What Crm Manager Jobs are in the United Kingdom?

CRM Manager

Hybrid – Bristol (2 days per week in the office)

12-Month Fixed-Term Contract (with the potential to be extended)

Are you an experienced CRM professional looking to make a real impact within a leading professional services organisation? We're looking for a commercially minded CRM Manager to take ownership of a business-critical CRM platform, driving its evolution, adoption and strategic value across the organisation.

This is a fantastic opportunity to work at the heart of a major CRM transformation programme, partnering with senior stakeholders and cross-functional teams to ensure the platform becomes a key driver of client engagement, business development and data-led decision making.

The Role

As CRM Manager, you'll be responsible for the ongoing development, optimisation and adoption of the organisation's CRM platform. Working closely with Marketing, IT, Data and Business Development teams, you'll ensure the system delivers meaningful insight, supports business growth and provides an outstanding user experience.

You'll play a leading role in shaping CRM strategy, championing best practice and driving organisational change to maximise engagement with the platform.

Key Responsibilities

• Lead the ongoing development and optimisation of the CRM platform.
• Work alongside IT and Data teams to deliver enhancements, integrations and system improvements.
• Ensure high levels of data quality, governance and reporting capability.
• Develop dashboards, workflows, automation and reporting that provide valuable business insights.
• Support marketing and business development initiatives through effective CRM utilisation.
• Identify opportunities to introduce AI and emerging technologies to improve CRM capability.
• Drive user adoption through training, engagement and change management initiatives.
• Build strong relationships with senior stakeholders, influencing best practice across the business.
• Monitor system usage, reporting on adoption, performance and opportunities for improvement.
• Translate CRM data into meaningful commercial insight that supports strategic decision making.

About You

We're looking for someone who combines strong technical CRM expertise with excellent stakeholder management skills.

You'll ideally have:

• Previous experience managing and developing enterprise CRM platforms.
• Experience within a professional services environment.
• Strong understanding of CRM configuration, optimisation and system enhancement.
• Experience working closely with IT, Data and Marketing teams.
• Knowledge of reporting, analytics, dashboards and workflow automation.
• A track record of increasing CRM adoption and leading business change.
• Excellent communication and relationship-building skills with senior stakeholders.
• Experience delivering CRM projects, system rollouts or continuous improvement initiatives.
• An interest in AI and data-driven technologies would be advantageous.

What's on Offer

• Competitive salary
• Excellent benefits package
• Hybrid working (2 days per week in the Bristol office)
• 12-month fixed-term contract with the possibility of extension
• Opportunity to lead a high-profile CRM transformation programme
• Collaborative, forward-thinking working environment
• Genuine opportunity to influence business strategy through technology and data

If you're passionate about CRM, data and driving organisational change, we'd love to hear from you.

CRM Manager | Southampton | Hybrid | Up to 50k, 25 Days Holiday, PHC

Zachary Daniels Recruitment are delighted to be partnering with a high-growth, digitally-led D2C brand to recruit a CRM Manager .

About the Business

Our client is an ambitious ecommerce brand experiencing exceptional growth across the UK and Europe. As customer engagement continues to play a pivotal role in their success, they are looking for a hands-on CRM Manager to help drive the next phase of their customer lifecycle strategy.

This is an exciting opportunity to join a fast-paced, entrepreneurial business where CRM is a major revenue channel. Working alongside an experienced team, you'll have the opportunity to take ownership of the CRM function during a key trading period before moving into a collaborative long-term structure.

The Role

As CRM Manager , you'll be responsible for planning, building and optimising customer communications across email, SMS and other owned channels, ensuring every campaign is relevant, engaging and commercially effective.

Working closely with Performance, Brand and Ecommerce teams, you'll use customer insight, segmentation and data to improve engagement, retention and customer lifetime value across multiple international markets.

Key responsibilities include:

• Own and deliver multi-channel CRM campaigns across email, SMS and customer lifecycle communications.

• Build, optimise and maintain automated customer journeys using Klaviyo.

• Develop customer segmentation strategies to improve engagement, conversion and retention.

• Analyse campaign performance, delivering actionable insights through testing and optimisation.

• Lead structured A/B testing programmes across campaigns and automated flows.

• Work closely with Brand, Performance and Ecommerce teams to deliver joined-up customer experiences.

• Manage CRM performance reporting and identify opportunities for continual improvement.

• Take ownership of the CRM function during a key trading period, ensuring campaigns are delivered to the highest standard.

What We're Looking For

The successful CRM Manager will have previous experience within a fast-paced ecommerce or D2C environment and be comfortable managing CRM activity from strategy through to execution.

You'll bring:

• Proven hands-on experience using Klaviyo .

• Strong knowledge of customer lifecycle marketing, segmentation and automation.

• Experience building and optimising CRM campaigns and automated customer journeys.

• A data-led approach with experience analysing campaign performance and running A/B tests.

• Excellent attention to detail and strong project management skills.

• A collaborative approach with the ability to work across Marketing, Ecommerce and Brand teams.

• Experience within an ecommerce, retail or consumer brand environment.

Why Apply?

This is an outstanding opportunity for a commercially minded CRM Manager to join one of the UK's fastest-growing D2C brands. You'll play a key role in shaping customer engagement, driving retention and influencing the continued growth of an ambitious international business, with genuine ownership and progression opportunities within a collaborative, high-performing team.

BH36809

Senior CRM Manager | North West| Fixed Term Contract | Competitive Salary + Benefits

Zachary Daniels Recruitment are delighted to be partnering with a leading multi-channel retailer to recruit a Senior CRM Manager on a fixed-term contract.

Our client is a well-established retailer with a significant customer base and an ambitious customer engagement strategy. They are looking for an experienced Senior CRM Manager to lead the day-to-day CRM programme, delivering personalised, data-driven customer communications that improve engagement, retention and customer lifetime value.

This is a fantastic opportunity for someone who enjoys making an immediate impact within a fast-paced retail environment. Joining an established Marketing team, you'll play a key role in shaping CRM performance and enhancing the customer experience across multiple channels.

As Senior CRM Manager , you'll own the planning, delivery and optimisation of CRM campaigns across email, SMS and lifecycle communications, ensuring every customer interaction is relevant, engaging and commercially effective.

Working closely with Ecommerce, Loyalty, Data and Commercial teams, you'll use customer insight and performance data to continually improve engagement, retention and campaign performance.

Key responsibilities include:

• Lead the day-to-day CRM strategy across acquisition, engagement, retention and reactivation.

• Plan, execute and optimise multi-channel CRM campaigns across email, SMS and automated customer journeys.

• Develop customer segmentation and personalisation strategies to improve campaign performance.

• Analyse customer behaviour and campaign results, turning insight into actionable recommendations.

• Identify opportunities to enhance the customer journey and increase customer lifetime value.

• Manage CRM campaign calendars and ensure activity aligns with wider trading priorities.

• Monitor CRM performance, reporting against key KPIs and driving continuous improvement.

• Collaborate with Marketing, Ecommerce, Loyalty, Data and Technology teams to deliver best-in-class customer experiences.

What We're Looking For

The successful Senior CRM Manager will bring strong CRM experience from a retail, ecommerce or consumer-facing business.

You'll combine commercial thinking with a customer-first mindset and enjoy using data to deliver measurable improvements in customer engagement.

You'll ideally have:

• Previous experience as a CRM Manager or Senior CRM Manager.

• Strong knowledge of customer lifecycle marketing, segmentation and personalisation.

• Experience delivering CRM campaigns across email, SMS and automated customer journeys.

• Hands-on experience with enterprise CRM platforms such as Salesforce Marketing Cloud, Braze, Bloomreach, Emarsys, Adobe Campaign, Iterable or similar.

• Excellent analytical skills with the ability to translate customer insight into commercial action.

• Strong stakeholder management and communication skills.

• A collaborative approach and passion for delivering exceptional customer experiences.

Why Apply?

This is an excellent opportunity for an experienced Senior CRM Manager to join a well-known retailer during an exciting period of change. You'll have the chance to make a genuine impact, work alongside an experienced leadership team and play a key role in shaping the future of customer engagement across a large, multi-channel business.

BH36768

Overview

Home. There’s no place like it.

And there’s no feeling like helping people create the joy of feeling truly at home. At Dunelm, that’s what we do. We’re the UK's number one choice for homewares because we make home life lovelier for our customers. And the caring and supportive culture we've created makes this a place you'll feel right at home too.

We are the UK’s Number One homewares retailer offering c100,000 products building a consumer-focused total retail business that delights customers through our multichannel operation.

CRM works within the performance marketing team in the Digital area of our business.

We are tasked with contributing to the overall business growth through digital performance. Due to the direct link our channels have with customers online and instore, we are a team who interact with many different areas of the business. We consider our role being to connect our customers with our fabulous product and everything that is great about shopping with Dunelm.

We’re a hybrid business, which means you’ll have flexibility alongside time together with your team. In this role, you can expect 2 days a week in the office or on-site, helping you stay connected, collaborate and do your best work for our customers

Objectives, Goals & Responsibilities:

The key objectives and goals of the role are to grow awareness of Dunelm’s product range, improve engagement and retention and increase shopping frequency and average order value through relevant and timely communications and notifications.

As the CRM Manager, you will…

• Support & develop the customer relationship strategy and planning within the CRM team, delivering towards the overall CRM and Digital growth strategy.
• Develop our customer email marketing and push notification approach to become more relevant & timely whilst retaining a product focus that keeps us in line with brand messages and brings value & enjoyable shopping experiences for our customers.
• Optimise the use of our CRM technologies to increase the degree to which we use data in our marketing comms to increase relevance and performance but also to create efficiencies and scale what we do.
• Continually develop your understanding & application of the data, email and push notification platform functionality to increase our adoption of these and drive value and performance as a result.
• Develop & undertake opportunities across email and other channels including onsite personalisation, My Account on Dunelm.com and the Dunelm app and store e-receipting/vouchering to improve the customer experience & order frequency.
• Work with our data and I&A teams to implement a robust test and learn culture across our CRM campaigns, audiences and communication initiatives.
• Be technical, commercial and creative in everything you do, able to stretch the boundaries and step change how we use our data, our communications and the orchestration of messaging.
• Build and maintain brilliant, and collaborative, relationships with key stakeholders from digital trading, technology, I&A and brand marketing teams.

The role will be varied and evolve fast, you’ll need to:

• Be adept in the use of Salesforce Marketing Cloud or similar ESP.
• Be the driving force for change in how we use Salesforce to meet our email growth, personalisation and revenue targets.
• Test and learn wherever possible utilising all agreed opportunities within the email platform to improve what we do.
• Support the CRM team in delivering engaging communications, using data and insight to personalise content, drive relevance and inspiration and target for performance.
• Forge and maintain strong relationships throughout the business, and across the wider Customer, Commercial and Technology teams.
• Strengthen engagement and involvement with internal stakeholders, ensuring people internally and externally feel well informed and empowered.
• Leverage our technology and third party systems, ensuring we get maximum value from both.
• Champion the use of data in email communications hard – from collection of data to grow and strengthen the database, apply segmentations and develop our ability to personalise content, we need data to be at the heart of what we do as a CRM team & what we send to customers.
• Use our measurement framework and KPI’s to share our successes and challenges in email marketing helping to inform us of how to grow the contribution of the channel further.

You will have an open mind and unbiased approach to your role, support continuous improvement by sharing your own knowledge, experience and insights and be able to work collaboratively and enthusiastically in a fast changing and responsive environment.

• A proven track record working in customer teams within in a B2C retail business, with good digital exposure
• A proven detailed understanding of methods in Salesforce Marketing Cloud for personalising content, journeys and experiences based on customer behaviors, audiences and data.
• Demonstrated ability to plan based on commercial and customer needs & to retain flexibility in approach.
• Highly commercial and customer focused
• Excellent communication and the ability to work collaboratively and in a cross functional environment
• Analytical, curious mindset, confident with numbers and with a growth mindset.

• Providing clear, simple and succinct messages that engage others
• Building a network of internal and external connections to help with decision making

• Being able to respond to and commit positively to changing needs to achieve business agility.
• Exploring other areas of the business and joining the dots.

• Using data and latest research to acquire a deeper understanding of our customers and their experiences.
• Providing clarity of purpose and direction for others to help them align their contribution.
• Making timely and proactive decisions based on intuition and information, knowing when we know enough.

• Embracing challenges, getting to root causes and delivering sustainable solutions.
• Seeking to be a leading voice in your area of expertise.
• Future-proofing activity to avoid duplication and inefficiencies further down the line – keeping things simple

Join to apply for the CRM Manager role at Specsavers . Ready to help redefine customer experiences, where CRM and creativity come together? Help shape the future of customer connections as we move beyond traditional communications and embrace CRM and digital programmes designed to deliver meaningful experiences. As a CRM Manager – up to 8 months FTC, you’ll shape and deliver market‑leading, customer‑centric campaigns that make a real difference. You’ll take ownership of the execution, optimisation, and monitoring of multi‑channel CRM campaigns aligned with our annual plan. These campaigns will span acquisition and retention, business‑to‑business and business‑to‑consumer and will use a variety of direct media including email, mobile, and direct mail. You’ll manage the day‑to‑day delivery of targeted campaigns, briefing our technical developer team to ensure accurate audience selection, segmentation, and dynamic content placement. You’ll oversee ongoing programmes, keeping them on track to meet deadlines while maintaining exact validation of workflows and customer selections. Accuracy is key, and you’ll proactively refine processes to drive continuous improvement. Alongside this, you’ll monitor budgets and expenditure, ensuring campaigns remain efficient and effective. Collaboration is central to the role. You’ll work closely with the Creative team to brief new campaigns and content changes and manage relationships with third‑party providers such as data services agencies and print and fulfilment partners. You’ll monitor performance trends closely and share valuable insights with stakeholders to guide future activity. We’re looking for someone with a strong background in Marketing or CRM, with proven experience delivering multi‑channel, data‑driven campaigns using marketing automation tools such as Adobe Campaign. You’ll have an analytical approach and a focused, structured way of working, alongside effective project management and planning experience. A solid understanding of GDPR requirements is essential, as is the ability to work at pace, often managing multiple priorities against tight deadlines. You’ll be naturally inquisitive, with a drive for continuous improvement, and confident in navigating complexity and ambiguity. Strong analytical skills will help you interpret data, spot trends, and make informed decisions that shape future campaigns. This role closes on 3rd December 2025: however, we may close the advert sooner if we get inundated with high-quality applications. So don’t delay your application, apply now.

• Entry level

• Contract

• Other

• Retail

Join to apply for the CRM Manager role at CAVU

Join to apply for the CRM Manager role at CAVU

For airports, for partners, for people. We are CAVU.

At CAVU our purpose is to find new and better ways to make airport travel seamless and enjoyable for everybody. From the smallest ideas to the biggest changes. Every day here is about creating better travel experiences.

From our revenue-accelerating single platform technology, Propel, through to our world-class hospitality venues including 1903 and Escape Lounges – our solutions make travel more seamless and enjoyable for passengers, and more profitable for our clients and partners.

We know that to bring your best ideas, you need the space to think, the right support, and the freedom to be your true, authentic self. Whether you’re working from our offices, from home, in a lounge, or out on the road, we provide the environment to create, innovate, and transform airport

travel.

If you’re looking for a career where you can make a real impact, bring new ideas to life, and push boundaries, then CAVU is the place for you.

Together, we can reach new heights. Together, we are CAVU.

What’s the role?

We're looking for a CRM Manager to join our growing marketing team, helping to lead and shape our customer engagement strategies across our AMEA and EMEA brands.

You’ll be at the heart of crafting and delivering personalised, data-driven multi-channel campaigns (email, SMS and beyond), with the goal of enhancing customer experience, improving loyalty, and driving commercial performance. Working closely with internal stakeholders, you’ll continuously optimise journeys, test new ideas, and bring innovation into everything you do — all while driving key engagement metrics like open rate, retention, and customer lifetime value.

This is an exciting opportunity to join a fast-moving team that thrives on creativity, collaboration, and delivering real results.

About You

You’re a motivated CRM professional who understands the value of strong customer relationships — and knows how to build them. You have proven experience designing and running CRM campaigns end-to-end, with the ability to interpret data, optimise performance, and keep your eye on the bigger picture.

You’ll bring:

• Proven experience in a CRM Manager (or similar) role
• Deep understanding of CRM principles and tools
• Strong data analysis and segmentation skills
• A creative and results-driven mindset
• Excellent communication and collaboration skills
• The ability to manage multiple projects in a fast- paced environment
• A passion for continually improving the customer experience

If you’re excited by the opportunity to play a key role in shaping customer journeys and helping us build lasting relationships with our customers — we’d love

to hear from you.

The Perks

• 25 Days Holiday (increasing with service to 28), plus 4 flexible bank holidays
• Option to buy up to 10 extra days annual leave
• 10% Company Pension
• Annual Bonus Scheme
• Flexible Benefits & Discounts – including up to 50% off CAVU products like Escape Lounges and Airport Parking Rail and retail discounts
• 2 Paid volunteering days per year
• Access to our internal events calendar – including wellbeing and ID&E activities
• Learning & development opportunities – including a mentoring programme and learning grants
• Enhanced parental leav e (T&Cs apply)

The Interview Process

• Recruiter screen – a 15-minute chat to learn about your experience, goals, and what you're looking for in your next role.
• Skills & Competency interview – focused on the technical side of the role

ID&E at CAVU

At CAVU, inclusion, diversity and equity matter deeply to us. We want CAVU to be a place where everyone feels welcome and supported, and we’re proud to be an equal opportunities employer.

Research shows some people are less likely to apply unless they meet every single requirement – especially women. If you’re excited about this role but your experience doesn’t perfectly align with every bullet point, we still encourage you to apply.

We’d love to hear from you.

We also want to ensure anyone with a disability feels supported throughout the interview process – if you need adjustments, please let us know.

Are you ready to reach new heights?

Apply via the link.

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Other
• Industries Airlines and Aviation

Referrals increase your chances of interviewing at CAVU by 2x

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Join to apply for the CRM Manager role at Gear4music Ltd.

1 day ago Be among the first 25 applicants

Join to apply for the CRM Manager role at Gear4music Ltd.

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Direct message the job poster from Gear4music Ltd.

CRM Manager

Gear4music is one of the world’s largest and fastest-growing music retailers, with a global presence across Europe and beyond. Founded in 2003, our mission is simple: to make buying and playing musical instruments easy and affordable for musicians at every level.

We now offer over 63,000 products to customers in 190 countries via 20 localised websites and operate with around 500 employees across five countries. In 2022, we acquired AV.com, expanding into home cinema, HiFi, and accessories.

At Gear4music, we’re passionate about empowering people to make music—and that starts with our team. Gear4Music recently employed a new Marketing Director and selected a market leading Customer Engagement Platform to support the new phase of business growth. We’re now hiring a strategic and driven CRM Manager to help shape our global CRM strategy, implement a market-leading engagement platform, and drive customer loyalty at scale.

• A High-Impact Role: Play a central role in shaping our CRM strategy and lead the implementation of a leading customer engagement platform across a major eCommerce brand.
• Global Experience: Learn how to market across the globe, running both localised & international campaigns.
• Cross-Functional Exposure: Collaborate closely with teams across marketing, purchasing, product, technology and customer service.
• Room to Grow: You’ll have the autonomy to make things happen, the support to do it well, and the opportunity to develop into a strategic CRM leader as the platform and team evolve.
• Hybrid Working: Based in our York HQ, with hybrid working options.

What you’ll be doing

Work closely with the Head of Product Marketing and Marketing Director to develop and deliver a clear CRM strategy that drives customer retention, engagement and long-term value across 20+ global markets.

Implement and Scale Customer Engagement Platform:

Own the end-to-end implementation of a market leading customer engagement platform, working closely with our internal tech team. From platform onboarding and configuration to testing, training and go-live, you’ll ensure it lands smoothly and scales effectively.

Cross-Functional Collaboration:

Partner with stakeholders across purchasing, marketing, technology and customer service to create seamless personalised and data-driven customer journeys that reflect our brand and commercial priorities.

Design and optimise multi-stage automated customer journeys—welcome, post-purchase, trade-in, win-back and more—that engage, convert, and retain.

Champion customer data as a growth lever. Define segmentation strategies and leverage insights to deliver more relevant, timely and personalised communications.

Test, Learn, and Optimise Performance:

Establish a clear framework for CRM experimentation and continuous improvement, reporting on key performance metrics and sharing learnings across teams.

We’d love to meet someone with:

• Experience managing and evolving a CRM strategy within a high-growth eCommerce or retail environment.
• Strong understanding of customer lifecycle marketing, journey mapping and retention tactics.
• Data-literate and confident working with segmentation, behavioural triggers and performance dashboards.
• Familiarity with HTML/CSS for email builds is a bonus (but not essential).
• Great stakeholder management skills—collaborative, commercially minded and customer focused.
• Naturally curious and proactive—able to turn data and insight into action.

Your impact will be measured by:

• Growth in repeat purchase rate and customer lifetime value (CLTV)
• Engagement rates across automated lifecycle campaigns
• CRM-driven revenue contribution
• Platform implementation timelines and adoption success metrics
• Customer satisfaction and churn rates in CRM cohorts

Benefits package:

Alongside the benefit of working with a fantastic bunch of talented people, we are committed to providing a well-rounded benefits package that includes development opportunities and support for your wellbeing:

• Generous discount scheme across our full range of music and home entertainment products.
• Employee Assistance Programme, offering 24/7 caring & compassionate support across a wide range of areas.
• Access to 30 qualified Mental Health First Aiders across the business, demonstrating our commitment to prioritising mental health & wellbeing support as a ‘Mindful Employer’.
• Free car parking and electric charging points.
• Our modern office space features an onsite café and bar where we hold regular social events.
• A relaxed dress code.
• Onsite gym and physio with subsidised sessions.
• Plus, the following: employee referral scheme, employer pension scheme, corporate eyecare vouchers, cycle to work scheme, company sick pay scheme, enhanced maternity, paternity & adoption pay, annual flu vaccinations.
• We have an open, collaborative, and friendly culture, and offer a supportive learning environment for people to grow and develop a career with us.

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing
• Industries Retail Musical Instruments

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Rank Interactive, the digital arm of The Rank Group, stands as a leading global digital gaming company fuelled by top-tier talent and technology. Recognised through iconic brands, our products and our people, we bring entertainment to millions of people worldwide on various devices daily.

Operating with a multi-branded strategy, we offer online entertainment, bingo and slot gaming, along with a social gaming mobile experience, using a mix of proprietary and licensed software.

With offices in the UK, Gibraltar, Mauritius and South Africa while being part of a Rank Group with approximately 8,000 employees globally; we unite people and entertainment across diverse digital channels.

Joining our high-performing and inclusive culture, you'll instantly become part of a team supporting our customer-facing initiatives.

We are looking for a CRM Manager to lead CRM as a core performance marketing channel, driving measurable commercial outcomes across our retail and digital customer base.

This role goes beyond campaign delivery. You will be responsible for defining the CRM plan, owning performance, and driving continuous optimisation through structured testing and data-led decision making.

You will play a key role in shaping how CRM evolves, including the adoption of modern platforms such as Bloomreach.

• Define and deliver a clear, prioritised CRM plan aligned to visits, revenue and retention
• Own performance across all channels (email, SMS, push, direct mail and outbound)
• Make and lead commercial decisions on targeting, incentives and contact strategy

• Lead weekly and monthly performance reviews, clearly articulating:
  • What worked and why
  • What didn’t work
  • What will change as a result
• Ensure all activity is measured through target vs control and incremental uplift
• Move beyond reporting to driving action and optimisation

• Define and own a structured testing roadmap across CRM activity
• Design tests that answer key commercial questions (segment, incentive, channel effectiveness)
• Embed a consistent test, learn and refine culture
• Scale successful ideas and stop low-value activity

• Design and optimise end-to-end customer journeys across acquisition, engagement and reactivation
• Use data and insight to continuously improve lifecycle performance
• Ensure all journeys are clearly defined, measured and commercially driven

• Automation and personalisation
• Trigger-based communications
• Contribute to the evolution of CRM platform capability and ways of working

• Manage and develop a team of CRM Executives, including offshore resource
• Shift execution away from the role, focusing on leadership, direction and quality control
• Ensure high standards of campaign delivery, QA and customer experience

• Act as the CRM lead within marketing, presenting performance and recommendations in key forums
• Work closely with marketing, product and analytics to align CRM activity with broader strategy
• Challenge activity that does not deliver measurable commercial value

• Identify new opportunities to improve CRM effectiveness across channels and journeys
• Stay up to date with industry trends and best practice
• Continuously evolve how CRM drives performance and customer engagement

• Proven experience managing CRM as a performance marketing channel
• Strong understanding of segmentation, targeting and lifecycle marketing
• Experience delivering test and learn programmes with measurable outcomes
• Ability to interpret data and turn insight into clear commercial actions
• Experience with CRM platforms such as Bloomreach, Braze or similar

• Commercially minded, with a focus on outcomes over activity
• Comfortable owning performance and making decisions based on data
• Strong stakeholder management and influencing skills
• Able to move from execution to leadership and direction setting
• Proactive, accountable and continuously looking to improve performance

Join us to unlock benefits and opportunities that will boost your career journey in a vibrant, inclusive and fulfilling work environment – so you can #BeYourself

You’ll get a competitive salary combined with some great benefits.

is important. From hybrid & flexible working hours and colleague support networks to menopause support and weekly PepTalks, we’re here for you.

We’ll also invest in your growth by providing development opportunities, leadership training and cutting-edge industry certifications so you have the tools and resources to help you WORK, WIN and GROW with us.

Immerse yourself in new cultures and gain international exposure through our global business. Collaborate with colleagues from around the globe.

From pensions to bonus schemes, and private medical insurance to life insurance – we've got you covered.

*Our benefits vary by brand and/or location. Please have a chat with your local Talent Acquisition specialist to find out what’s in place in your location.

We are committed to being an inclusive employer, ensuring that we better understand and meet the needs and requirements of our candidates. If you need any adjustments as part of your application or interview, please let us know.

What is the role

The CRM Manager, based in our Head Office in Peterborough, will lead the planning, delivery and optimisation of customer communications across our brands, helping to strengthen customer engagement, retention and loyalty. Working closely with the trading and wider marketing teams, this role will use customer insight, segmentation and a test-and-learn approach to create targeted, commercially focused campaigns across email, SMS, push notifications, website and app channels. The role is key to driving traffic to site and supporting sales growth across our brands.

• Own and deliver the CRM strategy across email, SMS, push notifications, website, loyalty and app channels to drive customer engagement, retention, loyalty and sales.
• Plan, manage and optimise targeted customer communications for each brand, ensuring campaigns are commercially focused, timely, relevant and aligned with trading priorities.
• Use customer data, segmentation and personalisation to improve campaign performance, customer journeys and lifetime value across all territories and brands.
• Lead the development, testing and roll out of automated lifecycle journeys, including welcome, retention, reactivation and post-purchase communications.
• Analyse campaign results and customer behaviour, providing clear reporting, insights and recommendations to the trading and wider marketing teams.
• Champion a test-and-learn approach, including A/B testing of subject lines, creative, content, timing, targeting and customer journeys.
• Ensure all CRM activity follows brand guidelines, data protection requirements, customer consent rules and internal best practice processes.
• Work collaboratively with trading, ecommerce, design, customer services and wider teams to deliver consistent customer messaging across channels.
• Manage, coach and develop the CRM team, supporting high standards of execution, accuracy, creativity and continuous improvement.
• Manage our customer blocklist, investigating permission, preference and communication queries referred by the Customer Services team.
• Lead on any ad-hoc projects assigned to the CRM team.

• Strong understanding of CRM strategy, customer lifecycle marketing, retention and loyalty activity.
• Confident using customer data, segmentation and personalisation to deliver targeted campaigns.
• Excellent analytical skills, with the ability to interpret campaign performance and turn insight into action.
• Experience planning, building and optimising email, SMS, push notification and automated customer journey campaigns.
• Strong project management and organisational skills, with the ability to manage multiple campaigns and deadlines.
• Commercially minded, with a focus on driving engagement, conversion, repeat purchase and customer lifetime value.
• Excellent communication and stakeholder management skills, with the ability to work collaboratively across marketing, trading, ecommerce and creative teams.
• High attention to detail, particularly when checking customer communications, data selections and campaign accuracy.
• Good working knowledge of CRM platforms, email service providers, Google Analytics and Microsoft Excel.
• Ability to lead, coach and develop a team, while promoting a test-and-learn culture and continuous improvement.