑app, and emerging channels.
  • Technology & Platforms: Own CRM platform selection, implementation, and optimisation (e.g. Klaviyo, Braze, Iterable, Salesforce Marketing Cloud, HubSpot, Customer.io), ensuring scalability and seamless integration with the wider martech stack.
  • Personalisation & Data: Use advanced segmentation, customer insight, and experimentation to deliver personalised experiences at scale.
  • Cross‑Functional Collaboration: Partner with Brand, Product, Data, and Engineering teams to embed CRM across the wider customer experience.
  • Leadership & Influence: Act as a senior voice within the marketing leadership team, influencing founders and stakeholders at board level.
  • Performance & Commercial Impact: Define success metrics across the lifecycle, using data to drive improvements in retention, LTV, and ROI.
  • Hands‑On Delivery: Operate as both strategic leader and executional expert, particularly in the early stages of building the CRM function.
  • International Expansion: Support global growth by adapting CRM strategies for new markets, audiences, and cultural contexts.
Skills & Experience
  • 8+ years’ experience in CRM or lifecycle marketing within fast‑paced, digital‑first businesses (ecommerce, D2C, fintech, gaming, or subscription models preferred).
  • Deep, hands‑on expertise with enterprise CRM platforms and marketing automation tools.
  • Strong commercial mindset with experience driving retention, lifetime value, and revenue growth through CRM.
  • Proven ability to build CRM functions and frameworks from scratch.
  • Confident working cross‑functionally with Product, Data, Brand, and Engineering teams.
  • Experience influencing founders and senior stakeholders at board level.
  • Highly data‑driven, detail‑oriented, and comfortable operating in high‑growth environments.
Company Benefits
  • 25 days holiday + bank holidays, plus additional leave for volunteering and mental health.
  • Hybrid working model with flexible hours and time in the London HQ.
  • Comprehensive private healthcare and dental cover for you and your immediate family.
  • Virtual GP access, subsidised gym memberships, and wellbeing initiatives.
  • Annual personal development budget for courses, certifications, and conferences.
  • Opportunities for international travel and collaboration as the business scales globally.
  • Regular team lunches, quarterly offsites, and company‑wide events.
  • Enhanced parental leave and support for returning parents.
  • Charity days and employee referral bonuses.
  • Cutting‑edge tech setup with the latest laptops, monitors, and accessories.
  • A culture that encourages innovation, experimentation, and bold ideas, where your voice has real influence.

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European CRM & Segmentation Director

Posted 4 days ago

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Condé Nast is seeking a senior CRM & MarTech leader to drive multi-market customer engagement across Europe from our London office. You will own the data, campaigns and lifecycle programs for print subscriptions, digital, consumer products and editorial collaborations.

You’ll build and optimize a CDP, orchestrate multi-channel campaigns, and partner with regional marketers to tailor central strategies while ensuring GDPR compliance and strong revenue growth.

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Global CRM & Accounts Director

London MAP

Posted 4 days ago

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Job Description

MAP in Greater London seeks a seasoned Account Director to lead CRM strategies and manage global client accounts. The ideal candidate will have over 8 years of experience in Account Management, demonstrating expertise in data-driven decision-making and stakeholder management.

Your role includes developing client communication strategies, overseeing project teams, and maintaining high standards of service for major brands. If you are a proactive leader with extensive experience in CRM and marketing automation, we want to hear from you.

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CRM Director: Data-Driven Growth & Personalisation

Posted 24 days ago

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Blue Pelican Consulting Limited is seeking a Head of CRM located in Hertfordshire. This hybrid role involves leading a team of CRM specialists, overseeing impactful CRM strategies, and engaging with customers through multiple channels such as email, SMS, and WhatsApp.

With a salary range of £90,000 to £100,000 and up to a 30% bonus, the position emphasizes a digital-first approach with automation central to CRM activities, ensuring effective customer engagement and maximizing lifetime value.

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It Director - Crm Rollout

Posted 4 days ago

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Salary and Work Details

Salary: Circa £100,000

Start Date: ASAP

Work Pattern: Monday to Friday 08.45 – 17.30

Additional Benefits: Benefits aligned to senior leadership, company car or car allowance, 33 days paid Holiday, Extra Day off for your birthday, Pension, Life Insurance, Employee Assistance scheme

What you’ll do:
  • Lead our CRM transformation programme
  • Own IT strategy and delivery
  • Manage internal development and external partners
  • Improve system performance and usability
  • Build strong reporting and data capability
What we’re looking for:
  • Proven IT leadership experience
  • Strong delivery track record (not just strategy)
  • Experience with CRM/platform migrations
  • Commercial mindset
  • Ability to lead teams and drive change

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Director, European CRM & Segmentation

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Job Description

Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company's portfolio includes many of the world's most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit and Wired, among others.

Location: London, GB

The Role

You will join the European Consumer Revenue team responsible for driving direct‑to‑consumer (DTC) revenue for all Condé Nast's brands. This role is based in our London office.

What will you be doing?
  • Lead a data‑driven customer engagement strategy across all European markets for print subscriptions, digital subscriptions, consumer products and editorial collaborations.
  • Track KPIs such as engagement (open rate, CTR, active users by segment), churn, CLV, product sales, revenue and adoption of CRM and MarTech tools (TD and Iterable).
  • Be an expert in setting up and operating a CDP (experience with Treasure Data highly preferable), working with the Customer Data Product Team and Legal to drive data quality assurance and GDPR compliance, and setting up valuable micro‑segmentations.
  • Design and launch personalised, multi‑channel campaigns (email, push) targeting key customer segments, optimising acquisition, retention, lifetime value and campaign performance, and automating campaigns to drive operational efficiencies.
  • Collaborate closely with the European Performance Marketing Director to create end‑to‑end campaigns that drive performance and hit revenue targets.
  • Create test and learn programmes based on customer segmentations to drive revenue growth.
  • Deliver the operations plan to ensure best practice across all markets.
  • Collaborate with local marketing teams across Europe and global teams to tailor the central strategy and ensure effective implementation.
  • Coach and develop a team of three direct reports, fostering a culture of curiosity, creativity and analytical thinking.
  • Stay abreast of industry trends, benchmarks and new technology, identifying opportunities and ensuring strategy aligns with best‑in‑class practices.
Who you are
  • Enthusiastic, driven and experienced marketing professional with 10+ years experience in CRM management, CDP set‑up and optimisation, and analytics platforms.
  • Hands‑on experience in international or European markets, managing both in‑person and virtual teams.
  • Track record in setting and developing a MarTech suite that enables automation, data integration and campaign management, including bespoke enhancements and multi‑channel execution.
  • Excellent commercial acumen with proven strong performance across subscriptions and digital through comprehensive owned‑channel strategies.
  • Highly strategic, analytic and curious thinker striving for revenue and efficiencies.
  • Embraces change and flexible on pre‑existing theories, plans or ways of working.
  • Comprehensive understanding of customer loyalty and retention strategies and knowledge of current marketing technologies.
  • Strong management & leadership skills, prioritising own and team time, accountability and ownership, with at least two direct reports.
  • Impressive collaborator with strong influencing skills and excellent presentation skills tailored for stakeholders.
  • Resourceful, innovative and able to work under pressure.
Benefits
  • 25 days holiday (plus bank holidays) and extra days of annual leave if you move house or want to volunteer.
  • Competitive pension scheme, Bupa Private Healthcare, Season ticket loans and eye tests.
  • Wellbeing support including core hours, 10 remote days, Employee Assistance Programme, corporate gym membership and cycle to work scheme.
  • Dog friendly office, discounts and magazine subscriptions.
  • Personal and professional growth through Condé Nast Learning Hub with extensive learning courses and training in local languages.
  • Employee Resource Groups providing a platform for collaboration and community priorities.

Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status or other legally protected characteristics.

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CRM Strategy Director

Posted 13 days ago

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Job Description

As a CRM Strategy Director, you will be an experienced and confident strategic thinker, able to meet the growing demand within the business for clear, ambitious and well‑informed strategies to meet our client’s business challenges. As a senior member of the Strategy team, you will be expected to take the lead on key projects, working with independence and good judgment with key stakeholders across the business and engaging effectively with senior clients.

You will be responsible for leading the day‑to‑day strategic output on several of Bond’s key clients. The ideal candidate will be adept at linking both brand, customer and performance marketing strategies, with key experience in data‑driven CRM, lifecycle and loyalty programmes.

Job Requirements
  • A minimum of 5 years’ experience working on data‑led strategy in CRM and/or performance marketing for B2C brands
  • Agency experience essential
  • Strong presentation skills both face to face and virtually, with the ability to engage well with senior clients and with presentations that tell a story using strategy, data and insight
  • Demonstrate clear, practical knowledge of analytical approaches & methodologies with the ability to translate the complex into simplified explanations
  • Understanding of major Marketing, Brand and Performance strategic theories and tools including behavioural economics.
Job Responsibilities
  • Leading and developing the CRM strategies for a number of Bond’s key clients to deliver against their KPIs and generate measurable ROI
  • Engage and collaborate with senior client stakeholders in strategy projects, writing and presenting compelling responses to strategy briefs
  • Oversee communications plan creation across all major projects, ensuring they are optimised against client strategies
  • Write and/or oversee and approve major project briefs, articulating a clear strategic approach, inspiring creatives and guiding analysts, as well as providing oversight and guidance for junior team members
  • Create compelling strategic narratives using data and insight at their core, and support junior teams to develop narratives to the same standards.
  • Lead and drive conversations with all‑agency teams, including ATL, media, PR, in‑store and sales promotion agencies
  • Craft stories in tools such as PowerPoint to deliver simple but compelling and visually appealing decks for Director level clients
  • Line management of 2-3 direct reports at the Junior and/or Senior Strategist level
Job Benefits

Joining us means being part of a team that lives by the mantra "Create Bonds." We celebrate our collective drive, reward innovative thinking, and always maintain a focus on fostering relationships, both internally and with our clients.

Ready to Make Your Mark?

If you're passionate about shaping the future of loyalty and making a real impact, we want to hear from you! Apply now to become a part of our dynamic and innovative team.

Use of Artificial Intelligence (AI)

Bond uses AI tools during parts of the screening, assessment, and selection process, supporting a fair and efficient hiring process.

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Growth Director, CRM & Customer Value Strategy

Posted 1 day ago

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J.P. Morgan Personal Investing in London seeks a Growth Director for CRM and Customer Value to lead lifecycle strategy, activation, engagement, retention, and multi‑product adoption.

You will guide a growth marketing team while shaping journey design, prioritisation, and performance insights in a regulated environment. You will partner with Product, Data, Finance, and Risk/Compliance to deliver measurable growth and coordinated governance.

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Loyalty Strategy Director: CX & CRM Transformation

London VML MAP

Posted 1 day ago

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VML MAP is seeking a strategic leader to transform customer relationships through loyalty strategy. With over 8 years in management consulting, you will drive business development, oversee complex strategy engagements, and mentor teams. Expertise in CRM and CX transformations is essential, as is a strong ability to manage client relations with C-suite executives. This role involves significant domestic and international travel to meet client demands. Join us at VML MAP, a part of WPP, as we cultivate a culture of respect and equal opportunity.
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CRM and CRO Director (12 Month Fixed Term Contract)

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CRM and CRO Director (salary from £100,000)

12 month fixed term contract

Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.

We’re the destination for people looking to get more from the things they love. We’re here to inspire, fuel, encourage and educate.

Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor spaces, or enjoying the latest TV sensation – we help bring our audiences joy!

About the role

Join our dynamic team on a fixed term contract, as the Director of CRM & CRO for an industry‑leading media business driving some of the largest subscription businesses in the UK.

In this role, you will be responsible for overseeing the CRM/Customer Journeys team, setting strategy, fostering innovation, and implementing industry‑leading best practices to drive the end‑to‑end customer journey supporting subscription acquisition and retention, advertising revenues and traffic referrals through driving anonymous‑to‑known customers and deepening engagement. This highly collaborative role sits in a matrix organisation where you will partner with colleagues in different teams including Brand Owners and Product & Tech.

As a CRM and CRO Director, you will; Strategic Leadership
  • Set strategy for customer next best action including Anonymous-to-Known, Conversion to Paid, Up‑sell, Cross‑sell, via all CRM channels across our multiple consumer brands.
  • Define the end state vision for the CRM/ CRO that supports our 5 year plan, linking CRM/ CRO platforms, campaigns and marketing propositions to maximise commercial return.
  • Set the standard for delivering market leading best practice and define the strategic roadmap to support our growth strategy across multiple revenue streams.
  • Grow first‑party data including email newsletter subscribers, prioritizing areas with commercial return.
  • Set performance targets for conversion rate optimisation and email newsletter engagement and all commercial outcomes from customer touchpoints.
  • Lead the team responsible for insourced subscription management maximising ROI from new market‑leading SAAS platforms, including Zuora and Zephr.
  • Enhance and improve the customer experience when our customers interact with our online self‑managed subscription tools, and outsourced customer contact centre.
Incremental Value and Commercial Opportunities
  • Deliver incremental value through nurturing and cross‑marketing to known audiences.
  • Identify and exploit commercial opportunities to increase average revenue per customer through cross‑selling and up‑selling.
Collaboration and Technology Integration
  • Work with the technology/product team to ensure the marketing technology stack delivers desired outcomes (including personalisation, AI and machine learning) and provides a competitive advantage (focusing effort and prioritising around commercial returns).
  • Create commercially focused CRO subscription experiences driven by data, with a focus on continual improvement.
  • Collaborate with the advertising team to understand commercial briefs and integrate brand partners into CRM strategies.
Team Building and Culture
  • Build and lead high‑performing teams.
  • Create a team culture of innovation and testing to constantly improve performance.
  • Create and foster a customer centric culture
Hitting or exceeding KPIs
  • Set strategy, and delivery plan for subscription conversion targets
  • Set strategy, and delivery plan for A2K targets.
  • Set strategy, and deliver a programme of continuous improvement to hit churn/ renewal targets.
  • Define and implement engagement activity to hit WAU targets
  • Lead the team to deliver against RPU targets.
  • Set strategy and lead the team to deliver CRM part of set CLVtargets (to be defined).
Qualifications
  • 7+ years of experience in driving commercial returns through Lifecycle and CRM Marketing, driven by marketing analytics.
  • Expert in email newsletter strategy with a proven ability to drive commercial outcomes.
  • Proven track record of managing and mentoring teams, setting performance goals, and optimising budget spend.
  • Familiarity with CRM platforms, particularly CDP like Twilio Segment, and CEP like Braze experience with data visualisation tools like Tableau/ Looker.
  • Strong analytical skills, including proficiency in SQL and data‑driven commercial decision‑making.
  • Understanding of the consumer lifecycle and subscription business model.
  • Excellent interpersonal, communication, and presentation skills.

If you have a strategic mindset, a passion for data‑driven decision‑making, and a proven track record in both CRM strategy and marketing analytics, we invite you to join us on the exciting journey of shaping the future of media and subscription businesses.

Benefits
  • A relaxed working environment with regular socials including a summer festival
  • Supportive well‑being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
  • 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
  • Tailored training and development through both our inhouse learning platform and LinkedIn Learning
  • A progressive and transparent culture focused on your development
  • Flexible / hybrid working plus early finish Fridays
  • Cycle to work scheme
  • Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
  • Competitive pension plans and Life Assurance
  • A newly renovated modern office with lots of collaborative spaces

At Immediate, we pride ourselves on our open, inclusive, collaborative, and dynamic culture that empowers our people to thrive and give their best. We care deeply about our people, our local communities and the impact we have on the environment. Our active Diversity & Inclusion network, comprehensive well‑being programs, and clear sustainability strategies reflect this commitment.

People are at the heart of our business and creating a diverse and inclusive working environment is important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.

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