83 Crm Manager jobs in the United Kingdom

CRM Manager– Online Gaming & Sports Betting

Up to £50,000

Fully remote

We are seeking a proactive and driven CRM Manager to join a fast-growing international online gaming and sports betting company. Operating across multiple markets, with a strong footprint in the UK and Mexico, this role offers the opportunity to work closely with senior stakeholders, including direct exposure to the CEO.

You’ll play a key role in shaping and executing customer engagement strategies, delivering tailored lifecycle communications via email, SMS, push, and in-app messaging. Responsibilities include campaign management, customer segmentation, and real-time engagement, as well as monitoring KPIs to optimise performance. You’ll also design and run A/B tests to continually refine CRM

effectiveness.

Requirements:

• 2+ years’ CRM experience in iGaming or similar online gambling industry
• Strong lifecycle management and segmentation knowledge.
• Hands-on with HTML campaign setup.
• Data-driven, with KPI and A/B testing expertise.
• Confident communicator, proactive and creative in execution.

If you have the relevant experience and are interested in the role, send your profile to Please note we cannot offer sponsorship.

JOB TITLE CRM Manager

ROLE TYPE Fixed Term Contract (12 months, January - December 2026)

DEPARTMENT CRM

REPORTING TO Head of CRM and Customer Experience

LOCATION Fitzrovia, London

SALARY Competitive

COMPANY PROFILE

Orlebar Brown (Chanel group) launched in March 2007 as a more tailored approach to men's beach and swim shorts. Based on the traditional pattern of a tailored pair of trousers for men, and with their distinctive side fasteners, they are not just a swim short; they are the original and best shorts you can swim in.

Today, our collections are built into broader lifestyles imagined around Beach, Resort, Coast and Sport. We have multiple product releases, including capsules, new categories and services, over the calendar year to maintain excitement, and interest for our customers.

Since 2007, we have built the brand to achieve our stated purpose which is - to encourage, excite and inspire everyone to 'Holiday Better'. This is our purpose and why we get out of bed every morning.

The brand has rapidly gained global recognition and is sold through online, more than 30 O.B. stores, and the best retailers and hoteliers in the world. Our customer is truly international, so whether they are in St Barth's for Christmas with family, Miami for a wild Spring break, a conference in Dubai with a few days off, tacking a boat off the coast of St Tropez, volunteering to replant mangrove plantations in Puerto Rico, walking along a cliff top in Cornwall, or diving off one into a beautiful blue ocean then O.B. should be there to help you do it better.

Our business is built on relationships with those customers, and we strive to maintain our relationship with them, wherever they might be, and provide world class service, when and where they want. It is also built on finding new customers to the brand by welcoming them to join the ever-growing O.B. community.

THE POSITION

As CRM Manager you will deliver our multi-channel CRM strategy to drive customer retention, loyalty and revenue growth, with a strong focus on VIP and high value customers. You will combine creative campaign planning with deep data-driven analysis to oversee the design and implementation of tailored lifecycle journeys and communications across email, direct mail and SMS, as well as using this insight to support broader business functions. This role requires both a balance of data-led strategic thinking to unlock solutions to customer challenges, and hands-on execution to drive customer performance.

GENERAL RESPONSIBILITIES

• Deliver and evolve our multi-channel CRM strategy across campaign and lifecycle programmes to drive customer retention, loyalty and revenue growth, with a strong focus on VIP and high value customers.
• Define and track key CRM KPI's, providing actionable insights on customer engagement, retention, churn and LTV performance.
• Lead customer journey mapping, lifecycle marketing and automation strategies to maximise engagement at each stage of the customer lifecycle.
• Oversee the implementation of CRM channel campaigns across email, direct mail and SMS and endeavour to highlight new channel opportunities for the brand.
• Own the segmentation and personalisation strategy, leveraging behavioural, transactional and demographic data to deliver personalised communications across CRM and digital marketing channels.
• Work closely with ecommerce, retail, merchandising and creative teams to ensure CRM campaigns align with broader business and customer goals, and seasonal priorities.
• Use tools such as Power BI, GA4 and Shopify to uncover customer insights, trends and opportunities for targeted campaigns. Share insights with key stakeholders to inform future strategy.
• Manage our database, collaborating with the acquisition, ecommerce and retail teams to identify new data capture opportunities, growing the global CRM database with high-quality leads and subscribers across channels.
• Lead, mentor, and support the CRM Coordinator, focusing on their professional development, training, and growth. Foster a collaborative environment that encourages learning, ownership, and progression within the CRM function.

CANDIDATE PROFILE

• Proven experience in CRM, ideally within a premium or luxury retail or ecommerce environment.
• Strong understanding of customer segmentation, lifecycle marketing, and retention strategies, with a focus on VIP and high-value customer engagement.
• Hands-on experience with CRM platforms across email, Ometria preferred but not required, SMS and direct mail, and a strong understanding of their capabilities.
• Proficient in campaign analytics and reporting tools (e.g. GA4 and Shopify).
  
  Experience in data-driven customer analysis through analytics tools (e.g. Power BI, Tableau, Netsuite).
• Inquisitive and solution orientated individual, keen to explore how AI can drive efficiencies and unlock customer opportunities.
• Excellent project management and communication skills.
• Experience in coaching or developing junior team members, with a passion for nurturing talent.
• Creative thinker with a test-and-learn mindset.

WHAT WE OFFER

• Being part of a diverse working environment of people who we learn from every day
• The chance to train and develop your skills in a fast-working environment
• Competitive benefits package:
• Physical wellbeing: Private medical insurance covering pre-existing medical conditions and the ability to add family members, an online GP app with 24/7 appointments, available within 24 hours, and cycle scheme participation for tax-exempt bike and/or accessories purchase.
• Financial wellbeing: Company pension scheme.
• Lifestyle: Orlebar Brown and CHANEL product discounts and employee-only sales.
• Employee Recognition: Service award incentives, 1-week office closure in August to practice what we preach (paid leave and separate from 25 days annual leave plus UK public holidays).

It's never just a job at Orlebar Brown. It's a way of life. We live and breathe our brand values – Tailored, Vibrant and Brave. Our team define who we are and how we get the job done.

At Orlebar Brown, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity, and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience, and potential you could bring to Orlebar Brown.

Direct applications only. Recruitment agencies – thanks for reading – but we've got this one covered

Kurt Geiger | About Us

We are an inclusive, creative footwear and accessories brand powered by kindness. We want to empower our talent to be confident and true to themselves, the London way. London is our home, our heartbeat, and we draw inspiration from the energy and spirit of the city, its diversity and creativity. For over fifty years our team of in-house shoe and accessory designers have been creating authentic, distinctive designs from our London headquarters. The rainbow is our signature. It represents the good energy and love we have for our community and the many ways we collectively express our individual style.

We Are One: For Love | For Diversity | For Change | For Equality | For Kindness | For Freedom | For Unity Against Racism

Kurt Geiger Digital

Kurt Geiger’s Digital Team is a leading edge, multichannel, global, fully integrated function within the business. We have built an inclusive and diverse team that operates across 4 layers of the Business: Back End Systems and Engineering; Platforms; Marketing; Customer Service. Our in-house team of over 100 Digital experts are augmented with expertise from partners across the globe to deliver the very best in Retail Technology with a firm eye on the future. We operate in a fully Agile, fast paced environment, with a strong focus on individual leadership talent and development through an integrated Excellency Framework to ensure every member of the team develops the very best leadership development for themselves whilst delivering business objectives in line with growing our Global Digital Brands. We have invested over £12m over the last few years, during the pandemic, in our Technology to future proof both our infrastructure and our thought leadership to put Technology at the heart of our Global Growth Strategy.

The Role

We are seeking a strategic and customer-centric CRM Manager with proven experience to join our dynamic team. Our key focus is to increase frequency and lifetime value by leveraging customer insight and trends to deliver relevant personalisation, collaborating with Paid Marketing to maximise impact across all touchpoints. The CRM Manager will be responsible for developing and implementing our email, SMS and app retention strategy across multiple sites, while managing one direct report (CRM Coordinator). Reporting into the Global Retention Lead, this role requires a strategic leader with strong CRM expertise, the ability to balance strategic retention goals with day-to-day trade demands, and a passion for data-driven insight.

Requirements

• Develop informed strategic customer-focused initiatives to drive retention goals forward, while managing operational campaign delivery seamlessly
• Utilise CRM analytics platforms to monitor campaign performance, track key retention KPIs, and present strategic insights and recommendations to senior stakeholders and cross-functional teams
• Leverage customer insights and behavioural data to create targeted segmentation strategies and deliver personalised experiences at scale
• Lead strategic utilisation of our Customer Engagement Platform (Braze) to optimise campaign delivery, automation workflows, and customer journey mapping
• Leading the planning of email, SMS and push notification schedules, managed by the CRM Coordinator alongside internal stakeholders, ensuring alignment with broader business objectives
• Stay at the forefront of CRM trends and innovations, ensuring compliance with new regulations and identifying strategic opportunities for the business
• Champion customer-centric thinking across the organisation and influence stakeholders to adopt retention-focused strategies
• Provide strategic leadership and inspiring mentorship to CRM Coordinator

Person

• Previous experience in a CRM role, preferably within the retail or fashion industry
• Customer-focused, strategic mindset, with the ability to balance long-term retention goals with immediate operational needs
• Advanced understanding of CRM campaign and retention KPI's, with the ability to analyse and articulate complex insights to senior stakeholders
• Advanced proficiency in data analysis and reporting tools such as Google Analytics, Tableau and Excel
• Strategic problem-solver with hands-on approach when needed, able to move between strategic planning and operational execution
• Excellent strategic communication and stakeholder management skills, with proven project management capabilities
• Proven leadership and people management skills with experience leading and inspiring junior team members
• Ability to work independently and lead teams within fast-paced environments
• Nice to have: Experience in Braze is a plus but not essential

Benefits

• Free 24 hour virtual GP access
• Summer hours - 3pm Friday Finish
• Payday half days throughout the year
• Enviable discounted products
• Harrods discount
• Sample sales
• Gym discounts
• Enhanced pension scheme including life assurance

Our Culture  

We’re an energic fast-paced brand that embraces progress and strives for innovation. Hard work is rewarded with new opportunities at every level and kindness is celebrated in everything we do. Our summer working hours accommodate a healthy work life balance. Wellbeing is important to our working culture, which is why we nurture a friendly environment for talent to thrive in, alongside a vibrant social community.

 About Us:

We are The Beauty Tech Group. Driven by a mission to bring cutting-edge beauty technology into homes across the globe, CurrentBody evolved into The Beauty Tech Group.

We were built to lead, not follow—pioneering the future of beauty tech through innovation, expertise and transparency. From revolutionary at-home devices to transformative skincare solutions, our portfolio of brands—CurrentBody Skin, ZIIP Beauty, Tria Laser and CurrentBody Skin: The Clinic— is changing the way the world approaches skincare.

At The Beauty Tech Group, we’re not just creating products; we’re building the future of beauty.

About the Team:

At The Beauty Tech Group we are a dynamic and results-driven marketing team at the heart of our eCommerce business. Our mission is to connect customers with the products they love through creative storytelling, data-driven strategies, and innovative campaigns. With a passion for digital marketing and a deep understanding of consumer behaviour, we turn ideas into actions that drive growth, engagement, and brand loyalty.

About the Role:

As a CRM Manager, you will be a key member of the Marketing team, responsible for building and optimising our global CRM strategy. You’ll design campaigns and customer journeys that go beyond immediate sales to strengthen long-term relationships, enhance product support, and increase customer lifetime value.

Key responsibilities include:

•  Designing, implementing and optimising CRM workflows and lifecycle campaigns across email, SMS and other channels.

•  Building and managing CRM calendars to ensure consistent and timely communications aligned with wider marketing activity.

•  Working closely with the creative & brand teams to design and produce engaging, on-brand emails and campaign assets.

•  Where necessary, writing and editing compelling copy for email and CRM communications, ensuring tone of voice is consistent across all markets.

•  Leveraging Klaviyo (or similar platforms) to build automated flows, segment audiences, and test campaigns.

•  Partnering with brand and trading teams to deliver integrated campaigns that resonate with global audiences.

•  Using customer data and insights to refine segmentation and improve performance across key CRM metrics.

•  Reporting regularly on campaign effectiveness, testing learnings and customer trends.

•  Continuously exploring new approaches to improve CRM processes and enhance the overall customer experience.

Candidate Requirements:

•  3+ years’ experience in CRM, ideally within e-commerce or consumer brands.

•  Hands-on experience with Klaviyo or a similar CRM platform.

•  Comfortable setting up workflows, automated journeys and campaign calendars.

•  Experience collaborating with creative teams on email design and production.

•  Strong copywriting ability, with an eye for engaging and persuasive messaging.

•  Strong analytical mindset with the ability to turn data into actionable insights

•  Excellent communication and relationship-building skills—capable of working with teams across marketing, creative and trading functions.

•  Highly organised, proactive and a true self-starter.

•  A passion for customer experience, retention and building long-term brand value.

Preferred skills (nice-to-haves)

•  HTML and CSS knowledge (for email design)

•  Proven experience in running A/B tests on campaigns and workflows.

•  Experience working across international markets.

Some of our Benefits:

25 days holiday plus bank holidays

Auto Enrolment Pension Scheme

Staff discount across our brands (CurrentBody, ZIIP & Tria)

Perks at Work – discounts across partner brands

Hybrid working – home working on Wednesdays

Free On-site parking

Supported Studies

Employee Assistance Program Scheme

Regular Social Events

On-site subsidised gym (Alderley Park HQ)

Cycle to Work Scheme

Electric Vehicle Scheme

Subsidised Travel from Manchester via Zeelo App

What happens next?

Our talent acquisition team will be in touch if you’re successful so keep an eye on your emails. We’ll arrange a short call to learn more about you, as well as answer any questions you have. If it feels like we’re a good match, we’ll share you CV with the hiring manager to review. Our interview process is tailored to each role but typically you can expect a two-stage interview process;

1st stage – An informal 30-minute video call with the hiring team to discuss your skills and relevant experience. This is a great opportunity to find out more about the role and to ask any questions you may have.

2nd Stage – A one-hour interview where you can expect competency questions. In most cases this is held in person.

As an inclusive employer please do let us know if you require any reasonable adjustments.

Equal Opportunities  

At The Beauty Tech Group, we are committed to creating a diverse and inclusive environment, where all our employees have equal access to opportunities. We strongly encourage applications from all backgrounds, which will be considered regardless of race, colour, religion or belief, gender expression, sexual orientation, national origin, pregnancy and maternity, disability, or age.