1 Dairy Products jobs in the United Kingdom

Brand Manager - Dairy Products

G2 1DU Glasgow, Scotland £50000 Annually WhatJobs

Posted 3 days ago

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Job Description

full-time
Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is seeking an experienced and creative Brand Manager to lead the strategy and execution for their dairy product portfolio in Glasgow, Scotland, UK . This pivotal role requires a deep understanding of the FMCG market, consumer insights, and brand development. You will be responsible for driving brand growth, enhancing market share, and ensuring the long-term success of our dairy brands through innovative marketing campaigns and strategic planning.

Responsibilities:
  • Develop and implement comprehensive brand strategies to achieve sales and market share objectives.
  • Conduct market research and consumer analysis to identify trends, opportunities, and competitive insights.
  • Manage the brand's P&L, ensuring profitability and efficient budget allocation.
  • Oversee the development and execution of integrated marketing campaigns across various channels (digital, social media, ATL, BTL).
  • Collaborate with cross-functional teams, including sales, product development, supply chain, and agencies, to ensure brand consistency and effective execution.
  • Lead new product development initiatives from concept to launch, ensuring alignment with brand positioning.
  • Monitor brand performance, analyze results, and provide regular reports and recommendations to senior management.
  • Manage relationships with advertising agencies, media buyers, and other external partners.
  • Ensure all marketing activities comply with regulatory standards and company policies.
  • Identify opportunities for brand innovation and product line extensions.
  • Stay abreast of competitor activities and industry best practices.
  • Develop compelling brand messaging and creative briefs.
Qualifications:
  • Proven experience as a Brand Manager or in a similar marketing role within the FMCG sector.
  • Demonstrated success in developing and executing brand strategies that drive growth.
  • Strong understanding of market research, consumer behaviour, and marketing principles.
  • Experience managing P&Ls and marketing budgets effectively.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Proficiency in digital marketing, social media marketing, and campaign management.
  • Strong project management and organizational skills.
  • Excellent communication, presentation, and interpersonal skills.
  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
  • Experience with dairy products or related food categories is highly desirable.
  • Ability to work collaboratively in a fast-paced team environment.
This role offers a competitive salary, excellent benefits package, and significant opportunities for career progression within a respected FMCG organization. If you are a passionate marketer ready to make a significant impact, apply now.
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